types of advertising

1. ADVERTISING
G A B R I E L A S O KO L

2. TYPES OF
ADVERTISING
On screen
Magazines
Online Packaging
Print
Leaflet
Illustration
Outdoor advertising
Animation
Mobile
Post
Guerilla
Sponsor advertising
Posters

3. METHODS
OF
ADVERTISIN
G

4. Online advertising is adverts that involve use of the internet. You can find them
on websites, social media, in apps. The advert below is an example of an advert
you could find on any website, it advertises brand selling shoes.
ONLINE ADVERTISING

5. Print advertising is a type a of advertising
that uses physical print like magazines,
newspapers, leaflets and posters. It always
appear in printed format. On the right side
there are digital examples of adverts you can
see printed as posters or in magazines.
PRINT ADVERTISING

6. Guerrilla advertising is a method of advertising
that promotes the company and their services
with little budget and in a very different,
unconventional way. Some of Guerilla adverts are
illegal such as stickers or posters on lampposts.
This kind of advertising involves a lot of creativity
and teamwork to get people's attention.
GUERRILLA ADVERTISING

7. Broadcast advertising are all kind of adverts we see
on the television or hear on the radio, known as on-
air advertising. It is an expensive type of
advertising.
BROADCAST ADVERTISING

8. Outdoor advertising is any kind of
advertising done outside. It includes
billboards, ''street furniture'' (buses,
vehicles, signs etc.) and transit which are
ads on side of buses, in subway stations
or taxis. It is done to publicize the
company and their products.
OUTDOOR ADVERTISING

9. Product placement advertising is a type of
advertising we can see on the television again,
in the films or TV shows. The companies, such
as Apple, pay for their products to be featured
in films and any other kinds of television
programs. It is known as a very expensive
method of advertising.
PRODUCT PLACEMENT ADVERTISING

10. Mobile advertising is a marketing
strategy that pops up on mobile devices
like smart phones or tablets. The
adverts can be send to the audience as
text adds via SMS or adverts that
appear during using apps like on the
example. Depending on the type it
usually pops up and leads you to the
website.
MOBILE ADVERTISING

11. Packaging advertising is a method
of advertising through the
packaging of the actual product. The
packaging is designed to catch the
customers' attention and make them
buy even if it is just for the
packaging – like the strawberry-
shaped jar on the right could be
reused.
PACKAGING ADVERTISING

12. DESIGN CONTEXT – INFORMATION
NEEDED TO MAKE AN ADVERT
1. Company details
2. Details about the product – What am I advertising
3. Information about the audience
4. Research of previous adverts of the company to find out the style
used
5. The budget
6. Any necessary information you need to include such as logo

13. CONSTRAINTS IN ADVERTISING
1. Law: In advertising you need to stick to certain rules. One of them is libel
which refers to publication of false statements that lead to ruining other
person or company's reputation. Also there is some products that are
banned from advertising or they can be advertised only under specific
conditions such as tobacco or alcohol. Not being able to make untrue
statements and claims in adverts is another important rule.
2. Money: Depending on the budget different options of advertising can be
considered, r.g. you cannot consider billboard advert with small budget.
Money also decide on the quality of the advert
3. Ethics: Some adverts are inappropriate and some people can find them
distasteful also some products should not be advertised to certain groups
of people – e.g. advertising fast food to children.

14. This advert is against testing cosmetics on animals.
It is using ''empathy'' strategy to make people feel
sorry for the animals. It uses quite terrifying image
of a woman that has been used to test cosmetics
and some strong words written above and on the
bottom that have to opposite meanings. It is aimed
mainly at women as they are the main group that
uses cosmetics. The advert is effective in my
opinion as it is really scary and has an impact on
the audience, also the fact they used woman
attracts the feminine audience. The text used also
creates an effect of the audience and speaks the
truth about animal testing.

15. The poster presents a rabbit with mascara going
through its eye and bold writing underneath. The
background is pink to catch women's attention as
it is mainly aimed at females.The image used is
quite terrifying as the cute rabbit is bleeding from
its eye and it creates an impact on the audience's
emotions. The used font is quite interesting but
does not stand out too much to make the image
of the rabbit be the main thing on the advert,and
the bleeding letter 'B' adds to the scary image.It
uses the ''empathy'' strategy. The use of mascara
which is a daily used product refers to wider range
of audience. The use of block colors make the
image very clear and the message it is trying to
tell easy to understand. The overall poster is very
effective, mainly because of how simple it is.

16. The advert looks like a typical female's
perfume advert what shows it is mainly
aimed at 20+ women. It gets females
attention as the start they may think it
is just a perfume however there is a rat
inside the bottle and ''torture'' written
next to it like the name of the perfume.
The pinkish feminine style makes it
really clear who it is aimed at. The
overall advert is really effective as the
image is scary and disgusting what has
an impact on the audiences' emotions.
The message is also really clear there so
no useless images or text.

17. The poster presents a terrified looking rabbit
drawn in pop art style with a bloody tear
coming out of its eye and a question next to it.
The used colors red and brown make the
audience think a bout blood. The used font is
really simple what makes it easy to read. The
overall poster is effective because of how simple
it is.

18. The advert present a mascara wand
at the end of a needle. It is a really
simple advert, there is only one
image and blank background. It is
aimed at women what is shown with
the mascara.The needle makes the
image kind of scary as most people
are scared of needle and it also
makes them think about pain. The
overall poster is effective with the
scary needle and daily used mascara
that can be used for torture,however
it is not really eye-catching because
of lack of colors