This document discusses how retailers can use social media to connect with more customers. It recommends that retailers create Facebook pages to use as virtual storefronts and engage with customers by posting at least twice daily and mixing sales content with other engaging posts. The document also suggests using Facebook apps and contests to interact with customers and using Pinterest to curate visual content that customers can discover and share. The overall message is that social media allows retailers to meet customers where they are already engaging online and to build relationships through technology.

1. Social Retailing:
Using Social Media To
Connect With More
Customers
Victoria Gibson
www.victoriagibson.com.au

2. THE RETAIL REVOLUTION:
• Relationships Through Technology
• Social Media Is The New Storefront
• Expand Your Reach
• New Marketing Frontier

3. you can stay the same:
But why not take
advantage of faster,
cheaper, better?

5. If Social Media is the answer, why do less than 40% of businesses use it?
“Who’s Got The Time?”
“Facebook or Twitter?”
“How Do I Do It?”

6. start with facebook:

7. what’s possible
The New
Website

8. create a facebook page - it’s easy!
www.facebook.com/pages/create.php

9. it all starts with timeline
Cover Image
Logo
Description Apps

10. Facebook apps
Contests

11. Facebook apps
Shop

12. perfect posting ideas

13. CUSTOMER Service
Message Button

14. free customer insights

15. How OFten to post?
Daily Minimum - Twice A Day
Mix of Sales and Engagement
Pre-Schedule
Editorial Calendar
Idea: Google Alerts

16. How do you get the fans?
Ask & Answer Questions

17. GIVE THEM WHAT THEY WANT
Source:Yellow Pages Sensis 2012

18. THE FACEBOOK ALTERNATIVE TO
COUPONS
You can create these FREE!

19. PINTEREST: THE NEWCOMER

20. PINTEREST: THE NEWCOMER
Request an invite www.pinterest.com

21. merge online & offline
The new retail customer uses
social media to
find things to buy, and
businesses to buy them from.
THIS IS THE OPPORTUNITY
USE UNIQUENESS & CURATION
TO YOUR ADVANTAGE

22. MEET YOUR CUSTOMERS WHERE
THEY ALREADY ARE AND INVITE
“Social media makes it possible for consumers
to interact with businesses the way they often
interact with family and friends”
Gary Vaynerchuk
www.victoriagibson.com.au
victoria@victoria-gibson.com

23. discussion