Facebook
~Social Networking for Business~
"Social networking“
has been around
forever.
Here are the 10 Most Popular Social
Networking Sites
What is Facebook?
Spend time on Social Network Sites
How long we spend time on Sites
Who is using Facebook?
Most
Least
High income people spend greater
time on Facebook more than Low
income people.
How often we check Facebook
Now, you know
How Facebook is
popular.
Fascinating points of facebook
business
• Facebook makes it possible to be
advertised by word of mouth.
• People trust what their friends say
more than what advertisements say.
• The costs of inbound marketing are
62% less than traditional marketing.
The effects of being a fan
Fascinating points of facebook
business. Cont.
Get many “Like”
• The number of “Like” means how
many people recognized that
one.
• Therefore, for a good business, the
number of “Like” is important.
Then, how people
gather many “Like”
for their business.
TO GET MANY “LIKE”
• Need to make sure who is the target: gender, age,
location, etc.
(To decide the target makes easier to plan of
advertisements)
Ex)
• Create the good connection with users for
gathering users feelings or opinions.
TO GET MANY “LIKE”,
CONT.
• Test more than one advertisement to check users’ reaction.
Show some types of advertisement to the same user.
• Change only one spot of advertisement to clear what
changing infects users.
Ex) Change the pic
TO GET MANY “LIKE”,
CONT.
• Use coupon to get users’ interest
If user is able to share coupon with his/her friends, it is
more effective to spread out.
• Use friendly and simple words to explain about events.
• Use photo or videos to get more attention from users
• Create the Q & A system for users.
Ex)
THE EXAMPLE OF
SUCCESS• Papa John’s waged campaign which give users a
free medium cheese pizza with a $10 online
purchase for becoming a fan.
• About 48 hours after start the campaign, Papa
John’s succeeded to get new 250,000 friends.
Facebook is a good method
to develop business.
THANK YOU

Facebook ~social networking and business~

  • 1.
  • 2.
  • 3.
    Here are the10 Most Popular Social Networking Sites
  • 4.
  • 5.
    Spend time onSocial Network Sites
  • 6.
    How long wespend time on Sites
  • 7.
    Who is usingFacebook? Most Least
  • 8.
    High income peoplespend greater time on Facebook more than Low income people.
  • 9.
    How often wecheck Facebook
  • 11.
    Now, you know HowFacebook is popular.
  • 12.
    Fascinating points offacebook business • Facebook makes it possible to be advertised by word of mouth. • People trust what their friends say more than what advertisements say. • The costs of inbound marketing are 62% less than traditional marketing.
  • 13.
    The effects ofbeing a fan
  • 14.
    Fascinating points offacebook business. Cont.
  • 15.
    Get many “Like” •The number of “Like” means how many people recognized that one. • Therefore, for a good business, the number of “Like” is important.
  • 16.
    Then, how people gathermany “Like” for their business.
  • 17.
    TO GET MANY“LIKE” • Need to make sure who is the target: gender, age, location, etc. (To decide the target makes easier to plan of advertisements) Ex) • Create the good connection with users for gathering users feelings or opinions.
  • 18.
    TO GET MANY“LIKE”, CONT. • Test more than one advertisement to check users’ reaction. Show some types of advertisement to the same user. • Change only one spot of advertisement to clear what changing infects users. Ex) Change the pic
  • 19.
    TO GET MANY“LIKE”, CONT. • Use coupon to get users’ interest If user is able to share coupon with his/her friends, it is more effective to spread out. • Use friendly and simple words to explain about events. • Use photo or videos to get more attention from users • Create the Q & A system for users. Ex)
  • 20.
    THE EXAMPLE OF SUCCESS•Papa John’s waged campaign which give users a free medium cheese pizza with a $10 online purchase for becoming a fan. • About 48 hours after start the campaign, Papa John’s succeeded to get new 250,000 friends.
  • 21.
    Facebook is agood method to develop business.
  • 22.

Editor's Notes

  • #4 The most popular Social Networking site is Facebook.I would like to hocus on Facebook in this presentation.
  • #5 Facebook is a social networking website launched in February 2004.Today, there are 500 Millions of active users are on facebook.The mission of facebook is giving people the power to share and make the world open and connected.
  • #6 People spend time on facebook for 6.75 hours per month on average.
  • #7 In 2007, people spend time on Yahoo or Google Sites more than Facebook.However, Facebook gradually got popular, and finally, Facebook got ahead in 2010.
  • #8 Facebook is most Used by 18-25 year olds. And over 55 year olds are the lowest to use facebook.
  • #9 High income people spend greater time on Facebook more than Low income people.
  • #10 48% of 18 to 34 year olds check their facebook as soon as they wake up.Moreover, 28% of them check on smart phone before getting out of bed.
  • #11 In 20 minutes, these are happening on facebook.
  • #12 Now, you know how facebook is popular. The place people gather is necessary to make good business.Therefore, Facebook is not just place for chatting or having fun with friends, but also it is a good business fields for companies.
  • #13 If you see an advertisement on internet, are you interested in that? May be not so much. How about if you see your friend becomes a fan of restaurants or products on facebook? You will get interested and think it is good. The costs of inbound marketing are 62% less than traditional marketing.
  • #14 62% of adult US internet users watch videos on video sharing sites.51% of facebook users are more likely to buy the brands they are a fan of it.
  • #18 The number of Like means how many people recognized that one. Therefore, as a business, the number of like is important key.