This document provides an overview of Facebook advertising. It discusses what Facebook ads are, how to set up campaigns, bidding strategies, optimization tips, and dealing with disapprovals. The key points are that Facebook ads have enormous potential if you have patience, know your audience, plan your strategy, closely monitor performance, and are willing to test and tweak your ads.

1. Facebook
Advertising
Done Right
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2. You’ll Discover...
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3. You’ll Discover...
• What Facebook Ads Are And How They Work
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4. You’ll Discover...
• What Facebook Ads Are And How They Work
• Exactly How To Set Up And Run Your Own Facebook
Ads
www.FBAdQueen.com

5. You’ll Discover...
• What Facebook Ads Are And How They Work
• Exactly How To Set Up And Run Your Own Facebook
Ads
• The Best Tips And Tricks To Keep Your Costs Down
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6. Why Facebook?
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7. Why Facebook?
• Size and Scale of Facebook
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8. Why Facebook?
• Size and Scale of Facebook
• Get in Front of Engaged Users
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9. Why Facebook?
• Size and Scale of Facebook
• Get in Front of Engaged Users
• Relatively New Frontier For Advertisers Means
Low Competition
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10. Why Facebook?
• Size and Scale of Facebook
• Get in Front of Engaged Users
• Relatively New Frontier For Advertisers Means
Low Competition
• Rapid Growth = Big Opportunity
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11. What are Facebook Ads?
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12. What are Facebook Ads?
• Paid service charged as a Cost Per Click or Cost
Per Impression
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13. What are Facebook Ads?
• Paid service charged as a Cost Per Click or Cost
Per Impression
• Complete control over how much you spend with
the ability to set budgets
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14. What are Facebook Ads?
• Paid service charged as a Cost Per Click or Cost
Per Impression
• Complete control over how much you spend with
the ability to set budgets
• When a user clicks on an ad they can either be
taken to a destination within Facebook or to an
external URL
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15. What Are The Advantages?
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16. What Are The Advantages?
• Your Customers Are There
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17. What Are The Advantages?
• Your Customers Are There
• Relatively Low Cost
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18. What Are The Advantages?
• Your Customers Are There
• Relatively Low Cost
• Perceived Difficulty Limits Competition
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19. Are Facebook Ads Better
Than Google Adsense?
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20. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
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21. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
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22. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
• Facebook is “interruptive” advertising, so you need
impact and great targeting to make a difference.
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23. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
• Facebook is “interruptive” advertising, so you need
impact and great targeting to make a difference.
• Click rate is much lower with Facebook than
Google, and you need to do a great deal more work
to get results, but it can be cheaper.
www.FBAdQueen.com

24. Are Facebook Ads Better
Than Google Adsense?
• Google users are in a search mode
• Facebook users are in an interactive mode that is
not about purchase
• Facebook is “interruptive” advertising, so you need
impact and great targeting to make a difference.
• Click rate is much lower with Facebook than
Google, and you need to do a great deal more work
to get results, but it can be cheaper.
• The power of Facebook Ads lay in their user
targeting potential
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25. Getting Started
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26. Getting Started
• Identify Advertising Goals
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27. Getting Started
• Identify Advertising Goals
• Select CPC or CPM
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28. Getting Started
• Identify Advertising Goals
• Select CPC or CPM
• Choose Click Destination
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29. Getting Started
• Identify Advertising Goals
• Select CPC or CPM
• Choose Click Destination
• Create Image and Copy Ideas
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30. Setting Up A Campaign
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31. Setting Up A Campaign
• http://www.facebook.com/advertising
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32. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
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33. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
• You also need a credit card to enter into the
Billing section and this will be billed each day you
run ads
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34. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
• You also need a credit card to enter into the
Billing section and this will be billed each day you
run ads
• Or Click On Green “Create An Ad” Button
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35. Setting Up A Campaign
• http://www.facebook.com/advertising
• You must have or set up an account to run an ad
• You also need a credit card to enter into the
Billing section and this will be billed each day you
run ads
• Or Click On Green “Create An Ad” Button
• Enter External URL (preferably one you can
track) or a Facebook Page that you are an Admin
of
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36. Simple Bidding Strategies
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37. Simple Bidding Strategies
• Start With A Couple Of Cents Higher Than The
Suggested Bid So You Get Your Ad Up And Running
To Test
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38. Simple Bidding Strategies
• Start With A Couple Of Cents Higher Than The
Suggested Bid So You Get Your Ad Up And Running
To Test
• Always Bid CPC First, If The Ad Is Successful You
Can Flip To CPM
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39. Simple Bidding Strategies
• Start With A Couple Of Cents Higher Than The
Suggested Bid So You Get Your Ad Up And Running
To Test
• Always Bid CPC First, If The Ad Is Successful You
Can Flip To CPM
• Check That You’re Ad Kicks Off In Peak Times To
Give It The Best Chance
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40. Tips For Optimisation
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41. Tips For Optimisation
• Patience Is Absolutely Essential
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42. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
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43. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
www.FBAdQueen.com

44. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
• Split Test By Demographics And Creative
www.FBAdQueen.com

45. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
• Split Test By Demographics And Creative
• Submit At Least Two Ads Per Campaign So You
Have Something To Compare Against
www.FBAdQueen.com

46. Tips For Optimisation
• Patience Is Absolutely Essential
• Spend Time On Image Selection
• Monitor Intensely, Check Performance At Different
Times
• Split Test By Demographics And Creative
• Submit At Least Two Ads Per Campaign So You
Have Something To Compare Against
• Make Sure Your Landing Page Or Destination
Relates To The Copy In The Ad
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47. Dealing With Disapprovals
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48. Dealing With Disapprovals
• Disapprovals Are Common
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49. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
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50. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
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51. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
• Review Guidelines
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52. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
• Review Guidelines
• Ensure Landing Page Has A Privacy Policy And
Terms Of Service
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53. Dealing With Disapprovals
• Disapprovals Are Common
• Don’t Get Discouraged
• Keep Persisting
• Review Guidelines
• Ensure Landing Page Has A Privacy Policy And
Terms Of Service
• If You Get An Email From Facebook, Comply
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54. In Summary
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55. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
www.FBAdQueen.com

56. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
www.FBAdQueen.com

57. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
www.FBAdQueen.com

58. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
• Follow Your Campaign Closely And Tweak As Necessary
www.FBAdQueen.com

59. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
• Follow Your Campaign Closely And Tweak As Necessary
• Visit My Site www.FBAdQueen.com For More Advice,
Optimisation And Campaign Management
www.FBAdQueen.com

60. In Summary
• Facebook Offers Enormous Potential For Those With
Patience And Persistence And Who Know Their Audience
• Take Time To Plan Your Ad Strategy Before Diving In
• Test Your Ads And Audience For Best Results
• Follow Your Campaign Closely And Tweak As Necessary
• Visit My Site www.FBAdQueen.com For More Advice,
Optimisation And Campaign Management
• Also Join Me At www.facebook.com/fbadqueen
www.FBAdQueen.com