This document provides an overview of how to effectively generate high-value leads using Facebook ads. It begins by discussing common mistakes and challenges with Facebook ads. It then presents a four step system: 1) Find your audience by targeting demographics and interests on Facebook. 2) Spark their interest with engaging ad formats like newsfeed and video ads. 3) Force them to act by optimizing landing pages and offers. 4) Follow up religiously using retargeting tools like custom audiences and lookalike audiences. Examples are given for each step and mistakes to avoid. The overall strategy is to attract a steady stream of qualified leads and clients through a tested Facebook ads process.

1. The Smarter
Way To Get
Unlimited High
Value Leads
From Facebook

2. What Sucks About Facebook
• Confusing
• Everything Is Always Changing
• Where To Start?
• Tried It & Wasted $

3. Forget What You Think You Know
• This one channel can turn everything
around
• It’s still a new frontier, get there before
your competitors

4. Sea Of Potential
• How would you like to spend $500 and
get $46,000?
• How would you like to double your
leads - every single day?
• Let me show you how using Facebook
Ads

5. Why You Can’t Ignore Facebook Ads
• Cheap & Effective Way To Get Clients
• Laser Targeted
• Measurable
• Social Overlay Builds Relationship

6. Today you’ll discover my system for generating
high value leads without wasting money.
I’ll show exactly how to create a highly
effective campaign today, show you some
case studies and leave you with
actionable strategies.

7. Please hold questions until I’m finished
so I can get on a roll and give you as
much as I possibly can!

8. Common Mistakes
• Most people jump in before they have a
real strategy
• It’s a lead generation tool, so you need
to have the framework in place to
convert those leads into sales
• Know Your Clients

9. Understand The
Investment
• I’m Always Asked To Manage
Campaigns
• Real Opportunity Is To Teach You How
To Fish
• You Can Still Outsource Later

10. Don’t worry...
If you’re feeling overwhelmed, don’t worry!
I’ll walk you through it step-by-step,
holding your hand in this session.

11. The Path To High Value Sales
In my programs, I cover the overall
strategy to ensure you attract a steady
stream of high value clients with Facebook
Ads.
Today, I want to get you started with
Facebook Ads that can start bringing you
clients tomorrow.

12. Facebook Ads Success System
• Find Your Audience
• Spark Their Interest
• Force Them To Act
• Follow Up Religiously

13. Find Your Audience

14. Find Your Audience

15. Find Your Audience

16. Find Your Audience

17. Quantcast

18. Find Your Audience
Targets That Work

19. Spark Their Interest

20. Spark Their Interest
News Feed Ads

21. Step By Step

22. Step By Step
Expect
10c- 40c Clicks
$1.50 - $5 Email
Leads
$20 - $50
Phone Leads

23. Step By Step
Power Is In The
Interests

24. Step By Step
Stick To CPC
Bidding

25. Unpublished Page Posts
Great For Call To
Action Posts

26. Call To Action Buttons

27. Call To Action Buttons

28. Spark Their Interest
Video Ads
Great For
Awareness
MUCH Cheaper
Clicks

29. Force Them To Act

30. Force Them To Act
Landing Page Essentials
Lead Pages
Capture The Lead
Irresistible Offer

31. Force Them To Act
Landing Page Essentials

32. Force Them To Act
Landing Page Essentials

33. Force Them To Act
Conversion Tracking

34. Follow Up Religiously

35. Follow Up Religiously
Custom Audiences

36. Follow Up Religiously
Lookalike Audiences

37. Follow Up Religiously
• How Are Your Autoresponders?
• They should be like love letters to your
prospects - they need to WOO!

38. Recap
• Find Your Audience
• Spark Their Interest
• Force Them To Act
• Follow Up Religiously

39. Go Deeper
email me at victoria@marveo.com
for a copy of these slides