This document discusses how paying for Facebook ads can lead to fast success for brands. It notes that organic reach is difficult for most and takes too much time, while paid ads can help businesses get their first 1,000 likes for a few hundred dollars. The document promotes paid Facebook strategies like promoted posts, video ads, custom audiences, and offers that go viral in order to fast track success and create a foundation for organic growth.

1. Why You MUST
Pay To Play
On Facebook
For FAST SUCCESS
Spy v Spy Social Media Session
Victoria Gibson

2. Does your Facebook Page look something like this?

3. ORGANIC VS PAID
Strong organic reach is out of
reach for most
TakesToo
MuchTime
What to
share?
Easy For Personalities &
Celebrities, ButWhat AboutYou?

4. ORGANIC VS PAID
What if your brand is more
like this?
Unsexy
Low Likes

5. STOP BASHING YOUR HEAD AGAINST A BRICK WALL
THIS IS WHEN YOU NEED TO PAY
Why?

6. SPEED
You can easily get your
first 1,000 Likes for a few
hundred bucks and build
your list at the same time
These cost as little as
25c in the IM category

7. VALUE
Facebook
Targeting
Features Are
Second To None
Get into their
hearts and minds
Steal From Your
Competition

8. SOCIAL CONTEXT
Seed Messages & Leverage
Paid Social Endorsements
CreateThese InYour Ads Manager

9. NEW EASY BUTTON ADS
Promoted Posts increase
your reach and guarantee
newsfeed exposure
Pay As Little As $5 a day depending
on how many fans you want to
reach
BroadcastYour Posts

10. VIDEO ADS
Upload a link to your video
in a post and users can
play directly from the Ad

11. INTEGRATE WITH YOUR LIST
Harder to get people across from your list to
Like Your Page - but not with Custom
Audiences
Reactivate Unsubscribes
Overcome Low Email Open Rates
Upload your csv into Facebook’s Power Editor

12. CREATE OFFERS THAT GO VIRAL
RESULTS:
Event Registrations Increased By 38%
1 event netted over $60K in Program Sales directly
from Ads
Viral Newsfeed
ActivityWhen
Claimed

13. With just a few paid Facebook strategies you can fast
track your success and create a strong foundation for
organic growth.

14. More Questions?
Join me at over at
www.facebook.com/wearemarveo
or just email me:
victoria@marveo.com