This pitch deck template provides guidance for creating an effective PowerPoint presentation on influencer marketing. Key points covered include: - Using the template as a guide and customizing fonts, colors and layouts as needed. - Adding new slides, text, images and mixing design elements between slides. - An overview of influencer marketing, defining it as partnering with individuals who have a significant audience in a consumer segment. - Examples of sample influencers that could be partnered with, including fashion and beauty bloggers from different cities. - The presentation concludes with a slide on next steps and follow up.

1. INFLUENCE MARKETING
PITCH DECK
CREATING A POWERFUL

2. A few tips to keep in mind when using this template:
Use this as is a guide, not a manual. Play around with fonts, colors, and layouts to create a
PowerPoint that tells your story best.
We designed these templates with both Mac and PC users in mind. Not all versions
of PowerPoint are created equal. If a display looks distorted, simply adjust the slide to your liking.
(Similarly, while we encourage you to use premium fonts, they aren’t compatible with computers
that don’t already have them installed. That’s why you’ll only see Mac and PC friendly fonts here).
Add a new slide. Click ‘New Slide’ or the ‘New Slide’ dropdown arrow to choose a layout.
Add text. Click on the text box placeholders to type in your own content.
Mix and match. If you like a design element on one slide and want to include it on others, just
right hand click the object to Copy and Paste it.
Have fun! Experiment with different styles and PowerPoint tools. You can always click Undo to
go back a few steps.

4. Today’s Agenda
1 Discuss Current Agency Engagement
2 Review Results of Engagement
3 Introduce New Capability: Influencer Marketing
4 Next Steps

5. CURRENT
ENGAGEMENT
DISCUSSION

6. Add Text, an Image, or Both

8. ENGAGEMENT
RESULTS
REVIEW

10. INFLUENCER MARKETING
OVERVIEW
INTRODUCTION

11. • 92% of consumers trust user-generated
content and word-of-mouth more than
advertising
• 74% rely on social networks to guide
purchase
• 60% of purchase research is done before
going to brand’s site
FACTS

12. Influencer marketing is
partnering with individuals who
have significant audience and
influence with a particular
consumer segment.
DEFINITION

13. Influencers drive scalability
via consumer reach, engagement
and content.
REASONING

14. • Efficiently find and manage online
content creators
• Easily publish content to multiple
channels
• Accurately measure the
effectiveness of the content
PROCESS

15. SAMPLE
INFLUENCERS
Annabelle – VivaLuxury
Los Angeles-based fashion
influencer who loves fashion and
travel.
McKenzie – Girl Loves Glam
Wife. Mom. Cosmetologist. Beauty
Junkie. Fashion Lover. Love Projects.
Hair tutorials. Makeup Looks. Room
Makeovers. YouTuber.
Kristie – Blushing Basics
Blushing Basics is your go-to
resource for all things beauty
and style.
Daniela – Nany’s Klozet
Miami fashion blogger from
Venezuela with a fun and
fabulous look.

16. NEXT STEPS
FOLLOW-UP

18. THANK YOU!