This document provides information and advice about how to build a Facebook advertising business by helping local businesses grow their sales through Facebook. It outlines the opportunities presented by Facebook advertising, challenges businesses may face, and packages and services offered to address those challenges. Key points include focusing on one local industry, finding businesses through various online and offline methods, offering packages ranging from $1,500-3,000 per month, and positioning yourself as an expert through training and resources.

1. Helping Local Business
Build A Facebook Sales
Machine
Victoria Gibson
www.fbadqueen.com

2. How Do I Know?
When I was starting out I needed a way to build an
audience FAST, so I learned how to with Facebook
Ads.
NOW, as a Facebook Marketing Consultant I am paid
thousands each month to get extraordinary results
for my clients.
www.fbadqueen.com

3. Why Facebook?
• Accessible, localised
and highly targeted
advertising
opportunities
• Low Cost
• Instant Marketing

4. The Challenges
• Getting Likes, activity and
engagement
• Businesses can easily waste
money on Facebook Ads
• Perceived lack of time

5. The Opportunity
• You become the
problem solver with a
toolbox of solutions
• You can get local
businesses results
quickly and cheaply
• It’s easy to be the
expert

6. Target Local Businesses
• Focus on one industry
where you have some
experience or contacts
• Make sure that the
industry you focus on is
suited to Facebook
• Typical categories include
restaurants, bars,
professional services and
dentists

7. How Do You Find
Them?
• Look in newspaper and magazine as you know that
they have an advertising budget
• Go to networking events
• Use Social Media
• Your Followers and Likers on Twitter and
Facebook
• Set up a list of leads to start connecting with
• Referral

8. Packages
• Once you have a target audience in mind
then set about developing your service
packages
• Decide where to position yourself
• Have at least 3 packages positioned low,
high and sky’s the limit

9. Pricing
• Price depends on your experience level, but I
would recommend the following:
• Campaign Management $900 a month
• Page Posting & Monitoring
• Landing Pages $500
• Contests $1,500
• All In One Marketing Service incl Ads $3,000/mth

10. Key Messages
• Facebook is cheaper than traditional media
• They don’t have to spend more, just
reallocate current spending
• They can get more customers fast and find
out more about their current customers.

11. Package Ideas
• Basic Facebook & Twitter Management with
Facebook Ads Package - Monthly $1,500 -
$3,000
• Training Package - train their marketing
team $1,000 for half day or $250 an hour
• Workshops $250pp
• Video Memberships

12. Social Media As Your
Advertising
• Practice what you preach and maintain an
effective presence
• List building is important so that you can
regularly make offers
• Use Facebook Ads
• Position yourself as an expert

13. Market Positioning
• Once you decide on your specialisation
decide where you will be positioned
• Depends on your resources and level of
experience as well as the quality of your
offering
• Compare to readily available alternatives

14. Managing Campaigns
Effectively
• Facebook Ads Management Software
• Post Planner
• Basecamp
• Editorial Calendars

15. Resources
• www.fbadqueen.com/lujure
• www.fbadqueen.com/sellmore
• www.fiverr.com
• Basecamp Project Management
• www.fbadqueen.com/postplanner
• Qwaya Ads Software

16. Referrals
• Events
• Find people with a synergy but not
competing
• Online marketing - social media
• Strategic alliances/jv
• People hold a list of your ideal clients

17. Proven Method

18. Complete Fb Ads Training
Go to www.fbadqueen.com/sellmore

19. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
Go to www.fbadqueen.com/sellmore

20. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
Go to www.fbadqueen.com/sellmore

21. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
• Module 2 - Clearly Defining Your Message
Go to www.fbadqueen.com/sellmore

22. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
• Module 2 - Clearly Defining Your Message
• Module 3 - Planning & Creating Super-Effective Ads
Go to www.fbadqueen.com/sellmore

23. Complete Fb Ads Training
• Instant Access - Your Quick Start Module gets you
set up
• Module 1 - Find Your Ideal Target Customer On
Facebook
• Module 2 - Clearly Defining Your Message
• Module 3 - Planning & Creating Super-Effective Ads
• Module 4 - Optimising Your Campaigns
Go to www.fbadqueen.com/sellmore

24. Come and say Hi!
Go to www.fb.com/adqueenpage