The document discusses the intersection of social media and direct marketing. It provides an overview of key trends in social media and commerce, comparing elements of direct response and social media. It examines how brands can integrate social media into existing marketing channels through case studies. The document also looks ahead at how social media could become the new customer relationship management program and customer service platform. It emphasizes developing engaging content and having a clear call to action when leveraging social media for direct marketing purposes.
This document summarizes a presentation on digital marketing and website design. It provides tips for engaging customers online, including:
- Using contrasting colors and clear calls to action to guide users' attention.
- Testing different designs, offers, and subject lines to see what performs best.
- Tailoring websites to specific goals like direct sales, non-profit fundraising, or brand awareness.
- Including appetizing product photos, user testimonials, and educational content.
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...Vivastream
This document discusses using data-driven approaches to increase customer engagement and reduce churn. It outlines using qualitative analysis, descriptive analytics, and predictive models to better understand customer expectations, behavior, and needs over time. The goal is to proactively address reasons for customer "break-ups" like misaligned expectations or unmet needs. Predictive models can score customers by attrition risk and recommend the best actions, like customized offers, to retain high value customers. Taking this holistic analytical approach can provide insights to continuously improve customer relationships.
Do Wealthy People Click? Silversea Cruises Leveraging Digital MediaVivastream
Silversea Cruises presented a digital marketing strategy to target affluent consumers for luxury cruises. Key points included segmenting affluent consumers based on income, net worth, and age. The strategy involved optimizing the website for SEO, implementing a targeted media mix across search, social, display, and email. Initial results showed an increase in leads and a decrease in CPL. Future plans included continuing optimization, addressing younger affluents, leveraging social monitoring, and balancing the media mix for maximum ROI.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part ISaffire
This document provides tips for using online marketing to grow event revenue. It discusses using integrated ticketing on websites, user generated content on social media, promotional codes, flash sales, charity partnerships, calls to action, testimonials, video content, email marketing, and building an email list. The goal is to create a sense of urgency and FOMO (fear of missing out) to drive online ticket sales and event attendance.
Is a Facebook Like Campaign Worth the Resources?cookieweb
A Facebook like campaign can be worth the resources if done properly as part of a long-term community building strategy. The key is to go beyond just getting likes and focus on ongoing two-way communication to build emotional connections with customers. This includes posting engaging content, encouraging fan interactions and discussions, addressing customer needs, and giving them easy ways to purchase products. While likes alone don't translate directly to sales, a well-executed community building campaign on Facebook can boost brand awareness, trust, and loyalty over time.
This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.
This document summarizes a presentation on digital marketing and website design. It provides tips for engaging customers online, including:
- Using contrasting colors and clear calls to action to guide users' attention.
- Testing different designs, offers, and subject lines to see what performs best.
- Tailoring websites to specific goals like direct sales, non-profit fundraising, or brand awareness.
- Including appetizing product photos, user testimonials, and educational content.
Avoiding the “Break-Up”: A Data-driven Approach to Increasing Engagement and ...Vivastream
This document discusses using data-driven approaches to increase customer engagement and reduce churn. It outlines using qualitative analysis, descriptive analytics, and predictive models to better understand customer expectations, behavior, and needs over time. The goal is to proactively address reasons for customer "break-ups" like misaligned expectations or unmet needs. Predictive models can score customers by attrition risk and recommend the best actions, like customized offers, to retain high value customers. Taking this holistic analytical approach can provide insights to continuously improve customer relationships.
Do Wealthy People Click? Silversea Cruises Leveraging Digital MediaVivastream
Silversea Cruises presented a digital marketing strategy to target affluent consumers for luxury cruises. Key points included segmenting affluent consumers based on income, net worth, and age. The strategy involved optimizing the website for SEO, implementing a targeted media mix across search, social, display, and email. Initial results showed an increase in leads and a decrease in CPL. Future plans included continuing optimization, addressing younger affluents, leveraging social monitoring, and balancing the media mix for maximum ROI.
The New Social Media Landscape; Welcome to SomaliaAdrian Blake
Lecture from Creighton University covering the new, massive competition among media brands. Every brand is now a media company, and that means every brand will have to learn how to think like a media company and use emotion in their messages.
IFEA 2016 - BYOD: Grow Event Revenue with Online Marketing - Part ISaffire
This document provides tips for using online marketing to grow event revenue. It discusses using integrated ticketing on websites, user generated content on social media, promotional codes, flash sales, charity partnerships, calls to action, testimonials, video content, email marketing, and building an email list. The goal is to create a sense of urgency and FOMO (fear of missing out) to drive online ticket sales and event attendance.
Is a Facebook Like Campaign Worth the Resources?cookieweb
A Facebook like campaign can be worth the resources if done properly as part of a long-term community building strategy. The key is to go beyond just getting likes and focus on ongoing two-way communication to build emotional connections with customers. This includes posting engaging content, encouraging fan interactions and discussions, addressing customer needs, and giving them easy ways to purchase products. While likes alone don't translate directly to sales, a well-executed community building campaign on Facebook can boost brand awareness, trust, and loyalty over time.
This document discusses connecting brands to customers through online branding and social media. It covers understanding the brand by identifying who to connect with and discusses inbound and outbound marketing. It provides tips on finding and engaging audiences through memorable messaging and two-way listening and broadcasting. Specific customer groups like donors and volunteers are examined. Integrating marketing across multiple online and offline channels is advised for maximum results. Metrics and goals are important to measure success.
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
This document discusses how social media, especially Facebook, provides opportunities for retailers. It recommends that retailers not be too late adopting social media like Facebook. Retailers should utilize Facebook to directly engage with customers and reinforce their brand to new potential customers. The key opportunity is for retailers to claim their territory on Facebook now by establishing a presence on the platform.
This document summarizes the services of a social media marketing firm. It discusses their team members and credentials in developing websites, pay-per-click advertising, search engine optimization, and analytics. It also outlines their experience working with furniture retailers and describes their e-commerce solutions, which allow clients to upload products, track sales and conversions. Finally, it discusses the importance of social media platforms like Google, Facebook, and reviews in influencing customers' online decisions and conversions.
Everything is Broken - Westfield Retail presentation -Michael Buckley
1. The document outlines 20 implications of major shifts changing marketing and consumer behavior, such as the rise of mobile connectivity, social media, and big data.
2. Key changes include the decline of linear purchase paths, the importance of influence over purchase channels, and the need to optimize for mobile experiences.
3. The document calls on marketers to test more, simplify programs, focus on customer journeys, and evolve agencies to focus on social and digital channels.
Connells Furniture used Facebook promotions and contests to engage their fans and increase sales. A Halloween costume contest increased fan engagement and two customers purchased furniture after the contest. Regular posts with discounts for fans led to a 10% monthly sales increase. Analytics showed promotions increased likes, reach, and sales from Facebook referrals. Contests and time-limited discounts for fans are effective ways for furniture retailers to leverage social media.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
MECLABS Presents at UNF Social Media and Analytics Class: Social Media StrategyMECLABS Institute
Presented 7-14-2015
Every modern marketer knows that social media is now an integral part of a business.
But how can you get the most out of your social media presence?
In this presentation, Ken Bowen, Manager of Editorial Content, Daniel Burstein, Director of Editorial Content, and Kylie Davidson, Manager of Academic Curriclum, all of MECLABS, discussed strategies and skills necessary to executing a successful social media campaign while impacting the bottom line.
This content was prepared for the graduate class of Lakshmi Goel, Ph.D.
TAFE 2017 - Grow Event Revenue with Online MarketingSaffire
The document discusses various online marketing strategies for event promotion. It recommends using print-at-home tickets, sponsor logos, and advertising to grow event revenue. Social media platforms like Facebook, Instagram, Twitter and YouTube are emphasized for sharing content like videos and live streams. Creating brand ambassadors and user-generated content is advised to increase engagement. Email is highlighted as an effective and low-cost way to promote events and drive sales.
This document summarizes a presentation about trends in online marketing for events. It discusses optimizing websites for marketing events in real time, prioritizing social media platforms like Facebook, Twitter, Pinterest and YouTube, maximizing mobile marketing through apps and mobile-optimized websites, and using tools like email marketing, contests and multimedia to engage customers and drive traffic. Specific tactics recommended include using categories to organize information, making event pages interactive, tagging customers in Facebook photos, and giving publicity to those who engage on social media.
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Business Education
Social commerce involves connecting social communication about a specific product directly to a sale. It is about buying a product directly from social media platforms like Facebook posts, tweets, or blog posts. Retailers no longer control their storefront as customers can discover and purchase products anywhere other users share them on social media. For social commerce to succeed, retailers must embrace a multi-platform, mobile-friendly strategy and ensure easy purchasing from any social post about their products. It takes time to build an active social commerce effort through ongoing engagement and sharing over months rather than just days.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
How To Make Social Media Work For Your OrganizationAtomicdust
This document provides an overview of social media marketing. It discusses the goals of social media marketing including awareness, loyalty, sales, customer service and insights. It examines popular social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and Vine. It also covers topics like developing a brand voice and attributes, understanding audience profiles, creating content calendars and guidelines, and measuring analytics. The overall purpose is to help organizations understand how to effectively use social media to communicate and market to their target audiences.
How to set up a superior blog in 6 steps? - #InBoundAge2014Muhammad Omar
ديه كانت البريزنتايشن بتاعتي في إيفنت
InboundAge 2014
واللي نظمته
School of eMarketing
واللي اتكلمت فيها عن إزاي تعمل مشروع بلوج الأكثر عبقرية وحاولنا نقل تجربة إعلانجي من خلالها
التفاصيل هاتبقى في سلسلة مقالات هاننشرها قريباً
Fra Markedu's Facebook markedsføring og tips webseminar på dansk
Webseminaret giver en introduktion til hvordan man bør tænke for at få mest mulig success med markedsføring via Facebook.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
James Gilbert, CEO of GDM, presented on how The Fresh Diet uses social media, especially Facebook, to engage customers and build their brand. They focus on running frequent contests to engage customers and build advocacy. Through contests, videos, and other engagement strategies, they grew their Facebook likes from under 100 to over 66,000 in just over a year. They also use Facebook for customer service and to develop trust with transparency by sharing behind-the-scenes content. Their goal is to move customers through stages of engagement to become advocates for the brand through spending time interacting across multiple channels.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
Online Branding - Practical Ways to Reach Your CustomersRadhakrishnan KG
This document provides guidance on online branding strategies. It discusses how online branding is about building emotional bonds rather than visibility. Key recommendations include defining your brand's identity and values, finding and engaging your target audience across different online channels like search and social media, and inspiring people to share brand messages. Tracking metrics and continually refining strategies based on audience feedback is also emphasized. The takeaways stress developing authentic brand communications, building relationships over sales, and positioning your brand to stand for a distinctive cause or mission.
This document discusses how social media, especially Facebook, provides opportunities for retailers. It recommends that retailers not be too late adopting social media like Facebook. Retailers should utilize Facebook to directly engage with customers and reinforce their brand to new potential customers. The key opportunity is for retailers to claim their territory on Facebook now by establishing a presence on the platform.
This document summarizes the services of a social media marketing firm. It discusses their team members and credentials in developing websites, pay-per-click advertising, search engine optimization, and analytics. It also outlines their experience working with furniture retailers and describes their e-commerce solutions, which allow clients to upload products, track sales and conversions. Finally, it discusses the importance of social media platforms like Google, Facebook, and reviews in influencing customers' online decisions and conversions.
Everything is Broken - Westfield Retail presentation -Michael Buckley
1. The document outlines 20 implications of major shifts changing marketing and consumer behavior, such as the rise of mobile connectivity, social media, and big data.
2. Key changes include the decline of linear purchase paths, the importance of influence over purchase channels, and the need to optimize for mobile experiences.
3. The document calls on marketers to test more, simplify programs, focus on customer journeys, and evolve agencies to focus on social and digital channels.
Connells Furniture used Facebook promotions and contests to engage their fans and increase sales. A Halloween costume contest increased fan engagement and two customers purchased furniture after the contest. Regular posts with discounts for fans led to a 10% monthly sales increase. Analytics showed promotions increased likes, reach, and sales from Facebook referrals. Contests and time-limited discounts for fans are effective ways for furniture retailers to leverage social media.
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Web Presence Optimization Playbook for 2015. Inside this web presence playbook we'll show you everything you need to know in order to turn your website into a revenue generating machine. Provided by www.ebwaycreative.com
In this course we cover Inbound Marketing Philosophy, Inbound Marketing Methodology and Inbound Marketing Tools. Created for business owners and agency owners this guide will not only help you understand what Inbound Marketing is, but how to put into practice for your brand.
Created by @jonathanhinshaw, www.ebwaycreative.com
View the full video presentation online at - http://www.ebwaycreative.com/ebway-creative-blog/what-is-inbound-marketing
If you know your way around Facebook and have a good handle on Twitter, it may be time for your business or company to start advertising on social media. To get you started, here is the presentation from a seminar that Innovate Burlington recently did on social media advertising for businesses.
MECLABS Presents at UNF Social Media and Analytics Class: Social Media StrategyMECLABS Institute
Presented 7-14-2015
Every modern marketer knows that social media is now an integral part of a business.
But how can you get the most out of your social media presence?
In this presentation, Ken Bowen, Manager of Editorial Content, Daniel Burstein, Director of Editorial Content, and Kylie Davidson, Manager of Academic Curriclum, all of MECLABS, discussed strategies and skills necessary to executing a successful social media campaign while impacting the bottom line.
This content was prepared for the graduate class of Lakshmi Goel, Ph.D.
TAFE 2017 - Grow Event Revenue with Online MarketingSaffire
The document discusses various online marketing strategies for event promotion. It recommends using print-at-home tickets, sponsor logos, and advertising to grow event revenue. Social media platforms like Facebook, Instagram, Twitter and YouTube are emphasized for sharing content like videos and live streams. Creating brand ambassadors and user-generated content is advised to increase engagement. Email is highlighted as an effective and low-cost way to promote events and drive sales.
This document summarizes a presentation about trends in online marketing for events. It discusses optimizing websites for marketing events in real time, prioritizing social media platforms like Facebook, Twitter, Pinterest and YouTube, maximizing mobile marketing through apps and mobile-optimized websites, and using tools like email marketing, contests and multimedia to engage customers and drive traffic. Specific tactics recommended include using categories to organize information, making event pages interactive, tagging customers in Facebook photos, and giving publicity to those who engage on social media.
Social commerce - seminarie door Baker Men bij Comeos - mei 2014Business Education
Social commerce involves connecting social communication about a specific product directly to a sale. It is about buying a product directly from social media platforms like Facebook posts, tweets, or blog posts. Retailers no longer control their storefront as customers can discover and purchase products anywhere other users share them on social media. For social commerce to succeed, retailers must embrace a multi-platform, mobile-friendly strategy and ensure easy purchasing from any social post about their products. It takes time to build an active social commerce effort through ongoing engagement and sharing over months rather than just days.
Inbound Content Marketing for Retirement Living: What, Why, How?Our Kids Media
Content has become one of the most important tools that marketers have for generating leads and driving sales. But many companies struggle with understanding what it really is, and how to use it effectively in their sales cycle. Join us for this webinar and learn tips for creating great content from scratch. People make decisions based on research and emotion, and great content will fuel your sales cycle, propelling leads from initial contact to move-in. Register now! Offered in partnership with BCSLA.
How To Make Social Media Work For Your OrganizationAtomicdust
This document provides an overview of social media marketing. It discusses the goals of social media marketing including awareness, loyalty, sales, customer service and insights. It examines popular social media platforms like Facebook, Twitter, Instagram, Pinterest, YouTube and Vine. It also covers topics like developing a brand voice and attributes, understanding audience profiles, creating content calendars and guidelines, and measuring analytics. The overall purpose is to help organizations understand how to effectively use social media to communicate and market to their target audiences.
How to set up a superior blog in 6 steps? - #InBoundAge2014Muhammad Omar
ديه كانت البريزنتايشن بتاعتي في إيفنت
InboundAge 2014
واللي نظمته
School of eMarketing
واللي اتكلمت فيها عن إزاي تعمل مشروع بلوج الأكثر عبقرية وحاولنا نقل تجربة إعلانجي من خلالها
التفاصيل هاتبقى في سلسلة مقالات هاننشرها قريباً
Fra Markedu's Facebook markedsføring og tips webseminar på dansk
Webseminaret giver en introduktion til hvordan man bør tænke for at få mest mulig success med markedsføring via Facebook.
Find out what it's like to work with EBWAY Creative, a premier Internet Marketing and Web Design agency located in Fort Collins, Colorado. This slide deck will give you a behind the scenes look at our marketing solutions, web design services and our processes. You'll get a virtual tour from co-founder Jonathan Hinshaw as he takes on a journey to experience what it's like to work with EBWAY Creative.
For information, watch the video tour here on our YouTube channel - https://www.youtube.com/user/ebwaycreativevideos
Check us out online at www.ebwaycreative.com
James Gilbert, CEO of GDM, presented on how The Fresh Diet uses social media, especially Facebook, to engage customers and build their brand. They focus on running frequent contests to engage customers and build advocacy. Through contests, videos, and other engagement strategies, they grew their Facebook likes from under 100 to over 66,000 in just over a year. They also use Facebook for customer service and to develop trust with transparency by sharing behind-the-scenes content. Their goal is to move customers through stages of engagement to become advocates for the brand through spending time interacting across multiple channels.
The Intersection of Social Media and DirectVivastream
The document discusses the intersection of social media and direct marketing. It outlines key trends in social media platforms like Facebook, Twitter, YouTube and how brands can leverage these. Case studies are presented on how brands have integrated social media into their websites and marketing. The future of social customer relationship management, customer service and market research on social media platforms is also discussed.
The document discusses social media marketing strategies and case studies. It provides examples of how Ford, PepsiCo, and Levi Strauss successfully used social media to increase brand awareness, sales, and store traffic. Marketers are advised to use social media to engage consumers at each stage of the purchasing process. The document also summarizes case studies of how Lay's held a Facebook contest for new chip flavors and how Heineken ran a creative Instagram photo contest to promote the US Open tennis tournament. Both campaigns engaged many users and increased sales or followers.
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
This document discusses how social media popularity can drive brand success in the digital age. It provides examples of how brands like Amazon, Best Buy, Target and Starbucks saw increased sales and purchases from their social media fans and influencers. The document also presents two use cases for brands to engage customers and crowd-source content through social media to build engagement and visibility. It proposes that improving brand perceptions through social media should increase positive online posts, traffic, search placements and ultimately sales.
GolinHarris Insights: Social Media Week ChicagoGolin
If you weren't able to make it out to Social Media Week in Chicago September 19-23, we have you covered. The GolinHarris team put together insights from the panels they attended to give you topline takeaways from the week.
This document discusses social media marketing in the 21st century. It defines social media marketing as gaining website traffic or attention through social media sites by creating content that encourages sharing. Major findings show that 92% of marketers see social media as important, with Facebook and LinkedIn being the most important networks. The document also discusses various social media platforms like Facebook, Google+, LinkedIn, Pinterest, and their uses and benefits for businesses. It covers traditional media versus social media and changes Facebook has made like removing unpaid posts and adding a 'Buy' button.
Social Media Clicks & Cocktails Seminar - May 2011 nic๑click social
The document discusses a social media event focused on how businesses can utilize social media in their marketing strategies. It provides an agenda for the event including discussions on social media usage, tools and strategies, local success examples, and the future of social media. It also shares statistics on current social media usage among businesses and discusses best practices from companies effectively using social media. The roundtable discussions focused on how attendees would promote events, challenges of social media success, and handling negative feedback on social media sites.
Why Brand Communities is an answer to your Digital AnxietiesShack Co.
The document discusses how building an online brand community can help address brands' digital anxieties and better meet their goals of consumer loyalty, reach, visibility and business growth. It outlines typical scattered digital presences and recommends focusing instead on engaging users as a loyal community through consistent cross-platform interaction and insights. Case studies demonstrate how Shack helps clients develop community concepts across social media, mobile and different content formats to strengthen their online presence.
The document discusses how to build a social media footprint for marketing purposes. It defines social media and social media marketing. It then outlines the major social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, and blogs and how businesses can leverage each one. The document also discusses how social media marketing can be packaged and priced for businesses and how its impact can be measured through engagement, guidance, and brand ambassadors. It emphasizes the importance of participating in online conversations to build communities and generate new customers.
This document provides an overview of social media marketing. It defines social media as involving genuine conversations between people about topics of mutual interest. It then discusses how social media differs from traditional media by being participatory and collaborative. The document outlines several major social media channels like blogging, microblogging, social networking, and media sharing. It provides tips for using each channel effectively for marketing purposes. Finally, it discusses measuring the impact of social media marketing through analytics and metrics.
Facebook provides a way for brands to connect with over 800 million active users. A Facebook page allows brands to reach customers across different demographics. While a brand is defined by individual perceptions rather than what a company says it is, Facebook pages and contests on sites like Likes2Win can help build a brand's fan base by motivating people to like the brand's page through sweepstakes and prizes. Likes2Win features multiple ongoing contests in one place to draw large traffic volumes and offers brands an efficient way to use contests to grow their Facebook following.
Social Marketing and Leveraging InfluencersBolaji Okusaga
Today, consumer expectation is on the rise and technologies are changing at a dizzying pace. At a time like this, we take a look at the place of influence in Social Media Marketing.
Communication Strategies for Leveraging Social Media Sazed Monsur
I presented this during a Business Communication course.
Here is the Agenda:
>> why social media?
>> How to use different social media to leverage communication?
>> what strategies we can use?
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
1. The document provides an overview of social media marketing, including defining it, discussing why it is important, and reviewing the key social media platforms.
2. It discusses best practices for social media marketing, including using engaging content, consistency, regular posting, two-way engagement, optimization, and personalization.
3. The document shares a case study of a tennis club that increased membership by 10% through a successful social media marketing campaign, spending only £24 on Facebook ads.
Introduction to Social Media Marketing training & campaign execution on Facebook & Tiktok etc platform
1.Detailed understanding of Social Media Marketing.
2.How to execute each paid channel
and Analyse that by sharing the understanding.
3. What is the use of each channel, what are the analytics generated from each channel?
I hope it would be helpful.
P.S Do share your thoughts by commenting.
Chapter 3 - Digital marketing: Online, Social, and MobileKarenCastillo643847
Digital marketing encompasses online, social media, and mobile marketing activities. It has revolutionized how companies communicate with customers and is now integral to marketing strategies. Key online marketing activities include website design, blogging, search engine optimization, and utilizing platforms like social media to share content and facilitate interactions between marketers and customers. Traditional marketing alone is no longer sufficient, as digital marketing allows companies to excite, educate, help customers experience products, and give opportunities to engage through approaches like the 4E framework. Firms must understand how to effectively engage customers through listening to them on social media, analyzing data, and developing engagement tactics.
The document provides an overview of social media and how brands can leverage different social media platforms. It discusses the shift to more consumer-generated content online and the growth of social networks, blogs, microblogging and mobile usage. The document also summarizes various social media platforms like blogs, social networks, niche networks, and mobile and provides examples of how brands can engage consumers through these channels.
Similar to The Intersection of Social Media and Direct (20)
The Customer Engagement Roadmap - The Key to Increasing the Value of Your Membership Base
Want to increase your subscription site’s profitability? The Customer Engagement Roadmap will show you how!
This document contains a list of 14 single words, each beginning with a different letter, ranging from A to T. The words include various materials, colors, audio equipment and other nouns. Overall, the document presents an alphabetical listing of short single words from different semantic categories.
This document provides an overview of software quality assurance. It discusses key quality concepts, quality control, the cost of quality, and software quality assurance. It also describes formal technical reviews, statistical quality assurance, software reliability, and the components of a software quality assurance plan. The goal of software quality assurance is to achieve a high-quality software product through standards, reviews, testing, and other quality control measures.
The document describes JEEVA, a mobile application for recognizing, collecting, sharing, surveying, and exploring flora and fauna. The app allows users to take photos of plants and animals and upload them to the system for identification. If the photo is of a new species, the user can start a new section for it. Otherwise, the user can update existing details. The app is intended for academic, conservation, exploration, and nature lovers to study nature. It has features like image recognition of species, location-based species reporting, automatic species notifications, guides and checklists, article writing and sharing, and discussions. Potential users include students, researchers, tourists, Ayurvedic practitioners, conservation organizations, nature lovers
This document provides tutorials for learning Apex programming using the Force.com platform. The tutorials cover topics such as creating custom objects, using the Developer Console, creating sample data, defining classes, Apex language fundamentals like data types and variables, executing transactions, adding triggers, writing unit tests, and integrating Apex with Visualforce. The goal is to provide hands-on exercises to help developers learn the Apex language and how to develop applications using the Force.com platform. Completing the tutorials will equip developers with essential Apex programming skills.
Breaking Up is Hard to Do: Small Businesses’ Love Affair with ChecksVivastream
This document discusses small businesses' reliance on checks and the challenges they face in adopting electronic payments. It notes that small businesses write billions of checks per year at high costs. While checks meet their needs of being easy to use and widely accepted, electronic payments could offer benefits like cost savings and fraud protection. However, small businesses are often too busy with core operations to prioritize alternatives. The document also outlines hurdles small businesses face in using ACH or credit cards, such as navigating bank requirements and understanding fees. It suggests that businesses more open to electronic payments tend to have standardized payment processes or receive remittance data with payments.
Banks see Smart Commerce as a growing threat that could distance them from customers. Smart Commerce is defined as involving digital payment methods that simplify purchases and enriched communication between merchants and consumers using mobile technology. It is driven by demand from both consumers and merchants, and by large profit pools outside of just payments, particularly merchant sales promotions. Many banks believe Smart Commerce will become widespread within two years and pose the main risk of intermediating banks and reducing their relevance in consumer commerce.
This document summarizes key findings from a global consumer banking survey conducted by EY. Some of the main points include:
1. Customer advocacy and trust in their primary banking provider is high, driven largely by positive customer experiences. However, banks still have opportunities to improve certain aspects of the customer experience.
2. Convenience through digital banking channels is important to customers, but mobile banking features still lag online banking. Simplifying fees and communications remains a top priority.
3. Customers are generally satisfied with their primary bank but open to switching for better service or advice. Segmenting customers reveals opportunities for banks to better meet different needs.
4. Banks should focus on making banking simple and clear
This document summarizes the key findings from EY's 2014 Global Consumer Banking Survey. Some of the main points include:
1. Customer trust and advocacy are important drivers of growth for banks. Customers with complete trust in their primary bank are much more likely to recommend them.
2. Customer experience is a key factor influencing trust and advocacy. Customers cited how they are treated and quality of communications as important reasons for trust. Experience also influenced account openings and closings.
3. Banks can improve the customer experience by making banking simple and clear, providing helpful advice, and resolving problems well. Specifically, banks should improve fee transparency, mobile and online banking, and customer service.
Sereno is a fraud detection solution that uses image analysis and multi-source correlation modeling to identify check fraud. It integrates with existing image processing systems and analyzes check images using multiple recognition engines to flag potential fraud. Sereno reduces false positives and focuses analysts on a small number of suspect transactions. It builds databases of check stock and signatures over time to improve accuracy. Sereno provides cost savings through reduced manual review and losses from fraud while allowing banks to expand their fraud detection capabilities.
Orbograph's new Accura XV solution leverages Next Generation Recognition (NGR) Technology to provide virtually 100% check processing performance at the teller. The solution achieves read rates as high as 95% and can attain 100% read rates on small transactions using V100 mode. It provides tangible benefits like reducing data entry costs and recognition errors as well as intangible benefits like highly reliable technology and streamlined processes. Accura XV is the foundation for all of Orbograph's centralized and distributed recognition solutions and services.
Growth in remote deposit capture is driving additional requirements in check recognition. Orbograph provides a scalable check recognition solution for RDC that uses multiple recognition engines to achieve read rates from 90-98%. The solution can identify alterations, validate fields, and ensure image quality to reduce fraud while streamlining the deposit process. Orbograph offers flexible licensing and deployment options to meet the needs of various sized financial institutions supporting desktop, consumer, and mobile RDC.
The document introduces Orbograph's Healthcare Payments Automation Center (HPAC), a cloud-based platform that hosts two services: P2Post for converting paper explanation of benefit forms into electronic files for practice management systems, and E2Post for matching electronic funds transfer payments to remittance advices. By leveraging image processing and recognition technologies, HPAC can convert claims at high volumes while reducing costs up to 60% by eliminating manual data entry and exceptions. The platform provides adaptive onboarding of forms, HIPAA compliance, and guaranteed performance.
The document discusses next generation check recognition technologies that can improve teller image capture (TIC) and remote deposit capture (RDC) workflows. It outlines several business problems with early generation technologies like low read rates, balancing issues, and fraud risks. Next generation technologies aim to solve these by using multi-engine correlation, dynamic thresholding, item verification, and check box detection to achieve near 100% recognition performance and reduce errors. The benefits include cost savings, improved efficiency, customer experience, and reduced fraud.
Orbograph introduces Automation Services and Automation Services LE, innovative recognition solutions that provide up to 40% labor cost savings through high levels of automation and accuracy. Automation Services achieves 98% automation and 99%+ accuracy, while Automation Services LE attains 90% automation with 99% accuracy. Both solutions support various check processing workflows and can be implemented on Orbograph's legacy OrboCAR platform or new G6 Enterprise Recognition Technology platform. Orbograph also offers managed recognition services to continuously monitor performance and ensure solutions meet guaranteed service levels.
Orbograph is a provider of electronic solutions for healthcare revenue cycle management and check processing recognition software. It has over 1,500 financial institution and biller clients that process billions of documents annually using Orbograph's technologies. Orbograph converts paper-based documents like EOBs into electronic files to automate payment data reconciliation and provide reporting tools. It is a subsidiary of Orbotech and was founded in 1996, employing over 50 people who serve the banking, financial, and healthcare industries.
2. Agenda
• INTRODUCTION
• OVERVIEW: KEY TRENDS IN SOCIAL MEDIA AND COMMERCE
• DIRECT RESPONSE VS. SOCIAL MEDIA
• INTEGRATION OF SOCIAL INTO EXISTING CHANNELS
• CASE STUDIES
• LOOKING AHEAD
3. Introduction
Maryssa Miller
Head of Digital Commerce, JetBlue Airways
– Most recently VP, E-commerce at Create The Group and Director,
E-commerce at Lacoste USA
– Masters of Science in Direct and Interactive Marketing from New
York University, now Adjunct Professor of E-commerce Marketing
– Served on Board of Governors for the DMA International ECHO
Awards
6. KEY TRENDS
Brands are harnessing the power of social media and social shopping to reach a
wider audience, creating advocates and helping to spread loyalty and passion for the
brand.
• Facebook: Increase awareness of the brand, create a loyal fanbase and push
exclusive content to users
• Twitter: Keep users engaged with frequent updates and brand messaging
• YouTube: Post unique video content and link back to a website
• Blog Partnerships: Curate original editorial content through strategic alliances
with appropriate partners and key bloggers
• Social Shopping: Social shopping sites like Polyvore and Pintrestare a great
way to engage customers that are already interacting with products and have an
affinity for brands
• Geo-Targeting: Apps like Foursquare can deliver targeted messaging based on
a user’s location
7. HOW SOCIAL MEDIA IS CHANGING THE LANDSCAPE
• More than 70% of the digital universe will be generated by
individuals this year.
• Facebook is the most visited site in the world. Five years
ago it didn’t register in the Top 10.
• 81% of online holiday shoppers read online customer reviews
before making a purchase.
• 40% of consumers who fan a brand do so for deals
• 37% of Twitter followers who say they are more likely to buy
from a brand after following
8. SOCIAL REVOLUTION
But this increase in ease, speed, and reach fundamentally changes the balance of
power between brands and consumers. Today, the volume of user-generated
conversation far exceeds official brand communication.
Then Now
• Mass Media • Social Media
• Monologue • Conversation
• Brands in control • Consumers in control
9. SOCIAL REVOLUTION
Social media simply amplifies existing human
desires and needs to join, connect, reconnect,
express and share, with increased ease, speed,
reach and relevance.
11. DIRECT RESPONSE VS. SOCIAL MEDIA
ELEMENT DIRECT SOCIAL
CREATIVE DEVELOPED BY BRAND MANAGED BY BRAND OR
OR AGENCY AGENCY, BUT DEVELOPED
BY CONSUMER
BROADCAST INITIATED BY BRAND CUSTOMER GENERATED
REACH LIMITED BY LIST CUSTOMER’S NETWORK,
QUANTITY AND QUALITY BUT UNLIMITED
MESSAGE CONTROLLED BY BRAND DRIVEN BY CONSUMER
THROUGH CONTENT AND
CREATIVE
CALL TO ACTION OPEN, CLICK THROUGH, LIKE, INVITE, JOIN,
PURCHASE FOLLOW
METRICS IMPRESSIONS, CLICKS, +FAN BASE, FOLLOWERS,
CONVERSION BRAND MENTIONS AND
AFFINITY
12. SOCIAL MEDIA AS NEW DIRECT MARKETING
• Social media platforms give you the opportunity to
generate leads
• To have the greatest number of people see your
message, it’s all about location online
• Using your own opted-in fan base, you have a better
group of qualified traffic
• Once you have the captive audience, you need to be
relevant and not abuse their trust when choosing to
market to them
13. WORD OF MOUTH MARKETING
“Conventional Wisdom has long held that a dissatisfied customer
tells ten people. But that is out of date. In the new age of social
media, he or she has the tools to tell 10 million consumers
virtually overnight.”
– Gillen, The New Influencers, 2007
20. TWITTER
• More than 90% of tweets come from consumers
• Only 12% of consumer tweets mention a brand
• When someone mentions a brand name on Twitter, they’re
most likely talking about a Social Network (22% of mentions),
or an Entertainment (17%) or Technology brand (17%)
• The top brands mentioned on Twitter are Twitter itself, Apple
products/brands and Google
Marketers can do more by participating in the conversation
rather than talking at consumers
24. CASE STUDIES - ON SITE
Encourage customer engagement through Facebook plugins on
site.
Facebook Send Button
Facebook Like on Product Listing Pages
25. CASE STUDIES - ON SITE AND ON FACEBOOK
• Create wishlists through Facebook like, share purchases with
network and promote stories as a brand.
• The new “want” button will be the individual brand site’s wishlist
killer.
Post Purchase Share
Facebook Recommendations from a Brand
Facebook Recommendations from a Friend
27. CASE STUDIES - ON SITE
Personalize interaction with the brand and the users’ social
networks.
ShoeDazzle Shop with a Friend
TripAdvisor Facebook Personalization
Small Site Personalization Plugins
Amazon Facebook Wishlist Personalization Ticketmaster connect
29. FACEBOOK – LEVI’S EXAMPLE
Levi’s has successfully integrated Facebook Connect into their e-
commerce site, allowing users to share their favorite styles with all
their friends with a single click.
30. CASE STUDIES – ON FACEBOOK
Create personalized ads through sponsored stories and highlight
bestsellers as a tab.
Sponsored Ad that shows friend connections
Most Liked Tab on Facebook page
Sponsored Story
32. CASE STUDIES – ON FACEBOOK
• Fan engagement can be encouraged several ways. On the user level, they can tag
their pictures with
• Brands, while Brands can create apps on their page.
Brand Tagging by a User
Retail Therapy’s Facebook app on Page
37. NOWNESS
NOWNESS.com is an innovative editorial site that is part of the LVMH
family. NOWNESS offers interactive content and visually compelling
features on art, fashion, culture, travel and lifestyle.
Users can:
• Choose to “Love” or “Don’t Love” a feature
• Share content with friends via email or across social media sites
such as Facebook and Twitter
• View content based on other users’ favorites
• Browse according to user location
• Leave comments on a specific article or contributor
38.
39. COACH
Unique Content- Content you create specifically for Facebook can be one of the
most compelling reasons for a person to Like your brand. Product and content
exclusives are a great way to engage users to interact with the brand and drive to
purchase.
43. SOCIAL MEDIA: THE NEW CRM PROGAM
• Already brands are experimenting with Foursquare, Yelp and
others to drive loyalty programs through badging and other
incentives.
• Merging data from social media on brand engagement with
offline data can help determine the true “best customers”.
• Facebook especially will have more data than any direct
marketer could have dreamed – targeting opportunities will
be endless…but also relevant.
45. SOCIAL MEDIA: THE NEW MARKET RESEARCH AND
INNOVATION PLATFORM
Dell Ideastorm
Results
- 4,800 ideas generated by employees
- 150 ideas Implemented by Dell
My Starbucks Idea
Results
- 70,000 Ideas in the first year
- Many Ideas implemented
- Starbucks VIP card
- Buy coffee beans, get a free cup
47. SOCIAL MEDIA: PRIORITIZING NEXT STEPS
Sample Prioritization of Social / Commerce in alignment with your
Business Objectives:
Priority 1: Sales
Priority 2: Fan Group / Customer Acquisition
Priority 3: Branding
Priority 4: Promotions
48. SOCIAL MEDIA: LEVERAGE LISTENING TOOLS
Social listening tools enable companies to monitor what people are saying about their
brand across the internet, in one streamlined application.
Utilize social listening tools to:
• Analyze information collected and measure trends based on user keyword or topic
• Quantify results to gain actionable learnings about the users most engaged with the
brand
• Provide real-time updates to respond quickly to any issues that may arise
• Identify opportunities for engagement
49. SOCIAL MEDIAAND DIRECT MARKETING PRINCIPLES
-Use customer insights and market research to inform the
strategy
-Develop engaging content and creative that people will
talk about
-Have a clear call to action
-Test campaigns and creative
-Track, measure and analyze the results