The document discusses Thailand's bid to host the 2020 World Expo, focusing on the theme of "Balanced Life, Sustainable Living" and providing information on objectives, the proposed mascot, social media presence, and the need to gain support from the Thai people for the bid. It also provides resources for students to access reports from the Thailand Convention and Exhibition Bureau on industry topics and guidelines for writing summaries and presentations.

1. Al oha!
MUIC 2nd class
Saturday, Feb 25 2012

2. http://www.thailandexpo2020.com/

4. Objective

5. Theme

6. BALANCED LIFE, SUSTAINABLE LIVING


7. This particular Carp is a fresh water fish living in clean and non-
polluted waterways. The symbol reflects the co-existence
between man and nature. In Thai the fish is called "Pien" - a
word which translates literally as "united endeavour" and a
fitting description of Thailand's facilitation of the world expo.

9. Mascot

11. Facebook Page

12. Video

13. http://www.thailandexpo2020.com/en/news.php

14. Support of Thai people
(discuss)

15. http://www.tceb.or.th/about-
us/index.htm

16. MICE Reports
2011
Issue 4 - Thailand Destination of Choices
Issue 3 - The Value of Meetings Industry
Issue 2 - Sustainability Meetings and Events
Issue 1 - Interactive Technologies are driving Meetings and Events industry
2010
Issue 4 - Growth of MICE in Thailand
Issue 3 - The Next Decade of MICE
Issue 2 - Green Meetings Are Achievable
Issue 1 - The Pluses of Face-to-Face Business Meetings
2009
Issue 4 - Thailand Domestic MICE
Issue 3 - Impact of Influenza A (H1N1)/ Swine Flu on Business travel
Issue 2 - Thailand Brand as a MICE Destination
Issue 1 - Global Meltdown
http://www.tceb.or.th/about-us/tceb-intelligence-center/mice-reports.html

17. TCEB Reports
Student Summary
Paper and Presentation
10% of Final Grade
Due ________
2.Register on TCEB website to Download FULL
VERSION
3.Write (Type) a one page (Maximum) Summary
of Report and your opinions. Do not Copy and
Paste, Please.
4.Verbal Presentation (5 minute max)
5.Copy of Original TCEB Report

18. Thailand Convention and Exhibition Burueau (Public Organization)
Thailand Convention and Exhibition Bureau or TCEB is a public
organization established by Royal Decree published in the Royal
Gazette on 28th September 2002.TCEB has been in operation since
2004.
TCEB's main objectives are to promote meetings, incentive travel,
conventions and exhibitions, known by the acronym "MICE", and to
strongly develop this collective industry in order to make Thailand a
regional hub for MICE events. The Bureau's successes since its
establishment reflect Thailand's growing stature as a destination of
choice for international meetings, incentive travel, conventions and
exhibitions.

19. http://www.tceb.or.th/about-us/tceb-intelligence-center/m
You need to take a minute to register for the full TCEB
reports

20. It would be
nice to go
to an event
http://
www.tceb.or.th/exhibitions/calendar
http://www.tica.or.th/news_newsletters.php

21. THE BID PROCESS

23. Decision Maker(s)
Decision Making Policies Most Associations Consider
WHO INVITES?
Local Members or Members From National Organizations
WHO DECIDES?
Board, Executive Board or Congress Committee
WHAT DO THEY DECIDE?
Country, City, Meeting venue, Suppliers
WHEN?
2-3 Events before congress in question
Local Host Committee selects 1 year before that

24. Decision Maker(s)
Developments in Decision making
Policies
C. More with permanent
secretariat / H.Q.
E. More with requirements / bid
manual
G. Smaller Associations:
Association management
companies handle permanent work
H. Association contract PCO’S for
consecutive events

25. Decision Maker(s)
Conclusions
o Congress marketing begins at home
o Long range: first results 3-4 years after start
o New venues to start marketing activities when signing
contract
o Centralization in decision making policies
o Growing influence Association management + PCO’S

26. Decision Maker(s)
How to reach Decision Makers
Market research
o Join international organizations, e.g. ICCA, ASAE etc
o Make use of data bank / congress bulletins supplied by these
organizations and develop them into potential leads
Define the destination’s strength and weaknesses
o E.g. facilities, human resources, location accessibility,
transportation, telecommunications, etc

27. Sales Promotions
o Both to local associations as well as international associations
Have proper sales tools
o Facility guide, convention calendars, shell etc

29. Decision Maker(s)
How to convince Decision Makers
o Know your own strength / capacity / weaknesses
o Make more and full use of your National Tourist Organizations /
Convention Bureaus
Convention calendars, association list of convention service suppliers etc
o Learn the Conference language
understand client’s needs and their glossaries, definitions etc
o Have specialist staff to handle conference
with proper title, authority and experience
o Have proper brochures / collateral material

30. Four Essential Social Media Accounts for Tourism
3. Facebook
4. Twitter
5. YouTube
6. Foursquare

31. Tourism and Hospitality businesses worldwide are embracing
Social Media as an effective marketing tool.

32. Key Elements of a Social Media
Strategy
 Customers: Where are they and what are
they saying
 Content: What will you say, offers, news,
videos, photos
 Campaigns: competitions and contests to
engage your fanbase
 People: Who will update and maintain the
social media accounts
 Platforms: Which ones - Youtube, Twitter,
Facebook, Foursquare, Travelshake.

33. Creating an “Owner’s Ecosystem” © Travelshake
Twitter Facebook
Google Maps Direct booking
Flickr Youtube
Owner’s
Website
Travelshake
Forums
Blog Skype/IM
Review Sites
Email Database

34. The Owner’s Ecosystem and its “Google Share”
• Website
• Facebook
• Travelshake
• Review Sites
• Youtube

35. FACEBOOK

36. Number 1 Hotel on facebook in Ireland
Facebook is a
key part of the
hotels online
marketing
strategy..........
.........gets their
fans opinions on
recent stays,
keeping them
informed of
“I really don't think that any future offers &
business should
be without it in this day and events in the
age and all it

37. Play Food & Wine – Restaurant in Ontario, Canada
“the restaurant spends no
money on any
advertising, beyond
remaining very active
on Twitter and Facebook
and running email
campaigns”
“We have sold out every
event we’ve had since we
opened by using only
Facebook, Twitter and
our mailing list.”

38. They are able to reach out to loyal customers, food
bloggers and the rest of the community, to make them
feel like insiders who are part of the restaurant’s day-
to-day operations.

39. Welcome Page on Facebook

40. Customised Side Panel on Facebook

41. Vero Beach Hotel & Spa, Miami – Welcome page

42. Facebook Offer
Redemptions:
Began issuing FB codes
for discounts on best
available rates e.g.
FOLLOW
Codes generated 270
more room nights this
year

43. Good
management
response to
customer post
about offers

44. Facebook Policy for Promotional Campaigns
• Competitions must be run through an application if
they are running on facebook
• Don’t use the wall to run a competition, it’s against fb
policy
• Competitions can’t use a Facebook mechanic for
entry i.e. to like a page, upload a photo/video,
comment on a post, promote a post to friends
• You are allowed to restrict competitions to fans
© Travelshake Social Media 2010

45. Campaign Platforms for facebook
© Travelshake Social Media 2010

46. Making a Facebook page more engaging
• Use Facebook Apps
• Place Facebook Ads
• Run a Poll or contest
• Use the @ Tag
• Upload a large main image with other social media
account listed on it
• Upload Videos and Photos
• Write consistent updates
• Start Conversations with your fans
• Link to Twitter or vice versa
• Create a unique landing page to encourage likes
• Get fans to upload fan photos and tag them
© Travelshake Social Media 2010

47. TWITTER

48. Westend Bistro, Ritz-Carlton, Washington D.C.
 specials
 restaurant
news
 holiday
hours
 ask fans
what they
would like to
see on the
seasonal menu
 held a
contest to

49.  Staffed by employees based in Omaha, Australia and Mumbai
 Respond to requests and questions within an hour
 Field queries ranging from where to find good sushi to alerts that a guest will be
checking in late

51. They tweet funny pictures, new wines, and local
products that become available and it creates a
special connection between them and their fans

52. YOUTUBE

53. Branded Hotel Channel on YouTube

54. YouTube videos indexing in Google

55. Low Cost Digital Video Ads

56. ACE HOTEL NY – Creative use of video for hotels

57. ACE HOTEL NY – Social Media Film “Charley”

58. FOURSQUARE

60. InterContinental and Topguest

62. THE BID PROCESS

63. Bidding / Proposal process
Solicited Proposal
Client is requesting a proposal and the
venue can prepare the answer based on
knowledge about the company needs
using expertise, previous experience
and cost calculations
Unsolicited Proposal
The venue can introduce itself with a
wide range of services that the
customer might need and use similar
general proposals sent before, without
using too much resources

64. Bidding / Proposal process
Schedule of proposal process
Step 1 Confirm receipt of request
Expected date of answer
Step 2 Bid / No Bid analysis
Analyze requests for proposal
Check availability

65. Step 3 Compile data requested
Collect proposal
Final check of proposal
Write final draft
Step 4 Courier proposal

66. “Bare Bones” of a proposal
 Title page
 Table of Contents
 Introduction
 Why “this” destination
 Product(s) / USP’s
 Safety and Security
 Description Venues
 Description Accommodation
 Description Food & Beverage
 Investment needed
 Terms of Payment
 Cancellation & Liability policy
 Conclusion

67. What are Thailand’s USP’s?

68. Bidding / Proposal Process
City Wide Convention Bid
3. Invitation
4. Introduction
5. Venue/Accommodation
6. Program
7. Attractions
8. Other important services

69. Bidding / Proposal Process
Recommended resources to assist in ‘larger’ biddings
o Tourist office, Convention bureau etc
o Government (Country and/or city)
o Local organization(s)
o National airline
o Other sponsors

70. Bidding / Proposal Process
Plan the Bidding
o Destination
o Venue(s)
o Letter of invitation from the host
o Support from various resources
o Bidding book
o Site inspection
o Bidding presentation
o Finance

71. Bidding / Proposal Process
Crucial factors that can influence the bidding
◦ Political ◦ Hotel Variety
◦ Economic ◦ C & E venues
◦ Safety ◦ Supporting Services
◦ Accessibility ◦ Prices
◦ Infrastructure ◦ Association benefits
◦ Image ◦ Competitors
◦ Uniqueness

72. Site Inspection

73. Importance of Site Inspection
o Be there
o Notify all suppliers / staff
o Take notes during the trip
o Know the real decision maker
o Get personal information
o Know about sponsor
company
o Make spouses happy
o Know what may, what may
not be discussed with client
o Plan free time for ‘Inspectors”

74. Site Inspection
o Information Assistance
o National Tourist Office
o Travel associations and / or
companies
o National governments
o Professional assistance
o Professional event
organizers
o International travel services
o Customs brokers
o Auxiliary suppliers

75. o Hotel Inspection
o Hotel facilities and services
o F & B specifications
o Conference room diagrams
o Miscellaneous
o Proposal(s) for arrangements in writing
o Currency and exchange rate

76. Additional Information Needed to Operate a
Successful Site Inspection
 Are all suppliers notified of inspection trip
 Take notes during trip
 Follow up in writing of changes made ASAP
 Confirm and / or cancel suppliers as decisions are made
 Review in advance entire inspection trip with your contact
 Educate your customers as how you want them to handle visit
 Get personal information on clients, what they like to drink, to
eat etc
 Personalize meet and greet

77. o
DO
Have top management involved
o Make staff visible and available
o Have CSM wait in lobby for arrival
o Get understanding of rate
procedure
o Put creative amenities before
arrival
o Know tentative outline of MICE
event
o Clear billing for site inspection
before

78. DO NOT
o Have junior sales involved
o Exclude staff from inspection
o Have customer wait in lobby for GM
o Discuss rates with end user
o Deliver fruits and flowers after arrival
o Have no idea about this MICE event
o Charge for minimal expenses

79. Site Inspection Checklist
Before you go Key Personnel
○ Make an appointment ○ Conference sales executive
○ Ensure availability of key personnel ○ On-site conference
coordinator
○ Ensure access to function rooms, ○ Banquet manager
accommodation rooms, recreation ○ Technical support
facilities manager ○ Restaurant manager
○ Group Reservations
○ Re-confirm
○ Front Desk manager

80. First Impressions
○ Local environment and street access
○ Signage
○ Parking
○ Lift access
○ Lobby and reception
○ Wheelchair access
○ Staff attitude

81. Meeting facilities
○ Main conference room ○ Access to meal break areas
○ Breakout/Syndicate rooms ○ Seating configuration
○ Secretariat ○ Registration Area
○ Speakers Room
○ Media Room
○ Location and access
○ Sound-proofing
○ Lighting
○ Air-conditioning, noise
○ Windows
○ Audio-visual facilities

82. Familiarization tours and site
inspections
“Fam Tour”
- Orientation of destination
- Explanation of transport systems
- Inspection of relevant hotels and venues
- Overview of any events, attractions, activities unique
to destinations
- Selling points of destination

83. Any Questions?
(questions are GOOD)