7. This particular Carp is a fresh water fish living in clean and non-
polluted waterways. The symbol reflects the co-existence
between man and nature. In Thai the fish is called "Pien" - a
word which translates literally as "united endeavour" and a
fitting description of Thailand's facilitation of the world expo.
16. MICE Reports
2011
Issue 4 - Thailand Destination of Choices
Issue 3 - The Value of Meetings Industry
Issue 2 - Sustainability Meetings and Events
Issue 1 - Interactive Technologies are driving Meetings and Events industry
2010
Issue 4 - Growth of MICE in Thailand
Issue 3 - The Next Decade of MICE
Issue 2 - Green Meetings Are Achievable
Issue 1 - The Pluses of Face-to-Face Business Meetings
2009
Issue 4 - Thailand Domestic MICE
Issue 3 - Impact of Influenza A (H1N1)/ Swine Flu on Business travel
Issue 2 - Thailand Brand as a MICE Destination
Issue 1 - Global Meltdown
http://www.tceb.or.th/about-us/tceb-intelligence-center/mice-reports.html
17. TCEB Reports
Student Summary
Paper and Presentation
10% of Final Grade
Due ________
2.Register on TCEB website to Download FULL
VERSION
3.Write (Type) a one page (Maximum) Summary
of Report and your opinions. Do not Copy and
Paste, Please.
4.Verbal Presentation (5 minute max)
5.Copy of Original TCEB Report
18. Thailand Convention and Exhibition Burueau (Public Organization)
Thailand Convention and Exhibition Bureau or TCEB is a public
organization established by Royal Decree published in the Royal
Gazette on 28th September 2002.TCEB has been in operation since
2004.
TCEB's main objectives are to promote meetings, incentive travel,
conventions and exhibitions, known by the acronym "MICE", and to
strongly develop this collective industry in order to make Thailand a
regional hub for MICE events. The Bureau's successes since its
establishment reflect Thailand's growing stature as a destination of
choice for international meetings, incentive travel, conventions and
exhibitions.
23. Decision Maker(s)
Decision Making Policies Most Associations Consider
WHO INVITES?
Local Members or Members From National Organizations
WHO DECIDES?
Board, Executive Board or Congress Committee
WHAT DO THEY DECIDE?
Country, City, Meeting venue, Suppliers
WHEN?
2-3 Events before congress in question
Local Host Committee selects 1 year before that
24. Decision Maker(s)
Developments in Decision making
Policies
C. More with permanent
secretariat / H.Q.
E. More with requirements / bid
manual
G. Smaller Associations:
Association management
companies handle permanent work
H. Association contract PCO’S for
consecutive events
25. Decision Maker(s)
Conclusions
o Congress marketing begins at home
o Long range: first results 3-4 years after start
o New venues to start marketing activities when signing
contract
o Centralization in decision making policies
o Growing influence Association management + PCO’S
26. Decision Maker(s)
How to reach Decision Makers
Market research
o Join international organizations, e.g. ICCA, ASAE etc
o Make use of data bank / congress bulletins supplied by these
organizations and develop them into potential leads
Define the destination’s strength and weaknesses
o E.g. facilities, human resources, location accessibility,
transportation, telecommunications, etc
27. Sales Promotions
o Both to local associations as well as international associations
Have proper sales tools
o Facility guide, convention calendars, shell etc
28.
29. Decision Maker(s)
How to convince Decision Makers
o Know your own strength / capacity / weaknesses
o Make more and full use of your National Tourist Organizations /
Convention Bureaus
Convention calendars, association list of convention service suppliers etc
o Learn the Conference language
understand client’s needs and their glossaries, definitions etc
o Have specialist staff to handle conference
with proper title, authority and experience
o Have proper brochures / collateral material
30. Four Essential Social Media Accounts for Tourism
3. Facebook
4. Twitter
5. YouTube
6. Foursquare
31. Tourism and Hospitality businesses worldwide are embracing
Social Media as an effective marketing tool.
32. Key Elements of a Social Media
Strategy
Customers: Where are they and what are
they saying
Content: What will you say, offers, news,
videos, photos
Campaigns: competitions and contests to
engage your fanbase
People: Who will update and maintain the
social media accounts
Platforms: Which ones - Youtube, Twitter,
Facebook, Foursquare, Travelshake.
36. Number 1 Hotel on facebook in Ireland
Facebook is a
key part of the
hotels online
marketing
strategy..........
.........gets their
fans opinions on
recent stays,
keeping them
informed of
“I really don't think that any future offers &
business should
be without it in this day and events in the
age and all it
37. Play Food & Wine – Restaurant in Ontario, Canada
“the restaurant spends no
money on any
advertising, beyond
remaining very active
on Twitter and Facebook
and running email
campaigns”
“We have sold out every
event we’ve had since we
opened by using only
Facebook, Twitter and
our mailing list.”
38. They are able to reach out to loyal customers, food
bloggers and the rest of the community, to make them
feel like insiders who are part of the restaurant’s day-
to-day operations.
48. Westend Bistro, Ritz-Carlton, Washington D.C.
specials
restaurant
news
holiday
hours
ask fans
what they
would like to
see on the
seasonal menu
held a
contest to
49. Staffed by employees based in Omaha, Australia and Mumbai
Respond to requests and questions within an hour
Field queries ranging from where to find good sushi to alerts that a guest will be
checking in late
50.
51. They tweet funny pictures, new wines, and local
products that become available and it creates a
special connection between them and their fans
63. Bidding / Proposal process
Solicited Proposal
Client is requesting a proposal and the
venue can prepare the answer based on
knowledge about the company needs
using expertise, previous experience
and cost calculations
Unsolicited Proposal
The venue can introduce itself with a
wide range of services that the
customer might need and use similar
general proposals sent before, without
using too much resources
64. Bidding / Proposal process
Schedule of proposal process
Step 1 Confirm receipt of request
Expected date of answer
Step 2 Bid / No Bid analysis
Analyze requests for proposal
Check availability
65. Step 3 Compile data requested
Collect proposal
Final check of proposal
Write final draft
Step 4 Courier proposal
66. “Bare Bones” of a proposal
Title page
Table of Contents
Introduction
Why “this” destination
Product(s) / USP’s
Safety and Security
Description Venues
Description Accommodation
Description Food & Beverage
Investment needed
Terms of Payment
Cancellation & Liability policy
Conclusion
68. Bidding / Proposal Process
City Wide Convention Bid
3. Invitation
4. Introduction
5. Venue/Accommodation
6. Program
7. Attractions
8. Other important services
69. Bidding / Proposal Process
Recommended resources to assist in ‘larger’ biddings
o Tourist office, Convention bureau etc
o Government (Country and/or city)
o Local organization(s)
o National airline
o Other sponsors
70. Bidding / Proposal Process
Plan the Bidding
o Destination
o Venue(s)
o Letter of invitation from the host
o Support from various resources
o Bidding book
o Site inspection
o Bidding presentation
o Finance
71. Bidding / Proposal Process
Crucial factors that can influence the bidding
◦ Political ◦ Hotel Variety
◦ Economic ◦ C & E venues
◦ Safety ◦ Supporting Services
◦ Accessibility ◦ Prices
◦ Infrastructure ◦ Association benefits
◦ Image ◦ Competitors
◦ Uniqueness
73. Importance of Site Inspection
o Be there
o Notify all suppliers / staff
o Take notes during the trip
o Know the real decision maker
o Get personal information
o Know about sponsor
company
o Make spouses happy
o Know what may, what may
not be discussed with client
o Plan free time for ‘Inspectors”
74. Site Inspection
o Information Assistance
o National Tourist Office
o Travel associations and / or
companies
o National governments
o Professional assistance
o Professional event
organizers
o International travel services
o Customs brokers
o Auxiliary suppliers
75. o Hotel Inspection
o Hotel facilities and services
o F & B specifications
o Conference room diagrams
o Miscellaneous
o Proposal(s) for arrangements in writing
o Currency and exchange rate
76. Additional Information Needed to Operate a
Successful Site Inspection
Are all suppliers notified of inspection trip
Take notes during trip
Follow up in writing of changes made ASAP
Confirm and / or cancel suppliers as decisions are made
Review in advance entire inspection trip with your contact
Educate your customers as how you want them to handle visit
Get personal information on clients, what they like to drink, to
eat etc
Personalize meet and greet
77. o
DO
Have top management involved
o Make staff visible and available
o Have CSM wait in lobby for arrival
o Get understanding of rate
procedure
o Put creative amenities before
arrival
o Know tentative outline of MICE
event
o Clear billing for site inspection
before
78. DO NOT
o Have junior sales involved
o Exclude staff from inspection
o Have customer wait in lobby for GM
o Discuss rates with end user
o Deliver fruits and flowers after arrival
o Have no idea about this MICE event
o Charge for minimal expenses
79. Site Inspection Checklist
Before you go Key Personnel
○ Make an appointment ○ Conference sales executive
○ Ensure availability of key personnel ○ On-site conference
coordinator
○ Ensure access to function rooms, ○ Banquet manager
accommodation rooms, recreation ○ Technical support
facilities manager ○ Restaurant manager
○ Group Reservations
○ Re-confirm
○ Front Desk manager
80. First Impressions
○ Local environment and street access
○ Signage
○ Parking
○ Lift access
○ Lobby and reception
○ Wheelchair access
○ Staff attitude
81. Meeting facilities
○ Main conference room ○ Access to meal break areas
○ Breakout/Syndicate rooms ○ Seating configuration
○ Secretariat ○ Registration Area
○ Speakers Room
○ Media Room
○ Location and access
○ Sound-proofing
○ Lighting
○ Air-conditioning, noise
○ Windows
○ Audio-visual facilities
82. Familiarization tours and site
inspections
“Fam Tour”
- Orientation of destination
- Explanation of transport systems
- Inspection of relevant hotels and venues
- Overview of any events, attractions, activities unique
to destinations
- Selling points of destination
