Successfully reported this slideshow.
Your SlideShare is downloading. ×

London - BAFA - Social Media for Festivals

Loading in …3

Check these out next

1 of 50 Ad
1 of 50 Ad

More Related Content


London - BAFA - Social Media for Festivals

  1. 1. Festivals & Social Media London 2010 #bafa10
  2. 2. Tell me... <ul><li>When do you feel least in control of your event? </li></ul><ul><ul><li>Why? </li></ul></ul><ul><li>When do you feel most in control of your event? </li></ul><ul><ul><li>Why? </li></ul></ul>PCM creative - social media made simple
  3. 3. Today <ul><li>What is Social Media? </li></ul><ul><li>Beginning your journey. </li></ul><ul><li>Social Media in practice. </li></ul><ul><li>Call to action </li></ul>
  4. 4. The 7 Roads of Social Media <ul><li>Generate an audience? </li></ul><ul><li>Provide event information? </li></ul><ul><li>Maintain audience attention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align & connect with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Run an event more productively? </li></ul>
  5. 5. What about my festival? <ul><li>Schedules </li></ul><ul><li>Team Coordination </li></ul><ul><li>Maintaining a Festivals identity </li></ul><ul><li>Publicity, Advertising, Promotion & Affiliates </li></ul><ul><li>Sales: Ecommerce and Box Office </li></ul>
  6. 6. What about my festival? <ul><li>Metrics and Measurements </li></ul><ul><li>Event lifecycle management </li></ul><ul><li>Crowd Control </li></ul><ul><li>Feedback, Monitoring, Reporting, Archiving </li></ul><ul><li>Event activity </li></ul>Plan – Prep – Deliver – Reflect - Report
  7. 8. Social Media <ul><li>Film </li></ul><ul><li>Radio </li></ul><ul><li>Newspapers </li></ul><ul><li>Magazines </li></ul><ul><li>Theatre </li></ul><ul><li>Television </li></ul><ul><li>Books </li></ul><ul><li>Festivals </li></ul><ul><li>Concerts </li></ul>
  8. 9. Social Media? On the streets
  9. 10. Be social with your media Birds Eye View Film Festival Glastonbury Festival Popcorn Hat Players & Harrisburg Shakespeare Festival
  10. 11. Old Media vs. New Media <ul><li>“ Don't add technology to the way you do things, change the way you do things when you see what the technology can do.” </li></ul><ul><li>Marcus Romer </li></ul><ul><li>Artistic Director - Pilot Theatre Company. </li></ul>
  11. 12. Old Media meets New Media <ul><li>Magazines </li></ul><ul><li>Papers </li></ul><ul><li>Fliers </li></ul><ul><li>Posters </li></ul><ul><li>Programs </li></ul><ul><li>Business Cards </li></ul><ul><li>Buses </li></ul><ul><li>Signs </li></ul><ul><li>T-Shirts </li></ul>
  12. 13. Engagement <ul><li>QR codes </li></ul><ul><li>Geo-location </li></ul>
  13. 14. Box Office
  14. 15. Social Media - defined <ul><li>The online tools and platforms that people use to share opinions, insights, experiences , and perspectives with each other. </li></ul><ul><li>Social media can take many different forms, including text, images, audio, and video. </li></ul><ul><li>Popular social mediums include blogs, message boards, podcasts, wikis. </li></ul>
  15. 16. Experiences...
  16. 17. Time <ul><li>Email updates </li></ul><ul><li>Mobile updates </li></ul><ul><li>Voice to Text </li></ul><ul><li>RSS </li></ul><ul><li>Google Alerts </li></ul><ul><li>User Generated Content </li></ul>
  17. 18. Adding Social Media <ul><li>Why are you here? </li></ul>
  18. 19. The 7 Roads of Social Media <ul><li>Generate an audience? </li></ul><ul><li>Provide event information? </li></ul><ul><li>Maintain audience attention? </li></ul><ul><li>Increase your knowledge? </li></ul><ul><li>Align & connect with your competitors? </li></ul><ul><li>Establish your authority as an expert? </li></ul><ul><li>Run an event more productively? </li></ul>
  19. 20. Why Social Networking? Two-thirds of the world’s Internet population visit social networking or blogging sites, accounting for almost 10% of all internet time. Nielsen report “ Global Faces and Networked Places .”
  20. 21. Facebook - A Bewildering Tangle
  21. 22. The State of Facebook <ul><li>News Feed </li></ul><ul><li>Profile </li></ul><ul><li>Groups </li></ul><ul><li>Pages </li></ul><ul><li>Applications </li></ul><ul><li>Likes </li></ul>
  22. 23. Facebook Groups Nov 2008 1,623 members 2064 1195 140 745 341 800 August 2009 3,539 members 6 Scotland Arts Groups May 2010 5,285 members
  23. 24. Niche Targeting <ul><li>Creative Industries and converging technologies </li></ul><ul><li>Facebook group created </li></ul><ul><li>11 Facebook groups targeted </li></ul><ul><li>2008 Facebook potential audience – 63,385 </li></ul><ul><li>2009 Facebook potential audience – 208,573 </li></ul><ul><li>2010 ??? </li></ul>
  24. 25. Twitter
  25. 26.
  26. 27. Micro blogging & Status updates
  27. 28. Twitter - land <ul><li>Stats & Analytics tools </li></ul><ul><li>Tacking conversations </li></ul><ul><li>Many Tweets in one stream </li></ul><ul><li>Twitter central control </li></ul>
  28. 29. Conversation Updates written and sent when your profile is locked will only be seen by people who follow you Tweets sent when your profile is unlocked will also be published in the global timeline @twittername Sends an update seen by everyone but intended for one person RT @twittername with the original update indicates that you are repeating an interesting tweet you want your followers to see. This is called Re-Tweeting
  29. 30. Followers to Friends Twitter for beginners on Issuu
  30. 31. Print on Demand ISSUU
  31. 32. On line Publishing
  32. 33. Holistic Digital Development <ul><li>Artistic </li></ul><ul><li>Organisational </li></ul><ul><li>Business </li></ul>
  33. 34. Collected Knowledge <ul><li>Case Studies </li></ul><ul><li>Road Shows </li></ul><ul><li>Workshops </li></ul><ul><li>Social Network </li></ul>
  34. 35. Your very own Facebook <ul><li>Recent Activity </li></ul><ul><li>Status Updates </li></ul><ul><li>Personal Profiles </li></ul><ul><li>Groups </li></ul><ul><li>Forums </li></ul><ul><li>Blog / Notice board </li></ul><ul><li>Events calendar </li></ul><ul><li>IM live chat </li></ul><ul><li>Photos / Video / Audio </li></ul><ul><li>Measurable Stats </li></ul>
  35. 36. Social Networking
  36. 37. What is important? <ul><li>Networking </li></ul><ul><li>Participation </li></ul><ul><li>Engagement </li></ul><ul><li>Sharing </li></ul><ul><li>Gathering </li></ul><ul><li>Development </li></ul>
  37. 38. Live Documentation #BAFA10
  38. 39. Filtering <ul><li>Bafa10 </li></ul><ul><li>BritArtsFest </li></ul><ul><li>Arts festival </li></ul>
  39. 40. Collecting Manchester International Festival
  40. 41. Engaging
  41. 42. Ambient Participation
  42. 43. Documenting
  43. 44. Live Streaming <ul><li>Point and shoot </li></ul><ul><li>Hit 5 to Tweet </li></ul> Nottingham Creative Business Awards Launch 2009
  44. 45. Stay Connected JOIKUSPOT premium Notebook PC or Mac Mobile Broadband Mobile wifi hub
  45. 46. Sharing
  46. 47. Making it Work <ul><li>Start small. </li></ul><ul><li>Schedule social media time. </li></ul><ul><li>Make the web part of your process. </li></ul><ul><li>Pick your platforms. </li></ul><ul><li>Define your goals & expectation. </li></ul><ul><li>Formalise practice and conduct </li></ul>
  47. 48. All roads lead home Audience Agents Venue booker Funders Fans Artists Staff, Cast & Crew Schools Press PCM creative - social media made simple
  48. 49. Call to Action <ul><li>Identify your top 3 priority roads </li></ul><ul><li>3 services to investigate further </li></ul><ul><li>Tweet and include the #bafa10 tag </li></ul><ul><li>Join the BAFA group on Amb:IT:ion </li></ul>
  49. 50. Questions WEB: BLOG: TWITTER: RETAGGR: Home of the Purple COG Monster Internet Strategies that work - PCM creative provides web consultancy, social media and optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their business. PCM creative in action community network on Ning