#ICCA12 - How to apply Social Media to destination marketing? Lessons from the CaseHunters
•Download as PPTX, PDF•
0 likes•296 views
Check http://www.CaseHunters.com for all info on livestream and virtual participation. You will also find the findings, photos and relevant links there.
Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (20)
Similar to #ICCA12 - How to apply Social Media to destination marketing? Lessons from the CaseHunters
Similar to #ICCA12 - How to apply Social Media to destination marketing? Lessons from the CaseHunters (20)
More from Gerrit Heijkoop
More from Gerrit Heijkoop (20)
Recently uploaded
Recently uploaded (20)
#ICCA12 - How to apply Social Media to destination marketing? Lessons from the CaseHunters
- 1. How to apply Social Media to destination marketing? Lessons from the CaseHunters International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 2. International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 3. Christine Fuchs Gerrit Heijkoop Twitter: @CaseHunters Facebook: /CaseHunters International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 4. Twitter: @CaseHunters Facebook: /CaseHunters Photos, Feedback, Links & Questionnaire International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 5. Where do you stand? International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 6. International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 7. “I am doing pretty well on Social Media” Disagree Agree International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 8. Why these 3 cases? International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 9. 179 5 6 3.422 300 - - 56 28 706 261 4.665 5 22 510 471 4 15 80 35 78 2.807 4.735 18 1.399 1.079 10 - - - - - 3.017 International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 10. Started Who? How much time? 2011 External agency 7 hours / week 2010 Whole team (4) 7 hours / week 2009 PR consultant + 7 hours / week 2 team members International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 11. Target audience Objective International Meeting planners Increase the awareness, stimulate Requests from United Kingdom, Belgium, for Information (RFI) and have a better France, Germany, Scandinavia understanding of hot topics in the market and and the USA. to adept our marketing accordingly. Mostly meeting planners, Convince meeting professionals that Gdansk is industry professionals, a fantastic city, combining history with domestic and foreign agencies. modern. A city of freedom with open minded, young, well educated people. Social Media for us embodies this freedom. Meeting planners, Communicate messages and news of our Bureau Members, activities to our membership (via Facebook). Puerto Rico Community-at- Communicate to meeting planners, increase Large. exposure of promotions (via Twitter, Facebook) International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 12. Take a closer look … 1. What do you like about each approach? 2. Where do you see room for improvement? 3. Formulate a ‘Top’ and a ‘Tip’ for each International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 13. 5 phases of Social 1. Fear & Denial 2. Experimentation 3. Marketing department 4. Connected individuals 5. Social business International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 14. Who do you communicate with? 1. Authenticity 2. Friends & family 3. Employees & colleagues 4. Partners & suppliers 5. Clients 6. Rest of the world International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 15. What resources do you need? Content: stories, photos, ‘occasions’ People: team, training, coordination, network Social Identity: design, integration Technology : internet, accounts, apps & tools International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 16. International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 17. ICCA - MEETING THE WORLD BLOGFEST International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 18. #reflection applying to your own context International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 19. “What would happen if tomorrow you decided to stop with all Social Media activities?” International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 20. Benefits are clear! 1. Contact with your audience 2. Increased exposure 3. Conform expectation 4. Improved search results International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 21. “How can you measure the contribution of Social Media to your business objectives?” International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 22. ROI % = (value – investment) / investment IMPACT Meetings in destination BEHAVIOUR Contact request, RFP’s, visits LEARNING Awareness, referral traffic AUDIENCE Followers, likes, comments International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 23. #reflection applying to your own context International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 24. ICCA & Meet Puerto Rico Social Media competition International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 25. Before we go … International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 26. International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 27. International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 28. Twitter: @CaseHunters Facebook: /CaseHunters Photos, Feedback, Links & Questionnaire International Congress and Convention Association Twitter: #ICCA12 @CaseHunters
- 29. How to apply Social Media to destination marketing? Lessons from the CaseHunters International Congress and Convention Association Twitter: #ICCA12 @CaseHunters