The document provides information about Thailand's bid to host the World Expo 2020, with the theme of "Balanced Life, Sustainable Living". It discusses Thailand's objectives in hosting the expo, the symbolic carp mascot representing harmony between humans and nature, and support from the Thai people. Information is also provided on Thailand Convention and Exhibition Bureau reports on topics like sustainability in meetings and events, and the growth of MICE tourism in Thailand. Students are instructed to download and summarize full reports from the TCEB website.

1. http://www.thailandexpo2020.com/

3. Objective

4. Theme

5. BALANCED LIFE, SUSTAINABLE LIVING


6. This particular Carp is a fresh water fish living in clean and non-
polluted waterways. The symbol reflects the co-existence
between man and nature. In Thai the fish is called "Pien" - a
word which translates literally as "united endeavour" and a
fitting description of Thailand's facilitation of the world expo.

8. Mascot

10. Facebook Page

11. Video

12. http://www.thailandexpo2020.com/en/news.php

13. Support of Thai people
(discuss)

14. http://www.tceb.or.th/about-us/index.htm

15. MICE Reports
2011
Issue 4 - Thailand Destination of Choices
Issue 3 - The Value of Meetings Industry
Issue 2 - Sustainability Meetings and Events
Issue 1 - Interactive Technologies are driving Meetings and Events industry
2010
Issue 4 - Growth of MICE in Thailand
Issue 3 - The Next Decade of MICE
Issue 2 - Green Meetings Are Achievable
Issue 1 - The Pluses of Face-to-Face Business Meetings
2009
Issue 4 - Thailand Domestic MICE
Issue 3 - Impact of Influenza A (H1N1)/ Swine Flu on Business travel
Issue 2 - Thailand Brand as a MICE Destination
Issue 1 - Global Meltdown
http://www.tceb.or.th/about-us/tceb-intelligence-center/mice-reports.html

16. TCEB Reports
Student Summary
Paper and Presentation
10% of Final Grade
Due ________
1. Register on TCEB website to Download FULL
VERSION
2. Write (Type) a one page (Maximum)
Summary of Report and your opinions. Do
not Copy and Paste, Please.
3. Verbal Presentation (5 minute max)
4. Copy of Original TCEB Report

17. Thailand Convention and Exhibition Burueau (Public Organization)
Thailand Convention and Exhibition Bureau or TCEB is a public
organization established by Royal Decree published in the Royal
Gazette on 28th September 2002.TCEB has been in operation since
2004.
TCEB's main objectives are to promote meetings, incentive travel,
conventions and exhibitions, known by the acronym "MICE", and to
strongly develop this collective industry in order to make Thailand a
regional hub for MICE events. The Bureau's successes since its
establishment reflect Thailand's growing stature as a destination of
choice for international meetings, incentive travel, conventions and
exhibitions.

18. http://www.tceb.or.th/about-us/tceb-intelligence-
center/mice-reports.html
You need to take a minute to register for the full TCEB
reports

19. It would be
nice to go
to an event
http://www.tceb.or.th/exhibitions/calendar

20. Print these PDF’s for discussion,
Thanks
Exhibition Management
COURSE TITLE
ICTM 423 Seminar in Tourism Planning and Promotion
COURSE DESCRIPTION
This course is intended to serve as an overview of tourism planning and promotion. The
objective of the course is to provide the learner with a general macro working knowledge of
the tourism principles, practices, operations and management. This course explores a new
channel for destination planning and promotion, focuses on the market, products and services,
program development, market research with a highlight on Corporate Social Responsibility,
public relations, business strategy development, intercultural human resource management,
cost controls, and impacts assessment.
LECTURER Scott Michael Smith, MBA
OFFICE & CONTACT e-mail : youngskalthailand@gmail.com
Course Purpose:
1. To introduce learners to tourism planning and promotion in Thailand and internationally.
2. To gain an understanding of the careers, business, and investment opportunities available
relating to tourism planning and promotion. .
3. To develop an appreciation of the importance of tourism planning and promotion.
4. To appreciate the intricate organizational, societal, economic and environmental impacts
of tourism planning and promotion.
5. To study the management components and business operations standards of tourism
planning and promotion. .
6. To understand the strategic interdisciplinary relationship of tourism planning and
promotion within the overall Tourism and Hospitality industries.