This document discusses the use of social media and new media marketing. It provides an overview of common social media platforms like Facebook, Twitter, and LinkedIn and how they can be used for business purposes. The document emphasizes that social media marketing requires an investment of time and potentially money. It also stresses the importance of online reputation management and monitoring what is being said about a brand on social media.

1. Social Media & Network Marketing
New Media Marketing
Video & Audio Marketing
Online Reputation Management
Presented by:
Monique Terrell, Owner & New Media Expert
Sparkle Internet Image Solutions
www.sparkletoday.com

2. New Media Marketing
 “New Media Marketing is a relatively new concept utilized by
businesses in developing an online community that in most
cases, includes mechanisms such as blogs, podcasts, message
boards, and product reviews, all of which contribute to a
transparent forum to post praises, criticisms, questions, and
suggestions. (Wikipedia - http://en.wikipedia.org/wiki/New_Media_Marketing)

3. Social Media Marketing
 Social media marketing is an engagement with online
communities to generate exposure, opportunity and
sales. The number-one advantage is generating exposure
for the business, followed by increasing traffic and
building new business partnerships.
 Common social media marketing tools include
Twitter, Blogs, LinkedIn, Facebook and YouTube. (Wikipedia -
http://en.wikipedia.org/wiki/Social_Media_Marketing)

4. Facebook, Twitter, Linkedin, etc
.

6. Internet Activities
% of Internet users who report this activity
91 89
100 81
90 71
80
70
60
50
40
30
20
% of Internet users who
10
0
report this activity

7. Median Age of Social Networking
Users
140
120
41
100
Linkedin
80
27 MySpace
60
Twitter
31 Facebook
40
20
26
0
Age

8. By a show of hands, how many of you are currently
using social media/network marketing?

9. Facebook
 www.facebook.com
 Users: 200 million
 Growth: 250K plus new users per day
 Founded: 2004
 Best used for: Building & Maintaining your personal
network; Promoting mass market products & Trend
spotting and testing

10. Twitter
 www.twitter.com
 Users: 2 million
 Growth: 3500 new users per day
 Founded: 2006
 Best used for: Expanding and maintaining your personal&
Professional network; Enhancing customer relations;
Promoting events and community building

11. Linkedin
 www.linkedin.com
 Users: 25 million
 Founded: 2003
 Best used for: Expanding and maintaining your
professional network; Business research and
recommendations

12. MySpace
 www.myspace.com
 Users: 114 million
 Growth: 230K plus new users per day
 Founded: 2003
 Best used for: Community building among younger
audiences

13. hi5
 www.hi5.com
 Users: 70 million
 Latin America, Europe, Asia & Africa
 Growth: 350K new users per day
 Founded: 2003
 Best used for: Promotion of mass market products and
community building outside the U.S.

14. By a show of hands, how many of you believe that
social media/network marketing is FREE?

15. The Investment
 Time
 Time Spent on participating and being actively present.
 Money
 What is your time worth?
 Staff or Outsource
 People
 Who’s going to do it? (Hiring or Contracting)
 Salary

16. Determine Your Focus & Start with
a Strategy
 Brand Awareness  Where will you hang out?
 Information Sharing  Who will you connect
and/or Self-Publishing with?
 Reputation Management  How often will you post?
 Customer Service  Who will post?
 Connections, etc  What will you share?

17. All Social Media Sites are NOT
Equal
 Each site has it’s own approach to success!
 Facebook – Social and relationship building (The Social
Sale)
 Twitter – Social and community building (The Soft Sale)
 Linkedin – Professional and Partnership building (The
Warm Sale)

18. Social Media can Help you
Increase…
 Website traffic
 Conversion and Sales
 Ad Exposure
 Brand Awareness
 Positive Brand Association - Online Reputation
Management
 Customer Reach
 SEO (Search Engine Optimization) Efforts

19. Social Media can Help you…
 Establish and/or Strengthen Credibility and Expertise
 Disseminate and/or Share Information more quickly
 Connect with Current and Future Customers/Clients
(B2C Communication)
 Create Alliances and Partnerships (B2B)
 Connect your Customers Together (C2C Communication)

20. Other Important Sites
 FastPitch Networking – Social Network Site
(www.fastpitchnetworking.com)
 Hubpages – Online Publishing Site (www.hubpages.com)
 Flickr – Photo Sharing Site (www.flickr.com)
 Slideshare – Presentation Sharing Site
(www.slideshare.com)

21. Managing Your SM
 Ping.fm
 Multiple Site Status Update Simultaneously
Linkined, Twitter, FB and Many Others

 TweetLater.com
 Manage Your Tweets & Alerts
Schedule Tweets

Be Alerted via eMail Based on Key Words

 Mobile
 iTunes (iPhone): Linkedin, Twitter & Facebook
 Blackberry:
twitterberry (http://www.orangatame.com/products/twitterberry)

Facebook (http://na.blackberry.com/eng/devices/features/social/facebook.jsp)


22. Terminology
 Facebook, you FRIEND  Facebook, you write/post
on the WALL
 Twitter, you FOLLOW & BE
 Twitter, you tweet to the
FOLLOWED – TWEET
PEEPS STREAM
 Linkedin, you CONNECT  Linkedin, you write/post
to the FORUM
 Facebook, you
 All 3 = UPDATE YOUR
WRITE/POST
STATUS
 Twitter, you TWEET
 Linkedin, you WRITE/POST

23. Show & Tell
 www.facebook.com
 www.linkedin.com
 www.twitter.com
Anyone want to volunteer their profile for review?

24. Video, Audio, Internet Radio, Web T.V. & Podcasting

25. Video & Audio
 Video
 Youtube – Video Sharing Site
 Viddler – Video Sharing Site
 TubeMogul – Multiple Video Site Distribution
(www.tubemogul.com)
 Audio
 iTunes – Podcasting
 AudioAcrobat – Record, Store & Distribute
 Audicity – FREE Audio Recording Software
(http://audacity.sourceforge.net/)

26. Internet Radio & Web T.V.
 BlogTalkRadio (BTR) - is the social radio network that
allows users to connect quickly and directly with their
audience. (www.blogtalkradio.com)
 UStream - is the live interactive video broadcast platform
that enables anyone with a camera and an Internet
connection to quickly and easily broadcast to a global
audience of unlimited size. (www.ustream.tv)

27. What are some ideas you can think of that might be
useful for hosting an online radio or Web T.V. show?

28. Monitoring, Measurement & Engagement

29. Who’s Talking About Your Brand?
 Listen, Measure, Engage & Learn
 Online reputation management, or ORM, is the practice
of consistent research and analysis of one’s personal or
professional, business or industry reputation as
represented by the content across all types of online
media. (http://en.wikipedia.org/wiki/Online_reputation)
 Emphasis on reputation management, even for the tiniest
of companies, is essential.

30. Who’s Talking About Your Brand?
 Listen, Measure, Engage & Learn
 Listen - Find your brand on millions of blog posts, viral
videos, reviews in forums, sharing of photos, twitter
updates. Real time monitoring!
 Measure - analyze buzz about my
company, products, issues, competitors, and outcomes of
specific marketing campaigns and social media
investments. Know immediately which content is making
an impact.
 Engage –the customer and manage real-time responses.

31. Sources
 Pew Internet & American Life Project - The Pew Research
Center's Internet & American Life Project is one of seven
projects that make up the Pew Research Center. The Center is
supported by The Pew Charitable Trusts.
(www.pewinternet.org)
 TechCrunch (www.techcrunch.com)
 Ars technica (www.arstechnica.com)
 “33 Million People in the Room” written by: Juliette Powell

32. Monique Terrell
Sparkle Internet Image Solutions
www.sparkletoday.com
monique@sparkletoday.com
405-802-8599