Describing a skal corporate affiliate is like describing an elephant


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Describing a skal corporate affiliate is like describing an elephant

  1. 1. Describing a SKAL Corporate Affiliate is Like Describing an Elephant Difficult to describe but you know them when you see them. I’m pleased that the ISC is considering opening new SKAL categories to meet the needs of one of the fastest growing and largest industries in the world. I would like to see SKAL continue to maintain its position as the premier organization of tourism professionals including senior management and young professionals. I think it’s important to maintain exclusivity but also become more inclusive, removing as many barriers to membership as possible (outdated applications, membership categories strictly enforced). Perhaps we should work together to address barriers to SKAL membership? A brief example, It’s not often, but every once in a while a SKAL application will get rejected because the applicant doesn’t fit into the classic categories of SKAL members. The local clubs know these individuals and believe these individuals would be a contributing member to the SKAL movement. Tourism embraces all aspects of our society. By trying to strictly define qualifications for membership based on limited definitions in the by-laws is restricting. Perhaps, “Please email for exact pricing and details on joining the world’s largest networking association of tourism professionals, SKAL International.”, would suffice regarding whom can become a member. So as we consider the new category for corporate membership, perhaps we should ask the question, “Who are we saying NO to?”. Wishing you all the best, Focus on Member Benefits Marketing cost advantages for a member       Promote your company brand and profile on and begin to network with other SKAL members. Showcase your news and events in the SKAL eNewsletter distributed globally to industry professionals. Participate and win in the SKAL Sustainable Tourism Awards. Discounts to attend SKAL events and SKAL endorsed events SKAL Also negotiates discounts at other industry events on behalf of its members Free copy of SKAL magazine Leadership and advocacy opportunities for a member     Eligible to share your area of expertise by joining a SKAL Taskforce. Voice your opinion, influence and impact tourism within your region and globally. Achieve sustainable objectives through our many projects Networking and mentoring opportunities with SKAL and Young SKAL members.
  2. 2. Unique networking opportunities for a member        Connect to a community of more than 17,000 SKAL members worldwide Associate with 450- local chapters globally Volunteer your services on a SKAL Committee that address industry issues such as Membership Development, Sustainability, etc Eligible to serve on SKAL Board of industry peers to set and influence Tourism trends Network across sectors of the Tourism industry at SKAL events High-profile speaking opportunities at events organized and endorsed by SKAL Right to use the SKAL logo and collaterals The membership values of the above discounts, if acted upon, is in excess of US$5,000 Examples of Possible Membership Categories from PATA Premier Partners Amadeus Asia Limited Amadeus is a leading provider of advanced technology solutions for the global travel industry. Customer groups include travel providers.... Thailand Visa Worldwide Pte Ltd Visa Inc. operates the world's largest retail electronic payments network providing processing services and payment product platforms. This in.... Singapore Premier Media Partners CNN CNN is the world's leading global 24-hour news network and one of the world's most respected and trusted sources for news and information. FORTUNE FORTUNE reaches over 371,000 readers in Asia Pacific and is a global leader in business journalism with a global readership of nearly 5 million. Hong Kong SAR TIME TIME Asia has an audience of 1.5 million readers and is a global multimedia brand that reaches over 40 million people worldwide. Hong Kong SAR
  3. 3. Strategic Partner TripAdvisor TripAdvisor® is the world's largest travel site,* enabling travelers to plan and have the perfect trip. United States Preferred Partners Chartis Asia Pacific Pte Ltd. Singapore comScore, Inc. comScore is a global leader in measuring the digital world and the preferred source of digital marketing intelligence. USA Dragon Trail Interactive Dragon Trail is the premier brand engagement firm to help travel and tourism organizations to connect to Chinese consumers . China (PRC) PhoCusWright PhoCusWright is the travel industry research authority on how travelers, suppliers and intermediaries connect. United States SinoTech Group SinoTech Group is a technology orientated, performance-based digital marketing company. Founded in early 2007, with offices in Beijing, Shanghai. China (PRC) STR Global STR Global, the leading provider of market data to the world’s hotel industry, provides a single source of global hotel data . United Kingdom Travel Channel International Limited
  4. 4. United Kingdom Travelindex Network ABOUT TRAVELINDEX: Travelindex is building the most comprehensive travel and tourism database with human-edited. Singapore Alliance Partners Airports Council International (ACI) ACI Asia-Pacific, one of the five ACI regions, is based in Hong Kong and represents the interests of over 480 airports around the Asia-Pacific Region. Hong Kong SAR American Society of Travel Agents, Inc. ASTA, short for the American Society of Travel Agents, is the world's largest association of travel professionals. USA ATAG - Air Transport Action Group ATAG is a coalition of organisations and companies throughout the air transport industry that drive air transport infrastructure improvements. Switzerland Cruise Lines International Association (CLIA) Cruise Lines International Association is the world's largest cruise association and is dedicated to the promotion and growth of the cruise industry. International Air Transportation Association (IATA) IATA Is an international trade body, created over 60 years ago by a group of airlines. Today, IATA represents some 240 airlines comprising 84% of .... Switzerland United Nations World Tourism Organisation (UNWTO) The United Nations World Tourism Organisation is the leading international organization in the field of travel and tourism. Spain
  5. 5. United States Travel Association (USTA) The U.S. Travel Association is a dynamic, mission-driven association committed to increasing travel to and within the United States. World Economic Forum The World Economic Forum is an independent international organization committed to improving the state of the world by engaging business. Switzerland World Travel & Tourism Council (WTTC) The World Travel &Tourism Council (WTTC) is the forum for business leaders in the Travel & Tourism industry. Tourism is the World’s Largest Industry • • • • • • • • • • • • • • Airline Airport Consulting Cruise Line Destination Management Company Education Event Venue Finance Government (Tourism Organization) Hotel Chain/Hospitality Management Company Individual Individual Hotel property Insurance Media • • • • • • • • • • • On-line Travel Business Others Affiliate Hotel Retail Travel Agent Students Tour Operator (Multi-Offices/Units) Tour Operator (Single Office) Tourist Attraction Transportation Provider Travel Agent Travel Association