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1. How to compete against Amazon?
E-commerce

2. Table of content
 What is FTN?
 Industry Overview
 Building an online community
 Social media dashboards
 Generating sales from social media
 Different revenue models
1.Affiliate
2.E-tail
3.Subscription

3. What is FTN?
• FTN is an online blogging site for fit travelers.
• Users vary from travel bloggers, flight attendants, business
professionals, etc.
• FTN users are exposed to travel related information through
articles/posts on the website.
• Ideally FTN would like to serve as an online distributor for
products which can be used by fit travelers worldwide.

4. Industry overview
 USA vs. Canada: $297 - $19.4 (billion)
 Projected annual growth: 5%
 Amazon 18.8% (USA) 9.7% (Canada)
 Ebay: 3.7%
 Newegg $3bn (USA)
 Groupon $1.8bn (USA)

5. • 16% sporting goods, toys,
games
• 15% clothing ,footwear and
accessories
• Major markets
31-44
44-54

6. Building an Online Community
1. Type of content
• Posts must be relevant to fit travelers and unique.
Ex. videos, interviews, daily tips, etc.
2. Consistency
• How often do you post ? Daily, weekly, monthly...
• Try to have a schedule.
• Follow the everyday posting model.

7. 3. Sharing tools
• Headlines play a major role when people choose articles to
read.
• Share/Like icon must be visible and easy to use.
4. Cross-over
• Be active on multiple social media platforms. Ex. Facebook,
Twitter, etc.
• Know where your niche hangs out online. ?
• Share others content, answer questions, connect with
others, listen in.

8. 5. Promoting
• Social influencers: an individuals ability to
influence others buying decisions.
• Have an influencer that can relate to, use,
and share your product.
• These individuals have a lot of followers on
multiple social media platforms.
• Ex. Celebrities, athletes, university students,
and personal trainers.
• Video

9. 6. Interviews
• Interview fitness experts and users of Fit Travel Network is a very
useful way to build your online network.
• Have people share their personal stories in regards to training while
travelling.
• Testimonials
7. User uploads
• Allow guest to upload videos and pictures featuring themselves, on
your site.
• Individuals take pride in posting videos of them training.
• Don’t necessarily need to reward them financially. Can be viewed as a
personal achievement by users.
• Ex. Monthly challenges, weekly competitions.

10. Social Network dashboards

11.  Free and $9.99/month
 Automating/scheduling posts
 Listening Dashboards
1. streams/tweets/keywords/mentions/messages
2. Klout score:

13. Analytics

14.  https://www.youtube.com/watch?v=BUsxrPLnOuw
Basic: free, pro: $13/month, business:$70/month
1. Drive traffic
2. Reach to social influencer
3. Time efficiency
 How to start & tips:
1.sign up with Facebook, Twitter
2. use keywords in that identify your niche
3. add personalized news search and Bookmarklet app
4.Choose your topics carefully:
1.passionate
2.related to your business
3. Interest to others

15. Bookmarklet
• Scoop articles online
and post it on your
website and scoop.it
page with one simple
click.

16. Social Interaction = Sales?
1. Targeted audience
- Know your client base
- What social media platforms do fit travelers use on a regular. Ex.
Twitter, Facebook, etc.
- All the content uploaded to the website must be personal and
engaging for FTN users.
- Participate in live chats and blogs, not only FTN.
2. Satisfy users expectations
- Content posted by FTN must be relevant to fit travelers.
- Ex. Travelling tips, gyms abroad, on the road diets, etc.
- Articles/posts must be informative to travellers who are trying to stay
fit while travelling.

17. 3. Be an expert
- Be knowledgeable about staying fit while travelling.
- Address current issues that travelers are encountering
on a regular when training on the road.
4. Cross promote
- Utilize multiple social media platforms.
- Have a plan to attract the community of fit travels from
different platforms on to FTN.

18. Revenue models
E-tail
• Revenue/vistor~
• Visitor/month~
Subscription
• Revenue/visitor+
• Visitor/month+
Affiliate
• Revenue/visitor-
• Visitor/month ++

19. E-tail
 Brand identification products
 Focus on few good selling products
 Engage customers through community
1. share common passion
2.reviews
 Distribution vs. Product developer
 Beyond products
-shipping
-return policy
-product availability
-customer service

20. Subscription revenue model
 Advantages for provider
1.Customer retention
2. reoccurring money
3. predictable revenue (guaranteed revenue)
4. Cross-selling (upgrades) as you develop
 Advantage for customer
1. spread cost over time
2. low cost compared to outright purchase
3. less work for customer
https://www.youtube.com/watch?v=CCftynWsEuQ

21.  Manage your billing structure
 Automates your billing
 Custom invoice to customer
 Different payment options
 Manage taxes
 Financial reports
 Store client information
How to set up

22. Affiliate revenue model
 Referring traffic to product/service’s website
 Commission on transaction: PPS
 No inventory
 Blogs:
1. Customers value expert’s opinion
2. detailed product description
3. stay within your expertise

23. • Curated content networks (pinterest/scoop.it)
1. larger scale
2. host must control content
3. does not rely on a small number of bloggers to create content
• Be careful about
1. undesired content
2. lack of expertise
3. product not targeted
4. no value for reader

24. Possible solution for FTN
 Start as a platform where community can subscribe to gyms across
the country. Anytime fitness
 Act as an affiliate.
 Promote gym’s product/services
 Commission on transactions
 To do so the first step is to have a strong community to show
potential client to gyms.

25. Thank you!