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MOTIVATION THEORIES
FLOW OF DISCUSSION
•WHAT IS MOTIVATION?
•THEORIES OF MOTIVATION
MOTIVATION
Motivation is the characteristic that helps you
achieve your goal. It is the drive that pushes you
to work hard .It is the energy that gives you the
strength to get up and keep going - even when
things are not going your way
THEORIES OF MOTIVATION
Content
Theory
Maslow's hierarchy of
needs
Herzberg's motivator-
hygiene theory
Alderfer's ERG theory
McClelland's three-needs
theory
EQUITY THEORY
EQUITY THEORY
• This theory describes about how a person compares his output with other’s output
and motivates himself to achieve the output.
• Inequity occurs when a person perceives that the ratio of his or her outcomes to
inputs and the ratio of a relevant other’s outcomes to inputs are unequal.
Schematically, this is represented as follows:
person’s outcomes/person’s input < other’s outcome/other’s input
ALDERFER’S ERG THEORY
• Alderfer classifies needs into three categories, also ordered
hierarchically:
• EXISTENCE NEEDS: this include the need for basic material
necessities. In short, it include individual’s psychological and
physical safety needs.
• RELATEDNESS NEEDS: Maslow’s social needs and external
component of esteem needs fall under this class of need
• GROWTH NEEDS: Maslow’s self actualization need and intrinsic
component of esteem needs fall under this category
DAVID MCCLELLAND'S
ACQUIRED NEED THEORY
McClelland classifies three basic motivating needs.
NEED FOR ACHIEVEMENT: the persons are “achievement
motivated” and therefore seeks achievement, achievement of
realistic but challenging goals and advancement in the job.
NEED FOR POWER: the persons are “ AUTHORITY MOTIVATED” it
produces a need to be influential, effective and to make an
impact. There is a strong need to lead and for their ideas to
prevail.
NEED FOR AFFILIATION: the persons are “AFFILIATION
MOTIVATED” and has a need for friendly relationship and is
motivated towards interaction towards other people.

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Motivation theory

  • 2. FLOW OF DISCUSSION •WHAT IS MOTIVATION? •THEORIES OF MOTIVATION
  • 3. MOTIVATION Motivation is the characteristic that helps you achieve your goal. It is the drive that pushes you to work hard .It is the energy that gives you the strength to get up and keep going - even when things are not going your way
  • 4. THEORIES OF MOTIVATION Content Theory Maslow's hierarchy of needs Herzberg's motivator- hygiene theory Alderfer's ERG theory McClelland's three-needs theory
  • 6. EQUITY THEORY • This theory describes about how a person compares his output with other’s output and motivates himself to achieve the output. • Inequity occurs when a person perceives that the ratio of his or her outcomes to inputs and the ratio of a relevant other’s outcomes to inputs are unequal. Schematically, this is represented as follows: person’s outcomes/person’s input < other’s outcome/other’s input
  • 8. • Alderfer classifies needs into three categories, also ordered hierarchically: • EXISTENCE NEEDS: this include the need for basic material necessities. In short, it include individual’s psychological and physical safety needs. • RELATEDNESS NEEDS: Maslow’s social needs and external component of esteem needs fall under this class of need • GROWTH NEEDS: Maslow’s self actualization need and intrinsic component of esteem needs fall under this category
  • 10. McClelland classifies three basic motivating needs. NEED FOR ACHIEVEMENT: the persons are “achievement motivated” and therefore seeks achievement, achievement of realistic but challenging goals and advancement in the job. NEED FOR POWER: the persons are “ AUTHORITY MOTIVATED” it produces a need to be influential, effective and to make an impact. There is a strong need to lead and for their ideas to prevail. NEED FOR AFFILIATION: the persons are “AFFILIATION MOTIVATED” and has a need for friendly relationship and is motivated towards interaction towards other people.