Describes common behavioral sciences' models used in health promotion and prevention strategies

1. Models of health behavior Dr Yusuf Abdu Misau MBBS (ABU), MPH(UM), PhD Student(UM) Department of Social and Preventive Medicine, University of Malaya

8. What is a model? Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

10. What is behavior ? Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

12. BEHAVIOUR The response of an organism to a stimulus Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

17. Field Theory (1951) Behaviour is the function of the psychological field which in turn, is the product of interaction between the person and his/her environment. Kurt Lewin B = f(PE) Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

19. Multiple Risks Behavioural Model (1982) Behaviour is the function of direct, additive and interaction effects of specific behaviour intentions, social support, accessibility of information and services, personal autonomy and actual situation. S.B.Kar B=f(BI)+(SocSup)+(Acc IS)+(PA)+(AS) Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

27. HEALTH BELIEF MODEL Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

32. THEORY OF REASONED ACTION Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

35. THEORY OF REASONED ACTION Beliefs and Evaluations of Behavioural Outcomes Normative Beliefs Attitude toward the Behaviour Behavioural Intention Subjective Norms Behaviour Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

36. SOCIAL LEARNING THEORY Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

38. Nigerian culture: 1970 vs 2009 Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

45. THE TRANSTHEORETICAL MODEL Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

46. THE TRANSTHEORETICAL MODEL James O. Prochaska and Carlo C. DiClemente “ Habit is habit, and not to be flung out of window but coaxed downstairs a step at a time.” Mark Twain

51. Precontemplation Contemplation Preparation Action Maintenance Relapse Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

63. Pre-contemplation Contemplation Preparation Action Maintenance Becoming aware Emotional response Environmental analysis Thinking through the issues Seeing other options Self-efficacy Social support Helping relationship Reinforcement Seeing other options Being in control Social support Processes influencing movement through the stages of change Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

64. Diffusion of innovation Theory Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

66. Innovators Early Adopters Early Majority Late Majority Laggards Adopter Categories Adopter Categories 2.5% 13.5% 34% 34% 16% Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

67. Diffusion of tech in weaponry: American drone in the 21 st century Nigerian warriors in the 18 th century Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

68. Diffusion of tech in transport systems: Local Water transport then Local Water transport now Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

69. Diffusion of technology in transport: Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

70. Transition of cultural diffusions: Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

71. PRECEDE – PROCEED MODEL Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

73. PRECEDE – PROCEED MODEL Predisposing Factors Enabling Factors Reinforcing Factors Specific behavior by individuals Environment ( conditions of living) HEALTH Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau

80. Terima kasih Tuesday, January 5, 2010 Models of Health Behavior_Yusuf Misau