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MOTIVATION
THEORIES
GROUP 1
Presentation title 2
MOTIVATIO
N THEORIES
CONTENT
THEORIES
PROCESS
THEORIES
 Maslow’s Hierarchy of Needs
 Alderfer’s ERG Theory:
Existence Needs, Relatedness
Needs and Growth Needs
 McClelland Theory of Needs:
Need for Achievement,
Afilliation and Power
 Herberg’s Two Factors
Theory
 Skinner’s Reinforcement
Theory
 Vroom’s Expertancy Theories
 Adam’s Equally Theory
 Locke’s Goal Setting Theory
A. CONTENT THEORIES
• Also called as needs theories because they are generally
associated with a view that concentrates on the importance
of determining ‘what’ motivates us.
• In other words, they try to identify what our ‘needs’ are
and relate motivation to the fulfilling of these needs.
Presentation title 3
1. HIERARCHY OF NEEDS
(MASLOW)
5
HIERARCHY OF NEEDS(MASLOW’S)
 This is the earliest and most widely known theory of motivation,
developed by Abraham Maslow (1943) in the 1940s and 1950s.
 Maslow’s hierarchy of needs is often shown in the shape of a pyramid:
basic needs at the bottom and the most complex need (need for self-
actualization) at the top. Maslow himself has never drawn a pyramid to
describe these levels of our needs, but the pyramid has become the most
known way to represent his hierarchy.
• A. Physiological needs (e.g. Food, water, shelter, sleep)
• It includes the most basic needs for humans to survive,
such as air, water and food shelter sleep clothing and
sexual activity. Maslow emphasized, our body and mind
cannot function well if these requirements are not fulfilled.
Presentation title 6
B. Safety and security (e.g. secure source of income, a place to live, health
and well being.
• Safety needs refer to a person’s desire for security or protection. Basically
everything looks less important than safety and protection (the physiological
needs even sometimes).
• The healthy and fortunate adults in our culture are largely satisfied in their
safety needs. The peaceful, sure, safety and unwavering society makes us feel
in safety enough from criminal assaults, murder, unbelievable natural
catastrophes, and so on. In that case people no longer have any safety needs
as first-line motivators.
Presentation title 7
C. Belongingness and love (e.g.)integration into social groups, feel part of a community
or a group; affectionate relationships)
If both the physiological and the safety needs are fulfilled, the affection, love and
belongingness needs come into prominence. Maslow claimed people need to belong and
accepted among them social groups.
Presentation title 8
D. Esteem (e.g. respect for a person as a useful, honorable
human being)In our society most people long for a stable and
high valuation of themselves, for the esteem of others and for
self-respect or self-esteem.
Presentation title 9
E. Self-actualization (e.g. individual's desire to grow and develop to his or her fullest
potential)'What humans can be, they must be.' (Maslow, 1954)Self-actualization reflects an
individual's desire to grow and develop to his/her fullest potential. People like
opportunities, choosing his/her own versions, challenging positions or creative tasks.
Maslow described this level as the 'need to accomplish everything that one can, to become
the most that one can be'. Maslow believed that people must overcome their other needs-
described above -, not only achieve them.
Presentation title 10
• Deficiency Needs - The very basic needs for survival and security.
These needs include:
Psychological needs Esteem needs
Safety and security needs Social needs - belongingness and love
• It may not cause a physical indication if these 'deficiency needs are not fulfilled, but the
individual will feel anxious and tense. So the most basic level of needs must be fulfilled before a
person wants to focus on the secondary or higher level needs.
• Growth needs - Personal growth and fulfilment of personal potential.
These needs include:
• Self-actualization needs
• This hierarchy is not as rigid as we may have implied. For example, there are some humans for
whom self-esteem or self-actualization seems to be more important than love or belonging. The
popularity of this theory of motivation rooted in its simplicity and logic.
11
ERG THEORY(ALDERFER)
• Existence needs, relatedness needs and growth needs
• Alderfer(Furham,2008)distinguished the steps or classes of needs.;existence,relatedness
and growth.
• Maslow’s psychological and safety needs belongs together to existence needs. Relatedness
can be harmonized to belongingness and esteem of others.
• Growth is the same as Maslow’s self esteem plus self actualization.
• Both Maslow’s and Alderfer tried to describe how these needs become more or less
important to individual.
Presentation title 12
A. Existence needs: These includes for basic material necessities. In short, it
includes an individual’s physiological and physical safety needs.
B. Related needs: Individuals need significant relationships(be with family, peers
or superiors), love and belongingness, they strive toward reaching public fame and
recognition. This class of needs contain Maslow’s social needs and external
components of esteem needs.
C . Growth needs : Need for self development, personal growth and
advancement form together this class of need. This class of need contain
Maslow’s self actualization needs and intrinsic component of esteem needs.
Presentation title 13
• Alderfer agreed with Maslow that unsatisfied needs motivate individuals. Alderfer
also agreed that individuals generally move up the hierarchy in satisfying their needs,
that is they satisfy lower-order before higher order needs.
• As lower-order needs are satisfied, they become more important. But Alderfer also
said as higher- order needs are satisfied they become more important.
• It is also said that under some circumstances individuals might return to a lower
need. Alderfer thought that individuals multiply the efforts invested in a lower
category need when categorized needs are consequent.
Presentation title 14
Example:
• There is student, who has excellent grades friends and high standards of living,
maybe also work from university.
• Frustration in satisfying a higher (growth) need has resulted in a regression to a
lower level of (relatedness) needs(‘ I need just my friends, some good wine I do
not want to go to the university anymore’)
• This event is known and called as the frustration-regression process.
• This is more realistic approach as it recognizes, that because when a need is met,
it does not will always remain met.
Presentation title 15
Theory of Needs (McClelland)
Need for achievement ,affiliation and power
In early 1960s McClelland-built on Maslow’s work- described three human motivators . McClelland (Arnold et
al,2005)claimed that humans acquire , Learned Needs Theory ; He affirms that we have three motivating drivers
, and it does not depend on our gender or age.
McClelland’s theory differs from Maslow’s and Alderfer’s, which focus in satisfying existing needs rather than
creating or developing needs. This dominant motivator depends on our culture and life experiences, of course (but
the three motivator as permanent).
The three motivators are:
a. achievement: a need to accomplish and demonstrate competence or mastery.
b. affiliation: a need for love, belonging and relatedness.
c. power: a need for control over one’s own work or the work of others.
Presentation title 16
• 4. Two Factors Theory (Herzberg)
• It is also called Motivation-hygiene Theory. This theory says that there are some
factors (motivating factors) that cause job satisfaction, and motivation and some
other also separated factors (hygiene factors) cause dissatisfaction. That means that
these feelings are not opposite of each other, as it has always previously been
believed.
• According to Herberg(1987) the job satisfier deal with the factors involved in doing
the job, whereas the job dissatisfies deal with factors which define the job context.
Presentation title 17
Herberg’s Two Factor Theory
Hygiene Factors
Salary
Conditions
Policies
Supervision
Relationships
Motivating Factors
Achievement
Interest
Responsibility
Advancement
Presentation title 18
Limitation of this theory:
• This theory oversees situational variables.
• Herberg supposed to a correlation, linear between productivity, performance and
satisfaction.
• The theory’s reliability is uncertain.
• No comprehensive measure of satisfaction was used.
• The theory ignores blue collar worker’s only white collar men’s opinion was
discussed.
Presentation title 19
Table 3. Summary of Content Theories of
Motivation
Presentation title 20
Maslow Alderfer McClelland Herberg
Physiological Existence Hygiene
Safety and Security
Belongingness and Love Relatedness Need of affiliation
Self –esteem Growth Need for power Motivators
Self-actuallization Need for achievement
• Universality
• Research support and methodology problem.
• Work focus
• Individual differences and stability over time.
• Process simplicity
Presentation title 21
Thank you

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Motivation theory child and adolescent learners

  • 2. Presentation title 2 MOTIVATIO N THEORIES CONTENT THEORIES PROCESS THEORIES  Maslow’s Hierarchy of Needs  Alderfer’s ERG Theory: Existence Needs, Relatedness Needs and Growth Needs  McClelland Theory of Needs: Need for Achievement, Afilliation and Power  Herberg’s Two Factors Theory  Skinner’s Reinforcement Theory  Vroom’s Expertancy Theories  Adam’s Equally Theory  Locke’s Goal Setting Theory
  • 3. A. CONTENT THEORIES • Also called as needs theories because they are generally associated with a view that concentrates on the importance of determining ‘what’ motivates us. • In other words, they try to identify what our ‘needs’ are and relate motivation to the fulfilling of these needs. Presentation title 3
  • 4. 1. HIERARCHY OF NEEDS (MASLOW)
  • 5. 5 HIERARCHY OF NEEDS(MASLOW’S)  This is the earliest and most widely known theory of motivation, developed by Abraham Maslow (1943) in the 1940s and 1950s.  Maslow’s hierarchy of needs is often shown in the shape of a pyramid: basic needs at the bottom and the most complex need (need for self- actualization) at the top. Maslow himself has never drawn a pyramid to describe these levels of our needs, but the pyramid has become the most known way to represent his hierarchy.
  • 6. • A. Physiological needs (e.g. Food, water, shelter, sleep) • It includes the most basic needs for humans to survive, such as air, water and food shelter sleep clothing and sexual activity. Maslow emphasized, our body and mind cannot function well if these requirements are not fulfilled. Presentation title 6
  • 7. B. Safety and security (e.g. secure source of income, a place to live, health and well being. • Safety needs refer to a person’s desire for security or protection. Basically everything looks less important than safety and protection (the physiological needs even sometimes). • The healthy and fortunate adults in our culture are largely satisfied in their safety needs. The peaceful, sure, safety and unwavering society makes us feel in safety enough from criminal assaults, murder, unbelievable natural catastrophes, and so on. In that case people no longer have any safety needs as first-line motivators. Presentation title 7
  • 8. C. Belongingness and love (e.g.)integration into social groups, feel part of a community or a group; affectionate relationships) If both the physiological and the safety needs are fulfilled, the affection, love and belongingness needs come into prominence. Maslow claimed people need to belong and accepted among them social groups. Presentation title 8
  • 9. D. Esteem (e.g. respect for a person as a useful, honorable human being)In our society most people long for a stable and high valuation of themselves, for the esteem of others and for self-respect or self-esteem. Presentation title 9
  • 10. E. Self-actualization (e.g. individual's desire to grow and develop to his or her fullest potential)'What humans can be, they must be.' (Maslow, 1954)Self-actualization reflects an individual's desire to grow and develop to his/her fullest potential. People like opportunities, choosing his/her own versions, challenging positions or creative tasks. Maslow described this level as the 'need to accomplish everything that one can, to become the most that one can be'. Maslow believed that people must overcome their other needs- described above -, not only achieve them. Presentation title 10
  • 11. • Deficiency Needs - The very basic needs for survival and security. These needs include: Psychological needs Esteem needs Safety and security needs Social needs - belongingness and love • It may not cause a physical indication if these 'deficiency needs are not fulfilled, but the individual will feel anxious and tense. So the most basic level of needs must be fulfilled before a person wants to focus on the secondary or higher level needs. • Growth needs - Personal growth and fulfilment of personal potential. These needs include: • Self-actualization needs • This hierarchy is not as rigid as we may have implied. For example, there are some humans for whom self-esteem or self-actualization seems to be more important than love or belonging. The popularity of this theory of motivation rooted in its simplicity and logic. 11
  • 12. ERG THEORY(ALDERFER) • Existence needs, relatedness needs and growth needs • Alderfer(Furham,2008)distinguished the steps or classes of needs.;existence,relatedness and growth. • Maslow’s psychological and safety needs belongs together to existence needs. Relatedness can be harmonized to belongingness and esteem of others. • Growth is the same as Maslow’s self esteem plus self actualization. • Both Maslow’s and Alderfer tried to describe how these needs become more or less important to individual. Presentation title 12
  • 13. A. Existence needs: These includes for basic material necessities. In short, it includes an individual’s physiological and physical safety needs. B. Related needs: Individuals need significant relationships(be with family, peers or superiors), love and belongingness, they strive toward reaching public fame and recognition. This class of needs contain Maslow’s social needs and external components of esteem needs. C . Growth needs : Need for self development, personal growth and advancement form together this class of need. This class of need contain Maslow’s self actualization needs and intrinsic component of esteem needs. Presentation title 13
  • 14. • Alderfer agreed with Maslow that unsatisfied needs motivate individuals. Alderfer also agreed that individuals generally move up the hierarchy in satisfying their needs, that is they satisfy lower-order before higher order needs. • As lower-order needs are satisfied, they become more important. But Alderfer also said as higher- order needs are satisfied they become more important. • It is also said that under some circumstances individuals might return to a lower need. Alderfer thought that individuals multiply the efforts invested in a lower category need when categorized needs are consequent. Presentation title 14
  • 15. Example: • There is student, who has excellent grades friends and high standards of living, maybe also work from university. • Frustration in satisfying a higher (growth) need has resulted in a regression to a lower level of (relatedness) needs(‘ I need just my friends, some good wine I do not want to go to the university anymore’) • This event is known and called as the frustration-regression process. • This is more realistic approach as it recognizes, that because when a need is met, it does not will always remain met. Presentation title 15
  • 16. Theory of Needs (McClelland) Need for achievement ,affiliation and power In early 1960s McClelland-built on Maslow’s work- described three human motivators . McClelland (Arnold et al,2005)claimed that humans acquire , Learned Needs Theory ; He affirms that we have three motivating drivers , and it does not depend on our gender or age. McClelland’s theory differs from Maslow’s and Alderfer’s, which focus in satisfying existing needs rather than creating or developing needs. This dominant motivator depends on our culture and life experiences, of course (but the three motivator as permanent). The three motivators are: a. achievement: a need to accomplish and demonstrate competence or mastery. b. affiliation: a need for love, belonging and relatedness. c. power: a need for control over one’s own work or the work of others. Presentation title 16
  • 17. • 4. Two Factors Theory (Herzberg) • It is also called Motivation-hygiene Theory. This theory says that there are some factors (motivating factors) that cause job satisfaction, and motivation and some other also separated factors (hygiene factors) cause dissatisfaction. That means that these feelings are not opposite of each other, as it has always previously been believed. • According to Herberg(1987) the job satisfier deal with the factors involved in doing the job, whereas the job dissatisfies deal with factors which define the job context. Presentation title 17
  • 18. Herberg’s Two Factor Theory Hygiene Factors Salary Conditions Policies Supervision Relationships Motivating Factors Achievement Interest Responsibility Advancement Presentation title 18
  • 19. Limitation of this theory: • This theory oversees situational variables. • Herberg supposed to a correlation, linear between productivity, performance and satisfaction. • The theory’s reliability is uncertain. • No comprehensive measure of satisfaction was used. • The theory ignores blue collar worker’s only white collar men’s opinion was discussed. Presentation title 19
  • 20. Table 3. Summary of Content Theories of Motivation Presentation title 20 Maslow Alderfer McClelland Herberg Physiological Existence Hygiene Safety and Security Belongingness and Love Relatedness Need of affiliation Self –esteem Growth Need for power Motivators Self-actuallization Need for achievement
  • 21. • Universality • Research support and methodology problem. • Work focus • Individual differences and stability over time. • Process simplicity Presentation title 21