This document provides tips and strategies for non-profits to improve fundraising performance. It discusses measuring key metrics like retention, lifetime donor value, and return on investment. It recommends optimizing donor acquisition through websites, social media, and mobile optimization. Strategies to improve donor retention include personalized communications, multi-step approaches, and engaging donors through multiple activities. Maximizing donor value involves understanding which acquisition and retention channels are most effective and utilizing peer-to-peer fundraising.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Click It! Tactics and Trends in Online, Digital and Social Media for Membership.
In this data-rich presentation, you’ll hear from Museum colleagues and experts in membership and development about how to create multi-channel campaigns that engage, educate, and excite! Learn how to layer appeals, special promotions, or acquisition and renewals using email, social media, retargeting and focused online advertising. Experts in the digital marketing arena and membership professionals will share stats, experiences and results.
Moderator: Dana Hines, President and CEO, Membership Consultants
Presenters:
Angela Perrillo, Membership Benefits Manager, Field Museum of Natural History
Angela Brink, Member Relations Officer, Museum of Science, Boston
Rosie Siemer, Principal, fiveseed, Inc.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
The role of the board in fundraising is often a touchy topic. Discover the source of the tension - from both sides of the coin. Learn how you can engage your organization's board of directors and strengthen their role as part of a highly functioning development team. Cynthia Armour (author of Charity Village's Fundraising Q & A for four years) will provide practical tips and tools for building board confidence and raising more money.
Learning Objectives:
Identify the challenges and benefits of board
engagement
Summarize best practices in board’s fundraising
role and how staff can foster engagement
Provide practical tips and tools for successful
board involvement
Join the conversation on Twitter using the hashtag #BoardStrategy and be sure to follow us @CharityLifeCA!
In June 2016, the international HQ of a global NGO hired me to help develop a presentation about online fundraising for their board. There was no short term rush, but it foresaw that in a few years it might be at risk if its large institutional funders stopped or reduced their contribution. Online fundraising was seen an an option it needed to explore.
The preferred approach was to experiment with online fundraising models until it had the evidence and expertise to make a better judgement on how viable it was. These slides are the input to that presentation - not the presentation itself!
This was developed based on the input from individuals I contacted and from the ECF (eCampaigning Forum) community. This unbranded version of the slides also removes any reference to the commissioning organisation.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
One of the fastest ways to grow your fundraising efforts is through peer-to-peer fundraising. Let your donors fundraise for you! Provide your donors with the tools they need to share your cause and how they can relate with their personal network.
14 Things Your Website Needs for Effective Fundraising in 2014Abila
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals and Jamy Squillace, Director of Product Management, Abila, discuss the importance of the content on your website and increasing fundraising efforts.
This presentation is intended to aid you in getting the most out of your fundraising efforts in 2014. Our fundraising experts, Rich and Jamy, 14 things you can do this year to drive fundraising success. Topics include donor engagement, social media usage, and online fundraising.
Presenters
Rich Dietz, Founder of Nonprofit R+D – Technology training for Nonprofit Professionals
Jamy Squillace, Director of Product Management, Abila
Using Engagement Tactics to Drive Event ResultsShana Masterson
A Run Walk Ride Fundraising Council Webinar presented by Cassidy Richards of Charity Dynamics and Shana Masterson of the American Diabetes Association.
Donor Retention Education with Wayne Robbins - BloomerangBloomerang
https://bloomerang.co/retention
This session explores the Fundraising Effectiveness Project report commissioned by AFP and the Urban Institute. The dismal news in this report can and should be an eye opener for every nonprofit engaged in fundraising.
We will focus on the root causes of poor retention rates, and offer tips for improvement based on the principles of Dr. Adrian Sargeant and Tom Ahern: two world-renowned authorities on building donor loyalty. Sargeant and Ahern’s principles are based upon years of research conducted in the sector and can be used by any organization, whether you are a one-person shop or a large department. We will show examples of their principles in action. The results can be astounding when put into daily use!
Learning Outcomes:
- Be familiar with current research on donor retention and how an increase or decrease can impact your bottom line
- Understand how to calculate your donor retention rate
- Learn new donor communications techniques in order to improve donor loyalty and retention
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
Turn First-Time Donors Into Repeat DonorsBloomerang
https://bloomerang.co/resources/webinars
First-year communications are key to donor retention. Fundraising experts Jay Love and Tom Ahern will show you how to keep the love alive with effective donor retention strategies that will help you to raise more money for your mission.
GlobalGiving hosted an online fundraising workshop in Washington DC for more than 75 great nonprofits on January 12, 2012. The attached slides comprise presentations by the three speakers - Alison Carlman, Marc Maxson and Manmeet Mehta.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
2. Who are we?
• Advanced Solutions International (ASI)
• We help non-profits improve organizational
performance
• Developers of iMIS: engagement management
software
• Offices in US, Canada, UK and Australia
• c. 200 employees and 100 partners
• Thousands of clients in more than 20 countries
• Corporate policy – staff engagement in charitable
activities
5. About Me
• 7 years @ .org
• Fundraising, Constituent
Mgmt Solutions, Online /
Social media
• Nth East
• Milton, MA
• Soccer
• bodonnell@advsol.com
6. opportunities and challenges
As Warren Buffet once said, “only when the tide goes out do you discover who’s been
swimming naked”…!
7. agenda
“Achieving Exceptional Fundraising Performance”
• What’s going on?
• Measurement and benchmarking
• Improved fundraising performance – tips,
strategies and stories
• How ASI and iMIS can play a part
9. 2011 total giving – up 4%
Corporate giving is down
• Overall 2011 corporate giving down 0.1% (3.1% adjusted for inflation)
• Greater focus – more money to fewer causes
• Matched giving and volunteer programs
• International giving is up
Individual giving is up
• Individual giving is up 3.9% (0.8% adjusted for inflation)
• Bequests up 8.8%
• Up: education, human services, health, public society
benefit, culture, international affairs, environmental and
animals, gifts to individuals
• Down: religion / faith-based, gifts to foundations
Sources – Giving USA report 2012, Corporate Giving Standard Survey 2012
13. gains and losses
+55.1% ($ value of new donors, upgrades, re-
activations)
-55% ($ value of reduced gifts, lapsed donors)
Net growth: +0.1%
(growth of volume of donors was -3.6%)
Improved performance = maximize the
gains, minimize the losses
Improve donor retention
Source – AFP Fundraising Effectiveness Project 2012
15. measure what matters
• “What gets measured gets attention”
– Only measure the things that ultimately
contribute to the organization’s mission
– Don’t collect and report data just because you
can! People will focus on the wrong thing
16. what are the metrics that matter?
• Basic fundraising metrics
– Retention
– Lifetime value
– Response rates (on acquisition and renewals /
upgrades)
– Average donor value (or count by value band –
pyramid)
– Return on investment
– Cost per $ raised
• Depends on your organization
– Simply financial?
17. what are the metrics that matter?
• Website analytics
• Email delivery / open / click-thru
• Emerging metrics
– Your social media influence
– Your brand reputation
18. benchmarking
• Giving USA
• M&R / NTEN – eNonprofit Benchmarks Study
• Nonprofit Social Network Benchmark Report
• Wealth Engine
• donorCentrics
20. improved performance
Tips, strategies and stories to help:
• Optimize donor acquisition
• Improve donor retention
• Maximize donor value
Optimize donor acquisition
21. does your website invite donations?
“Here’s what I want from a Donate
page”
• Why I should give
• What my money supports
• An easy way to make a donation,
preferably without having to
create a login
• If using a third party payment
gateway or network, make it
really clear to me what I’m going
to see on my credit card
statement
• A statement that you won’t rent
or sell my information to other
charities
Optimize donor acquisition
23. tips for a fundraising website
Giving money online: 7% harder than spending
on e-commerce sites. So...*
• Put a clear call to action on every page
• Don’t give the would-be donor too many
choices
• http://www.useit.com/alertbox/nonprofit-
donations.html
* Source Jakob Nielsen’s Alertbox, Feb 2011
Optimize donor acquisition
24. website usability report*
Gap Remedy
Not showing what Show mission, goals,
donors want to see objectives, use of gift
Poor site design and Follow simple, best
workflow practice design
Inconsistent local Unified look and feel,
chapter sites provide chapter sites
Unclear language, Speak plainly, answer
poor content key donor questions
* Source – Nielsen-Norman non-profit and charity website usability report, 2011
Optimize donor acquisition
33. improved performance
Tips, strategies and stories to help:
• Optimize donor acquisition
• Improve donor retention
• maximize donor value
Improve donor retention
34. retention: online vs offline*
• Online-acquired donors are often reacting –
e.g. Crisis
• Higher value
• Principle retention method: email newsletters
– Well-liked
– Persistent
– 15% could not subscribe
– 9% could not unsubscribe
* donorCentrics report 2011
Improve donor retention
37. use data to personalize
• Name
• Gender
• Where they live
• Birthday
• Financial status
• Interests
• Family size
• Education
• Profession
• Generation
Improve donor retention
38. two-step / multi-step approach
1. Information email (e.g. to last year donors)
2. Call-to-action email (to those who opened /
clicked #1)
Improve donor retention
42. multi-tasking supporters
• Supporters who engage with you in more than
one way are worth more and last longer than
single-activity supporters…*
* (donorCentrics report 2011)
Improve donor retention
44. add video
• Video is compelling – donations that come
from links in YouTube are worth more than
Facebook referrals*
• Link to YouTube, or better still embed in
message
* Justgiving, 2011
Improve donor retention
45. some newsletter email tips
• Make the call to action visible without scrolling
• Personalize – use data to improve open/clickthru
• Make your opt-out and unsubscribe easy to find
• Test – creative, images, style of message
• Don’t use “clever” technology – Flash, forms etc
• Don’t rely on images – some people disable them
• Keep your messages small – 100kb max
• Use the tool properly…
Improve donor retention
47. influencers: 80/20
• 20% of your Facebook friends will have 80% of
the social influence
• Identify them and channel your messages
through them
Improve donor retention
48. improved performance
Tips, strategies and stories to help:
• Optimize donor acquisition
• Improve donor retention
• Maximize donor value
Maximize donor value
49. which channels are best?
Online Offline
•1st donation much •Low first donation
Acquisition higher value
•Younger •Older
•Wealthier •Good retention
•Worse retention •72%
•Lower volume
Retention • 32% respond
• improved retention
• 53% higher
cumulative giving
value
Maximize donor value
51. peer-to-peer best practice
• Help your supporters / fundraisers understand
just how the fundraising tools work
• Always thank the top fundraisers publicly
• A bit of friendly competition works
• Encourage your fundraisers to set realistic
goals
Maximize donor value
52. supporter journeys
Volunteered
Became
committed
giver
Joined
First Gift membership Pledged a
bequest
Volunteered Became
committed
giver
Acquisition – retention - value
66. more information
• Brian O’ Donnell, Performance Improvement
Specialist
• bodonnell@advsol.com
• 703 739 3100 x2404
Editor's Notes
iMIS is used everyday by thousands of organizations just like yours, helping them to reach their financial goals and better fulfill their strategic missions.We have customers in more than 20 countries including the US, Canada, UK, and Australia.
Measurement matters. Without it you don’t know how you’re doing, and what needs fixing.Our experience has shown us that when these work in harmony…a circle of continuous improvement is created.But first – let’s look at measurement….
So we’re now going to look at specific areas where improvements can be made.
This is from a blog posting by a frustrated would-be donor. She shared her experience of using donor websites – it’s one person’s opinion but it shows how important it is to be aware of the usability of your website.http://www.thematrixfiles.net/blog/examples-of-really-great-donation-pages/
These are two examples of websites that are generally considered to be the gold-standard when it comes to donor-friendly donation pages.The Charity Water example is clean, modern and makes it very clear what you’ve got to do next. It then expands according to your choice of payment method. Everything you need to know about where your money goes is there on the right hand side.The Oxfam example shows everything there on one long, tall page. Again, everything you need is there.In both cases, the call to action was clear on the home page – large, prominent Donate buttons that you can’t miss.
There are very good reasons for making your donation page easy to use.Donors who are acquired online – that is they make their first donation to you via your website, no matter how they got there – make bigger first time donations, and are likely to be younger than donors acquired offline. There are subsequent retention challenges, but we’ll get onto those in a few minutes.But did you know that giving money online is 7% harder than spending money on e-commerce sites?One reason is that sometimes it’s really hard to find out how to give. Even now it’s common to find sites which seem reluctant to take your donation. Hard to see how to give, instructions for downloading and printing off a donation form – it seems like they don’t want your money. If you can’t build one in your website there are plenty of online donation providers who will give you a donation page to put in your website, but with the appropriate commission charges of course.Choices – especially drop-down boxes for choice of fund for example – give donors a great reason to abandon the process and do something else instead. Clearly there are choices that have to be made, but it’s far better to have them make these before they get to the donation page. Create rich content and big buttons that lead the donor to a donation page where there are few decisions to be made apart from how much and how they’re going to pay for it.If you build your own website, or someone in your organization does, you should really take a look at Jakob Nielsen’s Alertbox, and particularly the non-profit and charity website usability report.Let’s go a little deeper into what the report recommends...
This is the definitivestudy on non-profit and charity website usability, and it looks at how people actually behave on websites, as opposed to what they say they want a website to behave.It reveals a number of common shortcomings in websites – all of them are relatively simple to overcome – giving you some real opportunities to be exceptional.What donors want – a prominent explanation of an organization’s mission, goals and objectives was by far the most important driver for donations, but only 47% of websites in this study did this!, 2.6 times as the next most, which is the explanation of how the organization uses the donations – and only 5% did this. So the opportunity to be exceptional is clear – make your mission, goals and objectives clear and up-front, and offer clear explanations of how you put the donations to use.Long-term donor engagementDonation killers included simple things like poor design and confusing workflow – which can be simply avoided by following best practice guidelines. Amazingly on 13% of sites the usability testers could not even find out how to make a donation.Inconsistent local chapter sites – a major cause of frustration with websites was where users wanted information on the non-profit’s activities in their communities, but the experience of actually using local chapter websites was variable to say the least. Even elementary brand guidelines such as using the right colors were violated. So the opportunity here is to bring chapter websites into line with main site – even if it’s just creating a unified look and feel. And if you have the opportunity, it is better to control chapter websites by providing the chapter micro-site yourselves.Unclear language – users found it hard to work out what the organization does, why it does it, and therefore its trustworthiness. So a quick win would be to find someone to help you understand whether your site is at fault here too – maybe convene a usability panel of your own?
Social media represents a huge opportunity for non-profits in the sense that it gives you access, or reach – to use social media jargon – to a much wider constituency of people.But is it an effective tool for acquiring donors? Not in the sense many people had first thought it would. For example simply tweeting a link to your donation page will probably not bear much fruit on its own. That said, its potential to find you new donors, and for you to participate in the donor community with them, is huge.The best way to think about social media from a fundraising point of view is that it’s all about raising community. It’s not an e-commerce platform in itself, but it gives you the opportunity to build a community. Social fundraising then, is aboutusing public social media sites to build a community of like-minded constituents and giving them compelling opportunities to donate online via your website.Online donations don’t only come from social media of course – you will be getting the from email campaigns, banner ads and even search engine optimization, but social media is a growing influence on giving…
Now we’re going to look at improving donor retention.
30% This is the improvement you can expect in the rate of your newsletter being opened if you make your emails personal and targeted to the donor.First of all – targeting. By segmenting your database according to giving behavior, you can get a better rate of opening and click-through. This keeps the message focused on those donors, and as we can see…
Smaller audiences with more focused messages enjoy higher open and click-through rates.
Personalization is the other key to high success rates.An email that starts “Dear Friend” is unlikely to be as carefully read as one that starts with a personalized salutation. You can also use the data to control the content that gets sent to each recipient.For example, most email systems have the capability of dynamically including or excluding content based on information about the recipient. So if your donor’s birthday is coming up you could drop in a “happy birthday” message.
Here’s an example of how National Kidney Foundation did this using a simple email that thanked their volunteers for volunteering their time and talents to the cause, and added a simple invitation to give money too.So a simple thank you, reminding them how valuable they are as a volunteer.This is a great area to test, test out different requests – do A/B comparisons and see what gets the greatest response.In time it will also show you what the most successful entry point is to your organization. For example, recruiting volunteers may be a great way to get them into your cause, and converting them to donors may result in higher-value commitment, as the research suggests. So test it!
Research in the UK says that the biggest online donations come from people who have justwatched a video and clicked the Donate button after.Maybe that’s not so surprising, as video is a great way to get a message across with maximum impact.But it’s not just limited to directing donors to your YouTube channel. You can embed video in email, your website or in your Facebook page – just give them a Play button – everyone loves to push play.Short videos are best 60-90 seconds – so give an indication of time if you want people to watch them.
Lastly...
This is a message I received where the sender had not taken care to fill in the “teaser” section of his template. So the email came to me – and everyone else I presume – with the help text where the teaser should be....Understand the tool and take care to use it properly!
iMIS is one system for managing all of your constituentsdonors/members, volunteers, advocates, events attendees, prospects and other constituents; online donations & e-commerce, peer-to-peer fundraising, online communities, and managing your website. Your staff can access iMIS anytime, anywhere via the web or a mobile device.
The iMIS system also includes social media capabilities so that you can extend the visibility of your organization by allowing your constituents to promote your cause and fundraising campaigns through their social media sites.
At ASI,our objective is to help your organization achieve its financial goals and fulfill your strategic mission by providing a solution that supports a full-cycle process of continuous performance improvement. Our best practice approach focuses on Recruitment, Engagement, Measurement, and Growth to help increase donor acquisition, donor engagement, and donor retention.