Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Ad2 is a full service marketing firm, whose unorthodox approach combines street-level research, integrated strategy and immersive tactics that defy boundaries and amplify budgets, bringing our client’s brand to the forefront of consumers’ minds.
A woman owned business, Ad2 has been helping local and regional nonprofit organizations and businesses optimize their marketing efforts to engage both primary and secondary target markets.
Contact the professionals at Ad2 today and let us share our proven techniques with you.
Matt Coen presented to Granite Broadcasting in September 2013 on how to drive revenue from online promotions. Here is his deck that covers contesting, deal cards, and ballot promotions.
Ad2 is a full service marketing firm, whose unorthodox approach combines street-level research, integrated strategy and immersive tactics that defy boundaries and amplify budgets, bringing our client’s brand to the forefront of consumers’ minds.
A woman owned business, Ad2 has been helping local and regional nonprofit organizations and businesses optimize their marketing efforts to engage both primary and secondary target markets.
Contact the professionals at Ad2 today and let us share our proven techniques with you.
Customer engagement and marketing - what's the link?Rebecca Caroe
If you are struggling to make marketing that delivers engagement this presentation will help you 1 - Psychology of your customer 2 - Brand values alignment 3 - Customer Relationship Management 4 - How to do it.
Stop waiting to monetize until you have a larger audience. In this presentation, I will show you several creative monetization strategies that you can implement and start earning today.
The Power of a Charitable Company CultureO.C. Tanner
Corporate culture should include different dynamics, from employee appreciation to charitable giving. Instilling charity in your company culture can greatly impact your organization for the better and more and more companies are putting a focus on giving back. Here are 4 ways your company can start to include charity in its culture too.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
Brisbane Google Premier Connect for Practices by Practice ResultsAlexei Kouleshov
Are you looking to get new clients? Or perhaps you are looking at ways of getting more out of your advertising budget? If this is the case, this Google presentation with an agency called Practice Results is for you.
https://practiceresults.com.au
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
How to Turn Your GivingTuesday Donors into Loyal FollowersCanadaHelps
It costs less to retain an existing donor than it does to acquire a new one. Learn strategies for converting your #GivingTuesdayCa donors into loyal followers and supporters. We'll discuss the key drivers of donor loyalty and how to retain your donors through the use of an effective email and social media communications strategy. We'll also take a look at some of the creative ways charities engaged and inspired supporters during last year's #GivingTuesdayCa .
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...mindfire.agency
Review the slides from MindFire agency success webinar series and learn how a marketing communication agency based out of beautiful Tulsa, Oklahoma, one2one Marketing, division of JD Young, helped their long-time client, River Spirit Casino, generate $1,500,000 in additional play with this award-winning campaign, themed "Summer of Love".
The campaign has won the prestigious Diamond Romero Award, recognizing the excellence in casino marketing.
Shanna Wilson, Director of Marketing at JD Young, and Joe Manos, Executive Vice President at MindFire, will present the campaign and review the specifics in detail.
You'll learn:
-- how carefully selected promotional offers can significantly increase response rates.
-- how direct mail can be used as a strategic medium to complement online channels.
-- how marketing automation technology empowers agencies to implement creative ideas, effectively.
Review our webinar's slides to see how a group of smart people came up with a brilliant idea, and executed it flawlessly to build a wildly successful campaign for their client.
To learn more about MindFire Studio, visit: http://www.mindfirestudio.com
Making Print Your Competitive Advantage for Online PromotionsUpland Second Street
Print publications are finding phenomenal success with online promotions. Why?
To find out, flip through the slide deck from the Making Print Your Competitive Advantage for Online Promotions webinar. For the presentation, Julie Foley, Second Street's Director of Affiliate Success, was joined by Vince Johnson, the Publisher at the Forsyth County News and former Chief Multimedia Officer at The Signal, Joe Mullen, the Director of Digital New Business Development at the Milwaukee Journal Sentinel, and Christine Randall, the Advertising Manager at The Daily Advocate.
Customer engagement and marketing - what's the link?Rebecca Caroe
If you are struggling to make marketing that delivers engagement this presentation will help you 1 - Psychology of your customer 2 - Brand values alignment 3 - Customer Relationship Management 4 - How to do it.
Stop waiting to monetize until you have a larger audience. In this presentation, I will show you several creative monetization strategies that you can implement and start earning today.
The Power of a Charitable Company CultureO.C. Tanner
Corporate culture should include different dynamics, from employee appreciation to charitable giving. Instilling charity in your company culture can greatly impact your organization for the better and more and more companies are putting a focus on giving back. Here are 4 ways your company can start to include charity in its culture too.
40 million Americans fill out a college basketball bracket each year. Make the most of the madness by complementing your bracket with a star-studded lineup of basketball promotions that will engage your audience.
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
Creating Influencer Marketing Strategy And Measuring Its ROI Complete DeckSlideTeam
Influencer marketing is emerging as a powerful new form of marketing that leverages individuals with a good social media following to promote ones brand. These individuals known as influencers have high engagement with their followers and substantially influence their purchase decisions making them ideal for marketing campaigns. This presentation is helping for marketing professionals to get started with influencer marketing in their organization and scale it if they are already following. The influencer marketing deck outlines the steps to be followed for creating a successful marketing strategy, right from setting goals to measuring its performance. The deck also lists out the selection criteria for selecting influencers, the multiple categories of influencers and editable templates to create your own PowerPoint presentation. Marketing professionals can also benefit from influencer marketing dashboards and data driven graphs and charts to measure the Return on Investment ROI of their influencer marketing campaign. Lastly, the marketing team can analyze the rising trend of micro influencers as the most powerful influencers in marketing of a brand. Discover the campaigns you can launch to collaborate with influencers and social media channels and content formats you can choose for your marketing strategy. https://bit.ly/36zE2fg
Brisbane Google Premier Connect for Practices by Practice ResultsAlexei Kouleshov
Are you looking to get new clients? Or perhaps you are looking at ways of getting more out of your advertising budget? If this is the case, this Google presentation with an agency called Practice Results is for you.
https://practiceresults.com.au
Marketing a Peer-to-Peer Fundraising CampaignHubSpot
Online fundraising campaigns can be tremendously effective for raising money and acquiring new donors, but they don't automatically succeed. Too many promising campaigns wind up missing the mark because they aren't rolled out and promoted properly. In this webinar you will learn the best practices that will help you tee up your next peer-to-peer fundraising campaign for maximum success!
Maximize Revenue & Renewals from Your Advertiser Lead-Gen CampaignsUpland Second Street
Lead-gen campaigns unlock an unlimited number of advertiser opportunities. Now while more businesses than ever are within your reach, are you reaching out to the top advertisers? See how you can make the right pitch to the right advertisers to maximize your results and drive renewals.
How to Turn Your GivingTuesday Donors into Loyal FollowersCanadaHelps
It costs less to retain an existing donor than it does to acquire a new one. Learn strategies for converting your #GivingTuesdayCa donors into loyal followers and supporters. We'll discuss the key drivers of donor loyalty and how to retain your donors through the use of an effective email and social media communications strategy. We'll also take a look at some of the creative ways charities engaged and inspired supporters during last year's #GivingTuesdayCa .
Marketing Automation for Agencies: Agency Helps Casino Client win Big with Mu...mindfire.agency
Review the slides from MindFire agency success webinar series and learn how a marketing communication agency based out of beautiful Tulsa, Oklahoma, one2one Marketing, division of JD Young, helped their long-time client, River Spirit Casino, generate $1,500,000 in additional play with this award-winning campaign, themed "Summer of Love".
The campaign has won the prestigious Diamond Romero Award, recognizing the excellence in casino marketing.
Shanna Wilson, Director of Marketing at JD Young, and Joe Manos, Executive Vice President at MindFire, will present the campaign and review the specifics in detail.
You'll learn:
-- how carefully selected promotional offers can significantly increase response rates.
-- how direct mail can be used as a strategic medium to complement online channels.
-- how marketing automation technology empowers agencies to implement creative ideas, effectively.
Review our webinar's slides to see how a group of smart people came up with a brilliant idea, and executed it flawlessly to build a wildly successful campaign for their client.
To learn more about MindFire Studio, visit: http://www.mindfirestudio.com
Making Print Your Competitive Advantage for Online PromotionsUpland Second Street
Print publications are finding phenomenal success with online promotions. Why?
To find out, flip through the slide deck from the Making Print Your Competitive Advantage for Online Promotions webinar. For the presentation, Julie Foley, Second Street's Director of Affiliate Success, was joined by Vince Johnson, the Publisher at the Forsyth County News and former Chief Multimedia Officer at The Signal, Joe Mullen, the Director of Digital New Business Development at the Milwaukee Journal Sentinel, and Christine Randall, the Advertising Manager at The Daily Advocate.
In the world of online promotions, 2012 has been the year of expansion and integration. Everywhere we looked, we saw increased flexibility and synthesis. Deals evolved into richly varied deals stores, contests migrated from desktop websites to Facebook and mobile devices, and year-long promotions calendars were created to keep track of it all. It was an exciting and flourishing year, and bodes well for the continuing maturation and growth of online promotions in 2013.
And now, without further ado, the top 5 promotions trends for 2013.
Get the full story: http://bit.ly/WZuLSC
This deck is from Matt Coen, President & Co-Founder of Second Street's, presentation at Inland Press Association and Southern Newspapers Publisher Association's Multimedia Solutions Conference.
Discover how TV stations of all types and sizes are finding success with promotions – and how you can too – in the How TV Is Crushing It with Promotions webinar, where I was joined by Sara Droke, the Manager of Contests and Promotions for WPSD, and Kent Oglesby, the Internet Director for KY3.
Mi az a UX (és hogy kell megdizájnolni)?Zoltan Kollin
A user experience koncepciója hétköznapi példákon bemutatva. Mikor és mitől válik élménnyé egy termék vagy felület használata, és mit csinálnak az ezzel foglalkozó user experience designerek?
Greater Zion Marketing Series: Get These Million Visitors to Your Bizgreaterzion
Presented by LOVE Communications
In preparation for hosting two IRONMAN World Championships in 2022, is your business prepared to reach athletes when they show up? Spend an hour with us discussing grassroots, organic and paid media strategies that will reach athletes and visitors and bring them into your business. Hear how to maximize your Google and Tripadvisor listings, how to target athletes through organic and paid social media efforts, get behind-the-scenes advice, and learn what opportunities exist with the local media, and the Greater Zion Convention & Tourism Office.
Raising money can be the hardest step in launching your project, event or start-up.
You can be passionate about your idea and convince a lot of people with your passion, but it takes the right information.
Learn how to ask for what you need, and close the deal.
Join us in Toronto's finest surroundings for 60 minutes of valuable info, links and the tactics you need to start applying immediately after leaving the workshop.
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Presented by Towa Beer, a cause marketing specialist who has been presenting events, causes and great ideas to funders for the past decade. She has personally raised millions for large and small clients. Miss Beer brings all of her fundraising experience, an extensive mentor network, and many free templates to each workshop.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsRotary International
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Corporate Sponsorship and Cause Marketing at the Club and District LevelsElizabeth Toms
Let’s discuss how Rotary clubs and districts can leverage
corporate support through local sponsorship and cause
marketing. Learn about different types of cause marketing
campaigns and how to package and price sponsorships.
You’ll also gain insight into what potential sponsors are
looking for, and understand Rotary’s guidelines on brand
usage as well as legal and financial considerations.
Marketing at the Speed of Modern Retail. We’re proud to be experts in fitness and sports partnerships. With insightful strategy, we find common ground between our client’s brand and a sports brand. Then we invent the creative space for both to live. The result is a meaningful partnership that activates a hyper-engaged fan base to drive sales.
View our presentation on sports and fitness marketing capabilities.
With a million things on your plate and tons of ideas to consider, we’ve cut through the distractions to highlight four ideas you need to sell right now! In this 30-minute webinar, we’ll walk you through proven ideas, how to sell them, the advertisers to target, and all the resources you need to make it even easier to drive significant revenue.
Fine Tune Your Best Of Strategy to Maximize Revenue & EngagementUpland Second Street
Learn the ins-and-outs of optimizing your ballot for success, maximizing your ad sales strategies, and prospecting businesses from nomination to winners phase. Hear top trends among our most successful Best Of campaigns to level up your strategy, get your whole company and community excited, and drive significant revenue.
Coming out of the challenges of last year, 2021 is poised to see the largest increase in advertising budgets ever. And promotions will be leading the charge. Your sales reps need to be talking to advertisers to plan their ad spend right now. Find out what to say – and how to say it – to make sure your media company is fully prepared to grab big dollars during the brewing promotions explosion!
How to Ensure Maximum Success from Recurring Revenue CampaignsUpland Second Street
Securing reliable, steady revenue is more important than ever. From covering the key steps of a perfect pitch to creating a successful long-lasting campaign, we’ll give you all the details to create a recurring revenue campaign optimized to deliver big dollars all year long.
At the 12th Annual Second Street Awards we recognized excellence across more than 4,000 media partners. With 28 categories, we shared the top promotions and email stories of 2020. This year was challenging to say the least, but the successes were bigger than ever!
Whether you’re new to promotions and interactive content, or you’re looking for ways to build on your annual revenue, it’s time to maximize your opportunities this fall.
In this webinar, we break down the opportunities month-by-month and provide you with advertisers to target, case studies for inspiration, and tips and best practices to help you succeed this fall.
Survey from Borrell Associates reveals email is key, digital advertising is in prime spot for growth within SMBs + how you can be prepared to take advantage of this huge opportunity.
While many media companies experience a dip in their revenue during the summer months, it doesn't have to be that way. By filling your summer calendar with a good mix of promotions, you can heat up your summer revenue.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
3. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
The Major Shift
4. Source: Borrell Associates, Inc. 2013
$ in Billions
In 2012, businessesIn 2012, businesses
spent 6%spent 6% lessless onon
advertising than theyadvertising than they
had a decade earlier.had a decade earlier.
Ad Spending is Declining
5. Source: Borrell Associates, Inc. 2013
$ in Billions
In 2012, theyIn 2012, they
spent 88%spent 88% moremore onon
promotions than theypromotions than they
had a decade earlier.had a decade earlier.
Promotions are Increasing
30. “Every touch point with a consumer is
an opportunity to capture an email.”
- Tim D’Avis, Digital Director, Quad-City Times and Director of
Digital Media, Lee Enterprises
34. The Washington Post
• 1 in 4 entries came via
Social Boost
• 750,000 emails
• Papa John’s trended on
Twitter
35. The Washington Post
• Pizza Promotion Results
– 132K pizzas were claimed
– 65% of participants became
NEW Daily Deal subscribers
– 25% of claimed pizzas came
through Social Boost
36. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
The Granite Plan
37. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
1. Get Organized.
41. Stores &
Cards
Free Deals &
Credits
Contests Sweepstakes
January Free Deal Kids
Whole New You
Sweeps
February
Store:
Valentine’s Day
March Basketball Spring Break Sweeps
April
Card:
Golf Card
Mother’s Day Contest
May
Promo Code:
Inactive Buyers
Golf Sweeps
June Father’s Day Contest
July
Store:
Summer Fun
Pets
August Free Deal Summer Fun Sweeps
September
Card:
Spa Card
Football (Sept-Feb)
October Best of Contest
Best Of Sweeps (give
away one of everything
in store)
November
Promo Code:
Inactive Buyers
Holiday Shopping
Sweeps
December
Store:
Cyber
Monday/Holiday
Store
48. This contest had amazing results in terms of online entries – over 57,000 submissions
in 8 weeks! It shows how much our readers love to engage with the newspaper and
how many are willing to pick it up to enter a contest.” - Christina Chan, Sales Promotion Supervisor
57,359 Entries
32,691 Opt-ins
27,591 Advertiser Opt-ins
“
Case Study: Toronto Sun
49. Sweepstakes
17,361 Entries
12,294 opt-ins
71% opt-in rate!
Umbrella Giveaway
WSAZ | Charleston, WV
WSAZ runs this contest every year and our audience loves it. We are able drive traffic
to our site and grow our email list with this big promotion and every year its better
than ever!”
“ - Jack Deakin, Digital Sales Manager
51. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
3. Run Sponsored
Contests.
52. Second Street Managed Contests
Sport
s
Pro Football Season Pro Football Big Game
Golf Auto Racing Pro Basketball College Basketball Pro Hockey
Movie Awards Music Awards Television Awards
College Football BowlCollege Football Season
Awards
Shows
55. Case study: WKYT
2012 Results
• Earned $40,000
• Four sponsors
• Attracted 10,500 players
• Promoted both upfront and
round by round challenge
• Expect to increase revenue
significantly in 2013
56. Kids & Babies
Cutest Baby Contest
Canton Repository | Canton, Ohio
The sponsors loved the amount of exposure they received through our abundant
promotional efforts and the ad space they received as part of the promotion.”
- Maureen Ater, Marketing Executive
$16,500
Facebook Optimized
“
57. Couples
2013 Cutest Couple Contest
The Signal | Santa Clarita, California
This contest helped us start a relationship with a key player in our community that
wasn’t interested in ‘traditional’ local advertising. Since the contest, our partnership
with the mall has continued to grow.” - Vince Johnson, Chief Multimedia Officer“
58. Talent
The FOX 50 Lip Dub Project
WRAZ-TV | Durham, North Carolina
We really want to tap into the local creative community, create teamwork between
students and teachers, and make money in the process. It’s a lot of work, but a lot of
fun at the same time!” - Kevin Kolbe, Creative Services Director
“
59. Pets
Cutest Pet Photo Contest
U-T San Diego | San Diego, California
The Cutest Pet Photo Contest successfully brought together our audience’s love for
cute pet photos, a key sponsor’s love for dogs, and a brand-new print special section
focused on pets.” - Jennifer Balanky, Content & Community Manager
$30,000 in Revenue
2,592 U-T Opt-ins
299 Advertiser Opt-ins
734 Entries
“
60. Mother’s Day & Father’s Day
Father’s Day Grooming Makeover
Radio One | Nationally Syndicated
Exclusive Sponsor
$10,000 in Revenue
61. 2010 Results
•Earned $42,000 in revenue!
•Four sponsors (category
exclusive)
•Integrated with weekly high
school highlights programming
Local Sports
62. Halloween
Cutest Costume Contest
Daily Advocate | Greenville, Ohio
Contests like this really push friends and families to step up and register to vote. Each
year the contest participation has grown and sponsors are eager to get on board, so
we must be doing something right!” - Clinton Randall, Webmaster
1,536 Registered Users
$500 Prize Package
Facebook & Mobile Optimized
“
63. Holiday
Holiday Lights Contest
The Signal | Santa Clarita, California
After promoting this contest, we got a call from the Travel Channel asking if they could
feature our contest on one of their Christmas specials. They followed us on our
‘Holiday Lights’ tour, when we travel to participating houses and neighborhoods and
spend time with community members.” - Vince Johnson, Chief Multimedia Officer
“
64. Makeover
Win Your Own Man Cave
The Day | New London, Connecticut
This contest led to great exposure for the sponsors, and also showed off a type of
room that was a new market for all of them.”
$12,000 in
Revenue
614 Opt-ins
“
65. Fishing & Hunting
Show Us Your Whitetail
WQSB-FM | Albertville, Alabama
This contest had good results. We plan to repeat the promotion next year.”
- Ted McCreless, Advertising Sales Manager
8 Sponsors
$10,560 in Revenue
193 Submissions
“
66. Memorable Moments
Scott’s Backyard Barbecue
WROC-TV | Rochester, New York
We’ve been doing this contest for about 5 years now, and it sells out every year.”
- Don Killion, eMedia Manager
$10,000 in Revenue
52 Registered Users
“
67. Wedding
Lake Lanier Islands Dream Wedding
WSB-FM | Atlanta, Georgia
The sponsor had the top 50 couples attend a party at the resort to showcase how they
do weddings. As a result they have booked 10 weddings to date, including one of the
3 finalists who didn’t win the dream wedding!” - Sara Rethinger, Media Consultant
“
69. Top 10 Contest Ideas Time of Year
Kids/Babies Year Round
Custom Sports Year Round
Sweepstakes Year Round
Couples Holiday Specific
Talent Year Round
Pets Year Round
Mother’s Day and Father’s Day Holiday Specific
Goodwill Year Round
Halloween October
Advertiser Year Round
70. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
4. Run Advertiser
Contests.
71. Advertiser Contests
What is the difference
between running a contest
on Facebook and an
“agency model” Facebook
contest?
72. Benefits of Running a
Facebook Contest
With An App
New fans Referral features; increased shares
New email addresses Thank You offer redemption
Qualified leads Increased engagement (PTA)
87. Exclusive contest Package
2 Week Campaign
Contest setup on your Facebook Page
Like-Gate
Opt-in for Email Database
1 Full Page Ad
1 Full Color Front Page Strip Ad
Email to 80k members (x2)
Web Display Ads (100k impressions ROS)
Homepage takeover
Table Tents
Total cost: $4,000
88. KTUU-TV
Anchorage, Alaska
$7,500 in Revenue
300% Increase in
Advertiser’s Facebook
Likes
1,064 Advertiser Opt-
ins
Guess Anchorage’s First Snowfall
92. “Last year, we had 20,000 votes and
it took us over 2 weeks to count.
This year, we had over 40,000 votes
and took us a few days. We couldn’t
be more pleased.”
- Len Egdish, Naples Daily News
#voterschoice
94. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
6. Run Niche Ballots.
95.
96.
97.
98.
99.
100. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
7. Run Deals
101. Featured Deals
Wally Park
News Tribune, The Bellingham Herald, & The Olympian | Tacoma, Washington
$62,202 in Revenue
$7 for $14.95 deal
102. Killeen Daily Herald Holiday Deals Stores
$16K+
Revenue from holiday deals
$16K+
Revenue from holiday deals
47%
Jump in average per deal
revenue during holidays
47%
Jump in average per deal
revenue during holidays
104. Golf Punch Cards
• UpNorthLive.com
– Traverse City, MI
– NBC/ABC Station
– DMA 119
• Multi-course cards
• 1 Round per Course
• Big promotional package
• $99 per card
Over $175K
& Growing
This Year
105. Takeaways for Elements of a Great Deal
Make Deal Quality a Priority
Review the Top Performing Sub-Categories
Know Which Categories are Evergreen
Use the Deal Quality Checklist
106. DRIVING REVENUE | BUILDING DATABASE | GROWING AUDIENCE
8. Promotions +
Traditional Media
110. • Heavy promotion in print
• Multiple sponsors
• Advertisers participate as VIPs
Pro Football Contest
Result:
$100K in
revenue
Result:
$100K in
revenue
127. 2010 Results
•Earned $42,000 in revenue!
•Four sponsors (category
exclusive)
•Integrated with weekly high
school highlights programming
WJHG-TV
128. Program Details
•Player of the week sponsor
•Score Board sponsor
•14 week integrated on air and
online campaign
WJHG-TV
129. Keys to Success
• Heavy promotion on air and
online
• Integrating with Friday Night
Overtime program
• Local weekly and national
prizes
• Custom game to attract local
attention
• Multiple sponsorship levels
and category exclusivity
WJHG-TV
Gordon. This is not just online, everything is involved. If you look at internet & digital media, has utility to support advertising package.
Gordon
Different order
Football
Should you be sitting in the corner? Do you have 80% of your
Provide additional guidance on how they can make $$$ from the databases they’ve developed using our platform – and how to leverage this database with others they have.
Email is center of successful revenue plan overall.
Promotional giveaways to drive email sign-ups Company: The Washington Post & The Capitol Deal Deal Partner: Papa John’s Offer: Free Large One-Topping Pizza and Delivery Contest : Win Pizza for a Year Pizza Promotion Goals Increase email subscriber list for The Capitol Deal Raise trial and awareness of PapaJohns.com Generate Buzz for The Capital Deal in a crowded deals market
Pizza Promotion Schedule The Washington Post used all internal and external channels to promote the offer Washington Post and Express Subway papers wrapped first day of promotion 750,000 emails FB and Google PPC Buy Twitter push PR Push Pizza Promotion Execution Deal ran for three days Promotion leveraged both deals and contests. Social Boost was a difference maker: Rewarded users for sharing with bonus entries After submission they are given referral link Configurable where X referrals gets them X bonus entries
Revenue growth Target a new audience Engage an existing audience Target a niche audience Increase your per deal revenue
Full Promotions Team: Marketing Sales Editorial/Newsroom/Promotions Manager IT Support Corporate Level Local Level Local Committee Level
Your Plan becomes your advertiser’s marketing plan And puts you at the center of it
The more promotions you run. The more emails Virtuous circle
Prize: 5 $500 gift cards valid at 3 luxury malls Sole intention of building our Deals Facebook following. Over five weeks leading up to the holiday season, we gave away five $500 gift cards valid at three local luxury malls. We promoted the contest on Facebook, with CTA banners on our Deals website and in our daily Deals newsletters, and in weekly dedicated email blasts to our Deals subscribers. The results were amazing…(next slide)
Not only do contests work for advertisers, they work for your media property UT San Diego was featured on our first webinar last week Contesting is something they believe in because of the results it brings This was the result of a Holiday gift card giveaway They do a fantastic job
One umbrella a week for a month Announce winners on the news – growing online and on air audience!
Photo, video, mp3, etc
Missing brackets
Taco Bell, Pizza Hut and Wing Street
Pick the right contests Create a list of special sections and events you are already producing in as well as special events that happen in your community
Pick the right contets Keep in mind the Top 10 Contest Ideas when determining what kind of contests should fill up your contest calendar These should be your go-to contest types It doesn’t mean you have to limit yourself, but these are the tried and true
Emily 100% White-Label Unlimited contests on your Page (Sponsored) or your Advertiser’s Pages Run same contest on multiple Pages or several contests at once Like-Gate This means they have to click the Like button before they can see the entry form (PUSH THE BUTTON)
Emily Client’s say “I can run a contest on my own” Comment on your wall to win doesn’t require a Like It doesn’t actually achieve your goals 100% White-Label Unlimited contests on your Page (Sponsored) or your Advertiser’s Pages Run same contest on multiple Pages or several contests at once Like-Gate This means they have to click the Like button before they can see the entry form (PUSH THE BUTTON)
Emily 100% White-Label Unlimited contests on your Page (Sponsored) or your Advertiser’s Pages Run same contest on multiple Pages or several contests at once Like-Gate This means they have to click the Like button before they can see the entry form (PUSH THE BUTTON)
Emily They are the #1 way to grow your Likes
Emily This is just one graph from an advertiser contest, Reginelli’s Pizzeria, which will look more closely at in just a little bit You can see the flatline of the graph, the organic growth See that spike? That is when the contest was activated This kind of graph is what we see over and over again
Emily You can also leverage Facebook to convert those fans into something you own, your email database
Emily This is a great example of an advertiser contest for Duke’s Chowder House They provided an incentive to opt-in – a Buy 1 Get 1 Free meal coupon – if you joined the email database As a result, their opt-in rate was very high
Emily Another really important aspect of contesting is what it does for your engagement Everyone is always talking about “engagement” – well what does that mean?
Emily Again these graphs speak for themselves – you can see a big spike of activity when the contest launched for Reginelli’s What we’re looking at is metric called “People Talking About This” which literally means people on Facebook who are interacting with your page
Emily Again these graphs speak for themselves – you can see a big spike of activity when the contest launched for Reginelli’s What we’re looking at is metric called “People Talking About This” which literally means people on Facebook who are interacting with your page
Emily According to a recent study by Manta BIG potential. What is your primary goal in using social media? #1 is Acquiring and Engaging new customers: 36% Facebook contests are the best way to get new fans Facebook contests are the best way to get new leads
Matt Now that we’ve got an understanding of the opportunity, let’s talk about how to capitalize on it!
Matt – While sponsored contests make a lot of sense and align with the way sponsors are traditionally sold into promotions, there is an emerging category called Advertiser contests, contests that run on their pages, as opposed to sponsored contests that run on your media property’s page. I know you’ve worked closely with Katie Wilson from the Quad City Times, Emily. Emily – Yes I have! I absolutely love sharing the success The Quad-City Times has been having. Think your magazine can’t make money from contests? Think your magazine can’t sell digital?This is a 50 k circ paper in IA generating 10s of thousands of dollars per Facebook contest in IOWA. I’m not knocking Iowa, that is where my husband is from! But if THEY can do it, you can do it They use 2 different kinds of models, a really unique approach that I haven’t seen many folks doing yet They do shared contests, where multiple advertisers participate in the same promotion And exclusive advertiser contests, where only one advertiser is featured
Emily Exclusive can run anywhere from $4-7 depending on the amount of promotion Brand new business when this contest started
Matt – what do you think are the biggest drivers in making these promotions successful and how are they able to charge more for exclusive contests? Emily Exclusivity – definitely paying a premium for that You’ll note that had 2 emails here – why is that so important?
Matt Advertiser Contests
How do we graphically explain this?
WAYS TO MAKE MONEY WITH VOTER’S CHOICE • Upgraded Listings • Ballot Sponsorships • Print Issue or On-Air Special • Live Event • Deals Store Look to the following pages for a breakdown of each. ★ Remember - these models can also be combined to maximize your revenue. A single ballot could incorporate upgraded listings, category sponsorships, preview and winners special sections,
Nathan Holiday-themed deals ran from 12/3 – 12/25 – “Last Minute Gifts” theme Reps were already pitching holiday print packages Nathan made sure they had info for holiday/store If they bought a print ad, include a deal Or if you don’t want to spend dollars on advertisers, then deals make sense Revenue per deal during time of the store increased 47% vs. 2012 average ($1097 vs $748) Review last year’s sales from print section, look to see who is inactive now or who bought last year Nathan pulls newspaper from last year (two months in advance of the month) Looking at what advertisers were promoting at the time and see what makes a great ad Target – anything that would make a good gift – “Would you give this as a gift?” Retail is a tricky category – focus on something better tied to the store
-multi offer ‘ punchcards ’ for multiple merchants -great high price point allows you to group similar businesses together to give customers a great value $99-$150 on average per card, straight trade -encourage repeat business and also gives customers opportunity to try new businesses -Multi Merchant cards are great for golf or ski deals -Single Merchant cards are ideal for spas – include several treatments for one great, upscale spa – this will encourage repeat business and grow loyalty -Choose between printed/mailed redemption OR digital/mobile redemption for each campaign you run
Weekdays + after noon on weekends “ Local” season instead of peak season Depending on the market, you could multiple cards per year 1 salesperson to focus on it; give to junior rep Golf courses - no regular spenders; new revenue $99+ Limited inventory – they commit to x number of rounds of golf per course Valid through the season – launch in April valid thru September BIG promotional package – sports-focused content; golf programing is ideal; golf special section Golf is a sharable deal – people don’t golf alone Round of golf costs them nothing – upsell on cart Trade deal (unless a single course – that’s a revshare)
This model has been proven to work in markets large and small 23 week pro football pickem contest
30 sponsors! Sponsor photo printed weekly with latest picks and performance to-date in the contest promo/ad section Sponsors love to be VIPs in their community. Love the PRINT exposure they get for 23 weeks and love the notion of an online contest that drives local readers back to make picks week after week.
So many sponsors that the paper went from a double truck each week to a FOUR PAGE PULLOUT each week. For 23 weeks. Tied back in with the contest that was running online.
Why do you have the advantage? Your ability to integrate an online solution with a print solution allows this to become a $100k solution The medium of print that gives you the unlimited and TANGIBLE space that is of value to the customer and that tv, radio, even online can’t replicate. This is a Truly integrated contest that marries the value of online and and the power of print. Takes advantage of what is best about the internet (an interactive medium) and ties it right back into print by taking advantage of the best of print. Combination of the power of integrated campaign: email, online, being a VIP picker and in a double truck ad. Its an unfair advantage. You’ve got it. I hate to say it. Its an unfair advantage. So lets take a look at another one. $100k in revenue Secured 30 sponsors & advertisers Providing results for advertisers with FREQUENCY element and leveraging this plan for additional sales.
Sponsored by Second National Bank, Local Ford Dealer & the Great Darke County Fair Community sees contest as integral part of the fair We have been running the Fair Photo Cover Contest for three years now, It began when we were trying to come up with some good contests; it just made sense and gave us a local focus. Since that first year, entries have doubled.
Because the contest is so popular, it is very easy to find sponsors. We focus on banks, local restaurants, grocery stores, and locally owned and operated small businesses. During the fair, people come to our booth just to pick up the magazine and flip through the photos from this year’s contest.
By this point, due to the Fair Photo Cover Contest and our extensive coverage of Fair Week events, the community sees us as an integral part of the fair. Even the Fair Board has started to look to us for ideas about how to successfully promote and manage fair giveaways! We’re certainly looking forward to next year’s Fair Photo Cover Contest. 100k in rev Its an unfair advantage. You’ve got it. So lets take a look at another one
This is a ballot promotion – a Best Of or Readers Choice. Historically these have been a print only promotion. Something that has been voted on strictly in print and requires hand counting of ballots and votes to determine winners.
Running these promotions digitally allows you to take what you’re already doing and make it better, faster and easier – allowing you to do more of these promotions and make even more money! Easily vote and write-in Allows you to combine digital sales with upgraded listings and ballot sponsorships with your popular print special section!
Examples of print ads that were sold in preview and Thank you special sections.
This years results? Print sales up 35% in the preview “Vote for me” special section, DOUBLE the votes in the online ballot and print sales up 10% in the wrap up Winners special section. Combined revenue of $110k of print and online sales for this ballot in 2013 – the largest attendance at the Awards Ceremony Event. $110k. Its an unfair advange that print has over every other medium. So lets take a look at another one!
Launched Sept 3 rd – go online and check it out! 2nd year of holiday best of Best ofs work really well and they needed more of these types of promotions on their calendar 19 counties in their footprints – huge market area. lots of boutiques - SMBs Needed something for holidays to tap into these retailers Also needed to breathe new life into their Holiday Gift Guide published in early Nov
The holiday gift guide has Editorial around Shopping , Entertaining , Events , Parties, Decorating , Recipes and they wanted a way to crowd source some of that information to make the print piece more exciting. Created this LOCAL shopping ballot Voting Categories Shopping Local Bargain Hunting Specialty Shopping Holiday Décor Holiday Pampering Holiday Entertaining 39 subcategories For Voters To Tell Us Who’s The BEST What’s new this year: Mobile friendly Faster vote tabulation and voter tracking Ability to offer enhanced listings to grow Social Media audience and drive website traffic Collecting opt-ins for deals program
Using all assets to promote this ballot In Print and on roanoke.com – including their blog – lots of homepage promotion – even have a “best of” link in top nav! Facebook and Twitter , Pintrest Lots of Email A2 mentions by news Paid Social Push AND Digital Billboards
Customized POP displays – poster, flier, biz cards, post cards, facebook cover photo, icons, images, logos of various sizes, buttons, table tents Call it “Promote the Vote” use it as a lead generation tool to reach out to merchants for enhanced listings Print ads for gift guide This year they are selling online ads, Facebook PPC, ENHANCED LISTINGS and Finalists/Top Performers in a Holiday themed store!! Goal is $70k this year! Adding Deal revenue on top of that and this could be a $100k promotion in 2013! The power of the print gift guide is something that TV and Radio can’t duplicate. You have an unfair advantage over them. Lets take a look at another one!
Several of their papers that participated in this promotion.
It was a fabulous deal . Indoor waterparks are very popular in our area. And 50% off of family fun on this scale was very attractive We were a flexible partner and we able to offer them aggressive print and rich media promotional consideration We were able to have them send an email on to their database of customers John Rung the prez of Shaw Media getting in his bathing suit to make this deal happen!
Customized POP displays – poster, flier, biz cards, post cards, facebook cover photo, icons, images, logos of various sizes, buttons, table tents Call it “Promote the Vote” use it as a lead generation tool to reach out to merchants for enhanced listings Print ads for gift guide This year they are selling online ads, Facebook PPC, ENHANCED LISTINGS and Finalists/Top Performers in a Holiday themed store!! Goal is $70k this year! Adding Deal revenue on top of that and this could be a $100k promotion in 2013! The power of the print gift guide is something that TV and Radio can’t duplicate. You have an unfair advantage over them. Lets take a look at another one!
Customized POP displays – poster, flier, biz cards, post cards, facebook cover photo, icons, images, logos of various sizes, buttons, table tents Call it “Promote the Vote” use it as a lead generation tool to reach out to merchants for enhanced listings Print ads for gift guide This year they are selling online ads, Facebook PPC, ENHANCED LISTINGS and Finalists/Top Performers in a Holiday themed store!! Goal is $70k this year! Adding Deal revenue on top of that and this could be a $100k promotion in 2013! The power of the print gift guide is something that TV and Radio can’t duplicate. You have an unfair advantage over them. Lets take a look at another one!
Player of the Week Sponsor Details Sponsor logo on shared weekly promos (category exclusive). Airs min. 20x per week on WJHG, CW, and My 7 Logo and Audio Mention During Player of the Week Segment 1x ad (160x240) with click through on the FNO Bracket Contest at WJHG.com 40,000 Impressions per month on WJHG.com (3 display sizes 510x60, 160x600, 300x250) Logo Inclusion on shirts worn by Photography Staff while shooting games Exclusive logo on 1/3 of the souvenir footballs to be thrown at weekly games (approx. 20 per game) Sponsor to provide weekly prize for Online Bracket giveaway and weekly plaque for Player of the Week winner 1x :30 Commercial Spot During FNO Broadcast for the duration of the season Score Board Sponsor Details Sponsor logo on shared weekly promos (category exclusive). Airs min. 20x per week on WJHG, CW, and My 7 1x (160x240) ad with click through on the Friday Night Overtime Bracket Contest at WJHG.com 40,000 Impressions per month on WJHG.com (3 display sizes 510x60, 160x600, 300x250) Logo Inclusion on shirts worn by Photography Staff while shooting games Exclusive logo on 1/3 of the souvenir footballs to be thrown at weekly games (approx. 20 per game) Sponsor to provide weekly prize for Online Bracket giveaway
Customized POP displays – poster, flier, biz cards, post cards, facebook cover photo, icons, images, logos of various sizes, buttons, table tents Call it “Promote the Vote” use it as a lead generation tool to reach out to merchants for enhanced listings Print ads for gift guide This year they are selling online ads, Facebook PPC, ENHANCED LISTINGS and Finalists/Top Performers in a Holiday themed store!! Goal is $70k this year! Adding Deal revenue on top of that and this could be a $100k promotion in 2013! The power of the print gift guide is something that TV and Radio can’t duplicate. You have an unfair advantage over them. Lets take a look at another one!
Other mediums have strenghs as well. Look at this example of TV and a VIDEO contest. A Lip Dub is a video shot in one continuous take where everyone is lip syncing. They open this up to area high schools and offer a $10k prize. They sold PRE ROLL before each video. So there are places where broadcast has an advantage But more often than not – its Newspapers who have the advantage when combining their core product with their online promotion.
Customized POP displays – poster, flier, biz cards, post cards, facebook cover photo, icons, images, logos of various sizes, buttons, table tents Call it “Promote the Vote” use it as a lead generation tool to reach out to merchants for enhanced listings Print ads for gift guide This year they are selling online ads, Facebook PPC, ENHANCED LISTINGS and Finalists/Top Performers in a Holiday themed store!! Goal is $70k this year! Adding Deal revenue on top of that and this could be a $100k promotion in 2013! The power of the print gift guide is something that TV and Radio can’t duplicate. You have an unfair advantage over them. Lets take a look at another one!