In this webinar, Beth Interactive talks about their work with 15 organizations, 280 forms, 23,000 transactions—1 fundraising platform. Learn how the three-person team at Beth Interactive maximized Kimbia’s flexible fundraising system to meet the disparate needs of many fundraising organizations for one of America’s top 10 hospitals—while maintaining overall brand consistency, streamlining the user experience and benefiting from best practices.
Kimbia: Sustaining Giving Made Easy With TechnologyKimbia, Inc
Our fundraising experts Miriam Kagan and Taylor Shanklin will walk you through the different features that will keep sustainers happy such as: Ask arrays and donation forms, Simple pay option for prior one-time donors, Automated data capture and pre-filled information, Payment types (ACH, CC, checks)
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars an...Kimbia, Inc
Communities Foundation of Texas (CFT) was (and still is) a pioneer in leveraging crowdfunding to help provide community solutions with a lasting impact and fund 1,580 worthy local nonprofits. Register for this webinar to see the data, and to hear exactly how—even in their 6th year—CFT and participating nonprofits continue to raise an amazing amount of revenue ($26.3 million), achieve 26% new donor recruitment levels and how they retain those donors.
Together, Carol Goglia, Director of Marketing and Communications, Communities Foundation of Texas, the community foundation that founded and presented in the sixth annual North Texas Giving Day campaign in 2014, and Lori Finch, Vice President of Community Giving, Kimbia, will walk you through this real-life case study to debunk common crowdfunding myths and reveal proven practices for a successful event.
Ready. Set. Go! Launch Your #GivingTuesday Campaign TodayKimbia, Inc
Learn how the industry’s best fundraising platform powers the nation’s most successful giving days. Attend this webinar for a behind-the-scenes look at the power Kimbia has to transform your fundraising results. See a demo, ask questions and learn about Kimbia's special #GivingTuesday offer, with all the tools and resources you need to host a successful event.
Webinar: 10% is Not Enough – 11 Proven Practices for Online Fundraising Success Kimbia, Inc
How can you move past the 10% ceiling of online fundraising?
In this FREE webinar Miriam Kagan, senior fundraising principal at Kimbia, will cover the key drivers and best practices that can help your organization surge past 10%.
You’ll learn how to:
- Remove the friction that keeps donors from donating more online.
- Leverage the instant feedback available to improve all your fundraising initiatives.
- Incorporate single-day crowdfunding events into your annual fundraising calendar.
- Take advantage of the explosive growth in mobile fundraising.
And much more.
Join Kimbia fundraising expert extraordinaire’s Miriam Kagan and Taylor Shanklin as they delve into the topic of how you can acquire those prized sustainers by following three key steps:
Define and build your sustainer model
Identifying sustainer prospects
Develop a conversion pathway
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
7 Habits of Highly Effective Peer-to-Peer ProgramsKimbia, Inc
Peer-to-Peer programs are a key element of many organizations’ engagement and fundraising strategies and can be a great way to get supporters involved. But when not executed properly, these events won’t yield the highly successful results your organization expects. If your program is in need of a paradigm shift or if you are just trying to stay ahead of the curve, join Colleen Legge of Charity Dynamics and Miriam Kagan of Kimbia to learn the 7 Habits of Highly Effective Peer-to-Peer Programs. These two dynamic speakers will offer real take-aways that can positively impact any size program or put you on a path for success if you are just getting started.
What you’ll learn in this 30-minute webinar:
The 7 habits used by effective P2P programs
Where to start implementing each habit
How to stay on track and keep your program effective
Kimbia: Sustaining Giving Made Easy With TechnologyKimbia, Inc
Our fundraising experts Miriam Kagan and Taylor Shanklin will walk you through the different features that will keep sustainers happy such as: Ask arrays and donation forms, Simple pay option for prior one-time donors, Automated data capture and pre-filled information, Payment types (ACH, CC, checks)
21+1 Proven Practices for a Successful Crowdfunding EventKimbia, Inc
At Kimbia we set new standards for crowdfunding success every day! In the last year, crowdfunding events hosted by Kimbia had a total average gift of $211.51, 37% higher than the industry average.
Kimbia has more experience hosting crowdfunding events than any other vendor on the market. Based on that expertise, we recently updated our hugely popular 21 Proven Practices for a Successful Crowdfunding Event (and added one additional tip!) to help you carry out a super successful event.
Crowdfunding Myths & Truths: Six Years of Data and How-Tos for New Dollars an...Kimbia, Inc
Communities Foundation of Texas (CFT) was (and still is) a pioneer in leveraging crowdfunding to help provide community solutions with a lasting impact and fund 1,580 worthy local nonprofits. Register for this webinar to see the data, and to hear exactly how—even in their 6th year—CFT and participating nonprofits continue to raise an amazing amount of revenue ($26.3 million), achieve 26% new donor recruitment levels and how they retain those donors.
Together, Carol Goglia, Director of Marketing and Communications, Communities Foundation of Texas, the community foundation that founded and presented in the sixth annual North Texas Giving Day campaign in 2014, and Lori Finch, Vice President of Community Giving, Kimbia, will walk you through this real-life case study to debunk common crowdfunding myths and reveal proven practices for a successful event.
Ready. Set. Go! Launch Your #GivingTuesday Campaign TodayKimbia, Inc
Learn how the industry’s best fundraising platform powers the nation’s most successful giving days. Attend this webinar for a behind-the-scenes look at the power Kimbia has to transform your fundraising results. See a demo, ask questions and learn about Kimbia's special #GivingTuesday offer, with all the tools and resources you need to host a successful event.
Webinar: 10% is Not Enough – 11 Proven Practices for Online Fundraising Success Kimbia, Inc
How can you move past the 10% ceiling of online fundraising?
In this FREE webinar Miriam Kagan, senior fundraising principal at Kimbia, will cover the key drivers and best practices that can help your organization surge past 10%.
You’ll learn how to:
- Remove the friction that keeps donors from donating more online.
- Leverage the instant feedback available to improve all your fundraising initiatives.
- Incorporate single-day crowdfunding events into your annual fundraising calendar.
- Take advantage of the explosive growth in mobile fundraising.
And much more.
Join Kimbia fundraising expert extraordinaire’s Miriam Kagan and Taylor Shanklin as they delve into the topic of how you can acquire those prized sustainers by following three key steps:
Define and build your sustainer model
Identifying sustainer prospects
Develop a conversion pathway
Kimbia has teamed up with Beth Hatcher, owner of Beth Interactive, a digital marketing agency specializing in healthcare marketing and e-fundraising. Together, we’ll delve into how healthcare organizations can transform their digital fundraising and donor outreach programs in a new webinar series: Digital Fundraising in the Healthcare World.
We’ll reveal how the foundation for one of America’s top 20 hospitals, broke free from its restrictive online fundraising solution and applied best practices to grow their overall revenue through savvy marketing strategies and highly flexible fundraising software.
Webinar 1: Online Fundraising Flexibility + Strategic Email Marketing = Powerful Results
7 Habits of Highly Effective Peer-to-Peer ProgramsKimbia, Inc
Peer-to-Peer programs are a key element of many organizations’ engagement and fundraising strategies and can be a great way to get supporters involved. But when not executed properly, these events won’t yield the highly successful results your organization expects. If your program is in need of a paradigm shift or if you are just trying to stay ahead of the curve, join Colleen Legge of Charity Dynamics and Miriam Kagan of Kimbia to learn the 7 Habits of Highly Effective Peer-to-Peer Programs. These two dynamic speakers will offer real take-aways that can positively impact any size program or put you on a path for success if you are just getting started.
What you’ll learn in this 30-minute webinar:
The 7 habits used by effective P2P programs
Where to start implementing each habit
How to stay on track and keep your program effective
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
Nonprofit Peer-to-Peer Success Story: KLRU Makes The Leap to Online Pledge DriveKimbia, Inc
Responding to viewer feedback, public broadcasting station, KLRU, made the leap from traditional on-air pledge drives to an online giving campaign. As a nonprofit organization with a strong community following, they took a calculated risk – and it paid off. Combining the power of a crowdfunding event with peer-to-peer, email and social campaigns resulted in stellar results.
Exceeded original fundraising goal by nearly 90%
Raised 14% of drive revenue from peer-to-peer fundraisers
Acquired 28% new donors
Susannah Winslow, Membership Director at KLRU, will walk you though the journey and their path to success. Additionally, Miriam Kagan, Senior Principal at Kimbia, will share in the discussion, where together they will offer campaign insights including:
The online campaign resonated with their core donor base (60+)
P2P + social media = optimal results
Online campaign yielded higher net revenue and donor retention than the average on-air pledge drive
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
Raise New Dollars and New Donors: Lessons Learned from Six Years of CrowdfundingKimbia, Inc
In 2009, GiveMN created a clear and compelling vision and mission: to make Minnesota a better place to live by making giving easier and more fun. For the last six years they have done just that—in 2014, during the 6th annual Give to the Max Day, a record-breaking $18.3 million was raised as 62,607 donors (20% more than last year) gave to 5,544 nonprofits. Today, GiveMN serves nearly 9,500 nonprofit organizations and schools across every Minnesota county, and more than 260,000 donors who have used GiveMN to make a difference in their communities.
If your organization or institution is considering implementing, or already planning, a crowdfunding/giving day event, join Dana Nelson, Executive Director, GiveMN; Frank Miley, Executive Vice President, Cretin-Derham Hall; and Lori Finch, Vice President of Community Giving, Kimbia, as they:
1. Reveal details of the 5 keys to GiveMN’s ongoing success, including incentives, ownership, PR strategy, partners and technology
2. Share a successful nonprofit experience
3. Discuss how to choose the best crowdfunding model for your organization
4. Answer all of your questions about this fundraising model
Kimbia Tips on Sustained Giving Program MaintenanceKimbia, Inc
Join Kimbia's Miriam Kagan and Taylor Shanklin for a webinar talking about sustained giving program maintenance, and answering questions submitted by nonprofits.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
Boston University Giving Day Case Study: How to Boost Annual Fund Participation Kimbia, Inc
On April 30, 2014 the Boston University community, including 300,000 alumni from around the globe, 30,000 students and 9,000 faculty and staff members, came together online and on campus for BU’s first Giving Day. By the end of this one-day event, the community had raised $1.1M for the BU Annual Fund from 3,126 donors from 46 U.S. states and over 25 additional countries.
Institutions large and small have raised hundreds of thousands, and even millions, of dollars during Giving Days. If you have considered organizing a Giving Day, but hesitated because you’ve never done one before or because you were concerned about the resources required to pull it off successfully, this webinar is for you. Phil DiMartino, Assistant Director of New Media Fundraising For Annual Giving, Hilary Shepard, Director of Annual Giving at Boston University,and Miriam Kagan, Senior Fundraising Principal at Kimbia, will walk you through Giving Day best practices and BU’s participation data by geography, segment (student, recent grads, faculty, staff, etc.), donor type (first-time, SYBUNTs, LYBUNTs, etc.), and channel to share how they:
- Planned for and marketed this key new component of their annual fundraising campaign
- Obtained matching funds of $250,000 from BU trustee Stephen Karp (CAS’63) and micro-challenge funds for school/college focus
- Implemented an Online Ambassador program to help spread the word
- Generated interest throughout the community across multiple channels with an emphasis on social media
- Enabled 15% of donations to be made by mobile devices
- Coordinated both campus and social media activities
- Analyzed their results to determine how to make their event even better next year
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Trying to keep up with technology in today’s digital climate can sometimes leave you with a hamster-in-a-wheel mindset – you’re running and running, but it feels like you’re not getting anywhere! When you consider that in 2014 every $100 gained by nonprofits was offset by a loss of $95, it’s no wonder nonprofits are feeling this way. For a lot of organizations, there was so much work being done, but without the reward of stellar results.
In our new webinar series – Fundraise Smarter, Not Harder – we will teach you how to improve your results without straining your already exhausted resources. Kimbia fundraising strategist, Miriam Kagan, will be offering tips on monitoring the key metrics that should matter the most to your organization. You’ll be able to take a step back and gain a clearer picture of the actions you need to take in order to optimize your efforts and get those results in 2016! You’ll learn:
What you should be measuring and why
How building a foundation of testing and improvement can maximize results
Available tools to help you improve monitoring and optimization
And much, much more!
Fundraising is becoming more and more challenging with new digital tools and social norms.
This presentation looks at ways to fundraise effectively in a digital age.
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
How Give Local America Raised Over $68M in 24 Hours!Kimbia, Inc
On May 5th, Give Local America, powered by Kimbia, broke its own record and became the largest single-day crowdfunding event ever.
This historic campaign raised over $68.5 million for over 9,000 nonprofits in 180 communities across the country.
Now, fresh from the field, Lori Finch, Kimbia’s VP of Community Giving, and Dawn Robinson, East Bay Community Foundation, share lessons learned and proven practices. They take you behind the scenes to talk about how they raised their visibility, engaged nonprofits and unleashed incredible generosity in their communities.
Lori and Dawn will discuss:
1. How they raised the bar for online crowdfunding events
2. The role of social media and grassroots efforts in getting the word out
3. How the unique partnership between Community Foundations and local nonprofits drove results
4. Personal stories from featured community foundations
5. What they learned from last year that helped drive even more generosity this year
From Budget to Building Blocks—Guidelines for Crowdfunding Event Success in 2016: In addition to the above, don’t miss this opportunity to hear first-hand how starting to plan now can lead you to crowdfunding event success in 2016. From building the budget to building awareness, experts will teach you how they strategized for success to help make Give Local America 2015 the most successful single-day, online crowdfunding event ever—AGAIN!
Social Media Storytelling: 4 Key Steps to Engage SupportersKimbia, Inc
While there are more channels than ever before to reach your supporters, all of the “noise” makes it more difficult to really reach them. Science proves that storytelling stimulates emotions, a key to better learning, attention, memory and decision-making. In turn, these emotions inspire and mobilize people to donate, volunteer and participate in crowdfunding and other events, as well as share your story with their networks.
Social media stories enable both you and your supporters to freely and quickly share your cause across channels and continents, creating credibility and giving your organization more exposure. Like any other marketing and fundraising discipline, social media storytelling is both science and art. Using examples of successful social campaigns from Houston Grand Opera, Intrepid Fallen Heroes and, Rachel Lewis Biggs, Director of Digital Strategy, from Kimbia partner Social Factor, will teach you how to:
Select the best story based on 5 key principles
1. Script the most compelling story
2. Choose the most appropriate mediums/channels
3. Show you best-practice nonprofit storytelling examples
4. Measure your success
As #GivingTuesday launches its fourth year, it is quickly transitioning into a tradition that can’t be missed by the nonprofit community. Now is the time to put your plans in place. In this 3-part webinar series, from planning to new-donor stewardship, we want to give you the tools for success. First, we will walk you through why single-day crowdfunding events like this are so successful and discuss how you can easily weave this campaign into your organization’s plans. Reviewing crowdfunding strategies from years of experience, this webinar is packed full of proven practices and practical tips.
Miriam Kagan, Senior Fundraising Principal at Kimbia, will discuss:
- Who donates during these events
- How to pick the right #GivingTuesday model and incentive structure for your organization
- How to evaluate the readiness of your platform, processes and team for the big event
- Strategies to maximize campaign results
- How to incorporate this event effectively into your year-end strategy.
Nonprofit Peer-to-Peer Success Story: KLRU Makes The Leap to Online Pledge DriveKimbia, Inc
Responding to viewer feedback, public broadcasting station, KLRU, made the leap from traditional on-air pledge drives to an online giving campaign. As a nonprofit organization with a strong community following, they took a calculated risk – and it paid off. Combining the power of a crowdfunding event with peer-to-peer, email and social campaigns resulted in stellar results.
Exceeded original fundraising goal by nearly 90%
Raised 14% of drive revenue from peer-to-peer fundraisers
Acquired 28% new donors
Susannah Winslow, Membership Director at KLRU, will walk you though the journey and their path to success. Additionally, Miriam Kagan, Senior Principal at Kimbia, will share in the discussion, where together they will offer campaign insights including:
The online campaign resonated with their core donor base (60+)
P2P + social media = optimal results
Online campaign yielded higher net revenue and donor retention than the average on-air pledge drive
Empowering Your Participants: How to Migrate Your Supporters from Offline to ...Kimbia, Inc
Peer-to-peer fundraising: it’s not just for cause and cure organizations anymore. The rise of crowdfunding coupled with changing donor demographics has led to an increasing number of organizations building peer-to-peer (also known as “DIY”) fundraising programs.
However, competing for supporters’ time and the funds they can raise through their networks is one of the biggest challenges organizations face with this new fundraising model.
A recent Peer-to-Peer Professional Forum reported that year-over-year results for programs ranged from -15.8% (Race for the Cure, Susan G Komen for the Cure) to + 68.7% (Memorial Sloane-Kettering Cancer Center’s Cycle for Survival Program), proving their considerable growth potential.
In order to leverage this opportunity, organizations need to provide their supporters with effective peer-to-peer fundraising tools, including online outreach and fundraising centers. Equally important, participants need a little encouragement, a few incentives and a bit of training to get comfortable with online fundraising. A small investment in support pays big dividends.
Raise New Dollars and New Donors: Lessons Learned from Six Years of CrowdfundingKimbia, Inc
In 2009, GiveMN created a clear and compelling vision and mission: to make Minnesota a better place to live by making giving easier and more fun. For the last six years they have done just that—in 2014, during the 6th annual Give to the Max Day, a record-breaking $18.3 million was raised as 62,607 donors (20% more than last year) gave to 5,544 nonprofits. Today, GiveMN serves nearly 9,500 nonprofit organizations and schools across every Minnesota county, and more than 260,000 donors who have used GiveMN to make a difference in their communities.
If your organization or institution is considering implementing, or already planning, a crowdfunding/giving day event, join Dana Nelson, Executive Director, GiveMN; Frank Miley, Executive Vice President, Cretin-Derham Hall; and Lori Finch, Vice President of Community Giving, Kimbia, as they:
1. Reveal details of the 5 keys to GiveMN’s ongoing success, including incentives, ownership, PR strategy, partners and technology
2. Share a successful nonprofit experience
3. Discuss how to choose the best crowdfunding model for your organization
4. Answer all of your questions about this fundraising model
Kimbia Tips on Sustained Giving Program MaintenanceKimbia, Inc
Join Kimbia's Miriam Kagan and Taylor Shanklin for a webinar talking about sustained giving program maintenance, and answering questions submitted by nonprofits.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
When it comes to the promise of online as being critical to fundraising programs, it’s oftentimes difficult to distinguish between truth and fable. In an age where information is limitless and incorporating the best digital strategies can make or break your fundraising programs, it’s crucial to understand what you can realistically accomplish with fundraising online, and how existing solutions may be holding you back from achieving greatness.
In this webinar, we’ll uncover the 5 myths of digital fundraising, and then reveal the truths that will set you free!
Smarter Not Harder! Your Questions AnsweredKelly Frost
If you took the “Are You Fundraising Smarter” assessment from our last webinar, it might have left you with a few questions as to how exactly you can inject some better strategies into your fundraising campaigns. Well, you are in luck! We are doing a part II webinar of “Fundraise Smarter Not Harder,” and we are going to answer all of YOUR questions! Our lovely fundraising expert, Miriam Kagan, will be hosting again and providing in-depth testing techniques based on your questions!
15 Essential Steps to Optimize Your #GivingTuesday ResultsKimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Watch this recorded webinar, and the team here at Kimbia will show you how. From everyday giving donation forms, to sustainer campaigns, peer-to-peer, corporate sponsors, and end-of-year fundraising, we’ve got you covered!
Online giving surged once again last year, far outpacing traditional fundraising growth. In particular, crowdfunding presents an exciting new frontier for nonprofits and causes of all sizes and shapes, especially those looking to engage millennials, who have been shown to connect more deeply with impact versus organizations. New research shows not just youth, but now all generations have positive opinions of peer-to-peer fundraising campaigns, and nonprofits have flocked to them since they represent a unique opportunity to raise funds, build awareness, and expand your donor database. Our seasoned presenter will share a step-by-step breakdown of how to cut through the clutter and ensure a great response to your next campaign.
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
There’s a lot to do to get ready for your giving day event, from pre-event marketing activities, to day-of event coverage, to post-event follow up. Join the experts at Kimbia for a social media jam session and learn tips and tricks of the trade to get your plan together and bring your social A-game. In this free webinar, we’ll talk about the social channels you should care about (and why) and give you tips for planning your social strategy for your giving day.
Fundraising in an Election Year: How to Rise Above the NoiseKimbia, Inc
With the presidential election only a few months away and $6 billion predicted for ad spending, how can nonprofits make their fall fundraising campaigns heard? Join us to learn about the historic impact of presidential elections on fundraising—and discover strategies for successfully surviving the election season.
Boston University Giving Day Case Study: How to Boost Annual Fund Participation Kimbia, Inc
On April 30, 2014 the Boston University community, including 300,000 alumni from around the globe, 30,000 students and 9,000 faculty and staff members, came together online and on campus for BU’s first Giving Day. By the end of this one-day event, the community had raised $1.1M for the BU Annual Fund from 3,126 donors from 46 U.S. states and over 25 additional countries.
Institutions large and small have raised hundreds of thousands, and even millions, of dollars during Giving Days. If you have considered organizing a Giving Day, but hesitated because you’ve never done one before or because you were concerned about the resources required to pull it off successfully, this webinar is for you. Phil DiMartino, Assistant Director of New Media Fundraising For Annual Giving, Hilary Shepard, Director of Annual Giving at Boston University,and Miriam Kagan, Senior Fundraising Principal at Kimbia, will walk you through Giving Day best practices and BU’s participation data by geography, segment (student, recent grads, faculty, staff, etc.), donor type (first-time, SYBUNTs, LYBUNTs, etc.), and channel to share how they:
- Planned for and marketed this key new component of their annual fundraising campaign
- Obtained matching funds of $250,000 from BU trustee Stephen Karp (CAS’63) and micro-challenge funds for school/college focus
- Implemented an Online Ambassador program to help spread the word
- Generated interest throughout the community across multiple channels with an emphasis on social media
- Enabled 15% of donations to be made by mobile devices
- Coordinated both campus and social media activities
- Analyzed their results to determine how to make their event even better next year
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
How to Maximize Your #GivingTuesday Results: A Houston Grand Opera Case StudyKimbia, Inc
While online donations during #GivingTuesday have grown year-over-year, the culture and online presence of the day have sky rocketed. Last year, #GivingTuesday had 32.7 million Twitter impressions. To help maximize their inaugural giving day event results, Houston Grand Opera decided to host their event as part of #GivingTuesday. Piggybacking on an established event like #GivingTuesday enabled them to take advantage of the movement’s widespread visibility, promote a sense of urgency, spread awareness and lowered both the work load and cost of promotion. Attend this webinar to learn how Houston Grand Opera achieved giving day success during #GivingTuesday, and how you can too.
Miriam Kagan, Senior Fundraising Principal at Kimbia, and Emily Schreiber, Development Officer at Houston Grand Opera, will discuss:
1. What Houston Grand Opera learned from this first-time event
2. How they achieved 56% new donors and what they are doing to steward them
3. How they utilized relevant social media content that drove over 20% of site traffic
4. How they measured revenue from each channel and analyzed results to make changes in their second year
BONUS: Special guest Asha Curran, Director, Center for Innovation & Social Impact at 92Y, the creators of #GivingTuesday, will join us to share a brief history of the event and fascinating stats from this worldwide movement.
Trying to keep up with technology in today’s digital climate can sometimes leave you with a hamster-in-a-wheel mindset – you’re running and running, but it feels like you’re not getting anywhere! When you consider that in 2014 every $100 gained by nonprofits was offset by a loss of $95, it’s no wonder nonprofits are feeling this way. For a lot of organizations, there was so much work being done, but without the reward of stellar results.
In our new webinar series – Fundraise Smarter, Not Harder – we will teach you how to improve your results without straining your already exhausted resources. Kimbia fundraising strategist, Miriam Kagan, will be offering tips on monitoring the key metrics that should matter the most to your organization. You’ll be able to take a step back and gain a clearer picture of the actions you need to take in order to optimize your efforts and get those results in 2016! You’ll learn:
What you should be measuring and why
How building a foundation of testing and improvement can maximize results
Available tools to help you improve monitoring and optimization
And much, much more!
Fundraising is becoming more and more challenging with new digital tools and social norms.
This presentation looks at ways to fundraise effectively in a digital age.
Social Media, Fundraising, End of Year and You Kimbia, Inc
6
Join Kimbia and nonprofit best-selling author and thought leader Darian Rodriguez Heyman, for Darian's tactical tips on how to use social media to fundraise for your cause
Join Kimbia's Taylor Shanklin, and Pursuant's Rachel Muir for a webinar jam packed full of tips on what to do after #GivingTuesday. Turn your #GivingTuesday results into a giving avalanche.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
The use of digital media as a communications and fundraising tool is has become essential for nonprofit organization, but does your organization have a clear understanding and plan of the role online communications plays in raising funds? Learning ways to leverage multichannel communications for your cultivation and stewardship strategies will benefit your bottom line and better serve your mission.
• Understand the strategic role online communications plays in fund development. Investigate options for using digital media as a fundraising tool.
• Learn the role of social media in the fundraising process.
Develop online engagement strategies for organizational staff, board members, volunteers and current donors.
7 Steps to a Simple, Successful Fundraising PlanBloomerang
https://bloomerang.co/resources/webinars/
Sandy Rees, CFRE will show you seven simple steps to creating a written plan so you can raise all the money you need to fully fund your budget in the coming year.
https://getfullyfunded.com/plan/
Digital should be a part of every organisation's marketing & fundraising strategy.
As marketers and fundraiser's who are responsible for delivering the budget, we need to be able to influence our executive team and board members when we want to invest in a new fundraising channel.
This presentation gives you 5 case studies and 5 clear steps to help convince your board why digital fundraising is worth the investment.
One donation form on your website just doesn’t cut it today. If that’s all you have on your site, you are missing opportunities with every visitor and missed opportunities are missed donation dollars. In this presentation, you’ll learn how to go beyond the donation form.
Steve Phipps of LunaWeb presents to the Sales and Marketing Society of Memphis. How to evaluate your website's performance in terms of lead generation and what tools you can use to ramp up your website as a lead generation tool.
Grow Your Organization through Hyper-Focused Target MarketsHighRoad Solution
Many associations are finding themselves with an aging population, declining revenue and lack of verve. Facing new pressures to become data-driven, gain greater member insight and practice predictive marketing, associations are under even more pressure than ever to evolve. Hear how one organization threw out their traditional marketing playbook and reset their membership, product and service strategies. Learn how to get hyper-focused with your own target markets and how to gain both stakeholder and internal staff adoption to create serious change.
In this webinar, learn more about how to make the most of your CanadaHelps MyCharity account including:
- Adding the Donate Now! button to your website
- How to communicate to your donors about CanadaHelps
- Check and download donor reports
- Update and customize your profile
- Change account settings
- Get news from CanadaHelps
The 2011 MyCharityConnects webinar series is generously supported by Direct Energy.
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
Deconstructing Integration (and How to Put It All Together for Best Results) ...RedEngine Digital
Successful integrated marketing is made up of a lot of pieces - and isn't just about the various channels. Walk through all the elements you need to consider when planning and launching integrated, multi-channel campaigns, including organization, structure, technology, messaging, data, timing, budgeting, attribution and even competition. Hear how Special Olympics has aligned their internal staff and departments to efficiently integrate their channels and campaigns for both their national organization and also for its state programs. And see examples of successful integrated campaigns from Special Olympics and other organizations. This will be an interactive session, so bring your problems and solutions to the group!
Learning Outcome #1:
Discussion on the best organizational structure for integration
Learning Outcome #2:
Learn how each individual marketing element and channel can and should work in concert with others
Learning Outcome #3:
Tips on obstacles and solutions to integrated marketing
Presenters:
Olga Woltman, Director, Online Giving, Special Olympics
Liz Murphy, Founder, RedEngine Digital
Similar to 15 Nonprofits, 1 Platform, 3 People: Unique Fundraising Made Uniquely Easy (20)
Mobile donations now make up a large percent of online donations, but how can your nonprofit capitalize on this important trend, especially as it relates to your crucial end-of-year fundraising efforts? Learn the most important tips and tools for your cause, including insights on:
- Why mobile presents a huge opportunity for any nonprofit
- Planning for success and tips for building a mobile website, apps, text to donate campaigns, social media integration, and analyzing & optimizing campaigns
- Tips for maximizing mobile fundraising
Donation Trends by Channel Report WebinarKimbia, Inc
What types of online fundraising campaigns are people donating to, and what type of donor is giving to each of these campaign types?
Either via everyday giving options on your website, or giving day or a peer-to-peer campaign, knowing key details about your donors can help you tweak your messaging and better target your marketing to increase donor conversion.
Get Out Of Your Own Way: Internal CommunicationKimbia, Inc
In part four of the Get Out of Your Own Way webinar series, Kimbia's Taylor Shanklin talks through her tips for internal communication within nonprofit organizations. We talk project management tools, collaboration/communication channels and how to disrupt the silos
2017 AFP International Session: Seeing 2020 - Predictions in Nonprofit Techno...Kimbia, Inc
How to Bring Your Nonprofit into Focus Over the Next 3 Years
The robots are all around us already. And, we don’t have to be afraid.
The speed at which online fundraising, communications, connectivity, mobile wallets, web technologies and artificial intelligence are developing is rapid and it is only going to evolve in a massive way over the course of the next three years.
In Kimbia’s newest ebook, nonprofit technology nerd, Taylor Shanklin, discusses her predictions in technology and how it will impact and improve the lives of nonprofit professionals. In this session, she will walk you through her technology predictions and provide you with tactical advice on what you can do today so that your nonprofit is seeing 20/20 by the year 2020. You will learn about technology shifts that will:
Help you more effectively communicate and engage your audience
Transform the way people donate to your organization. What you can do now to make sure that your organization has 20/20 laser-focused vision by the year 2020.
NTC 2017 Growth Hack Your Marketing PlanKimbia, Inc
You’re working on a marketing plan for the coming fiscal year and trying to determine where to focus. You may be thinking to yourself, “How can I communicate the critical needs of my mission on such a scrappy marketing budget? How do I prioritize and know that I’m focusing in the right areas?” Join online fundraising and marketing nerd Taylor Shanklin as she walks you through the steps to build out an effective marketing and communications plan. Having worked with nonprofits large and small, Taylor has built online fundraising and marketing plans on a variety of scales and budgets.
ZGB - The Role of Generative AI in Government transformation.pdfSaeed Al Dhaheri
This keynote was presented during the the 7th edition of the UAE Hackathon 2024. It highlights the role of AI and Generative AI in addressing government transformation to achieve zero government bureaucracy
Presentation by Jared Jageler, David Adler, Noelia Duchovny, and Evan Herrnstadt, analysts in CBO’s Microeconomic Studies and Health Analysis Divisions, at the Association of Environmental and Resource Economists Summer Conference.
Russian anarchist and anti-war movement in the third year of full-scale warAntti Rautiainen
Anarchist group ANA Regensburg hosted my online-presentation on 16th of May 2024, in which I discussed tactics of anti-war activism in Russia, and reasons why the anti-war movement has not been able to make an impact to change the course of events yet. Cases of anarchists repressed for anti-war activities are presented, as well as strategies of support for political prisoners, and modest successes in supporting their struggles.
Thumbnail picture is by MediaZona, you may read their report on anti-war arson attacks in Russia here: https://en.zona.media/article/2022/10/13/burn-map
Links:
Autonomous Action
http://Avtonom.org
Anarchist Black Cross Moscow
http://Avtonom.org/abc
Solidarity Zone
https://t.me/solidarity_zone
Memorial
https://memopzk.org/, https://t.me/pzk_memorial
OVD-Info
https://en.ovdinfo.org/antiwar-ovd-info-guide
RosUznik
https://rosuznik.org/
Uznik Online
http://uznikonline.tilda.ws/
Russian Reader
https://therussianreader.com/
ABC Irkutsk
https://abc38.noblogs.org/
Send mail to prisoners from abroad:
http://Prisonmail.online
YouTube: https://youtu.be/c5nSOdU48O8
Spotify: https://podcasters.spotify.com/pod/show/libertarianlifecoach/episodes/Russian-anarchist-and-anti-war-movement-in-the-third-year-of-full-scale-war-e2k8ai4
Many ways to support street children.pptxSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
What is the point of small housing associations.pptxPaul Smith
Given the small scale of housing associations and their relative high cost per home what is the point of them and how do we justify their continued existance
This session provides a comprehensive overview of the latest updates to the Uniform Administrative Requirements, Cost Principles, and Audit Requirements for Federal Awards (commonly known as the Uniform Guidance) outlined in the 2 CFR 200.
With a focus on the 2024 revisions issued by the Office of Management and Budget (OMB), participants will gain insight into the key changes affecting federal grant recipients. The session will delve into critical regulatory updates, providing attendees with the knowledge and tools necessary to navigate and comply with the evolving landscape of federal grant management.
Learning Objectives:
- Understand the rationale behind the 2024 updates to the Uniform Guidance outlined in 2 CFR 200, and their implications for federal grant recipients.
- Identify the key changes and revisions introduced by the Office of Management and Budget (OMB) in the 2024 edition of 2 CFR 200.
- Gain proficiency in applying the updated regulations to ensure compliance with federal grant requirements and avoid potential audit findings.
- Develop strategies for effectively implementing the new guidelines within the grant management processes of their respective organizations, fostering efficiency and accountability in federal grant administration.
Jennifer Schaus and Associates hosts a complimentary webinar series on The FAR in 2024. Join the webinars on Wednesdays and Fridays at noon, eastern.
Recordings are on YouTube and the company website.
https://www.youtube.com/@jenniferschaus/videos
Understanding the Challenges of Street ChildrenSERUDS INDIA
By raising awareness, providing support, advocating for change, and offering assistance to children in need, individuals can play a crucial role in improving the lives of street children and helping them realize their full potential
Donate Us
https://serudsindia.org/how-individuals-can-support-street-children-in-india/
#donatefororphan, #donateforhomelesschildren, #childeducation, #ngochildeducation, #donateforeducation, #donationforchildeducation, #sponsorforpoorchild, #sponsororphanage #sponsororphanchild, #donation, #education, #charity, #educationforchild, #seruds, #kurnool, #joyhome
A process server is a authorized person for delivering legal documents, such as summons, complaints, subpoenas, and other court papers, to peoples involved in legal proceedings.
1. 15 Nonprofits, 1 Platform, 3 People:
Unique Fundraising Made Uniquely Easy
Kimbia Webinar Series
Digital Fundraising in the Healthcare World
August 25, 2016
2. Agenda
• Introducing Kimbia and Beth Interactive
• 15 Nonprofits, 1 Platform, 3 People: Unique Fundraising Made Uniquely Easy
– Transition to Kimbia
– Donation Forms
– Event Forms
– Memorial & Tribute Forms
• Q & A
5. Kimbia provides an all-in-one solution for...
Online Fundraising
Event Registration
Peer-to-Peer, Team & DIY Fundraising
Giving Days / Crowdfunding
Custom Forms
6. The Kimbia Solution
Embedded in an organization’s
existing website
• Enables branding control
• Increases donor conversion by
30% on average
Mobile-ready responsive
• No need for web APIs to
build / style
Social sharing integration
Works with client systems of choice:
• Integration ease using data APIs
• App on Salesforce AppXchange
Secure, PCI Level 1
compliant forms
£€
¥
$ Multi-Currency
Multi-Language
20+
Gateways
7. Beth Hatcher
• Founder and Principal of Beth Interactive Inc.
• Digital and healthcare marketing aficionado
• Passionate about building partnerships with our
clients
• International travel, languages, cooking, wine
(and mom to 1-year-old Iris)
• bethinteractive.com
8. Beth Interactive
• Digital strategy and consultation
• Email marketing
• Online philanthropy and fundraising
• Search engine optimization
• Web analytics, design, writing and management
SPECIALTIES
Digital marketing agency based in Chicago with more than 11 years’ experience working with
fundraising and healthcare organizations, hospitals and physician practices
STRENGTHS
• Focus on your brand, consumer experience and
measurable results with every project
• Exceptional project management
• Targeted copywriting
• Meticulous attention to detail
• Clear communication
10. Poll
How many of you have had...
• Difficulty setting up online registration for numerous events at the same time?
• Frustration with lack of brand consistency for your organization?
• Numerous people using your fundraising software differently?
• Women’s Board, Associates’ Board and Junior Board asking different demands of your team
at the same time?
So have we.
11. Background
• Beth Interactive is the digital marketing agency for the Foundation of one of America’s Top 10
Hospitals
• Provide digital marketing and philanthropy strategy/execution, form creation, email marketing
and website management
– External donor events and appeals
– Internal employee campaigns
– 14 Affiliated Organizations’ events
• Since 2014, Kimbia has been their fundraising platform for all donation and registration
forms—plus peer-to-peer fundraising campaigns
12. Before Kimbia
• Prior to Kimbia, the Foundation used a different online fundraising platform—but weren’t happy with the
product
– Cumbersome, inflexible interface on the back-end
– Outdated functionality, look and feel on the front-end
– Limited branding customization without professional design and coding expertise
– Non-customizable reporting tools
• This resulted in:
– Inconsistent development of donation, event, memorial/tribute forms and email acknowledgment
copy
– Multiple users struggling with the same product
– Time drain on the gift processing team due to troubleshooting inconsistent data fields
– Poor representation of the Foundation’s brand—and that of its parent Hospital
13. Transition to Kimbia
• In 2014, the Foundation decided to switch to Kimbia and asked Beth Interactive to handle the
transition because of our large-scale project expertise and project management skills
• Switching to Kimbia allowed us to rebuild the platform and forms from scratch—and do it the
right way
• We began by:
– Auditing all forms to determine which needed to be moved—and which were no longer
being used by donors
– Meeting with the database team
– Locating and cataloguing all visual assets
– Evaluating all website pages that needed updated links
– Defining a process for how to handle creation, approval and launch as efficiently as
possible
14. In less than three months,
we converted 87 forms for the Foundation...
FOUNDATION
15. ...and each of its 14 Affiliate Organizations
FOUNDATION
Affiliate
Organization
14
Affiliate
Organization
12
Affiliate
Organization
10
Affiliate
Organization
08
Affiliate
Organization
06
Affiliate
Organization
04
Affiliate
Organization
02
Affiliate
Organization
13
Affiliate
Organization
11
Affiliate
Organization
09
Affiliate
Organization
07
Affiliate
Organization
05
Affiliate
Organization
03
Affiliate
Organization
01
...with a team of just 3 people!
16. Form Transition Challenges
Creating form
templates with
standard
questions for ease
of replication
1
Writing similar
copy for the
Foundation and its
Affiliated
Organizations to
achieve brand and
tone consistency
2
Mapping all fields
to Raiser’s Edge
database for gift
processing team
3 4
Meeting the
disparate needs of
disparate groups
in a way that
could be
leveraged as a
long-term
investment
17. Goal of this Webinar
• How to maximize Kimbia’s flexible fundraising platform to meet the disparate needs of
corporate and partner organizations while maintaining brand consistency, streamlining the
user experience and benefiting from best practices
• Principles will apply to healthcare, nonprofits, chapters/affiliates and digital philanthropy
transitions across the board
• We’ll review:
1. Donation Forms
How We Leveraged Kimbia to Develop an Iterative Process
2. Event Forms
How We Reduced Long-term Time Investment by 84%
3. Memorial & Tribute Forms
How We Created 48:1 ROI!
19. Step 1:
Define and use Hospital’s brand guidelines
• Centralized copywriting model—one group writing all copy
for consistent branding and terminology
• Used Hospital’s brand guidelines as a baseline:
– Times (8:00 a.m. vs. 8 am)
– Phone numbers (123-456-7890 vs. 123.456.7890)
– Healthcare vs. health care
• Developed our own standards:
– Introductory copy for donation and event forms
– Contact us information
• Each Affiliated Organization had its unique flair—but with a
strong overarching foundation of copywriting
20. Step 2:
Develop initial donation form
• Reworked the old donation forms to define a standard
template for all general donation forms in Kimbia
• Kimbia’s flexible question format allowed us to ask any
questions in any order
• Optimized layout for the page (two columns)
21. Step 2:
Develop initial donation form
• Reworked the old donation forms to create a standard
template for all general donation forms in Kimbia
• Kimbia’s flexible question format allowed us to ask any
questions in any order
• Optimized layout for the page (two columns)
• Used parent/child questions, which old system didn’t
offer, to shorten form
• Collaborated with database team to make sure all
standard questions are addressed
22. Step 2:
Develop initial donation form (continued)
• Consistency within forms:
– Pre-selected donation
amounts with ongoing
payment option
23. Step 2:
Develop initial donation form (continued)
• Consistency within forms:
– Pre-selected donation
amounts with ongoing
payment option
– General contact
information
24. Step 2:
Develop initial donation form (continued)
• Consistency within forms:
– Pre-selected donation
amounts with ongoing
payment option
– General contact
information
– Donor recognition and
matching gifts
25. Step 2:
Develop initial donation form (continued)
• Consistency within forms:
– Pre-selected donation
amounts with ongoing
payment option
– General contact
information
– Donor recognition and
matching gifts
– Tribute questions
26. Step 2:
Develop initial donation form (continued)
• Consistency within forms:
– Pre-selected donation
amounts with ongoing
payment option
– General contact
information
– Donor recognition and
matching gifts
– Tribute questions
– “Why did you give?”
27. Step 2:
Develop initial donation form (continued)
• Consistency within forms:
– Pre-selected donation
amounts with ongoing
payment option
– General contact
information
– Donor recognition and
matching gifts
– Tribute questions
– “Why did you give?”
– Email opt-in
28. Step 2:
Develop initial donation form (continued)
• Consistency within forms:
– Pre-selected donation
amounts with ongoing
payment option
– General contact
information
– Donor recognition and
matching gifts
– Tribute questions
– “Why did you give?”
– Email opt-in
– Mail-in gift option in
footer
29. Step 2:
Develop initial donation form (continued)
• Added reporting code structure for proper gift
processing disbursement
• Confirmed all field names with database team
for merge into Raiser’s Edge
30. Step 3:
Write consistent confirmation messages
• All messages followed hospital brand guidelines
and contained:
– Subject line and headline
– Introductory copy
– Body copy
– Tax-deductible information
– Contact information
– Sign-off
32. Step 5:
Create multiple campaigns and copy form template
• Kimbia allows each account to have multiple
campaigns
• We created a campaign for each Affiliated
Organization to group and track funds received
• Copied the donation form template into each
campaign and customized accordingly:
– CSS styling
– Specific copy and questions to each
Affiliated Organization
33. Step 6:
Launch on website
• Kimbia forms embed seamlessly within
websites and pick up styling of each site
• No need to design 15 themes for the
Foundation and each Affiliated
Organization!
Website
Kimbia Form
35. Step 7:
Set up global questions
• To iterate the process, we needed to make
sure additional standards were in place
• Kimbia’s global questions allow you to
create one question that can get added to
any form
• Changes to global questions then get
propagated across all forms
36. Step 7:
Set up global questions and section presets
• Kimbia’s section presets allow you to define
the standard questions you want to appear
when you create new forms:
– Donation forms
– Registration forms
– RFI (request for information) forms
• Helpful for teams with multiple users
37. Step 8:
Repeat, seek approval and document methodology
• We followed this process for the 87 forms created as
part of the initial transition—and 250 subsequent
forms developed since then
• Because of our templated approach, all forms—even
those for the Affiliated Organizations—were “pre-
approved” by the Foundation
• Review process included:
– Confirmation messages (on-screen confirmation
and email acknowledgment)
– Reporting codes
• We created an internal checklist and shared it with
the event team to capture consistent information
across all campaigns
38. Results
• Foundation was happy—87 forms launched in three months with brand consistency!
• Affiliated Organizations were happy—their unique brands and personality were reflected
within our forms’ consistent framework
• We invested a lot of time creating this foundation for future campaigns
How has this investment paid off long-term?
40. Fundraising Events
• The Foundation and its Affiliated Organizations hold 50 events each
year, plus many peer-to-peer fundraising events and internal
campaigns
• For most fundraising events, we build:
– Registration form
– Donation form
– Sponsorship form
• We are able to leverage our initial work building these forms in
Kimbia—but each event has its unique needs
50 ANNUAL
EVENTS!
41. United Way Golf Outing
• Annual golf outing hosts 220 golfers each fall
• Web page uses Kimbia’s form chooser widget to toggle
between registration, donation and sponsorship forms
42. United Way Golf Outing
• Annual golf outing hosts 220 golfers each fall
• Web page uses Kimbia’s form chooser widget to toggle
between registration, donation and sponsorship forms
• Registration page needed individual tickets, foursome tickets
and mulligans
• For Year 1 of each event, we spend extra time getting the forms
just right
• Now, for Year 2 (and beyond), we can leverage that initial work
done
43. Launching Annual Fundraising Events in Year 2+
Copy previous
registration, donation
and sponsorship forms
in Kimbia
1
Update date, time,
location and cost
(as necessary)
2 Update confirmation
messaging
(on-screen and email
acknowledgment)
3
Add new reporting
codes from Database
team
4 Embed on website
5 Pull confirmation
messages for
Foundation and A/O
approval
6 Launch!
7
Events team even
sends us edits based
on last year’s
confirmation messages
to streamline
efficiency!
44. Results:
United Way Golf Outing Time Investment
• How much time did we spent creating forms for the United Way Golf Outing?
2014:
19.25 hours
2015:
7.75 hours
2016:
3.00 hours
Time/cost efficiencies mean we focus more on email promotion!
45. Results:
Yearly Fundraising Events Time Investment
Over two years—a time and cost reduction of 84%!
3.25
5.75
8
2.25
9.5
12.25
3.5
5.25
13.5
3
7.75
19.25
0 5 10 15 20 25
2016
2015
2014
HOURS
United Way Golf Outing Smoking Cessation Last Call for Fall Breaststroke 4 Breast Cancer
47. Case Study:
Memorial & Tribute Pages
• Hospitals have a need to create “In Memory of” and
“In Honor of” pages for grateful patients and families
• Pages need to be launched quickly due to obituaries
and ideal benefactor relations
• We developed a consistent template for memorial
and tribute pages to make set-up easy and efficient
• Donation form is embedded within the memorial
page—no additional clicks to give
48. Memorial & Tribute Form Template
• Variable items:
– Name
– Photo
– Introductory copy
– Designation
– Recipient family
– Reporting codes
• Everything else follows
our standard template
Web Page Email Acknowledgment
49. Memorial & Tribute Web Page Templates
• Created several web page templates based on information provided by family
No photo, minimal text 1 photo, medium text 2-4 photos, heavy text
50. Results:
Memorial & Tribute Forms
• One business day turnaround for new forms—usually less than 30 minutes!
• Excellent service to grateful patients and families
• Created 60 forms in two years, which have received gifts from 830 donors
• On average, each donation form that’s visited receives:
AVERAGE #
OF GIFTS:
24
AVERAGE
GIFT:
$118
AVERAGE
TRIBUTE:
$2,982
48:1 ROI!
51. Check your inbox for the slides, recorded webinar and Best Practices
tip sheet.
To find out how your organization can create 300 forms and generate
30,000 transactions with a small team, contact us!
Beth Hatcher
773.332.4022
beth@bethinteractive.com
Thank you!
Taylor Shanklin
512.222.4219
taylor@kimbia.com
#KimbiaWebinars @KimbiaInc
This webinar will be recorded. You’ll receive slides and a tip sheet afterwards.
Remind attendees that the webinar is being recorded and that everyone is on mute during the presentation. They can chat their questions into the chat box and we will cover them at the end of the presentation.
Here at Kimbia we specialize in online fundraising and our online tools are all built around the principle of provide the absolute best donor experience. We do that through general online fundraising forms, event registrations, Peer to Peer, Giving Days and custom forms you may need for some other purpose like a donor survey.
We make online fundraising fast, flexible, effective and secure. Our form technology is all embeddable into your existing website, so you don’t have to learn a new content management system. We have mobile-responsive behavior built into every Kimbia form out-of-the box so there’s no extra coding, we integrate with most CRMs on the market and, accept multiple currencies, payment gateways, ACH and support mutiple languages. And at our core, with a focus on the donor experience, we have technologies like Pre-fill and Simple Pay that is all about making it as easy as possible to donate so that you can increase your online engagement and fundraising dollars. And, Beth and I will be getting into talking about that technology later on in the presentation today.
Our client, the Foundation for one of America’s top 10 hospitals, faced all of these issues when we came on board in 2013.
**many on the phone work w/ nonprofits and have felt the pain of limited bandwidth…
(According to US News & World Report’s Honor Roll)
Website and Interactive Integration
Work is not strategically integrated across multiple marketing platforms, particularly on the Foundation website̶ creating no “go to” resource for
donors.
AO Independence
Numerous AOs using multiple platforms for events and donations creates
confusion, lack of control for Foundation.
Each organization fundraises for different programs: brain tumors, breast cancer, supportive oncology, cancer research, cardiovascular care, AIDS research, etc.
Each organization fundraises for different programs: brain tumors, breast cancer, supportive oncology, cancer research, cardiovascular care, AIDS research, etc.
As we underwent this transition of how to handle so many forms, we faced several challenges.
Predominantly: How to do this work quickly, cost-effectively and in a way that stays true to the Foundation’s brand?
TRANSITION: And that is the goal of this webinar.
Goal of this Webinar: describe our process, show how Kimbia’s flexibility enabled us to do this quickly and with limited staff.
We’ll show the AFTER of how we’ve used this infrastructure and initial investment to create hundreds of forms
To be successful, we needed to figure out how to do more
Find the right, scalable online tool
Repurpose and learn from your past
Operationalize the process
In each campaign—Donation forms, Event forms, Memorial/Tribute forms—we reduced time, followed best practices
Developed our own standards – we’ll show you how this fits in later in the webinar.
**not the most beautiful, but optimized and fits on the page
Followed best practices
Parent/child questions: different questions appear based on which option you select
**not the most beautiful, but optimized and fits on the page
Followed best practices
Parent/child questions: different questions appear based on which option you select
With Other and minimum set
Could be used for ongoing donor publications
For A/O donation forms, we added an additional opt-in for their communications
TAYLOR: Kimbia integrates with Raiser’s Edge. Flexible platform integrates with Salesforce and many CRM systems.
With this: we were ready to launch on the website
?? Do we add screenshots of copy and questions for each A/O?
We always ask for contact phone number in a particular way with regex error message
Personally, we prefer to copy forms to different campaigns—but setting section presets would help a team with multiple users
Galas, golf outings, cocktail parties, etc.
Have created 60 and raised nearly $100,000 from 830 donors
Thank you!
If you have any questions on how to take your online fundraising to the next level – or on how to work with Kimbia – don’t hesitate to contact me or Taylor for more information.
Be sure to check your inbox…