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Crowdfunding for your cause
The document outlines Kimbia's online fundraising solutions which enhance donor engagement and revenue through various methods including peer-to-peer fundraising and effective event management. It provides a step-by-step guide to launching a crowdfunding campaign, emphasizing setting clear goals, creating an editorial calendar, and effective promotion strategies. Resources and contact information for further assistance are also included.
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Crowdfunding for your cause
- 1. Crowdfunding for Your Cause DarianRodriguez Heyman Darian@DarianHeyman.com
- 2. ABOUT KIMBIA Driven bythe donor experience. Kimbia provides online fundraising software that is fast and easy for the donor to use, driving more engagement and revenue. OUR SOLUTIONS Everyday Giving Reduce barriers, engage donors, turn one-time donors into repeat donors Peer-to-Peer Increase donations by empowering supporters with easy-to-use tools Events Maximize your event ROI with an exceptional supporter experience Giving Days Deliver effective one-day crowdfunding events with ease Reporting and CRM Integration
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- 6. Why Social Fundraising? • PeopleGive to People • The Most Powerful Form of Ask is a “Peer Ask” • Turn Your Donors Into Fundraisers
- 7. How To Launch aCampaign
- 8. Step 1: Picka SMART Goal • $20,000 • By May 30, 2017 • SFES Playground • For 647 Kids
- 9. “People Don’t GiveTo You Because You Have Needs; They Give to You Because You Meet Needs”
- 10. Step 2: MapDonations to Impact • Think Incrementally
- 12. Step 3: Picka Platform
- 13. Step 4: PlanAhead The Typical Campaign
- 14. Step 4: PlanAhead The Ideal Campaign
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- 16. • Who: Author • What: Focus/Content Media(Photos, Video) • Where: Platform • When: By Date & Time Create an Editorial Calendar
- 18. When to Post: Createan Editorial Calendar
- 19. When to Post: Createan Editorial Calendar Mornings 8-9 AM
- 20. When to Post: Createan Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM
- 21. When to Post: Createan Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM
- 22. When to Post: Createan Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM Night 9:30-11 PM
- 23. When to Post: Createan Editorial Calendar Mornings 8-9 AM Lunch 12-1 PM End of Day 4:30-6 PM Night 9:30-11 PM Weekends vs. Wednesdays
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- 26. Tag Everyone! Step 5:Make a Video
- 28. Your short video Use pictures with human faces Keep text to aminimum Step 6: Upload Content Personal Stories Sell!
- 29. Step 6: UploadContent
- 30. • Staff • Boardof Directors • Key Influencers • Donors • Your Social Network • Volunteers • Friends Step 7: Seed the Tip Jar
- 31. Step 8: MakeYour Donate Button Shine
- 32. Website Widget Social Media PR Step 9:Promote Your Campaign Email
- 33. • Share Milestones Across AllChannels • Thank Donors! • Document Impact • Declare Victory! Step 10: Celebrate!
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- 37. YAY! THANK YOU!!! DOWNLOAD OURLATEST EBOOK on Kimbia.com homepage Free webinars: Kimbia.com > Resources Contact us: taylor@kimbia.com