The document discusses the importance of integrating digital fundraising with other fundraising channels. It argues that full integration across online, direct mail, phone, and event fundraising maximizes results by deepening donor loyalty and lifetime value. Examples are provided that show higher returns and retention rates when organizations use multi-channel, coordinated campaigns rather than siloed fundraising approaches. A self-assessment framework is also included to help organizations determine where they are in their journey towards best practice integrated fundraising.
Are you looking for a way to engage your donors without always asking for a donation? Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.
- The document discusses research conducted to understand what makes an ideal grant-maker from the perspective of charities. It involved surveys, interviews, and an open forum with charities.
- Key findings from charities include a preference for clear guidelines, easy and fast application processes, good communication from grant-makers, and help and guidance provided. Charities also want funding to support core costs and continuity rather than just restricted projects.
- Smaller charities are more reliant on grants but have a lower return on investment compared to larger charities. There is potential for grant-makers to direct funds in a way that benefits those who need funding
The organization provides training programs focused on intercultural awareness, sustainability, and systems thinking to help individuals and companies work effectively in a globalized world, with modular courses that can be customized for universities, corporations, aid workers, and individual travelers, and plans to expand their offerings and customer base over five years with a $500,000 investment.
Everything you need to know about Give to the Max Day 2012Jeff Achen
Give to the Max Day is an annual fundraising event for Minnesota nonprofits that has grown to be the largest one-day fundraising event in the world. Some key details:
- It began in 2009 and is organized by GiveMN, a nonprofit that works to increase charitable giving in Minnesota.
- In 2011, it raised over $13 million from nearly 48,000 donors for almost 4,000 nonprofits.
- New for 2012 are leaderboards to recognize top fundraising in different nonprofit size categories, as well as contests and prizes.
- The same core components remain, including a live event at Mall of America and hourly "Golden Tickets" providing extra donations.
Higher Ed Forum in Boston 92210 Multi Channel MarketingJeffTe
The document summarizes a workshop on multi-channel marketing for annual funds. It discusses establishing a holistic view of constituents by connecting all touchpoints across channels. This allows understanding preferences and tailoring segmented communications accordingly. Testing different messaging, creative, and audiences was emphasized to maximize results. Participants were encouraged to utilize various channels like email, mail, and social media based on preference data and evaluate performance through testing and metrics.
Are you looking for a way to engage your donors without always asking for a donation? Do you need strategies and tactics for doing online acquisition? This free webinar will talk about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and show you valuable case studies from successful organizations. We will also discuss best practices in assessing ROI or Return on Investment for online acquisition, so you can see how to make advocacy pay.
- The document discusses research conducted to understand what makes an ideal grant-maker from the perspective of charities. It involved surveys, interviews, and an open forum with charities.
- Key findings from charities include a preference for clear guidelines, easy and fast application processes, good communication from grant-makers, and help and guidance provided. Charities also want funding to support core costs and continuity rather than just restricted projects.
- Smaller charities are more reliant on grants but have a lower return on investment compared to larger charities. There is potential for grant-makers to direct funds in a way that benefits those who need funding
The organization provides training programs focused on intercultural awareness, sustainability, and systems thinking to help individuals and companies work effectively in a globalized world, with modular courses that can be customized for universities, corporations, aid workers, and individual travelers, and plans to expand their offerings and customer base over five years with a $500,000 investment.
Everything you need to know about Give to the Max Day 2012Jeff Achen
Give to the Max Day is an annual fundraising event for Minnesota nonprofits that has grown to be the largest one-day fundraising event in the world. Some key details:
- It began in 2009 and is organized by GiveMN, a nonprofit that works to increase charitable giving in Minnesota.
- In 2011, it raised over $13 million from nearly 48,000 donors for almost 4,000 nonprofits.
- New for 2012 are leaderboards to recognize top fundraising in different nonprofit size categories, as well as contests and prizes.
- The same core components remain, including a live event at Mall of America and hourly "Golden Tickets" providing extra donations.
Higher Ed Forum in Boston 92210 Multi Channel MarketingJeffTe
The document summarizes a workshop on multi-channel marketing for annual funds. It discusses establishing a holistic view of constituents by connecting all touchpoints across channels. This allows understanding preferences and tailoring segmented communications accordingly. Testing different messaging, creative, and audiences was emphasized to maximize results. Participants were encouraged to utilize various channels like email, mail, and social media based on preference data and evaluate performance through testing and metrics.
Integrated Tactics hjc and avalon consulting March 2012 hjc
This document discusses implementing integrated fundraising techniques. It begins with introducing the presenters, Allison Porter and Mike Johnston. It then outlines the session's learning outcomes, which are to better plan and execute cross-channel fundraising, improve cooperation between nonprofit departments, evaluate channel combinations, and connect different fundraising levels. The agenda includes discussing the presenters' views on integrated fundraising, the basics of horizontal and vertical integration, and a case study showing what integration looks like in practice. The case study examines a radio station that housed DJs in a glass house for a week to raise funds through integrated online, phone, and walk-up donations. It significantly increased donations year-over-year, demonstrating the power of integrated fundraising.
How to knock down silos with a hammer how do siloed organizations become more...hjc
This document outlines a presentation on how siloed nonprofit organizations can become more integrated through multi-channel fundraising. The presentation discusses the barriers to integration, how integration can deepen donor loyalty and engagement, and provides examples from organizations that have successfully implemented integrated fundraising strategies. Attendees are encouraged to assess their own organization's level of integration and determine next steps to break down silos between departments and embrace a unified multi-channel approach.
Making Advocacy Pay: Understanding the Link Between Activism & GivingCare2Team
Are you looking for a way to engage your donors without always asking for a donation?
Do you need strategies and tactics for doing online acquisition?
This session talks about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and shows you valuable case studies from successful organizations. We also discuss best practices in assessing ROI (return on investment) for online acquisition, so you can see how to make advocacy pay.
"Making Advocacy Pay: Understanding the Link Between Activism and Giving"
This thought-provoking session features these industry leaders:
-Vinay Bhagat, Founder & Chief Strategy Officer, Convio
-Yvonne Garrett, Partner, OMP
-Randy Paynter, Founder & CEO, Care2
About the Presenters:
Vinay Bhagat, Founder & Chief Strategy Officer, Convio: Vinay Bhagat is Founder and Chief Strategy Officer of Convio. Vinay founded Convio in April 1999 after volunteering at a public television pledge drive and seeing the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, he oversees corporate strategy and is actively involved in research and client success strategies. A frequent speaker at conferences, Vinay has addressed events hosted by the Association of Fundraising Professionals, Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education, Independent Sector, Integrated Media Association, Politics Online, Public Broadcasting System and National Voluntary Healthcare Association. Vinay also is a widely published author, including a chapter in "People to People Fundraising: Social Networking and Web 2.0 for Charities" and articles that appear regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay holds degrees from Harvard Business School (MBA) where he graduated as a Baker Scholar, Stanford University (MS) and Cambridge University (MA) in England. He has volunteered for several Austin and international nonprofits.
Yvonne Garrett, Partner, OMP: Yvonne Garrett is a Partner at OMP, Inc., a full-service fundraising and communications agency that serves leading causes in the U.S. Yvonne has been deeply involved in political and advocacy fundraising for almost 20 years. Working with candidates and groups such as the Natural Resources Defense Council and Oxfam America, she has helped helped her clients achieve dramatic fundraising success and list growth. Today, Yvonne specializes in helping organizations develop cross-channel programs that blend advocacy and fundraising. Prior to joining OMP in 2004, Yvonne was Vice President of the Share Group.
Randy Paynter is the Founder and CEO of social action network Care2.com. With over 15 million members, Care2 is the largest online community of people making a difference for human rights, animals, the environment and o
8 Things Big Nonprofits Don't Know That Smaller Nonprofits UnderstandAvalon Consulting
The document discusses how larger nonprofits can benefit from practices used by smaller nonprofits, such as breaking down silos between departments, integrating databases, and coordinating communications strategies. It provides examples from organizations like the National Museum of the American Indian and the National Breast Cancer Coalition of how integrating systems and improving data sharing across departments can improve the donor experience and organizational effectiveness.
Motivate your Fundraisers to Higher Goals with Incentive Marketing ProgramsFirstGiving
Motivate Your Fundraisers to Higher Goals with Incentive Marketing Programs
Are you struggling to motivate your fundraisers to reach their goals? Or, to raise their goals once they’ve reached them? Is your traditional email marketing ineffective or non-existent? Are you looking for a simple way to reward your fundraisers for all their hard work?
In this webinar, we will show you how incentive marketing can boost your fundraisers level by integrating an online fundraising platform, a robust pre-event communications plan, and a motivating incentive program into your fundraising campaign this year.
(1) Harvey McKinnon and Mike Johnston presented on integrated fundraising and monthly giving. (2) They discussed barriers to integrated monthly giving such as lack of vision, budget, and skill sets. (3) Examples were provided that showed how non-profits can improve monthly giving through strategic channels, unique benefits, and donor surveys to find larger gifts. (4) New innovations discussed included multi-step monthly conversion and using mobile and texting to engage donors.
Deutsche Fundraising Kongress - SegmentationPurple Vision
How segmentation can improve response, retention and reputation. Steve Thomas from Purple Vision shares case studies in building segmentation to support fundraising activities. Delivered 29 April 2016 at Deutsche Fundraising Kongress, Berlin.
Fundraising Today and Tomorrow: The Next Generation of Giving - The Constitue...hjc
Ken Kuhler, Interactive Strategy Manager, Blackbaud, discussed how to apply next generation trend data to your multi-channel, multi-generational fundraising and engagement efforts including practical tools and techniques, and real-world case studies.
Donors are supporting nonprofits through multiple channels – mail, phone, email, website, events, social media, and more – but how do you create a truly integrated campaign? To be successful today, nonprofits must augment their offline programs with technology to connect with donors and prospects. These are slides from three experts who shared their successes for creative, effective integration at FundRaising Day NY on June 10, 2011.
Pareto Fundraising Getting The Most By Getting It Monthly 2010 JgWWF-Australia
The document discusses strategies for successful monthly giving fundraising programs. It covers recruitment of monthly donors through acquisition, conversion, and reactivation efforts. Key aspects of recruitment include investment, understanding channels, proposition, testing, and benchmarks. Retention focuses on personalization, feedback, and understanding attrition drivers. Growth is discussed through continued asking, understanding relative value, and upgrading donors. Overall, the presentation emphasizes the power of monthly giving programs and provides actionable strategies for recruitment, engagement, retention, and leveraging more value from monthly donors.
Artez Interactive - The Science and Art of Event Fundraising Artez Interactive
Holding an event is one thing, optimizing it is another. Do you ever wonder if all of your work is paying off? Our expert guest Jeff Shuck, CEO of Event 360, will present an approach to analyzing fundraising events and maximizing an event's output. Your event experience matters, getting more of the right types of participant matters, and getting your participants actively fundraising and increasing gift amounts matters. Where do you even begin? We will show you how to start assessing your event year-to-year, putting you on the path to more powerful fundraising.
Finalfinal blackbaud and hjc session may 31 2012 mwj (2)Ashley Donald
This document summarizes a presentation about fundraising best practices for health-related organizations in Canada. It discusses integrating different fundraising channels like online, events, peer-to-peer, and planned giving. It shows that organizations receive a higher percentage of donations offline than online currently but that online donations are expected to become more important over the next 10 years. It also discusses using tools like mobile apps and redesigning websites to engage donors through different channels.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Multichannel fundraising leverages different communication channels to cultivate relationships with donors over time. A case study from Mercy Corps showed how integrating staff, budgets, and programs across channels, along with cultivating donors through different touchpoints, led to growth in key metrics like monthly donors and revenue. Care2's data demonstrated that acquiring donor leads online and following up through telemarketing, direct mail, and email produced the highest conversion rates. Effective multichannel approaches require breaking down silos, coordinating messages across channels, and testing different cultivation strategies to deepen engagement with donors.
Finalfinal blackbaud and hjc session may 31 2012 mwjhjc
This document summarizes a presentation on fundraising best practices for health-related organizations in Canada. It discusses integrating online and offline fundraising strategies, maximizing recurring giving and peer-to-peer fundraising, using mobile technologies, and redesigning websites. Survey results from over 30 organizations show that most revenue still comes from traditional channels like direct mail but online is growing. The presentation provides examples of campaigns that improved results by combining online and direct mail fundraising.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
This document provides an analysis and recommendations for a nonprofit organization (PVA). It discusses trends in the nonprofit industry including growth and economic challenges. Recommendations include transitioning to a hybrid online/direct mail fundraising model, targeting millennial donors through social media, increasing brand visibility, growing membership by leveraging visibility, and evaluating programs based on key value and mission-driven questions. The overall goal is to build a sustainable future for the organization.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? This workshop offered background and tips on multichannel campaigns and a case study of a year-end fundraising campaign for Fountain House.
Artez Interactive - Top five reasons for nonprofits to still use direct mailArtez Interactive
The cost and technical barriers for online fundraising have dropped dramactically enabling any development professional to be more creative and raise more money online. The webinar will offer five practical ways for universities, colleges and schools to raise more money via online fundraising. The webinar will talk about segmenting your student and alumni base, engaging students and alumni as fundraisers and will discuss ideas for using social media in fundraising.
The webinar will feature several case studies presented by the webinar's guest host, Jeff Wright, Associate Director of Annual Giving at the University of Alberta.
Best Practices in Integrated Multi-Channel Fundraising and CommunicationsASI
This document summarizes a presentation on best practices in integrated multi-channel fundraising and communications. It discusses why nonprofits should integrate online, mobile, and social media channels into their fundraising strategies. Specific techniques are presented for growing prospect lists, acquiring and engaging donors through different channels, and testing strategies. Integrating recognition and thank you programs across channels is also covered.
This document outlines an agenda for a webinar on holiday planning in June. The webinar will be presented by Jessica Lewis and Zach Zimmel and will cover why nonprofits should start holiday planning early in June, how to plan an effective campaign through setting objectives and understanding audiences, and tips for online advertising and testing. Key points to be discussed include starting campaigns in the summer to convert fall donors and leverage ecards and tax emails while continually testing messaging.
Michael Johnston introduces the concept of customer journey mapping and its importance for understanding the customer experience. He outlines the agenda, which includes an overview of CX, a discussion of a case study using journey mapping, and applying the concepts in the social impact sector. Journey mapping is presented as a technique to gain a deeper understanding of a customer's needs throughout their entire experience with an organization in order to improve processes and design better experiences.
Integrated Tactics hjc and avalon consulting March 2012 hjc
This document discusses implementing integrated fundraising techniques. It begins with introducing the presenters, Allison Porter and Mike Johnston. It then outlines the session's learning outcomes, which are to better plan and execute cross-channel fundraising, improve cooperation between nonprofit departments, evaluate channel combinations, and connect different fundraising levels. The agenda includes discussing the presenters' views on integrated fundraising, the basics of horizontal and vertical integration, and a case study showing what integration looks like in practice. The case study examines a radio station that housed DJs in a glass house for a week to raise funds through integrated online, phone, and walk-up donations. It significantly increased donations year-over-year, demonstrating the power of integrated fundraising.
How to knock down silos with a hammer how do siloed organizations become more...hjc
This document outlines a presentation on how siloed nonprofit organizations can become more integrated through multi-channel fundraising. The presentation discusses the barriers to integration, how integration can deepen donor loyalty and engagement, and provides examples from organizations that have successfully implemented integrated fundraising strategies. Attendees are encouraged to assess their own organization's level of integration and determine next steps to break down silos between departments and embrace a unified multi-channel approach.
Making Advocacy Pay: Understanding the Link Between Activism & GivingCare2Team
Are you looking for a way to engage your donors without always asking for a donation?
Do you need strategies and tactics for doing online acquisition?
This session talks about the relationship between advocacy and fundraising, how organizations are using advocacy successfully for list growth and engagement, and shows you valuable case studies from successful organizations. We also discuss best practices in assessing ROI (return on investment) for online acquisition, so you can see how to make advocacy pay.
"Making Advocacy Pay: Understanding the Link Between Activism and Giving"
This thought-provoking session features these industry leaders:
-Vinay Bhagat, Founder & Chief Strategy Officer, Convio
-Yvonne Garrett, Partner, OMP
-Randy Paynter, Founder & CEO, Care2
About the Presenters:
Vinay Bhagat, Founder & Chief Strategy Officer, Convio: Vinay Bhagat is Founder and Chief Strategy Officer of Convio. Vinay founded Convio in April 1999 after volunteering at a public television pledge drive and seeing the opportunity to leverage Internet technology to drive better fundraising results. Today, as chief strategy officer, he oversees corporate strategy and is actively involved in research and client success strategies. A frequent speaker at conferences, Vinay has addressed events hosted by the Association of Fundraising Professionals, Direct Marketing Association Nonprofit Federation, Council for the Advancement and Support of Education, Independent Sector, Integrated Media Association, Politics Online, Public Broadcasting System and National Voluntary Healthcare Association. Vinay also is a widely published author, including a chapter in "People to People Fundraising: Social Networking and Web 2.0 for Charities" and articles that appear regularly in DM News, Journal of the Direct Marketing Association Nonprofit Federation and on OnPhilanthropy.com. Vinay holds degrees from Harvard Business School (MBA) where he graduated as a Baker Scholar, Stanford University (MS) and Cambridge University (MA) in England. He has volunteered for several Austin and international nonprofits.
Yvonne Garrett, Partner, OMP: Yvonne Garrett is a Partner at OMP, Inc., a full-service fundraising and communications agency that serves leading causes in the U.S. Yvonne has been deeply involved in political and advocacy fundraising for almost 20 years. Working with candidates and groups such as the Natural Resources Defense Council and Oxfam America, she has helped helped her clients achieve dramatic fundraising success and list growth. Today, Yvonne specializes in helping organizations develop cross-channel programs that blend advocacy and fundraising. Prior to joining OMP in 2004, Yvonne was Vice President of the Share Group.
Randy Paynter is the Founder and CEO of social action network Care2.com. With over 15 million members, Care2 is the largest online community of people making a difference for human rights, animals, the environment and o
8 Things Big Nonprofits Don't Know That Smaller Nonprofits UnderstandAvalon Consulting
The document discusses how larger nonprofits can benefit from practices used by smaller nonprofits, such as breaking down silos between departments, integrating databases, and coordinating communications strategies. It provides examples from organizations like the National Museum of the American Indian and the National Breast Cancer Coalition of how integrating systems and improving data sharing across departments can improve the donor experience and organizational effectiveness.
Motivate your Fundraisers to Higher Goals with Incentive Marketing ProgramsFirstGiving
Motivate Your Fundraisers to Higher Goals with Incentive Marketing Programs
Are you struggling to motivate your fundraisers to reach their goals? Or, to raise their goals once they’ve reached them? Is your traditional email marketing ineffective or non-existent? Are you looking for a simple way to reward your fundraisers for all their hard work?
In this webinar, we will show you how incentive marketing can boost your fundraisers level by integrating an online fundraising platform, a robust pre-event communications plan, and a motivating incentive program into your fundraising campaign this year.
(1) Harvey McKinnon and Mike Johnston presented on integrated fundraising and monthly giving. (2) They discussed barriers to integrated monthly giving such as lack of vision, budget, and skill sets. (3) Examples were provided that showed how non-profits can improve monthly giving through strategic channels, unique benefits, and donor surveys to find larger gifts. (4) New innovations discussed included multi-step monthly conversion and using mobile and texting to engage donors.
Deutsche Fundraising Kongress - SegmentationPurple Vision
How segmentation can improve response, retention and reputation. Steve Thomas from Purple Vision shares case studies in building segmentation to support fundraising activities. Delivered 29 April 2016 at Deutsche Fundraising Kongress, Berlin.
Fundraising Today and Tomorrow: The Next Generation of Giving - The Constitue...hjc
Ken Kuhler, Interactive Strategy Manager, Blackbaud, discussed how to apply next generation trend data to your multi-channel, multi-generational fundraising and engagement efforts including practical tools and techniques, and real-world case studies.
Donors are supporting nonprofits through multiple channels – mail, phone, email, website, events, social media, and more – but how do you create a truly integrated campaign? To be successful today, nonprofits must augment their offline programs with technology to connect with donors and prospects. These are slides from three experts who shared their successes for creative, effective integration at FundRaising Day NY on June 10, 2011.
Pareto Fundraising Getting The Most By Getting It Monthly 2010 JgWWF-Australia
The document discusses strategies for successful monthly giving fundraising programs. It covers recruitment of monthly donors through acquisition, conversion, and reactivation efforts. Key aspects of recruitment include investment, understanding channels, proposition, testing, and benchmarks. Retention focuses on personalization, feedback, and understanding attrition drivers. Growth is discussed through continued asking, understanding relative value, and upgrading donors. Overall, the presentation emphasizes the power of monthly giving programs and provides actionable strategies for recruitment, engagement, retention, and leveraging more value from monthly donors.
Artez Interactive - The Science and Art of Event Fundraising Artez Interactive
Holding an event is one thing, optimizing it is another. Do you ever wonder if all of your work is paying off? Our expert guest Jeff Shuck, CEO of Event 360, will present an approach to analyzing fundraising events and maximizing an event's output. Your event experience matters, getting more of the right types of participant matters, and getting your participants actively fundraising and increasing gift amounts matters. Where do you even begin? We will show you how to start assessing your event year-to-year, putting you on the path to more powerful fundraising.
Finalfinal blackbaud and hjc session may 31 2012 mwj (2)Ashley Donald
This document summarizes a presentation about fundraising best practices for health-related organizations in Canada. It discusses integrating different fundraising channels like online, events, peer-to-peer, and planned giving. It shows that organizations receive a higher percentage of donations offline than online currently but that online donations are expected to become more important over the next 10 years. It also discusses using tools like mobile apps and redesigning websites to engage donors through different channels.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
Multichannel fundraising leverages different communication channels to cultivate relationships with donors over time. A case study from Mercy Corps showed how integrating staff, budgets, and programs across channels, along with cultivating donors through different touchpoints, led to growth in key metrics like monthly donors and revenue. Care2's data demonstrated that acquiring donor leads online and following up through telemarketing, direct mail, and email produced the highest conversion rates. Effective multichannel approaches require breaking down silos, coordinating messages across channels, and testing different cultivation strategies to deepen engagement with donors.
Finalfinal blackbaud and hjc session may 31 2012 mwjhjc
This document summarizes a presentation on fundraising best practices for health-related organizations in Canada. It discusses integrating online and offline fundraising strategies, maximizing recurring giving and peer-to-peer fundraising, using mobile technologies, and redesigning websites. Survey results from over 30 organizations show that most revenue still comes from traditional channels like direct mail but online is growing. The presentation provides examples of campaigns that improved results by combining online and direct mail fundraising.
Learn how other non-profit organizations have created a closed loop system that tracks response, captures donor motivations, and helps increase participation and revenues. Leave with a clear picture of how to develop your own communication plan that will connect, engage, and convert more donors.
This document provides an analysis and recommendations for a nonprofit organization (PVA). It discusses trends in the nonprofit industry including growth and economic challenges. Recommendations include transitioning to a hybrid online/direct mail fundraising model, targeting millennial donors through social media, increasing brand visibility, growing membership by leveraging visibility, and evaluating programs based on key value and mission-driven questions. The overall goal is to build a sustainable future for the organization.
With more communications channels out there, your supporters are getting bombarded with more messages from charities, companies, friends, and family members. So how can you make sure your organization stands out? This workshop offered background and tips on multichannel campaigns and a case study of a year-end fundraising campaign for Fountain House.
Artez Interactive - Top five reasons for nonprofits to still use direct mailArtez Interactive
The cost and technical barriers for online fundraising have dropped dramactically enabling any development professional to be more creative and raise more money online. The webinar will offer five practical ways for universities, colleges and schools to raise more money via online fundraising. The webinar will talk about segmenting your student and alumni base, engaging students and alumni as fundraisers and will discuss ideas for using social media in fundraising.
The webinar will feature several case studies presented by the webinar's guest host, Jeff Wright, Associate Director of Annual Giving at the University of Alberta.
Best Practices in Integrated Multi-Channel Fundraising and CommunicationsASI
This document summarizes a presentation on best practices in integrated multi-channel fundraising and communications. It discusses why nonprofits should integrate online, mobile, and social media channels into their fundraising strategies. Specific techniques are presented for growing prospect lists, acquiring and engaging donors through different channels, and testing strategies. Integrating recognition and thank you programs across channels is also covered.
Similar to IFC Holland november 24th session mike (20)
This document outlines an agenda for a webinar on holiday planning in June. The webinar will be presented by Jessica Lewis and Zach Zimmel and will cover why nonprofits should start holiday planning early in June, how to plan an effective campaign through setting objectives and understanding audiences, and tips for online advertising and testing. Key points to be discussed include starting campaigns in the summer to convert fall donors and leverage ecards and tax emails while continually testing messaging.
Michael Johnston introduces the concept of customer journey mapping and its importance for understanding the customer experience. He outlines the agenda, which includes an overview of CX, a discussion of a case study using journey mapping, and applying the concepts in the social impact sector. Journey mapping is presented as a technique to gain a deeper understanding of a customer's needs throughout their entire experience with an organization in order to improve processes and design better experiences.
Giving Days & the Great Canadian Fundraising Landscape hjc
This week, hjc and Kimbia presents Giving Days & the Great Canadian Landscape webinar. Register for this webinar to learn:
- What is a Giving Day, and why your nonprofit should start now
- The state of the Canadian Fundraising landscape
- Real life case studies and how to benchmark yourselves
Whether you have a bit of experience or you're brand new to code, this webinar is right for you. Walk away with:
Valuable resources that will save you time during the holiday season
The ability to update your email design like a veteran developer
Tips on how to to update your HTML more efficiently
A decrease in daily frustrations when making web updates and more!
SPEAKERS: Heather McLean, hjc, Brian Walsh, Oracle
Is your nonprofit struggling to get your donor to make a second gift? Has your nonprofit thought about integrating a multi-channel presence to reach your donors? You can’t ignore it: a one-channel touch point just isn’t cutting it anymore and donor communication preferences are becoming more complex and demanding. This exciting session will explore a new and innovative way of thinking when it comes to attracting, motivating, and retaining your donor base through different touchpoints. Using best practices and up-to-date case studies that introduce the new Oracle methodology, Heather McLean, Senior Fundraising Advisor of hjc, and Brian Walsh, CX Architect North American Applications of Oracle, will show you how your organization can tap into your donor base and build deeper relationships through a multi-channel presence.
Play it Again, Sam: Monthly Giving Programs for Sustaining Donations "As Time...hjc
Speakers: SPEAKERS: Wendy Marinaccio Husman, Donordigital, Drew Seman, Senior Manager of Fundraising and Outreach, Ocean Conservancy
This session will highlight efforts you can take to grow your organization's monthly donor program. We’ll feature examples from The Ocean Conservancy, No Kid Hungry, and other nonprofits representing a variety of organization and sustainer program sizes. Learn strategies for monthly donor recruitment, upgrades, retention, and reinstatement; gather ideas for sustainer campaigns and conversion tactics; and come away with some information you can put to use right away.
Speed Dating the Data Geeks: What you need to know about Nonprofit Analytic T...hjc
Speakers: Richard Becker, Blackbaud, John Blackwell, INtegral, Joe Churpek, Analytical Ones, John Ernst, Integral, Julie Wilson, Integral
With more nonprofits investing in advanced measurement technologies and analytics to drive their multi-channel fundraising programs, the need to understand what to measure, what to model and what to expect from an analytic partner is greater than ever. Join leaders from some of the nonprofit industry’s top analytic consulting firms for a candid panel discussion on how programs at every maturity level should approach analytics.
Let it Go! Let it Go!: Adapting Fundraising and Engagement Messaging to Today...hjc
The document discusses a webinar presentation by Madeline Stanionis of M+R about fundraising strategies for Mozilla. It provides tips for fundraising campaigns, including knowing your supporters, giving people things to do to engage them, riding momentum from successful campaigns, leveraging supporter voices, setting parameters rather than rigid rules, and using inspiration from other successful campaigns. The webinar was sponsored by M+R and covered Mozilla's results from testing different fundraising email content, finding a 26.3% increase in donors and 21.6% more revenue with the same average gift.
Integrated Direct Response: Basics From the On and Offline Sides of the Marke...hjc
Speakers: Andrew Magnuson, American Heart Association Sherry Minton, American Heart Association
Do you work in digital fundraising and have no idea what your offline direct response colleagues mean when they talk about nickel packages and lot splits? Are you a direct mail guru who can’t figure out why your digital counterpart is obsessing over canonical tags and concatenation? Join us for this integrated direct marketing session and find out what really happens on the other side of the aisle. The leads of the on and offline direct response fundraising programs for the American Heart Association will take us through what they’ve learned about the similarities and differences of fundraising in their respective channels. We’ll examine whether the goals, planning cycles, metrics, donor life cycles, creative approaches, etc. are all that different, or is it, as the saying goes, “the more things change the more they remain the same"?
This document provides an agenda and overview for a two-day masterclass on attracting, motivating, and retaining young donors. Day one covers characteristics of Generations X and Y and journey mapping. Day two discusses case studies and organizational change. Additional sections discuss tactics for engaging Generations Y and Z, including event participation, social media, gamification, and fundraising in schools. Generational giving patterns are shown, and acceptable solicitation channels by generation are discussed.
The Next Generation of Canadian Giving AFP Manitobahjc
This document summarizes the findings of a study on generational giving trends in Canada. The study found that while baby boomers currently give the most money to non-profits annually, younger generations are emerging as an important source of donations. Generational preferences for causes, donation methods, and communication channels were identified to help non-profits adapt their fundraising strategies to different age groups. Specific recommendations are provided to better engage Generation X donors and appeal to Generation Y supporters through online giving programs.
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3. Mike Johnston
Founder, HJC,
Online and Integrated Fundraising Specialist,
Aerobics Instructor, Computer Game Player,
and Sports Fanatic
4. Digital fundraising on it’s own can be
like…
“Best practice fundraising
creates results (statistics) that
prove that fundraising integration
of more channels and more areas
of fundraising and non-
fundraising – is indeed, best
practice.”
5. Examples from the World through this structure….
1) The Need
What is driving changes in how we fundraise?
2) The Value
What‟s the value of being integrated?
3) Self-Assessment
Where are you as an organization?
4) Solution
How do you align culture, staff, and technology?
5) Evidence – Put It All Together
What does integration look like around the world (France, Canada, US)?
7. The Need (in many countries)
1) Nonprofit offline donors are aging around the world
2) Donor files and acquisition list sources are shrinking
3) Revenues are flat and–in many cases–are falling
4) Fundraising costs are increasing/ fundraising margins
are shrinking
5) Online fundraising – when kept in a silo -
underperforms
Nonprofits need (younger) more valuable donors in
many parts of the world
9. Donors Staff
Event Fundraiser‟s
Volunteers
eNewsletter
Advocate subscribers
s
10. Online donor retention of single gift donors can be
terrible...
Year Acquired Number Acquired Gave in Year 2
2006 99 32.30%
2007 1736 24.20% 25.5% average
2008 3194 19.30% retention rate
2009 2913 26.40% Benchmark 28%
2010 7656
2011 7570
How can we improve this?
12. The Value: Qualitative
• Integrated Marketing Benefits
• Deepens constituent loyalty and increases lifetime value
• Strengthens the brand
• Engage new audiences, grow revenue, and maybe even save
money.
• Audiences are becoming increasingly multi-channel
– in every country - and greater data intelligence is
required to raise more money.
13. Generational Giving
65+ year old
47-65 year old
20-30 year old
31-46 year old
11/24/2011 Proprietary & Confidential 13
16. Connect the pairs...Which Generation of givers is
the most prolific user of the following giving
channels?
Gen X Tribute Giving
Civic (Mature) Web Giving
Gen Y Telephone
Boomer Retail Check Out
Proprietary & Confidential Slide 16
11/24/2011
17. Online and Integration
• The Brady Campaign started with 38,000
email addresses
• 16,000 were Brady members
• 22,000 were non-donor activists
18. Rapidly Growing An Email File
• Launched branded
campaign and microsite
NRAblacklist.com
supported by a print ad
campaign
• The site had a visitor to
“signer” conversion rate
of 40%
• Grew email list from
38,000 to 101,257 in
under 3 months
19. Sustaining Engagement
• Growth of NRAblacklist.com was Started a new branded
followed by urgent federal legislative campaign: stoptheNRA.com
battles
20. Multi-Channel: Acquisition – Best
Practice
An online advocacy effort by the Brady Campaign grew
their email file from 40K to140K. The vast majority were
new prospects.
Email Solicitation Direct Mail Solicitation Phone Solicitation
0.37%; $46 avg. gift 1.26%; $24 avg. gift 21%; $27 avg. gift
21. Onlne and Integrated Best Practice
Takeaways…
• Don‟t Wait! Integrate online non donors into
online, direct mail, and telephone conversion as soon
as you have enough for a good test. Remember:
younger donors ACCEPT more channels for
solicitation!
• Online Flanker Brand Campaigns. Need constant
campaigns (like NRAblacklist.com) to grow your
online non donor list.
• Online Petitions. Build campaigns around online
petitions so that you get full address.
22. What happens when you connect culture and
fundraising?
22
Proprietary and
23. Online and another channel
Yoga In Motion
Impact of Calling
Participants
$1,000
$920.09
$900
$800
$722.18
Average Revenue ($)
$700
$600 Up 27.4%
$500
$400
$300
Avg. Revenue
$200 Per Participant
$100
$-
Not Called Called
Action Taken
24. Amnesty Denmark – digital includes mobile...
• Amnesty Denmark has several ways of acquiring new
donors including Face 2 Face, Cold TM and calling their
SMS network
• The SMS network is kept engaged through texts
whereas F2F and Cold TM prospects are not engaged
before they get an ask
25. Mobile is digital...and very valuable...
Channel Acq. Avg. Lifetime Lifetime Return on
Cost Amount (months) value Investme
nt
Face2Face €549 €60 30 €1,800 3.28
Telemarketing €842 €62 31 €2,542 3.02
Calling SMS €420 €74 60 €4,465 10.63
network
26. Online and Integrated Best Practice:
Integration Increases Multi-Channel
Loyalty and Value
Annual Donor Value1 Retention Rate2
$255.74
82.3%
$191.35
70.1%
62.3%
$102.64
Sources:
1. Convio / Strategic One White Paper: Integrating Online Marketing (eCRM) with Direct Mail Fundraising: Adding a New Communication
and Donation Channel Increases Donations; total contributions over 12 month period, excluding $10k+ gifts for SPCA of Texas
2. Ibid. Comparison of retention rates for multi-year donors, SPCA of Texas
27. Self-Assessment to be
Best Practice
Where Are You in Your Online and Integrated
Fundraising Journey?
28. Where are You?
Single Silos Coordinated Integrated
• Online Marketing • Separate Metrics & • Thematically • Unified Strategy & Full
Makes Minimal Team for Online Integrated Integration Across
Contribution Marketing Channel Managers
• Coordinated Appeals
• Calendar-Based • No Calendar / • Measures Success
Campaigning Campaign • Integrated Calendar
Across Channels, Not
• Not Financially
Coordination • Shared Metrics By Channel
Committed to Second • Online Constitutes 5- • More Stuff, More • Seamlessly Integrates
Channel 25% Direct Response Channels New Media
Revenue
• Shared
success, budget and
goals
29. Which Type of Organization Are You?
Type A Type B
Tension Behavior Outcome Tension Behavior Outcome
Burnout, Innovation Cooperation Achieve Goals
Fear Blaming
Detachment
Shared
Stagnation, Creativity Teamwork
Anxiety Self-interest Success
Isolation
Productive Rewards
Political Downgrading
Source: Mark Climie-Elliott, HJC Senior Consultant, “Turning Point” Webinar, April 15, 2010.
30. On A Scale of 1-5…
• “1” = Type A, “5” = Type B
• Where do you fall on the scale?
32. Where to Begin? Release the Fear.
• To create change – you need a process.
• System
• Input
• Challenge
• Three drivers of change for a more integrated
organization:
• People
• Knowledge
• Technology
33. Shared Reality
• Your organization as it is today:
• How you see it – your reality
• How others see it – their reality
• No right or wrong – simply respected observations
• Collectively, this becomes your “shared” reality.
Reality is something you rise above.
Liza Minelli
34. Shared Future
• Shift ahead & articulate a shared vision or desired state
of what you want (or think) your fundraising will look like
in 3-5 years
• Can be applied to any time frame
• Short-, Mid-, Long-Term
35. The Camembert
All the rest: Online 1%; Legacy 2%; Major 3%; Corporate 4%;
Government and Foundations 3%
36. The Camembert
All the rest: Online 25%; Legacy 12%; Major 3%; Corporate 8%;
Government and Foundation 3%
38. Integration of all LEVELS
of giving
Legacies, Large Gifts and smaller gifts..
39. A great way to get started: An Integrated
Survey
• The cultivation survey:
• Sent to 57,400 donors
• 3 key segments: Monthly,
Active & Lapsed
• 5,530 responses (response
rate of 11%)
• Raised $17,574 – a bonus!
• Reactivated 30 donors
• Found 85 expectances and
292 legacy leads and 143
middle and major donor
leads!
• Key: shared budgeting!
40. The goals of the survey
1. Collect personal preferences of donors for targeted
marketing appeals
2. Collect demographic data for marketing purposes –
and connect it automatically to the database!
3. Build a deeper relationship with donors – give them a
platform to be heard
4. Uncover leads for other forms of giving – including
legacies, middle gifts, and major donor gifts
proprietary and 40
11/24/2011
44. What do you do before you meet?
Talk, and listen, to team members
Review the past, the current reality, and future plans
Analyze the data
Prepare for a face to face session that will
push, pull, cajole, challenge and team build.
45. Sometimes a disaster forces people to
meet, plan and launch…
Proprietary & Confidential Slide 45
11/24/2011
47. Results
o 10,974 emails sent to City Council Members
o Over 20,000 written letters sent
o Gross revenue $50,058.68
o 1,000 donors
o 584 new donors (a few from social media)
“The main reason we stopped the cuts was this online campaign. I
would be the first to say otherwise, but it's true.”
Proprietary & Confidential Slide 47
11/24/2011
48. Everyone in a room to create an
online and integrated schedule
Proprietary & Confidential Slide 48
11/24/2011
49. The Balanced Scorecard
The Dramatic Oversimplifcation of Integrated
Fundraising, Marketing, Communications and
Campaigning
51. How does it help Convio and its clients?
• Development and Peace – were sent a quick audit
(evaluation) by a Convio staff person
• HJC followed up with a more hands-on, facilitative,
and integrated engagement
• It led to a plan that has made implementation easier
and more successful with buy in (and understanding
from senior leadership across the organization,
including the CEO)
proprietary and 51
11/24/2011
53. A Public Broadcaster
• Brand is perceived as authentic
• They have moved away from a past of innovation to a
current reality of „bureaucracy and silos‟
54. “A hanging in a fortnight concentrates
the mind wonderfully”
• 2nd gift conversion dropped from 83% to 30%
• Net loss of donors since 2005.
• LTV of donors decreasing significantly since 2001
• Magazine, which was the primary stewardship
vehicle, stopped in 2007.
• Share of voice, i.e. number of times donors hear from
TVO in a year, has decreased.
55. It would take an integrated solution…
• Senior management support
• Cross departmental cooperation
• Create an integrated plan and stick to it
59. Launched online and integrated
channels
• Highlighted 40th anniversary
• Telemarketing
• Integrated Telemarketing with DM strategy
• Follow-up post direct mail appeal
• In-bound support
• Brought in industry-leading call centre to handle inbound
fundraising calls outside of regular hours (weekends/holidays etc.)
• Introduced integrated (mail, phone, online) renewal strategy
60. Results - 2010
• Q3 - Best end of year result since
2006, best result of 2010
• Q3 - 26% increase over same quarter
previous year
• Q4 - 40% increase over same quarter
previous year (over $1 million
additional income)
61.
62.
63.
64.
65. Digital Games
• $68 billion (bigger than music, books,
and the movie industry)
• It‟s entertainment
• 29% over 50
• 55% play on their mobile phones
• Are you ready?
66. The future of digital media
• Online can‟t be in a silo
• Integrate all channels, all departments and
all levels of giving
• Get over attribution!
• Remember, all generations, use online and
all channels
• Make an integrated plan and a lifecycle plan
• And digital includes mobile phones and
computer games!
Organizations can maximize the value of donor relationships with the use of multi-channel strategies.
Mike
Mike
- An integrated approach to marketing & communications makes sense. Nonprofit leaders agree that integrated marketing is a logical approach, with myriad benefits.- This logic is not new. What is new and driving urgency is that audiences themselves are becoming increasingly multi-channel and it’s becoming harder and more expensive to raise every dollar.
MikeTo be donor centric – you have to understand who your donors are, how they come to you and how the want to interact with you
Mike
Mike
Categories from Convio/Edge Research Multi-Channel/Integrated Study, Spring 2011***This isn't a published piece, so we can't use the citation - but we can say that this is hot off the presses from a research piece we are about to publish and talk about who we surveyed in the notes***MB