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Communication is Key: Your Communication Strategy and How FirstGiving Can Help
This webinar presentation from FirstGiving provided an overview of the company's online fundraising tools and best practices. It discussed setting fundraising strategies and timing, utilizing social media and email outreach, and thanking donors. FirstGiving's tools allow customizing emails, adding contacts from multiple sources, and designing messages with a nonprofit's branding. The presentation emphasized engaging millennials and providing donors with easy giving options and impact updates.
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Communication is Key: Your Communication Strategy and How FirstGiving Can Help
- 1. Presented by FirstGiving’s MegSavin and John Jarowski
- 2. About the Presenters Meg Savin John Jarowski FirstGiving FirstGiving Account Manager Marketing Coordinator
- 3. How this webinarworks • A link to the slides will be sent after the webinar • Ask your questions during the webinar by typing them in the Question box on the right side of your screen • Use the hashtag #fgwebinars to tweet about this webinar @Firstgiving
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- 5. Online Fundraising Solutions Peer-to-Peer Fundraising Pages and Event Registrations Online Direct Donations Personal Support for your nonprofit, donors, and fundraisers Easy, tested, and secure transaction processes for the donor
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- 8. Don’t forget theMillennials Donors between 18-30 92% of past donors “liked” Nonprofit’s Facebook page 2/3 interact with Nonprofit on Facebook regularly The Millennial Impact Report
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- 13. Sample outreach plan Kick-off announcement Email to registrants who haven’t started fundraising Email/social media tips for collecting first fundraising $ Midpoint check-in with training tips and ideas for updating fundraising pages Email/social media pre-event details/reminders Post-event final donation push Thank you!
- 14. 7 Last minutethings your donors want 1. They want you to make it personal 2. They want to see impact 3. They want to send gifts that support your organization 4. They want to be reminded to give 5. They want to see a choice 6. They want an easy way to give 7. They want social proof
- 16. 9 Ways toSay Thanks! http://blog.firstgiving.com/9-ways-to-thank-your-donors/ (blog inspired by Kivi Leroux Miller’s tips) 1. Send a greeting card, not a business letter 2. Share progress, however small 3. Add an invitation 4. Personalized opening 5. Success photos 6. Email a video message 7. Send a postcard 8. Be specific about how a donation is being used 9. Ask volunteers to send thank you notes
- 17. How can FirstGivinghelp?
- 18. Email tool fornonprofits
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- 20. Email tool for fundraisers Edit First/Last Edit First/Last Add/import Add/import name data for name data for unlimited unlimited each contact each contact contacts from contacts from multiple multiple sources sources
- 21. Email tool for fundraisers Choose a template Choose a template msg, or write your msg, or write your own own Design Design features your features your nonprofits’ nonprofits’ brand brand Add mail merge Add mail merge fields for fields for personalization personalization
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- 24. Be a partof the FirstGiving Community Facebook: facebook.com/firstgiving Twitter: @firstgiving Online Fundraising blog: http://blog.firstgiving.com
- 25. Interested in learningmore about FirstGiving? Contact our Online Fundraising Consultants: Email: sales@firstgiving.com Telephone: 617-542-0010 x 4
Editor's Notes
- #9 According to the Millennial Impact report