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Hotel edatabase marketing solutions
- 1. Hotel eDatabase Marketing Solutions By Jeff Wang Radica Systems © Copyright 2011 -‐ 2013 Radica Systems Limited. All right reserved.
- 2. Agenda • About Radica • How Email Bring You More Customer and Sales Revenue? • Research Reference • Product Feature Highlight
- 3. About RADICA
- 4. Radica Overview : agem ent soluAon partner W e are your leads man with valu e maximizaAon plan • Enabling your leads ity technology & creaAv e-‐CRM soluAon to 300 Glob al Enterprise Custome rs Manage over 10 m illion customer data daily No.1 email soluAon provid er in Hong Kong, lead er in C hina & Asia
- 5. Radica Solution Overview Email Technology • Radica InAmate: email Campaign Sender ApplicaAons • Radica SignUp: Response Collector • Strategic CRM Planning e-‐Database • Deliverability Services ConsulAng Services • email Campaign Management • Over 20 media partners to provide acAve and Database Asset quality contact database with behavior Management • HK and China: Over 1 million
- 6. A selection of hotels that are working with Radica for customer acquisition & engagement
- 7. Client Testimonial RI is very user-‐friendly. It helps us to improve our producAvity; its comprehensive real-‐Ame reports give us a good idea of the responses of each e-‐campaign, which is a great help to our strategic planning and decision making. Ivy Chung, Director of Public RelaAons, Holiday Inn
- 8. How Email Bring You More Customer and Sales Revenue? 1. Monthly eNewletter 2. Re-targeting Promotion on Different Themes a. Events and Entertainment b. F&B 3. Festive Greeting and Promotion
- 10. eNewsletter: give your customer REASONS to REVISIT Games to aYract the Casino customers! Entertainments and Events to aYract the Party Animals! AYract people to enjoy the food! Special Room PromoAon Packages for travelers and Visa SPA promoAon for Card holders! those enjoy life style!
- 12. Re-targeting is Serving them what they LIKE！ Events and Entertainments Invitations for those who clicked them
- 13. F&B Promotion F&B special promo5on for fine dinner lovers
- 14. You know Who Opened and You know Who Clicked
- 15. Details of those WHO clicked the eDM could be exported Click through report are specific to each URL
- 17. Segment the campaign by Previous Clicked Activity Records
- 18. 3. Festive Greeting & Promotion With special promoAon, can both GreeAng and Generate Sales! Simple greeAng messages but warm customer’s heart
- 20. iResearch Insight: 65% of companies plan to raise budget on Email Marketing in 2011
- 21. Chinese Mail User in 2012: 345 Million
- 22. ROI of Email Marketing is higher than other channels USD Media Channels’ ROI Comparison $50.00 Inac5ve Media Tradi5onal Media $45.00 $40.00 $35.00 $30.00 $25.00 $20.00 $15.00 $10.00 $5.00 $0.00 Internet Internet Social Media Email Mobile Ad Newspapers Magazines Radio Direct Mail Television Search Display networking inserts 2008 $44.93 $21.84 $19.78 $12.57 $7.81 $12.77 $11.60 $10.11 $8.60 $7.28 $6.81 2010 $42.08 $21.90 $19.57 $12.45 $10.08 $12.26 $11.43 $10.26 $8.28 $7.34 $6.62 Source：Direct MarkeAng AssociaAon (DMA)
- 23. Relevance Delivers More Revenue Improvement than Broadcast
- 25. Process Flow Overview List.csv template.zip Upload Create Campaign Send View Report List, Template Campaign
- 26. Multiple Delivery Channel, Auto- filter Invalid Emails
- 28. Segment the campaign by Previous Clicked Activity Records
- 31. Detail Reporting
- 32. Click-through Report in Details
- 34. Demographic Breakdown for Segmentation
- 35. Analyze Customer Behavior by Properties
- 36. Analyze in Deep for Bounce
- 37. Analyze in Deep for Bounce
- 38. Special Feature to integrate Email/SNS Built-in Share to Weibo Function increase SNS impression & interaction
- 40. Add the specific page you would like your recipient to share in weibo
- 41. The message is the subject line and the shared Link
- 42. No. of share, and no. of open URL are both tracked
- 43. You know who shared in weibo
- 44. You know who creates buzz
- 45. More informaAon is available upon request Jeff Wang jeff.wang@radicasys.com 186 6602 9824 www.radicasys.com - END –