DonationPage$.com


    www.dona'onpages.com	
  
       1.888.WEB.2WIN	
  
  support@dona'onpages.com	
  
Thank You for Joining us!
           Allison Hart
      Assistant Manager of
   Fundraising Support Services
Phone: 202.468.4404 | Email: allison@electionmall.com
                               AS SEEN IN:


PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
We provide proprietary
solutions built on Microsoft
technology to help
campaigns win:

•  Raise Money Online
•  Build Campaign Website
•  Manage Online Services
•  Promote by email, text, & phone




      PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
What	
  is	
  Dona+onPages™           	
  
•     Award-­‐winning	
  online	
  fundraising	
   	
  
      applica'on.	
  
•     Served	
  over	
  1500	
  campaigns	
  since	
  2006	
  
•     Has	
  helped	
  raise	
  tens	
  of	
  millions	
  of	
  dollars.	
  
•     Patented	
  tested	
  design	
  for	
  best	
  dona'on	
  
      conversion	
  rates.	
  
•     Newly	
  redesigned	
  and	
  launched	
  this	
  month!	
  
•     Reliable,	
  secure,	
  compliant	
  and	
  robust	
  
      industry-­‐leading	
  solu'on	
  
•     Integrated	
  event	
  'cke'ng	
  system	
  
•     24/7	
  support	
  

     DonationPage$.com                                  1.888.WEB.2WIN	
  
                                                   support@dona'onpages.com	
  
What	
  is	
  the	
  cost?	
  
•  ZERO	
  set-­‐up	
  costs	
  with	
  no	
  annual	
  fee	
  
•  Commission	
  charge:	
  5%	
  
•  Credit	
  card	
  fees:	
  	
  
      –  Visa/Mastercard:	
  2.38%	
  
      –  Discover:	
  3%	
  
      –  AmEx:	
  4.1%	
  
•  Transac'on	
  cost:	
  $.38	
  
•  Addi'onal	
  services	
  (one-­‐'me	
  fees):	
  
      –    ACH	
  Direct	
  Deposit:	
  $99	
  
      –    Money	
  Bomb	
  Widget:	
  $295	
  
      –    Affiliate	
  Money	
  Bomb:	
  $395	
  
      –    Affiliate	
  Donor	
  Module:	
  $995	
  
      –    Fundraising	
  by	
  Facebook:	
  $295	
  



 DonationPage$.com                                           1.888.WEB.2WIN	
  
                                                        support@dona'onpages.com	
  
Online	
  Fundraising	
  Today	
  
Online	
  Donors	
                                  Conver+ng	
  to	
  Donors	
  
•  Average	
  Age:	
  55	
                          •  Email,	
  Email	
  and	
  Email	
  
•  Average	
  Dona'on	
  $60	
                      •  Mul'ple	
  channels	
  
•  Average	
  #	
  dona'ons:	
  1.87	
              •  No.	
  days	
  before	
  dona'on:	
  109	
  
•  Average	
  #	
  dona'ons	
  x2:	
  3.3	
         •  Personality-­‐driven	
  emails	
  
•  Average	
  'me	
  between	
                           (endorsements)	
  
     dona'ons	
  100	
  days	
                      •  Auto-­‐responders	
  
•  Campaign	
  value	
  of	
  a	
  donor:	
         •  “Ready	
  the	
  buckets”	
  
     $108	
  
	
  
DonationPage$        .com
                                          1.888.WEB.2WIN	
  
                                     support@dona'onpages.com	
  
Ini+al	
  Tac+cs	
  for	
  2012	
  
•    Ad	
  Management	
  –	
  Set	
  a	
  monthly	
  budget	
  to	
  determine	
  best	
  audiences	
  and	
  raise	
  lists	
  of	
  
     supporters	
  
•    Prospec+ng	
  /	
  List	
  Building	
  –	
  Pe''ons,	
  news-­‐driven	
  momentum	
  	
  
•    Email	
  Management	
  –	
  Set	
  a	
  calendar	
  of	
  scheduled	
  asks,	
  newslefers,	
  create	
  auto-­‐
     responders	
  
•    Donor	
  Cul+va+on	
  –	
  Set	
  levels	
  of	
  immediate	
  contact	
  (e.g.	
  alert	
  campaign	
  to	
  call	
  donors	
  
     who	
  give	
  over	
  $500)	
  
•    Social	
  Networks	
  –	
  Set	
  budget	
  for	
  adver'sing	
  and	
  create	
  innova've	
  campaigns	
  
•    Outreach	
  –	
  Host	
  numerous	
  blogger,	
  donor	
  and	
  supporter	
  calls	
  
•    Website	
  development	
  &	
  maintenance	
  –	
  Target	
  website	
  launch	
  as	
  a	
  major	
  milestone	
  
•    SWAT	
  effort	
  –	
  Launch	
  overnight	
  campaigns	
  on	
  earned	
  media	
  moments	
  
•    Viral	
  Videos	
  	
  -­‐	
  Schedule	
  monthly	
  video	
  launches,	
  event	
  recordings	
  


DonationPage$.com                                      1.888.WEB.2WIN	
  
                                                  support@dona'onpages.com	
  
Affiliate	
  Donor	
  Module	
  
•  Award-­‐winning	
  online	
  fundraising	
  
   applica'on.	
  
•  Offers	
  your	
  supporters	
  
   opportunity	
  to	
  help	
  
   	
  raise	
  funds.	
  
•  Creates	
  individual	
  dash-­‐	
  
   boards.	
  
•  Campaign	
  given	
  full	
  	
  
   control	
  to	
  manage	
  data	
  
   and	
  funds.	
  


 DonationPage$.com                         1.888.WEB.2WIN	
  
                                      support@dona'onpages.com	
  
U.S. Senate Candidate
Using Campaign Cloud™ powered by Microsoft®	
  
to drive outreach and fundraising success
Challenge:	
  Build	
  momentum	
  for	
  an	
  underdog	
  no-­‐name	
  
candidate	
  in	
  a	
  Na'onal	
  headline-­‐grabbing	
  Senate	
  race.	
  	
  
Solu+on:	
  Launch	
  a	
  unique	
  mul'-­‐month	
  cross-­‐channel	
  
campaign	
  u'lizing	
  numerous	
  Campaign	
  Cloud	
  tools	
  to	
                   Campaign	
  Cloud	
  Moneybomb	
  Widget	
  
drive	
  interest,	
  dona'ons,	
  email	
  capture,	
  and	
  targeted	
  
online	
  ads.	
  
Results:	
  Raised	
  $1.2	
  Million	
  online	
  over	
  12	
  months	
  
leading	
  up	
  the	
  primary.	
  	
  Increased	
  the	
  house	
  email	
  list	
  
from	
  1,500	
  names	
  to	
  150,000	
  emails	
  and	
  12,000	
  donors.	
  
Through	
  use	
  of	
  Campaign	
  Cloud	
  social	
  media	
  tools,	
  
candidate	
  was	
  featured	
  on	
  the	
  front	
  page	
  of	
  the	
  WSJ.	
  
              PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
Thank You for Joining us!
           Allison Hart
      Assistant Manager of
   Fundraising Support Services
Phone: 202.468.4404 | Email: allison@electionmall.com
                               AS SEEN IN:


PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011

ElectionMall DonationPages Walk-through

  • 1.
    DonationPage$.com www.dona'onpages.com   1.888.WEB.2WIN   support@dona'onpages.com  
  • 2.
    Thank You forJoining us! Allison Hart Assistant Manager of Fundraising Support Services Phone: 202.468.4404 | Email: allison@electionmall.com AS SEEN IN: PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • 3.
    We provide proprietary solutionsbuilt on Microsoft technology to help campaigns win: •  Raise Money Online •  Build Campaign Website •  Manage Online Services •  Promote by email, text, & phone PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • 4.
    What  is  Dona+onPages™   •  Award-­‐winning  online  fundraising     applica'on.   •  Served  over  1500  campaigns  since  2006   •  Has  helped  raise  tens  of  millions  of  dollars.   •  Patented  tested  design  for  best  dona'on   conversion  rates.   •  Newly  redesigned  and  launched  this  month!   •  Reliable,  secure,  compliant  and  robust   industry-­‐leading  solu'on   •  Integrated  event  'cke'ng  system   •  24/7  support   DonationPage$.com 1.888.WEB.2WIN   support@dona'onpages.com  
  • 5.
    What  is  the  cost?   •  ZERO  set-­‐up  costs  with  no  annual  fee   •  Commission  charge:  5%   •  Credit  card  fees:     –  Visa/Mastercard:  2.38%   –  Discover:  3%   –  AmEx:  4.1%   •  Transac'on  cost:  $.38   •  Addi'onal  services  (one-­‐'me  fees):   –  ACH  Direct  Deposit:  $99   –  Money  Bomb  Widget:  $295   –  Affiliate  Money  Bomb:  $395   –  Affiliate  Donor  Module:  $995   –  Fundraising  by  Facebook:  $295   DonationPage$.com 1.888.WEB.2WIN   support@dona'onpages.com  
  • 6.
    Online  Fundraising  Today   Online  Donors   Conver+ng  to  Donors   •  Average  Age:  55   •  Email,  Email  and  Email   •  Average  Dona'on  $60   •  Mul'ple  channels   •  Average  #  dona'ons:  1.87   •  No.  days  before  dona'on:  109   •  Average  #  dona'ons  x2:  3.3   •  Personality-­‐driven  emails   •  Average  'me  between   (endorsements)   dona'ons  100  days   •  Auto-­‐responders   •  Campaign  value  of  a  donor:   •  “Ready  the  buckets”   $108     DonationPage$ .com 1.888.WEB.2WIN   support@dona'onpages.com  
  • 7.
    Ini+al  Tac+cs  for  2012   •  Ad  Management  –  Set  a  monthly  budget  to  determine  best  audiences  and  raise  lists  of   supporters   •  Prospec+ng  /  List  Building  –  Pe''ons,  news-­‐driven  momentum     •  Email  Management  –  Set  a  calendar  of  scheduled  asks,  newslefers,  create  auto-­‐ responders   •  Donor  Cul+va+on  –  Set  levels  of  immediate  contact  (e.g.  alert  campaign  to  call  donors   who  give  over  $500)   •  Social  Networks  –  Set  budget  for  adver'sing  and  create  innova've  campaigns   •  Outreach  –  Host  numerous  blogger,  donor  and  supporter  calls   •  Website  development  &  maintenance  –  Target  website  launch  as  a  major  milestone   •  SWAT  effort  –  Launch  overnight  campaigns  on  earned  media  moments   •  Viral  Videos    -­‐  Schedule  monthly  video  launches,  event  recordings   DonationPage$.com 1.888.WEB.2WIN   support@dona'onpages.com  
  • 8.
    Affiliate  Donor  Module   •  Award-­‐winning  online  fundraising   applica'on.   •  Offers  your  supporters   opportunity  to  help    raise  funds.   •  Creates  individual  dash-­‐   boards.   •  Campaign  given  full     control  to  manage  data   and  funds.   DonationPage$.com 1.888.WEB.2WIN   support@dona'onpages.com  
  • 9.
    U.S. Senate Candidate UsingCampaign Cloud™ powered by Microsoft®   to drive outreach and fundraising success Challenge:  Build  momentum  for  an  underdog  no-­‐name   candidate  in  a  Na'onal  headline-­‐grabbing  Senate  race.     Solu+on:  Launch  a  unique  mul'-­‐month  cross-­‐channel   campaign  u'lizing  numerous  Campaign  Cloud  tools  to   Campaign  Cloud  Moneybomb  Widget   drive  interest,  dona'ons,  email  capture,  and  targeted   online  ads.   Results:  Raised  $1.2  Million  online  over  12  months   leading  up  the  primary.    Increased  the  house  email  list   from  1,500  names  to  150,000  emails  and  12,000  donors.   Through  use  of  Campaign  Cloud  social  media  tools,   candidate  was  featured  on  the  front  page  of  the  WSJ.   PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • 10.
    PROPRIETARY AND CONFIDENTIALINFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
  • 11.
    Thank You forJoining us! Allison Hart Assistant Manager of Fundraising Support Services Phone: 202.468.4404 | Email: allison@electionmall.com AS SEEN IN: PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011