DonationPages.com is a website that provides online fundraising solutions for political campaigns. It offers a patented donation platform that has helped raise tens of millions for over 1500 campaigns. The platform allows campaigns to raise money online, build websites, manage services, and promote via email, text and phone. It has a 5% commission fee on donations plus credit card processing fees, but there are no setup costs. The document provides information on online donor demographics, tactics for acquiring and cultivating donors, and additional services and tools available through the platform.

1. DonationPage$.com
www.dona'onpages.com
1.888.WEB.2WIN
support@dona'onpages.com

2. Thank You for Joining us!
Allison Hart
Assistant Manager of
Fundraising Support Services
Phone: 202.468.4404 | Email: allison@electionmall.com
AS SEEN IN:
PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011

3. We provide proprietary
solutions built on Microsoft
technology to help
campaigns win:
• Raise Money Online
• Build Campaign Website
• Manage Online Services
• Promote by email, text, & phone
PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011

4. What
is
Dona+onPages™
• Award-­‐winning
online
fundraising
applica'on.
• Served
over
1500
campaigns
since
2006
• Has
helped
raise
tens
of
millions
of
dollars.
• Patented
tested
design
for
best
dona'on
conversion
rates.
• Newly
redesigned
and
launched
this
month!
• Reliable,
secure,
compliant
and
robust
industry-­‐leading
solu'on
• Integrated
event
'cke'ng
system
• 24/7
support
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com

5. What
is
the
cost?
• ZERO
set-­‐up
costs
with
no
annual
fee
• Commission
charge:
5%
• Credit
card
fees:
– Visa/Mastercard:
2.38%
– Discover:
3%
– AmEx:
4.1%
• Transac'on
cost:
$.38
• Addi'onal
services
(one-­‐'me
fees):
– ACH
Direct
Deposit:
$99
– Money
Bomb
Widget:
$295
– Affiliate
Money
Bomb:
$395
– Affiliate
Donor
Module:
$995
– Fundraising
by
Facebook:
$295
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com

6. Online
Fundraising
Today
Online
Donors
Conver+ng
to
Donors
• Average
Age:
55
• Email,
Email
and
Email
• Average
Dona'on
$60
• Mul'ple
channels
• Average
#
dona'ons:
1.87
• No.
days
before
dona'on:
109
• Average
#
dona'ons
x2:
3.3
• Personality-­‐driven
emails
• Average
'me
between
(endorsements)
dona'ons
100
days
• Auto-­‐responders
• Campaign
value
of
a
donor:
• “Ready
the
buckets”
$108
DonationPage$ .com
1.888.WEB.2WIN
support@dona'onpages.com

7. Ini+al
Tac+cs
for
2012
• Ad
Management
–
Set
a
monthly
budget
to
determine
best
audiences
and
raise
lists
of
supporters
• Prospec+ng
/
List
Building
–
Pe''ons,
news-­‐driven
momentum
• Email
Management
–
Set
a
calendar
of
scheduled
asks,
newslefers,
create
auto-­‐
responders
• Donor
Cul+va+on
–
Set
levels
of
immediate
contact
(e.g.
alert
campaign
to
call
donors
who
give
over
$500)
• Social
Networks
–
Set
budget
for
adver'sing
and
create
innova've
campaigns
• Outreach
–
Host
numerous
blogger,
donor
and
supporter
calls
• Website
development
&
maintenance
–
Target
website
launch
as
a
major
milestone
• SWAT
effort
–
Launch
overnight
campaigns
on
earned
media
moments
• Viral
Videos
-­‐
Schedule
monthly
video
launches,
event
recordings
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com

8. Affiliate
Donor
Module
• Award-­‐winning
online
fundraising
applica'on.
• Offers
your
supporters
opportunity
to
help
raise
funds.
• Creates
individual
dash-­‐
boards.
• Campaign
given
full
control
to
manage
data
and
funds.
DonationPage$.com 1.888.WEB.2WIN
support@dona'onpages.com

9. U.S. Senate Candidate
Using Campaign Cloud™ powered by Microsoft®
to drive outreach and fundraising success
Challenge:
Build
momentum
for
an
underdog
no-­‐name
candidate
in
a
Na'onal
headline-­‐grabbing
Senate
race.
Solu+on:
Launch
a
unique
mul'-­‐month
cross-­‐channel
campaign
u'lizing
numerous
Campaign
Cloud
tools
to
Campaign
Cloud
Moneybomb
Widget
drive
interest,
dona'ons,
email
capture,
and
targeted
online
ads.
Results:
Raised
$1.2
Million
online
over
12
months
leading
up
the
primary.
Increased
the
house
email
list
from
1,500
names
to
150,000
emails
and
12,000
donors.
Through
use
of
Campaign
Cloud
social
media
tools,
candidate
was
featured
on
the
front
page
of
the
WSJ.
PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011

10. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011

11. Thank You for Joining us!
Allison Hart
Assistant Manager of
Fundraising Support Services
Phone: 202.468.4404 | Email: allison@electionmall.com
AS SEEN IN:
PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011