How does your nonprofit know when to use peer-to-peer fundraising or crowdfunding?
Join Georgia Wright-Simmons (Senior Business Development Associate, Launcht) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) as they explore the differences and similarities between peer-to-peer fundraising and crowd-funding for nonprofits.
Georgia and Dan will cover:
-When each fundraising strategy makes sense to implement
-The differences between peer-to-peer fundraising and crowdfunding
-General guidelines in application
-Case studies examples
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
3 ways to diversify your online fundraising in 2014FirstGiving
Don’t put all your eggs in one basket! Learn to diversify your online fundraising.
Join Perry Allison (VP of Marketing, BiddingForGood) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) in an introductory webinar exploring three exciting ways your nonprofit can break out of traditional fundraising.
Perry and Dan will discuss:
- Online auctions
- Mobile Bidding
- Peer-to-peer fundraising
Find out what it takes to host a revenue generating online auction, engage your supporters through mobile bidding, and how to encourage your supporters to fundraise on your behalf. Perry and Dan will cover what the following strategies entail, what to look for in a solution, and how to go about implementing them. You’ll be delighted with how relatively easy it is to balance and diversify your year’s fundraising initiatives.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
In this webinar, FirstGiving and the Organization for Autism Research draw from 2 year's worth of fundraising data collected from the New York, Chicago, and Boston marathon to give you best practices and tips to maximize your marathon fundraising. Whether you're a nonprofit or an individual raising money, follow these tips for sound success.
What is the difference between content curation and content creation and how can it impact your nonprofit's communication strategy? Learn ways to leverage social media to connect with longtime supporters in new ways and activate new supporters.
3 ways to diversify your online fundraising in 2014FirstGiving
Don’t put all your eggs in one basket! Learn to diversify your online fundraising.
Join Perry Allison (VP of Marketing, BiddingForGood) and Dan Fonseca (Inbound Marketing Coordinator, FirstGiving) in an introductory webinar exploring three exciting ways your nonprofit can break out of traditional fundraising.
Perry and Dan will discuss:
- Online auctions
- Mobile Bidding
- Peer-to-peer fundraising
Find out what it takes to host a revenue generating online auction, engage your supporters through mobile bidding, and how to encourage your supporters to fundraise on your behalf. Perry and Dan will cover what the following strategies entail, what to look for in a solution, and how to go about implementing them. You’ll be delighted with how relatively easy it is to balance and diversify your year’s fundraising initiatives.
Measure of Success: Creating Tools and Process to Report ImpactBloomerang
https://bloomerang.co/resources/webinars/
Marie Palacios will explain what donors want to know, why it is crucial, and how to share your past achievements, so donors contribute to your future goals.
Webinar: Social Media + P2P Fundraising: A Case Study w/ CASA of Travis CountyKimbia, Inc
Peer-to-peer fundraising by its definition is an inherently social way to fundraise for causes. We wanted to dig into the question: Does social engagement affect peer-to-peer fundraising results. The teams at Kimbia, LeadPup and CASA of Travis County teamed up to answer this question through analyzing data from CASA's superhero run data.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars
Lori L. Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Where to Find Potential Donors to Support Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on finding potential supporters for your nonprofit organization. Chad will review the best practices in fundraising prospect identification and provide practical tips for how small nonprofits can maximize their network.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
These slides will walk you through getting your organization set up on Razoo for The Big Share, including: creating your fundraiser page, accessing your information and using Razoo's tools to make your campaign a success.
This is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com featuring research on Social Network Fundraising and use of new media for nonprofit marketing.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign.
https://learn.acendia.com/crowdfunding-for-nonprofits/
How To Talk About Legacy Giving Without Seeming CreepyBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now.
How to Raise 25% More from the Right Funders in 2022 and BeyondBloomerang
https://bloomerang.co/resources/webinars/
The fundraising landscape is changing rapidly and the way funders want to work with nonprofits is too. Mallory Erickson will help you start your 2022 off fundraising in the right way.
Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe WatersWild Apricot
In this free Expert Webinar, Joe will teach you how to:
-Identify assets within your organizations that will appeal to potential sponsors.
-Detect sponsors from the pool of businesses you currently know and interact.
-Present and close your proposal with confidence and passion.
-Add a special "twist" to sponsorship that could raise you a lot more money.
The economic crisis has everybody thinking last-minute, and the holiday season makes it even worse. So we figured sending out an invite for a webinar about last-minute fundraising the day before the event would be par for the course.
Please join us for Five Fundraising Days ’till Christmas, a Firstgiving.com Webinar with Fundraising Expert Margaret Morse Berwind-Dart. Margaret will discuss some actionable tips for closing out the fundraising year in style. Whether you’re a fundraising virgin going through your first year-end crunch, or a seasoned veteran looking for some fresh ideas, this is the webinar for you.
5 “Must Do’s” for Year End Fundraising SuccessBloomerang
https://bloomerang.co/resources/webinars
Lori L. Jacobwith will show you five powerful and simple “must do’s” to cut through year-end fundraising noise, help increase your Giving Tuesday success, and increase donor retention.
The Crowdfunding Data You’ve Been Waiting For: Growth Stats, Trends, and What...Kimbia, Inc
With the adoption of crowdfunding growing by leaps and bounds, everyone wants to know more. Is growth sustainable? How many new/reactivated donors can I expect? What types of promotion work best? Earlier this year, we turned to the community, and asked nonprofits, community foundations and higher education institutions to fill out a crowdfunding survey to help us answer these questions and many more.
Whether you are trying to decide if crowdfunding is right for you, or you are already hosting crowdfunding events and want to achieve even better results, this presentation is for you.
1. Reveals the survey results including the average percentage of new and reactivated donors, what online and offline channels pulled the most revenue, average year-over-year revenue growth and the multiplying effect of matching funds
2. Reviews 2014 crowdfunding donor demographics including age, income, net worth, education level and average gift
3. Shares crowdfunding best practices by channel based on her extensive experience
Increasingly, small and medium sized charities are growing their fundraising programs by running team-based events like runs, walks, and other "-thons".
In this webinar, speakers Paul Nazareth and Shannon Craig from CanadaHelps will share concrete examples of successful small charity peer-to-peer campaigns and provide key insights on how to choose your event type, "right-size" your event, as well as share eight guide posts for maximizing your results.
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
The Early Bird Guide to Epic End of Year FundraisingBloomerang
https://bloomerang.co/resources/webinars/
If you are ready to ride an epic wave of generosity with an airtight end-of-year fundraising strategy join our special guest Rachel Muir.
Where to Find Potential Donors to Support Your CauseBloomerang
https://bloomerang.co/resources/webinars/
Join fundraising master trainer, Chad Barger, CFRE, for a workshop focused on finding potential supporters for your nonprofit organization. Chad will review the best practices in fundraising prospect identification and provide practical tips for how small nonprofits can maximize their network.
Developing a Donor Focused Communication StrategyBrian Barela
Pragmatic tactics within a donor-focused framework to help grassroots fundraisers raise more money, communicate results more effectively, and meaningfully engage donors on the channels they prefer.
These slides will walk you through getting your organization set up on Razoo for The Big Share, including: creating your fundraiser page, accessing your information and using Razoo's tools to make your campaign a success.
This is a presentation by Justin Perkins, Director of Nonprofit Services at Care2.com featuring research on Social Network Fundraising and use of new media for nonprofit marketing.
“Best Of” Digital Fundraising Examples: 45 Slides In 45 minutesBloomerang
https://bloomerang.co/resources/webinars/
Rachel Clemens will explore great content, unique thinking and delightful design through emails, websites, online advertising, donation pages, videos—and anything else that increases online donations.
How to Attract, Cultivate, and Wow Corporate SponsorsBloomerang
https://bloomerang.co/resources/webinars/
Do you dread finding sponsors for your next event? Are you tired of offering the same levels and benefits year after year? There’s a better way, and you can learn it from Joanna Hogan during this workshop!
Crowdfunding is the future of fundraising for nonprofits. Discover how to use this unique method to raise more for your organization with hots tips on the top crowdfunding sites and the most important components of a successful campaign.
https://learn.acendia.com/crowdfunding-for-nonprofits/
How To Talk About Legacy Giving Without Seeming CreepyBloomerang
https://bloomerang.co/resources/webinars/
Claire Axelrad, J.D., CFRE will explain how fundraisers can persuade ‘powers that be’ that they should actively promote legacy giving, even (especially) now.
How to Raise 25% More from the Right Funders in 2022 and BeyondBloomerang
https://bloomerang.co/resources/webinars/
The fundraising landscape is changing rapidly and the way funders want to work with nonprofits is too. Mallory Erickson will help you start your 2022 off fundraising in the right way.
Free Expert Webinar: Raise More Money with Win Win Sponsorships with Joe WatersWild Apricot
In this free Expert Webinar, Joe will teach you how to:
-Identify assets within your organizations that will appeal to potential sponsors.
-Detect sponsors from the pool of businesses you currently know and interact.
-Present and close your proposal with confidence and passion.
-Add a special "twist" to sponsorship that could raise you a lot more money.
The economic crisis has everybody thinking last-minute, and the holiday season makes it even worse. So we figured sending out an invite for a webinar about last-minute fundraising the day before the event would be par for the course.
Please join us for Five Fundraising Days ’till Christmas, a Firstgiving.com Webinar with Fundraising Expert Margaret Morse Berwind-Dart. Margaret will discuss some actionable tips for closing out the fundraising year in style. Whether you’re a fundraising virgin going through your first year-end crunch, or a seasoned veteran looking for some fresh ideas, this is the webinar for you.
Survivor: Fundraising Mountain - Strategies, Tactics, and Tips to Survive Yea...FirstGiving
Join Jeremy Haselwood as he presents Survivor: Fundraising Mountain. The digital fundraising landscape is riddled with traps, wild animals, and random elements. This webinar will explore digital strategies, tactics, and tips to survive year-end giving. Make it through the important holiday season and set your organization up for fundraising success into the next year.
Come January 1, will your strategy get you voted off Fundraising Mountain? In other words, will donors give to another organizations instead of yours? Don't let that happen. Find out how your organization can acquire and cultivate more passionate donors and finish this year strong.
We hope you're as excited about the new FirstGiving event registration tool as we are! In this webinar, we'll give you an in-depth look at our new and improved online event registration tool for your organization.
Getting results with peer to-peer fundraisingFirstGiving
oin John Haydon of Inbound Zombie as he explores how nonprofits can boost their peer-to-peer fundraising campaign with social media.
John will discuss:
-What it takes to identify your core supporters
-How to prepare your community for peer-to-peer fundraising success
-How to create sharable content and templates you can use
-The secret behind organizing your community around scheduled social media posts
How to Reinvigorate Your Donor Base Using Peer to Peer FundraisingArrevaSoftware
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
[CauseVox] Mastering P2P for Small Nonprofits - OPT.pdfTechSoup
Peer-to-peer fundraising can be a powerful tool for small nonprofits to raise funds and increase awareness about their cause. In this webinar, Rob Wu and Jenna Notarfrancesco with CauseVoxwe share the world of peer-to-peer fundraising and provided practical tips and tools for small nonprofits to master this approach. Topics such as setting fundraising goals, recruiting engaging peer-to-peer fundraisers, creating compelling campaigns, leveraging social media, and measuring success were discussed.
View this webinar to learn:
- How crowdfunding can find you new supporters
- How to use what’s working in the commercial world and bring the right elements over to make your charitable crowdfunding successful
- How to benchmark for success in crowdfunding
Using best practices and up-to-date case studies, learn how to do more than just raise money to make potato salad – learn how to raise money, find new supporters, build brand and make your organization stronger with crowdfunding.
Converting Online Campaigners into DonorsCare2Team
*Watch or download the full webinar (with audio and slides) at: http://bit.ly/convert2donors
Online campaigners are an increasingly important source of new donors for many organisations.
How can your organisation rapidly grow its base of online campaigners, and effectively convert them into donors?
Watch this free webinar to learn how Greenpeace UK, leveraging tools provided by Engaging Networks, and multichannel donor outreach, has excelled in turning campaigners into campaigning donors:
"Converting Online Campaigners into Donors"
In this webinar you will learn:
-Keys for bringing people into the fold through powerful email messaging
-Ways to deepen campaigner engagement and commitment
-Tactics for converting donors online and offline
-Listen to what people are saying online, remarket to them, and improve your campaign results
How To Successfully Promote Your Year-End Fundraising CampaignCauseVox
After seeing thousands of campaigns here at CauseVox, we know that promoting your fundraiser the right way can help to ensure a successful campaign. This is especially the case as the year comes to an end and your fundraising efforts ramp up.
Webinar details:
Thursday, October 20, 2016
12:30pm ET / 9:30am PT
During this 30-minute webinar, we will share what we've learned over the years as the most effective ways to promote your year-end fundraising campaigns. Following, we'll have a live Q&A session to answer your questions and help you uncover the best promotion tatics for your campaign.
Here’s what you’ll learn:
The best ways to segment your supporters during year-end
Why you need a multi-channel approach to drive success
Best practices to leveraging email, social media, advertising, and more to promote your campaign
Nonprofits and Technology: Fundraising in the Digital AgeRoss Kasper
This presentation, done by Robert Evans of Evans Consulting Group, reviews the finer points of fundraising in the digital age that we currently live in. Learning how to stay current and cutting edge will help take a nonprofit's fundraising to the next level!
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
How to leverage mobile technology and crowdfunding to engage more effectively with four generations of Canadian donors.
In this session, Michael Johnston, Founder and President at hjc, and Ken Kuhler, Interactive Strategy Manager at Blackbaud, cover the following topics:
• Mobile phone preferences and engagement habits of four generations of Canadian donors
• What crowdfunding is, and how it can help you fund your organization’s next big project
• Can’t-miss data, real-world examples, and useful tips for engaging with Canadian donors
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Donor acquisition is crucial for the future growth and longevity of nonprofits. If you are unable to replace your lost donors with new ones, it won’t be long before you’re left with no supporters.
Mastering GivingTuesday and Year-End FundraisingTechSoup
Slides from November 2, 2023 TechSoup Webinar "Mastering GivingTuesday and Year-End Fundraising" with CauseVox: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-mastering-givingtuesday-and-year-end-fundraising/
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
North Florida Gives 2015_Introduction with RazooRazooGiving
Thank you for your interest in the North Florida Gives 2015 Giving Day on November 5th. This webinar will go over how to get started, the overview of the campaign and how your nonprofit will benefit from this movement.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
Want to gain 60% more donors? Keep hearing about crowdfunding events but don’t know where to start or if it’s the right direction for your organization? Join the fundraising experts from Kimbia and Charity Dynamics and learn the ropes!
Similar to How a nonprofit can survive and thrive in the world of crowd collaboration (20)
New to FirstGiving or just need a refresher? Join us for an overview of your premium nonprofit account so that you can make the most of your fundraising. We’ll cover:
- Customizing your nonprofit start page
- Creating an event
- Viewing and managing your reports
...and much more!
Make or break your nonprofit the art and science to revamping your communicat...FirstGiving
Communicating your nonprofit's message is both an art and a science. In this webinar, learn best practices on how to organize an email, social media post, and an advertisement. Learn how to make your message stick with your supporters so they will do your promotion for you.
Is the Check Still in the Mail? Fundraising Best Practices for 2013 and Beyond.FirstGiving
It’s here . . . the fourth quarter of 2012, when the majority of funds will come in for nonprofits. Will the check still be in the mail? Or will it be online?
You still have time to maximize giving for 2012, and CEO Chip Grizzard will tell you how in this webinar. Chip will present updated fundraising best practices for 2012, and trends for beyond.
Presented by: Chip Grizzard, CEO of Grizzard Communications Group
New to FirstGiving or looking for a refresher? No problem! Take a quick tour of your nonprofit account with us, and you'll be more than ready to start fundraising.
How to Spark Engagment with Virtual ParticipationFirstGiving
It’s not always easy to get your motivated supporters together in one place at one time. But don’t let this discourage you from putting on a truly awesome event! FirstGiving’s Account Management team will walk you through how to turn potential no-shows for your event into active fundraisers by offering a virtual participant option.
We’re excited to share with you some noteworthy examples of nonprofits that have creatively set up virtual participation for their event. In addition we’ll warn you of common pitfalls some nonprofits have fallen into, and of course tackle your toughest fundraising questions.
How to Inspire Action and Social Change through Video Storytelling
How a nonprofit can survive and thrive in the world of crowd collaboration
1. How a Nonprofit can Survive
and Thrive in the World of Crowd
Collaboration
February, 20, 2014
#FGWebinar
2. Presenters
Dan Fonseca
Georgia Wright-Simmons
• Senior Business Development
Associate at Launcht
• Marathon runner (Boston 2014)
• Originally from Iowa
• Inbound Marketing
Coordinator at FirstGiving
• Musician
• Thinks trail mix is tasty
#FGWebinar
3. ―What we face now is a pace of change that is unprecedented.
Major innovations that used to change our lifestyles maybe once or twice
in a generation, we’re seeing that now almost on an annual basis.
So what needs to be top of mind for all [non-profits], no matter how
established their brand is, is to stay relevant among our [donors].
We have to think about how the lives of our end users are
changing, whether that end user is a consumer, a patient, a doctor or
anyone else. And to remain relevant we need to be
new ecosystem.”
— Kim Kadlec
Worldwide Vice President, Global Marketing Group
Johnson & Johnson
Quoted in ZMOT
#FGWebinar
part of their
5. Why Multichannel Matters:
People Give in Many Different Ways
Give Online
Checkout Donations
52
53
51
47
Give in Response to Direct Mail
40
42
52
44
40
27
22
10
Generation
Generation
Y
X
Boomers
#FGWebinar
Matures
All stats from Blackbaud report unless otherwise noted
6. Misconceptions
• Generation Y is NOT selfish and should not be
discounted
• Using crowdfunding technology is not a niche
restricted to ―hipsters‖ and ―artists‖
• Online fundraising is NOT the end of
traditional fundraising
• Online fundraising is NOT a panacea
#FGWebinar
7. ONLINE FUNDRAISING
Percent Increase from 2011 to
2012
Percent of Total
Donations
Percent Increase from 2011 to 2012
7%
10.7%
Online Giving
Overall Giving
1.7%
93%
Online
#FGWebinar
Other Sources
*Other sources include major
gifts, annual
fund, checks, telephone, direct
mail, and event
8. Benefits of Online Fundraising
• Online fundraising improves your transparency, showcasing the
depth and breadth of what you do
• Online fundraising gives donors a sense of agency—they have the
power to choose where their money goes
• People feel a stronger connection to the projects they fund than to
organizations in general
• Crowdfunding and Peer-to-peer fundraising create avenues for peer
endorsement, which builds trust with new donors
• The Cloud creates endless opportunities for donor entry
• Fundraisers build engagement beyond donating
• Online fundraising is very cost-effective for your organization
• It is easily quantifiable and trackable
#FGWebinar
11. Crowdfunding Opportunities
• Connect members of an
existing community
• Umbrella organization
giving small associated
nonprofits access to a
larger donor pool
Benefits:
• Surface new
projects, connecting
money with ideas beyond
email lists
• Putting small nonprofits
on a big platform
#FGWebinar
12. Crowdfunding Opportunities
• Breaking annual fund into
more concrete and
interactive projects
Benefits:
• Connect young and new
donors with projects they
identify with in a very
concrete way
• Significantly increase clickthrough on email outreach:
UVMStart had a 14% clickthrough on email outreach
about their crowdfunding
platform
#FGWebinar
13. Crowdfunding Opportunities
• Initiative-based fundraising
• Based around specific
fundraising efforts, with the
goal of increasing
transparency
Benefits:
• Connecting donors with
impact rather than with
mission
• Giving donors a sense of
control over where their
dollars go
#FGWebinar
14. Crowdfunding Opportunities
• Brands crowdsource
where their philanthropy
dollars go
Benefits:
• Philanthropy dollars do
double duty, marketing
the company and creating
positive associations
• Brings attention to
brand’s connections with
non-profits
#FGWebinar
15. Three Steps to Getting Setup
1. Choose which strategy makes the most sense
for your organization and initiatives
2. Structure your site and populate it with content
3. Reach out to top supporters—ask them to
create campaigns on your site or be your
champions: the first to donate and share
#FGWebinar
18. 4 problems personal peer-to-peer
fundraising page solve for your
nonprofit
1.
2.
3.
4.
Lack of engagement on a supporter’s behalf
Lack of exposure to new networks
Not meeting fundraising goals
Poor job marketing the brand
#FGWebinar
20. Steps for Getting Started
A nonprofit ready to take advantage of peer-topeer fundraising will have the following:
1. A strong supporter base
2. A peer-to-peer fundraising worthy event
•
•
Traditional endurance events
“Thons” – Bowl-a-thon, dance-a-thons, etc.
3. Information to arm the fundraiser with
•
Logos, email templates, best practices, mission
updates, etc.
4. The right peer-to-peer fundraising platform
#FGWebinar
21. Crowdfunding / Peer-to-Peer?
Making a Decision
Crowdfunding:
Peer-to-Peer:
• Cause and Project Based
• Event Based
• Bring in new donors
• Increase engagement of top
supporters
• Provide depth and
breadth
• Focused on a single cause
• You control your message
• Supporters share your message
#FGWebinar
22. PLANNING FOR
SUCCESS
What was once a message is now a conversation
between funders and the organizations they support
#FGWebinar
23. Equal Thought, Not After Thought:
Creating a Holistic Strategy
• Integrate with your current marketing plan
#FGWebinar
24. Equal Thought, Not After Thought:
Creating a Holistic Strategy
Crowdfunding ≈ 1-3 months of preparation
Identify top
supporters
Choose a
worthy event
and build a
platform
Equip your
campaigns
with useful
materials
Help Initial
campaigns
plan outreach
Reach out to
donors
before
launch
Peer-to-peer fundraising ≈ 2-4 months of preparation
#FGWebinar
Go Live
25. Equal Thought, Not After Thought:
Creating a Holistic Strategy
Be Dynamic:
Perfect is the Enemy of Good
Collect
Data
Start with
an ―MVP‖
#FGWebinar
Iterate
based on
Data
26. Equal Thought, Not After Thought:
Creating a Holistic Strategy
• Follow Up
Thank you!
#FGWebinar
27. Online fundraising has the potential
to turn small victories into big
wins
―The average donor gives $50 while the average
fundraiser raises about $500‖
Donor
$
Network
#FGWebinar
28. Wrapping it all up!
• Multichannel approach is key
• Crowdfunding is great for project based initiatives
• Peer-to-peer fundraising works well with event
based initiatives
• Planning is key. Budget 1-2 months for
crowdfunding campaigns and 3-4 months for
peer-to-peer campaigns
• Keep them engaged. Thank them and keep in
touch.
#FGWebinar
30. Be a part of our communities
Facebook: facebook.com/firstgiving
Twitter: @firstgiving
Blog: info.firstgiving.com/blog
Facebook: facebook.com/launcht
Twitter: @launcht
Blog: launcht.com/blog
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31. Interested in learning more?
FirstGiving
Contact our Online Fundraising Consultants
• Email: sales@firstgiving.com
• Telephone: 617 542 0010 x 4
Launcht
Contact our team for more information
• Email: hereforyou@launcht.com
• Telephone: 617 765 2000
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32. Thank you!
• Georgia Wright-Simmons
– Senior Business Development Associate
– Launcht
– georgia@launcht.com
• Dan Fonseca
– Inbound Marketing Coordinator
– FirstGiving
– dan.fonseca@firstgiving.com
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Editor's Notes
Facing these facts, it’s scary to launch a new huge online fundraising event or initiative with very little precedence to base operations off of, and with online fundraising still only taking up 7% of all donations, why bother?Because it’s essential.Read quoteOnline fundraising is still a small piece of the pie, but it is essential to get in the game now and be creative so that you can keep being relevant as opposed to having to catch up later and reestablish your brand
The answer is to engage in multi-channel fundraisingMulti-channel is the new normal—while older generations still respond best to direct mail, Gen X and Y (31% of total giving in 2012) largely give via mobile or internet and share through social media (marketing– combines giving and marketing and gives donors a sense of control over their giving dollars
Why Multi-Channel is key. Different generations respond to different approaches What does it mean? Meeting people where they areCloud collaboration, big scary term, basically all it means is engaging people online
Misconception 1: Generation Y is selfish and doesn’t want to give Reality: Gen Y is particularly concerned with finding meaning in their lives—members of the millennial generation are more likely than any other generation to cite the “desire to make the world a better place to live” as a key motivator for their philanthropic givingMisconception 2: This is the end of traditional fundraising Reality: don’t get rid of direct mail or Donate Now– never good to have all your eggs in one basket, and while we need to get people where they are, a diverse offering will benefit you on many levels (direct mail marketing for online fundraising, online fundraising building brand awareness so that people will pay more attention to direct mail); As an example—the University of Arizona recently launched a crowdfunding site and in an interview said that 90% of donations made on the site were from first-time donors. Now what does that say? They’ve attracted a ton of new donors through this medium! But it also isn’t attracting many repeat donors. It’s a great tool, but it is another tool in your tool kit; it does not create an entirely new toolkit for youPanacea—putting something up online will be our salvation! We can put it up and forget about it and we’ll start making money Reality: online fundraising is just like all other fundraising—it takes preparation and ongoing work to make it a useful toolFinal misconception: online fundraising is still a niche that not many people know about Reality: Crowdfunding has gone way beyond Kickstarter and Peer-to-peer is fairly well established
Online Giving is still a small piece of the fundraising pie– only 7% of total giving, but it’s also the fastest growing sector, increasing 10-fold more than overall giving between 2011 and 2012While it’s a small part of the total, it’s adding to the bottom of your pyramid, you’re building out your $5,000 gifts of 2025—it’s small now, but essential to your future development
Transparency: We are in the Age of Information and donor expectations have changed. People want a greater level of transparency and want to feel involved in the process: 57% of Gen Y and 49% of Gen X donors said they wanted to be able to see the impact of their donation—online gives you multiple channels to do this (easy reporting)Internet giving allows donors to feel like they have more agency—they get to be a pert of the process (psych study showing that when you get people to do favors for you they like you more “Ben Franklin Effect”) blurs the line between who is leading whom—donors see it as making the process more democratic, and they can vote with their dollars and their reputation (they share your causes w/ their network)The cloud provides many entry points—sharing via social media has a very low barrier for engagement and can bring in new donors—great way to gain new donors and build legitimacy through word of mouthBuilds engagement beyond donating– besides the obvious social media sharing engagement, p2p creates a way for donors to become more invested in a particular nonprofit by creating a campaign on their behalf ““You don’t want to tell donors why they should give. You want them to tell you why they should give.”— Kimberly Kubik, Director of Institutional Advancement, Shady Hill School (Blackbaud); Online also allows you to keep donors abreast of what’s happening w/ the initiative during and after the fundraising round—provides year-round points of contact and creates transparency that will encourage donors to give again in the future (cultivating major donors)Ease of use; 90%+ of people are already online—all they have to do is put in their credit car information (no stamps, trips to the post office, can do it immediately) provides instant gratification to donorLow capital requirements: don’t need a developer to get up and running—these are out of the box solutionsP2P can turn a just-out-of-college kid into a major donor if they know how to leverage their social network and bring in progressively larger donations from their friends/ family (power of the crowd)Your funders want greater transparency Internet giving fosters a sense of donor agencyThe Cloud creates endless opportunities for donor entry Fundraisers build engagement beyond donatingIt’s easy—for you and your supportersIt’s cost-effectiveAnd it provides exponential benefits
Many non-profits know they need to expand their online presence, but they don’t know what to do beyond the core site and “Donate Now” button; we’re not calling for the death of the Donate Now button, but I am here today to show you two simple, effective ways to get something more innovative going
Increasing your baseImproving your online presenceShowcasing specific initiatives Engaging Gen YAttracting first time donors2 Approaches: Initiative-based fundraising Peer-to-PeerArizona U statistic 90% new donors
Jkick is using their site to connect members of a pre-existing community and allowing them to discover interesting, relevant projects in their area; they use the site to provide a service to their members, created a mini crowdrise for their community
Pace Universities (Universities using crowdfunding to make donating more attractive to younger donors); they use their site to encourage new and existing donors to donate directly to themCore difference between this and the Jkick model: here, all of the money goes through the school, whereas with Jkick, the money goes to the project owners
FHSSA runs a crowdfunding platform to show off various initiatives it’s running at any given time so that people feel more motivated to give by virtue of the fact that they feel they have power over where their money goes
Pepsi Refresh e.g.Talk about traditional ideas of marketing but success storiesGive up control, but get interesting market feedback and all press is good pressIn development of Pepsi-Refresh type initiatives; great way to make your CSR (corporate social responsibility) dollars do double doody
Create IconsChoose your goal: where do you want to end up, and work back from thereSource the softwareCreate your Crowd Mobilize!
Building legitimacyEvent-basedTurn donors into ambassadorsExpand your donor list – 55% of those who contribute to a peer-to-peer fundraising campaign are new donors
If this wasn’t already clear—your online fundraising is part of a bigger marketing/ fundraising plan and in an ideal state will create synergy with that plan. You use traditional marketing to promote your online fundraiser, and the online fundraiser will build brand recognition (and funds) to encourage people to fund you independently through other channels in the future
Preparation—Just because it’s online doesn’t mean it’s free and easy. Prepare for your success just as you would with any other fundraiserNote the arrows pointing out. Work does not stop when you Go Live—then you need to reach out beyond your core supporters and help get the actual funds
MVP—maybe most of you recognize this as “Most Valuable Player” and in many ways this mentality will be most valuable to you, but in this case it refers to the “minimum viable product,” or the simplest solution you can create and still have it fulfill you needs. We have a lot of people who come to us with a lot of so-called requirements that are based on their intuition, and we always tell them that a huge upside of the internet is that it is dynamic—start small, start with something simple and test it to get feedback from the people you’re targeting, and then build out from there. You always have the ability to change elements, and change them quickly, if you discover something isn’t working for you
Finally, follow up. This is a great opportunity to work on stewardship. You have brought in new donors, now keep them engaged. First, say Thank you. Little gestures make a big difference. From there, keep them updated on what’s happening with the campaign they donated to so that they continue to feel informed, involved, and invested
Final thoughts: the upside here is huge, and getting started is easy. Don’t be intimidated by the options. Start with a single focus and build out slowly and before you know it you’ll have your own unique online presence and a constantly expanding list of new donors and contacts