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MOOCs: still a viable business model?
MOOCs still have potential as a viable business model if certain approaches are taken. While initial MOOC models were not sustainable, emerging models include: 1) Universities offering MOOCs as part of blended learning programs or to recruit more students without increasing costs. 2) Certification and credentialing programs where students can pay for assessments to earn credits or degrees from partner universities. 3) Continuous education models where companies partner with MOOC providers to offer professional development to employees. As these new approaches are tried, MOOCs may provide sustainable solutions for universities and continuous education going forward.
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MOOCs: still a viable business model?
- 1. MOOCs – Stilla viable business model? Yves Epelboin Professor Emeritus UPMC- Sorbonne-Universités, Paris Yves.Epelboin@impmc.upmc
- 2. Agenda The context MOOC’s budget MOOCs for Europe Emerging business models Conclusion EdTech June 2-3 2015 London Y.Epelboin
- 3. US context: studentsdebt Tuition fees at an inacceptable level: Up to 10 000 $ in public universities 40 000 – 60 000 $ in private universities EdTech June 2-3 2015 London Y.Epelboin Le Monde 26/04/2015
- 4. US context: Tuitiondebt A negative impact on the US economy First debt before housing! 1160 Billions US $ EdTech June 2-3 2015 London Y.Epelboin Le Monde 26/04/2015
- 5. Growth of MOOCs https://www.edsurge.com/n/2014-12-26-moocs-in-2014-breaking-down-the-numbers EdTechJune 2-3 2015 London Y.Epelboin
- 6. MOOC and student retentionSuccess as not the same meaning in a MOOC than in a class P. Hill e-Literate, March 2013 http://mfeldstein.com/emerging-student- patterns-in-moocs-a-revised-graphical-view/ EdTech June 2-3 2015 London Y.Epelboin
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- 8. An important investment Course scenario renewed New documents and OER Massive use of short videos (chunks 5-7 up to 15 mn) Need of a local organization to sustain the MOOCs A MOOC is a complex team project EdTech June 2-3 2015 London Y.Epelboin
- 9. MOOC: do youhave the budget? Example of a 8 weeks MOOC Base: Sciences with Maths equations and graphics MOOC being used internally at least 3 times Human resources Teachers Academic support Technical support EdTech June 2-3 2015 London Y.Epelboin
- 10. Budget: teachers Mission Course1 Course 2 Course 3 Preparation 40 8 8 Writing docs 90 20 20 Writing assessments 40 10 10 Optional Video recording 32 6 6 ½ day per one hour Project organization 30 5 5 Animation 48 48 48 Total 520 hours EdTech June 2-3 2015 London Y.Epelboin
- 11. Budget: pedagogic support MissionCourse 1 Course 2 Course 3 Pedagogic engineer 40 8 8 Project manager 60 12 12 Tests 60 12 12 Total 225 hours EdTech June 2-3 2015 London Y.Epelboin
- 12. Budget: technical support MissionCourse 1 Course 2 Course 3 Video 32 6 6 Recording Video 180-240 36-50 36-50 Editing Texts 10 2 2 Formatting Iconography 35 7 7 Variable Integration 15 3 3 Platform Meetings 10 2 2 Total 480 hours EdTech June 2-3 2015 London Y.Epelboin Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015
- 13. Cost Mission Course 1Course 2 Course 3 Total Euros Teachers 15 000 5 200 5 200 25 400 Pedagogic support 6 000 1 200 1 200 8 400 Technical support 10 000 2 000 2 000 14 000 Salaries ≈ 48 000 Base: Teachers: 75 k€/y, support teachers: 60 k€/y, tech: 47 k€/y EdTech June 2-3 2015 London Y.Epelboin Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015
- 14. Total cost 8weeks MOOC: 30 000 € - 120 000 € (external support) UC San Diego: 150 000 $ Not included: Delivery Environment for teachers and staff EdTech June 2-3 2015 London Y.Epelboin See: Pomerol, Epelboin & Thoury MOOCs, Design, Use and Business Models, Wiley 2015
- 15. Cost comparizon Students € 0 20000 40000 60000 80000 100000 120000 140000 160000 100 200300 400 500 600 700 800 900 1000 Classic MOOC SPOC EdTech June 2-3 2015 London Y.Epelboin
- 16. MOOC economy Lessexpensive solution: Below 200 – 300 students: classic approach Above 500 students blended approach versus classic approach MOOC valid only above 200-300 students Staff environment not taken into account EdTech June 2-3 2015 London Y.Epelboin
- 17. MOOC & SPOCin university Large classes: freshmen: SPOC Recruiting more students without aditional investment (staff, building): MOOC Federation of universities for rare studies: MOOC, SPOC. Ex.: Virtual Bavarian University Universities do not have the manpower to build a full curriculum EdTech June 2-3 2015 London Y.Epelboin
- 18. The MIT Model https://formation.unpidf.fr/fr/mediatheque/media-51 EdTechJune 2-3 2015 London Y.Epelboin Free MOOCs can only be a by- product
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- 20. Facts Students andemployers value credential and diploma, delivered by universities Badges and certifications are of value for life education Different objectives Different business models EdTech June 2-3 2015 London Y.Epelboin
- 21. Case # 1 ArizonaState University (ASU) Universities consortium First year through MOOCs for less than 6000$ Payment at the end Participation of edX EdTech June 2-3 2015 London Y.Epelboin
- 22. Case # 2 UrbanaChampaign university eMBA for 20 000$ 1. First, selected Coursera specializations 2. Agreement of curriculum by Urbana 3. Finish as official MBA degree EdTech June 2-3 2015 London Y.Epelboin
- 23. Case # 3 EPFL(Switzerland) MOOCs@Africa Free access to MOOCs Certification: 30 €/ECTS, full cursus 8-12 ECTS followed by a personal work (6-10 ECTS, 90€/ECTS) Exams in a partner center Partners: Coursera and edX EdTech June 2-3 2015 London Y.Epelboin
- 24. Case # 4 Gestionde Projets (Ecole Centrale Lille) Free MOOC Second part with one or two ECTS by payment (50 – 150 €) with different levels of examinations and options Various options for continuous education (490-690 €) http://mooc.gestiondeprojet.pm/ EdTech June 2-3 2015 London Y.Epelboin
- 25. Others Georgia Techmaster in ccomputer sciences MiriadaX Open U There is a huge space for online learning with MOOCs EdTech June 2-3 2015 London Y.Epelboin
- 26. MOOC providers? UnclearBusiness models? Will certification and course selling suffice? Shift of Udacity from Higher Education to Continuous Education “There is no money to make with HE” EdTech June 2-3 2015 London Y.Epelboin
- 27. MOOC providers? Coursera Certifications& Specializations «… we are hosting nearly 900 courses and I expect to have 1,000 courses on our platform by early 2015. In three years, we’ll have 5,000 courses, which is about the curriculum of your average medium to large university. » Daphne Koller, Knowledge@Wharton 05/01/2015 Tommorrow: online university? EdTech June 2-3 2015 London Y.Epelboin
- 28. A university model A three-tiers system MOOC designers MOOC distributor Universities EdTech June 2-3 2015 London Y.Epelboin Blended learning MOOC
- 29. A continuous education model A four-tiers system EdTech June 2-3 2015 London Y.Epelboin MOOC designers MOOC distributor MOOC broker Company
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- 31. MOOCs for Universities Blended learning and distance learning for freshmen Cheaper way to handle large classes Efficient means to attract distant students A method to increase the participation of minorities? Rare studies and small classes If universities are able to work together EdTech June 2-3 2015 London Y.Epelboin
- 32. MOOCs for continuous Education A huge market for the XXI century « The other trend we’ve observed, from the larger corporations in our client base, is a shift to outsourcing the development of E-Learning content to professional agencies rather than building in-house. We’re excited about the landscape for 2014. » Guy McEvoy, Managing Director, Guyka E-Learning Market Trends & Forecast 2014-206 Report, docebo report,www.docebo.com EdTech June 2-3 2015 London Y.Epelboin
- 33. Coursera & al. Major actors to federate universities Major actors for continuous Education Much more than certificates providers, providers of tommorrow education Future partners of universities for courses building. EdTech June 2-3 2015 London Y.Epelboin
- 34. Yves.epelboin@impmc.upmc.fr LinkedIn: https://www.linkedin.com/in/yepelboin Twitter: @yepelboin Blogs:http://blog.educpros.fr/yves-epelboin/ (french) http://www.eunis.org/blog/category/erai-2/blogs/ (english)
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