This document outlines the importance of evaluating safety messages and training programs in small businesses, focusing on the benefits of measuring effectiveness, and the various levels and types of evaluation based on Kirkpatrick’s model. It encourages identifying specific actions to implement in the workplace while also addressing potential barriers and strategies to overcome them. Additionally, it highlights the timing of evaluations and testing methods necessary for ensuring the success of safety training initiatives.

1. Module 5
Evaluating Safety Messages & Training
Safety Communication & Training Techniques
– For Small Business –
© 2005 National Safety Council
Safety Communication & Training Techniques
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2. Module Objectives
 Identify benefits of measuring effectiveness of a safety
message or training program.
 Recognize levels, types/methods, and elements of training
evaluation.
 Recognize relationship between testing and evaluation.
 Identify 2 actions to implement at your workplace and
potential barriers/how to overcome them.
© 2005 National Safety Council
Safety Communication & Training Techniques
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3. Introduction to Evaluation of
Safety Messages & Training
What are benefits of evaluating
safety communication and training
to you and your organization?
© 2005 National Safety Council
Safety Communication & Training Techniques
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4. Introduction to Evaluation of
Safety Messages & Training (cont.)
 Purpose of evaluation
Process used to measure the value and
effectiveness of a learning program
 When should evaluation be done?
Ideally, evaluate entire training process and
how effective it achieves objectives
© 2005 National Safety Council
Safety Communication & Training Techniques
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5. Levels of Evaluation
What prevents us from
evaluating our safety
efforts?
© 2005 National Safety Council
Safety Communication & Training Techniques
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6. Levels of Evaluation
 Identify your business objectives
 Evaluation levels based on
Kirkpatrick’s model (1994)
1. Reaction
2. Learning
3. Behavior/Performance
4. Results/Impact
© 2005 National Safety Council
Safety Communication & Training Techniques
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7. Levels of Evaluation
How can you apply the levels
of evaluation to safety efforts
at your business?
© 2005 National Safety Council
Safety Communication & Training Techniques
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8. Sample Elements of an Evaluation
 Training facility/site
 Media, methods, tools
 Program content and material
 Facilitator(s)
 Objectives
 Ability to perform job before
and after training
© 2005 National Safety Council
Safety Communication & Training Techniques
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9. Evaluating Learning Progress
Through Testing
Process of measuring whether
learners met performance objectives.
Types of Tests
Testing Tools
 Knowledge-based
 Pre-tests
 Skills-based/application
 Review tests
 Post-tests
 Attitudinal tests/scales
© 2005 National Safety Council
Safety Communication & Training Techniques
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10. When to Test on Safety Issues
 Training and testing is required and/or
involves certification or qualification
process
 Organizational culture supports use
 Risks of not mastering objectives includes
injury, death, or significant financial loss
© 2005 National Safety Council
Safety Communication & Training Techniques
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11. Planning for Your Small Business
1. Identify 2 actions you will take when
you return to your worksite.
2. Identify potential barriers you might
encounter in taking these actions.
3. List ideas for overcoming the barriers.
© 2005 National Safety Council
Safety Communication & Training Techniques
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