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Meet Your  Mobile Planet This Changes Everything—Again. ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
Over Half The Planet  5 BILLION  Is Mobile 5 Billion Mobile Subscriptions Worldwide  Source:  ITU Data
$5 BILLION IN 3 QUARTERS
5 BILLION APPS DOWNLOADED IN 2010
Whether Teen, Tween, Professional, Retired,  Rich or Poor:  EVERYONE is Mobile
Even Barbie Has An  iPhone. But Does She  Text Ken? ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
14% 106.5  Million  Viewers 34% 2% 700  Million Users 1.7  Billion Netizens As Compared To Mobile’s 5 BILLION Subscriptions?
U.S. Smartphones in 2010: 60 million Source: eMarketer
U.S.  Smartphones in 2015: 110 million Source: eMarketer
2011 Growth Rate For Tablet Computers (thanks iPad!): 100%
Amount of U.S. Workforce Currently Mobile: 72%
Decision makers currently checking email on their mobile devices: 64%
240% 60% Increase in U.S. Social Network  App Access  Year-Over-Year. (source: ComScore) Amount of mobile Internet Usage  spent on social networking. (source: Ground Truth)
The  “ Killer App”  In  Mobile Is Social ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
But Perhaps Most Profound Of All . . .
Mobile As  FIRST  Screen  Internet Device  In  3-5   Years The  New  Web ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved Morgan Stanley findings  here .  Gartner findings  here .
“ We are in the early innings of a  massive phenomenon.” Mary Meeker,  Kleiner Perkins Caufield & Byers
“ This new, huge technology market will transform almost  every industry.” Dennis Woodside, Sr. VP of the Americas
In the technology lollapalooza of the past decade, digital and social media are the warm-up acts to the  headliner that is Mobile. ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Is Driving A REVOLUTION Make No Mistake: New Media Drives: New Expectations  New Preferences  New Habits    New Thresholds
How Mobile Changes US (psst: this includes  your customers!)
Source  here. We Now Spend More  Than Half Our Day Consuming Media
We Simultaneously Live (and Work)  In  2   Worlds At All Times.  ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
Our Personal And Professional Communications  Now Take Many Forms   (and Media). Texts Apps Tweets Podcasts Videos Blogs Check-Ins Social Networks ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
Mobile Devices Become Our Personal Computers. ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
At Home &  At Work, We Expect Media  That We Can  Manipulate . ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
Tablets Make Every Room ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved A TV Room
And Our Media Must  Move   With Our  Every Move. ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
You Make It Or Break It In 2 Seconds. ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved We’re Impatient!
We Want MORE Choice, More Tools. Mobile  Web Sites SMS Alerts & Campaigns Video & Audio Location- Based Services Mobile Augmented Reality QR/2D Barcodes ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Search Location-Based  Services Mobile Advertising Mobile Apps, Utilities & Extensions Mobile Social Media Proximity Marketing
We  Purchase Anytime-Anywhere ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved
Multi-Tasking,  Multiple Convos Multiple Devices, Multi- Channel  Society Welcome To The New Normal
How Mobile Changes Marketing (pay attention!)
From thinking BIG to thinking small…
Desktop Tablet Smartphone
From logos to barcodes.
From selling running shoes to running “with” your customers .
From collecting happy meal toys to virtual-toy collecting.
Point. Click. Deposit… Done!
Grilling As COOL Content, Not Just Commodity.
From coupon clipping to game playing…
To games that span an ENTIRE city…
From watching TV to being  a part of TV…
From e-mailing to geo-fencing….
From Publishing Travel Content To Enabling Content That Travels With Them…
Marketers, Your  Planet Has Gone Mobile ©2010  Christina “CK” Kerley/CKB2B All Rights Reserved Has Your Marketing?
www.CKB2B.com CK On The Web: www.CKBlog.com YouTube.com/CKB2B Twitter.com/CKSays CK’s Marketing Consultancy CK’s Marketing Blog CK’s Video Channel CK On Twitter

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Meet Your Mobile Planet: This Changes Everything (Again)

  • 1. Meet Your Mobile Planet This Changes Everything—Again. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 2. Over Half The Planet 5 BILLION Is Mobile 5 Billion Mobile Subscriptions Worldwide Source: ITU Data
  • 3. $5 BILLION IN 3 QUARTERS
  • 4. 5 BILLION APPS DOWNLOADED IN 2010
  • 5. Whether Teen, Tween, Professional, Retired, Rich or Poor: EVERYONE is Mobile
  • 6. Even Barbie Has An iPhone. But Does She Text Ken? ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 7. 14% 106.5 Million Viewers 34% 2% 700 Million Users 1.7 Billion Netizens As Compared To Mobile’s 5 BILLION Subscriptions?
  • 8. U.S. Smartphones in 2010: 60 million Source: eMarketer
  • 9. U.S. Smartphones in 2015: 110 million Source: eMarketer
  • 10. 2011 Growth Rate For Tablet Computers (thanks iPad!): 100%
  • 11. Amount of U.S. Workforce Currently Mobile: 72%
  • 12. Decision makers currently checking email on their mobile devices: 64%
  • 13. 240% 60% Increase in U.S. Social Network App Access Year-Over-Year. (source: ComScore) Amount of mobile Internet Usage spent on social networking. (source: Ground Truth)
  • 14. The “ Killer App” In Mobile Is Social ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 15. But Perhaps Most Profound Of All . . .
  • 16. Mobile As FIRST Screen Internet Device In 3-5 Years The New Web ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Morgan Stanley findings here . Gartner findings here .
  • 17. “ We are in the early innings of a massive phenomenon.” Mary Meeker, Kleiner Perkins Caufield & Byers
  • 18. “ This new, huge technology market will transform almost every industry.” Dennis Woodside, Sr. VP of the Americas
  • 19. In the technology lollapalooza of the past decade, digital and social media are the warm-up acts to the headliner that is Mobile. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 20. Mobile Is Driving A REVOLUTION Make No Mistake: New Media Drives: New Expectations New Preferences New Habits New Thresholds
  • 21. How Mobile Changes US (psst: this includes your customers!)
  • 22. Source here. We Now Spend More Than Half Our Day Consuming Media
  • 23. We Simultaneously Live (and Work) In 2 Worlds At All Times. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 24. Our Personal And Professional Communications Now Take Many Forms (and Media). Texts Apps Tweets Podcasts Videos Blogs Check-Ins Social Networks ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 25. Mobile Devices Become Our Personal Computers. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 26. At Home & At Work, We Expect Media That We Can Manipulate . ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 27. Tablets Make Every Room ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved A TV Room
  • 28. And Our Media Must Move With Our Every Move. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 29. You Make It Or Break It In 2 Seconds. ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved We’re Impatient!
  • 30. We Want MORE Choice, More Tools. Mobile Web Sites SMS Alerts & Campaigns Video & Audio Location- Based Services Mobile Augmented Reality QR/2D Barcodes ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Mobile Search Location-Based Services Mobile Advertising Mobile Apps, Utilities & Extensions Mobile Social Media Proximity Marketing
  • 31. We Purchase Anytime-Anywhere ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
  • 32. Multi-Tasking, Multiple Convos Multiple Devices, Multi- Channel Society Welcome To The New Normal
  • 33. How Mobile Changes Marketing (pay attention!)
  • 34. From thinking BIG to thinking small…
  • 36. From logos to barcodes.
  • 37. From selling running shoes to running “with” your customers .
  • 38. From collecting happy meal toys to virtual-toy collecting.
  • 40. Grilling As COOL Content, Not Just Commodity.
  • 41. From coupon clipping to game playing…
  • 42. To games that span an ENTIRE city…
  • 43. From watching TV to being a part of TV…
  • 44. From e-mailing to geo-fencing….
  • 45. From Publishing Travel Content To Enabling Content That Travels With Them…
  • 46. Marketers, Your Planet Has Gone Mobile ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Has Your Marketing?
  • 47. www.CKB2B.com CK On The Web: www.CKBlog.com YouTube.com/CKB2B Twitter.com/CKSays CK’s Marketing Consultancy CK’s Marketing Blog CK’s Video Channel CK On Twitter

Editor's Notes

  1. 04/16/11 © 2011 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION. Microsoft Mobile Marketing Summit