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Communicating effectively through presentations


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Some tips for advocacy NGOs on how to prepare a presentation and communicate well in public.

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Communicating effectively through presentations

  1. 1. European Public Health Alliance <ul><ul><li>Communicating effectively </li></ul></ul><ul><ul><li>Tamsin Rose </li></ul></ul><ul><ul><li>Brussels, 19 December 2005 </li></ul></ul>
  2. 2. Its not just what you say but how you say it. <ul><li>Most communication is nonverbal communication, e.g: </li></ul><ul><li>Eye contact - signals interest in others and builds credibility. </li></ul><ul><li>Facial expressions - smiling is contagious, perceived as likable, friendly, warm approachable. </li></ul><ul><li>Gestures - unanimated speakers seen as boring, stiff, less convincing. </li></ul><ul><li>Posture and body orientation - how you walk, stand, sit. Erect but leaning forward signifies receptiveness, alertness. Open, exposed body is best to create trust. </li></ul><ul><li>Proximity or distance - use of space and relationship to audience - think about whether to use a podium or not. </li></ul>
  3. 3. The voice is a musical instrument <ul><li>Tone - e.g conversational, unstrained </li></ul><ul><li>Pitch and Timbre - think about resonance </li></ul><ul><li>Rhythm - speed and flow of your words </li></ul><ul><li>Pauses or silence - can be effective, </li></ul><ul><li>Volume - increase or decrease to match messages </li></ul><ul><li>Inflection (I love my car, I love my car, I love my car ). </li></ul><ul><li>Modulated voices are easier to listen to, remembered well and perceived as more interesting. Use your voice to change the energy and dynamics of the audience. </li></ul>
  4. 4. Preparation makes all the difference <ul><li>Do your homework - who is the audience (numbers, nationality, background), who are the other speakers, what is your time allocation </li></ul><ul><li>Practice reading out loud the whole speech or presentation. Get used to the sound of your voice. Check the timing, identify areas where the words don’t flow well. </li></ul><ul><li>Practice re-focusing your eyes quickly from the distance (audience) to close-up (text). </li></ul><ul><li>Practice projecting your voice , breathing from the diaphragm. </li></ul><ul><li>Sip water …avoid heavy meals, coffee or tea just before you speak </li></ul>
  5. 5. Story-telling is an art we all know <ul><li>Start by brainstorming all the ideas you can produce on the subject. Think about what this audience should hear (key messages) and eliminate the unnecessary facts/issues. </li></ul><ul><li>Re-order your key messages into a logical order . Think about concrete examples you can use to illustrate the ideas, look for graphics, maps or photos to add to your presentation. </li></ul><ul><li>Remember to take the audience with you on a journey. Plan your presentation with a starting point, a few key landmarks on the way and a final destination. </li></ul><ul><li>If your time is cut short, you can go straight to the destination. </li></ul><ul><li>Share and publish your presentation to increase the impact </li></ul>
  6. 6. European Public Health Alliance <ul><li>39-41 Rue d´Arlon </li></ul><ul><li>B-1000 Brussels </li></ul><ul><li>Belgium </li></ul><ul><li>Tel : +32-2 230 30 56 </li></ul><ul><li>Fax : +32-2 233 38 80 </li></ul><ul><li>[email_address] </li></ul><ul><li> </li></ul>