Social And Mobile Media: Gaining A Career Competitive Advantage

2,862 views

Published on

Keynote speech on emerging technologies (social media and mobile media) given at Rutgers University in October 2010 to an audience of graduate-level students and executives.

Published in: Business, Technology

Social And Mobile Media: Gaining A Career Competitive Advantage

  1. 1. Center for Management Development ©2010 Christina “CK” Kerley/CKB2B All Rights Reserved Christina “CK” Kerley Gaining A Career Competitive Advantage Through Social Media And Mobile Marketing
  2. 2. Center for Management Development Half Of U.S. Internet Users Use Social Media On A Monthly Basis. Source: eMarketer, August 2010
  3. 3. Center for Management Development Half The Planet Is Currently Mobile. 3.4 BILLION People Have Mobile Phones. (and that number is forecast to soar higher) Source here.
  4. 4. Center for Management Development Over 50% of Kids Under 2 Already Have A Digital Footprint Source here.
  5. 5. Center for Management Development Over 50% of U.S. workers Source: IDC State of Social Business: 2009 Survey Results (Pub. Jan. 2010) use social media for business purposes at least once per week.
  6. 6. Center for Management Development Thanks to social and mobile, people now spend MORE Than HALF THEIR DAY consuming media.Source here.
  7. 7. Center for Management Development But This Isn’t a Speech About Changes In Technology. This Is A Discussion About How Technology is Changing Us.
  8. 8. Center for Management Development Because these technologies are dramatically changing. . . How we live How we work How we buy How we communicate
  9. 9. Center for Management Development And They Necessitate Changes From Business Professionals
  10. 10. Center for Management Development Meet The Change Agents
  11. 11. Center for Management Development Meet The First User-Generated Media.
  12. 12. Center for Management Development Media Is Now Created By The “Little Guys” And they’ve amassed BIGinfluence
  13. 13. Center for Management Development Social Networking Is Such A Phenomenon, It’s Even Big At The Box-Office.
  14. 14. Center for Management Development Meet The First Truly “Personal” Computer.
  15. 15. Center for Management Development It’s really just a handheld computer… (That also happens to ring.)
  16. 16. Center for Management Development Meet The “Share Economy” Customers that—through their sharing of ideas, recommendations and opinions–create more customers.
  17. 17. Center for Management Development Mobile As ‘First Screen’ Internet Device In Only 3-5 Years Meet The New (Mobile)Web
  18. 18. Center for Management Development Meet the Anytime- anywhere, always-on purchasing opportunity.
  19. 19. Center for Management Development Social Networking via Mobile Browsers Up 90% since 2009 --Source: ComScore, April 2010 These technologies don’t replace one another… they reinforce one another.
  20. 20. Center for Management Development And when these technologies converge, they give rise to entirely new categories of mobile social media.
  21. 21. Center for Management Development The Way We Live Now
  22. 22. Center for Management Development We Simultaneously Live In 2 Worlds.
  23. 23. Center for Management Development Our Communications Now Takes Many Forms (and Tools).
  24. 24. Center for Management Development Our President, The World’s Top Billionaire And Lady GaGa all share the same communications platform.
  25. 25. Center for Management Development We Expect Media That We Can Manipulate.
  26. 26. Center for Management Development And Media That Moves With Our Every Move.
  27. 27. Center for Management Development Real-Time Is The Only Speed (and that’s not even fast enough)
  28. 28. Center for Management Development Multi-Tasking, Multiple Conversations, Multi- Channel Society The New Normal
  29. 29. Center for Management Development While Some Companies Aren’t Changing Their Mindsets.
  30. 30. Center for Management Development The World Continues To Dramatically Change All Around Them.
  31. 31. Center for Management Development Fundraising moves from telethon drives to text-messaging campaigns
  32. 32. Center for Management Development The Media Now Involves The Public In Political Debates.
  33. 33. Center for Management Development Everyone Edits Today’s Encyclopedia
  34. 34. Center for Management Development Your Mobile Phone Becomes Your New ATM.
  35. 35. Center for Management Development Even Traditional Companies Have Gone “2.0”
  36. 36. Center for Management Development Brands use social media to generate crowds… with videos then going viral.
  37. 37. Center for Management Development Print Magazines May Be Dead… But the iPad Brings Them New Life.
  38. 38. Center for Management Development Companies now use tweets as an effective customer-service channel.
  39. 39. Center for Management Development "Within 10 years all educational textbooks are expected to be digital, delivered through powerful e-readers " Andre Schneider, CEO World Economic Forum
  40. 40. Center for Management Development Billion-Dollar Tech Companies “Crowdsource” The World For The Next Billion-Dollar Idea
  41. 41. Center for Management Development Companies That Sell Running Shoes Are Now Part Of Their Customers’ Runs.
  42. 42. Center for Management Development Restaurants Now Award Their FourSquare “Mayors” With Free Food.
  43. 43. Center for Management Development The Latest Viral Craze? Musicians On the Subway Using Their iPhones As Their Musical Instruments. Video here.
  44. 44. Center for Management Development What Do These Changes mean for YOU?
  45. 45. Center for Management Development Companies must leverage these modern-day technologies in order to remain competitive... this speaks to the talent they recruit and retain.
  46. 46. Center for Management Development Marketing Public Relations Recruiting R&D Technology No Matter Your Corporate Role . . .
  47. 47. Center for Management Development No matter your target market’s age…
  48. 48. Center for Management Development All marketing must now Begin, Continue Or Contribute To A Conversation
  49. 49. Center for Management Development You Will Need To Leverage These Technologies
  50. 50. Center for Management Development And Build Brands Across 3 Screens
  51. 51. Center for Management Development You Will Need To Bring New Ideas And New Technologies To Modernize Your Companies (And Keep Them Relevant).
  52. 52. Center for Management Development As you grow your skills across social and mobile media, you grow your value in the broader job market.
  53. 53. Center for Management Development You Don’t Want To Get Left Behind
  54. 54. Center for Management Development And You Don’t Want Your Skills To Become Obsolete
  55. 55. Center for Management Development Business now have more ways to reach more of their markets than ever before. But that’s not what’s remarkable . . .
  56. 56. Center for Management Development We’re only at the beginning of realizing how much these technologies are changing us… and our businesses. Now That’s Remarkable.
  57. 57. Center for Management Development The Question Is: Are You Ready?
  58. 58. Center for Management Development Known simply as "CK", marketing specialist Christina Kerley guides B2Bs through the complexities of modern marketing (and modern technologies) by setting strategic course, identifying growth opportunities and developing unique programs that bolster revenues, customer relationships and market relevancy. For over 15 years, she has worked with Fortune 500, mid-sized enterprise and start-up companies across such industries as technology, media, mobile, health sciences and professional services. An insightful, impassioned voice in B2B, CK’s views and personality have made her an engaging writer, speaker, trainer and adjunct professor at Rutgers University—with her content on B2B social media marketing and B2B mobile marketing especially popular among today's marketers. Ranking in Smarter SM’s “100 Smartest People in Social Media” and 451Marketing’s “Top Social Media Strategists to Watch in 2010”, she is a featured writer for top marketing outlets and presenter at prominent industry events including The American Marketing Association, Sun Microsystems, SES, Optimization Summits and The MarketingProfs B2B Forum. Based in New York City, through her B2B marketing consultancy CK works with companies in the U.S. and abroad. Find out more at: www.CKB2B.com Testimonials: Click here Web Site: Click Here Articles: Click Here Speeches: Click Here Who Is Christina “CK” Kerley?

×