1.
Center for Management
Development
©2010 Christina “CK” Kerley/CKB2B All Rights Reserved
Christina “CK” Kerley
Gaining A Career Competitive Advantage
Through
Social Media
And
Mobile Marketing

2.
Center for Management Development
Half Of U.S.
Internet Users
Use
Social Media
On A
Monthly
Basis.
Source: eMarketer, August 2010

3.
Center for Management Development
Half The Planet
Is Currently Mobile.
3.4 BILLION People
Have Mobile Phones.
(and that number is forecast to soar higher)
Source here.

4.
Center for Management Development
Over 50%
of Kids
Under 2
Already
Have A
Digital
Footprint Source here.

5.
Center for Management Development
Over 50% of U.S. workers
Source: IDC State of Social Business: 2009 Survey Results (Pub. Jan. 2010)
use social media for business
purposes at least once per week.

6.
Center for Management Development
Thanks to social and mobile, people now spend
MORE Than HALF
THEIR DAY consuming media.Source here.

7.
Center for Management Development
But This Isn’t a Speech About
Changes In Technology.
This Is A Discussion
About How Technology is
Changing Us.

8.
Center for Management Development
Because these technologies are
dramatically changing. . .
How we live
How we work
How we buy
How we
communicate

9.
Center for Management Development
And They Necessitate
Changes From Business Professionals

10.
Center for Management Development
Meet
The
Change
Agents

11.
Center for Management Development
Meet The First
User-Generated Media.

12.
Center for Management Development
Media Is Now Created By
The “Little Guys”
And they’ve amassed BIGinfluence

13.
Center for Management Development
Social
Networking
Is Such A
Phenomenon,
It’s Even Big
At The
Box-Office.

14.
Center for Management Development
Meet
The
First
Truly
“Personal”
Computer.

15.
Center for Management Development
It’s really just a handheld computer…
(That also happens to ring.)

16.
Center for Management Development
Meet The “Share Economy”
Customers that—through their sharing of ideas,
recommendations and opinions–create more customers.

17.
Center for Management Development
Mobile As ‘First Screen’ Internet Device
In Only 3-5 Years
Meet The New (Mobile)Web

18.
Center for Management Development
Meet the
Anytime-
anywhere,
always-on
purchasing
opportunity.

19.
Center for Management Development
Social Networking via Mobile Browsers Up 90%
since 2009
--Source: ComScore, April 2010
These
technologies
don’t replace one
another…
they reinforce
one another.

20.
Center for Management Development
And when these
technologies
converge, they give
rise to entirely new
categories of
mobile social
media.

21.
Center for Management Development
The
Way
We
Live
Now

22.
Center for Management Development
We
Simultaneously
Live In
2
Worlds.

23.
Center for Management Development
Our
Communications
Now
Takes
Many Forms
(and Tools).

24.
Center for Management Development
Our President,
The World’s Top
Billionaire And
Lady GaGa
all share
the same
communications
platform.

25.
Center for Management Development
We
Expect
Media
That
We
Can
Manipulate.

26.
Center for Management Development
And
Media
That
Moves
With
Our Every
Move.

27.
Center for Management Development
Real-Time
Is
The
Only
Speed
(and that’s not even
fast enough)

28.
Center for Management Development
Multi-Tasking,
Multiple
Conversations,
Multi-
Channel
Society
The New Normal

29.
Center for Management Development
While
Some
Companies
Aren’t
Changing
Their
Mindsets.

30.
Center for Management Development
The
World
Continues
To
Dramatically
Change All
Around Them.

31.
Center for Management Development
Fundraising moves from telethon drives
to text-messaging campaigns

32.
Center for Management Development
The Media Now Involves The
Public In Political Debates.

33.
Center for Management Development
Everyone Edits Today’s Encyclopedia

34.
Center for Management Development
Your
Mobile
Phone
Becomes
Your New
ATM.

35.
Center for Management Development
Even Traditional Companies Have Gone “2.0”

36.
Center for Management Development
Brands use social media to generate crowds…
with videos then going viral.

37.
Center for Management Development
Print Magazines May Be Dead…
But the iPad Brings Them New Life.

38.
Center for Management Development
Companies now use tweets as an
effective customer-service channel.

39.
Center for Management Development
"Within 10 years all educational textbooks are
expected to be digital, delivered through
powerful e-readers "
Andre Schneider, CEO World Economic Forum

40.
Center for Management Development
Billion-Dollar Tech Companies “Crowdsource”
The World For The Next Billion-Dollar Idea

41.
Center for Management Development
Companies That Sell Running Shoes Are
Now Part Of Their Customers’ Runs.

42.
Center for Management Development
Restaurants
Now Award
Their
FourSquare
“Mayors”
With Free
Food.

43.
Center for Management Development
The Latest Viral Craze? Musicians On the Subway
Using Their iPhones As Their Musical Instruments.
Video here.

44.
Center for Management Development
What
Do These
Changes
mean
for
YOU?

45.
Center for Management Development
Companies must leverage these
modern-day technologies in order to
remain competitive... this speaks to the
talent they recruit and retain.

46.
Center for Management Development
Marketing Public
Relations
Recruiting
R&D
Technology
No Matter Your Corporate Role . . .

47.
Center for Management Development
No matter
your
target
market’s
age…

48.
Center for Management Development
All marketing must now
Begin,
Continue
Or
Contribute
To A
Conversation

49.
Center for Management Development
You
Will
Need
To Leverage
These
Technologies

50.
Center for Management Development
And
Build Brands
Across
3
Screens

51.
Center for Management Development
You Will Need To Bring New Ideas
And New Technologies To
Modernize Your Companies
(And Keep Them Relevant).

52.
Center for Management Development
As you grow your skills across social and
mobile media, you grow
your value
in the
broader
job market.

53.
Center for Management Development
You
Don’t
Want
To Get
Left
Behind

54.
Center for Management Development
And
You Don’t
Want Your
Skills
To Become
Obsolete

55.
Center for Management Development
Business now have more
ways to reach
more of their markets
than ever before.
But that’s not
what’s remarkable . . .

56.
Center for Management Development
We’re only at the beginning of
realizing how much these
technologies are changing us…
and our businesses.
Now That’s
Remarkable.

57.
Center for Management Development
The
Question Is:
Are
You
Ready?

58.
Center for Management Development
Known simply as "CK", marketing specialist Christina Kerley guides B2Bs
through the complexities of modern marketing (and modern technologies) by
setting strategic course, identifying growth opportunities and developing
unique programs that bolster revenues, customer relationships and market
relevancy.
For over 15 years, she has worked with Fortune 500, mid-sized enterprise and
start-up companies across such industries as technology, media, mobile,
health sciences and professional services.
An insightful, impassioned voice in B2B, CK’s views and personality have made
her an engaging writer, speaker, trainer and adjunct professor at Rutgers
University—with her content on B2B social media marketing and B2B mobile
marketing especially popular among today's marketers.
Ranking in Smarter SM’s “100 Smartest People in Social Media” and
451Marketing’s “Top Social Media Strategists to Watch in 2010”, she is a
featured writer for top marketing outlets and presenter at prominent industry
events including The American Marketing Association, Sun Microsystems, SES,
Optimization Summits and The MarketingProfs B2B Forum.
Based in New York City, through her B2B marketing consultancy CK works
with companies in the U.S. and abroad. Find out more at: www.CKB2B.com
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Web Site:
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Speeches:
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Who Is Christina “CK” Kerley?