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VAS engineers, Product Engineers,
Project Managers
WWW.ITQTELECOM.COMDECEMBER 2015
MOBILE TRENDS
SPOTLIGHT ON...
MOBILE OPERATORS
Android Developers, iOS Developers,
UI / UX Specialists, Content Specialists
MOBILE APPS
Application Developers
(C#, Java)
MOBILE SOFTWARE
MOBILE TRENDS
24%
24% of UK adults are
planning to upgrade in 2015
90%
More than 90% of
smartphones purchased
in the UK will
be upgrades
One billion smartphone
upgrades purchased
globally generating around
£180 billion in sales
1bn 31
Around 30-33 million NFC
phones will be used monthly
(or more regularly) to make
contactless mobile in-store
payments
“Which one area is the single most exciting opportunity
for your company over the next 12 months?”
Big data
Customer experience
Mobile
Content marketing
Social
Personalisation
Multichannel campaign
management
Marketing automation
Video
19%
15%
14%
13%
13%
11%
7%
6%
3%
3%
4%
10%
10%10%
10%
15%
18%
20%
10%
All sectors
Telecom
“BY 2017, BRITONS WILL BE
SPENDING MORE THAN 3
HOURS A DAY GLUED TO
THEIR SMARTPHONES.”
EMARKETER
SKILLS TRENDS

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