Q-Talk by Mike Parsons
EMERGING TECHNOLOGY AND EXPERIENCE DESIGN

LET’S TALK EXPONENTIAL
“Our intuition about the future is linear. But the reality of
information technology is exponential, and that makes a
profound difference. If I take 30 steps linearly, I get to 30. If I
take 30 steps exponentially, I get to a billion.”
RAY KURZWEIL

PRINTING
PRESS
1400
STEAM
ENGINE
1700
TELESCOPE
1600
LIGHTBULB
1800
MAN
ON THE
MOON
1900
MICROPROSSER
WINDOWS
WWW
MOBILE PHONES
GOOGLE
DRIVERLESS CAR
FACEBOOK
1950
2000

EXPERIENCE
DESIGN
INSIGHTS
AGENDA
3 Fundamental new
human experiences
DEFINITIONS
Types of innovation
& some difficult
questions
EMERGING
TECHNOLOGIES
3 Technologies with
great promise
QUESTION &
ANSWER
Let’s chat!

DEFINITIONS

EMERGING TECHNOLOGY
A new technology
3D printers, driverless cars, wearables, IoT
Disruptive nature

SMART DUST
Tiny wireless microelectromechanical
sensors (MEMS) that can detect everything
from light to temperature.

42 percent of
people stop using
after the first six
months

INVENTION
VERSUS
INNOVATION

Currency
Collaborative
economy
Hyperloop
SYSTEM-WIDE
Uber for this or that
Xbox & Playstation
Amazon
PRODUCT
Store of the future
Customer Service
Community of this or
that
EXPERIENCE
TYPES OF INNOVATION

XD, UX, UI…
The practice of designing products,
processes, services, events,
omnichannel journeys, and
environments with a focus placed on
the quality of the user experience and
culturally relevant solutions.
The overall experience of a person
using a product such as a website or
computer application, especially in
terms of how easy or pleasing it is to
use.
The design of user interfaces for
machines and software, such as
computers, home appliances, mobile
devices, and other electronic devices,
with the focus on maximizing the
user experience.
XD
Experience
Design
UX
User
Experience
UI
User
Interface

THE HIGHEST FORM OF DESIGN
Does it make
money?
Do they love
it?
Does it work?

ZAHA HADID

EXPERIENCE DESIGN
HELPS US REALIZE
THE POTENTIAL OF
TECHNOLOGY

AND THAT’S
INNOVATION

EXPERIENCE
DESIGN

MOBILE NETWORK EFFECT SHARING ECONOMY

MOBILE

1995
80MM+ Mobile Phone Users
1%Population Penetration
2014
5.2B Mobile Phone Users
73%Population Penetration

MOBILEIn the US it took over a quarter of a
century for TV to be used by a quarter of
the population. For PCs it was 16 years,
for mobile phones it was 13 years.

Messenger and WhatsApp process 60
billion messages a day, three times
more than SMS

The average person looks at his or her
phone 46 times every day.

NETWORK EFFECT

A product displays positive network
effects when more usage of the
product by any user increases the
product’s value for other users
(and sometimes all users).

Telephone - Social Network

EARLY VALUE CREATION
GROWTH HACKING
TIPPING POINT
SCALE
50% CHEAPER, PERSONAL EXPERIENCE
LARGE LOCAL EVENTS
PHOTOGRAPHY, SOCIAL CONNECTIONS
SUPERHOSTS GREW DUE TO DEMAND
AIRBNB NETWORK EFFECT

SHARING ECONOMY

12 minutes lifetime

A new way of living
Sign one lease. Live around the world.
Roam is a network of global communal
living spaces that provide everything you
need to feel at home and be productive
the moment you arrive. Strong, battle-
tested wifi, a co-working space, chef’s
kitchen and a diverse community.
Ubud,Bali
Madrid
London
Miami
Buenos Aires

EMERGING
TECHNOLOGIES

VR
BLOCKCHAIN VIRTUAL REALITY CHAT & VOICE
AS AN INTERFACE

VR
BLOCKCHAIN

It’s a bit like your home address. You can publish
your home address publicly, but that doesn’t give
any information about what your home looks like
on the inside.
You’ll need your private key to enter your private
home, and since you have claimed that address as
yours, no one else can claim the same address as
theirs.

THOUSANDS
Decentralized Autonomous
Organizations
MILLIONS
Smart Contracts
HUNDREDS OF THOUSANDS
Pegged Services
BILLIONS
Currency
Transportation
Online Storage
Mesh Networks
Healthcare
Wages
Bounties & Family Trusts
Performance Proofs
Escrow
Naming
Identity
Ownership
Voting
Transfers
Payments
Tips
Crowdfunding
BLOCKCHAIN USE CASES

openbazaar.org
Instead of visiting a website,
you download and install a
program on your computer
that directly connects you to
other people looking to buy
and sell goods and services
with you.
This peer to peer network isn't
controlled by any company or
organization - it's a
community of people who
want to engage in trade
directly with each other.

$50M RAISED FOR A BLOCKCHAIN
“KICKSTARTER”

VR
VIRTUAL REALITY

how does it work

"We're working on VR because I
think it's the next major
computing and communication
platform after phones…”

Smartphones
Headsets &
Controllers
Apps

Low Screen Resolution
Battery Life
Low Processing Power
Device Temperature
Refresh Rate
Lack of apps & content

CHAT & VOICE
AS AN INTERFACE

A staggering 65.5% of U.S.
smartphone users fail to
download any new apps
each month
84 % – is spent using just
five non-native apps
they’ve installed from the
App Store.
NIELSEN COMSCORE
65.5% of U.S. smartphone
users fail to download any
new apps each month

In a point-and-click
interface, the designer
creates the vocabulary.
There’s a finite number of
buttons on a screen. But in
chat, that’s not true.
1M+ words in English
language alone
6,500 Languages
OUCH!
DOUBLE
OUCH!

IN SHORT

MOBILE NETWORK EFFECT SHARING ECONOMY
VR
BLOCKCHAIN VIRTUAL REALITY CHAT & VOICE
AS AN INTERFACE

A staggering 65.5% of U.S.
smartphone users fail to
download any new apps
each month
Disruption?
Evolution?
Hello to the information
age?
WHAT JUST
HAPPENED?
HOW DO WE
REMAIN
CALM?
Apply design thinking
Test and learn
Be human

THANK YOU

DEFINITIONS

DEFINITIONS