ADVERTISING<br />The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.<br />
AMBIENT ADVERTISING<br />Also known as Outdoor Advertising<br />Innovative Advertisement that communicates the simple message in a most expressive way.<br />Pervasive Communication for the urban areas<br />Smart Placements of media <br />
Ambient Advertising<br />Ambient advertising is the placement of advertising in unusual & unexpected places often with unconventional methods<br />Instead of using outdoor billboards, print and television ads, agencies started to place ads on unusual items or unusual places.<br />
Why Ambient Advertising<br /><ul><li>Consumers are staying out of their homes.
Less time to spare for newspapers, televisions and magazines.
People process images much faster than they process words.
Conclusion <br />With the media explosion all around and increasing competition, media-planners are looking at the possibilities of Outdoor Advertising these days.<br />Escalating prices of the television and print media, along with market fragmentation.<br />Changing customer lifestyles and growing clutter have all generated the need for advertising on a medium, which is untapped and can innovatively capture audiences even out of home.<br />