40 years from now our world will be a very
different place.Our population is expected to
keep growing at an immense rate. By 2050
our projected population should be around 9
billion people.This will put an even bigger
strain on our already depleting natural
resources.The majority of our population will
be in urban areas.The human population will
also having longer life expectancies.
Technology will also continue to grow at a rapid rate.
Discreet, unobtrusive technological advances and
information overlays will change how we live in
significant ways. Charles Ebinger, Director of the
Energy Security Initiative at the Brookings Institution
also thinks that by 2050 we will also have a so-called
“smart grid” where all appliances will be linked to
energy distribution systems, allowing for real-time
pricing based on supply and demand. It is expected
that the growth of technology will not hurt the human
population but actually empower and motivate us
making humans more active.
By 2050, this figure will triple to nearly 2
billion older persons, comprising 22 per cent
of the world population.
This changing age structure will have wide-
ranging economic and social consequences,
affecting such factors as economic growth,
savings and investment, labour supply and
employment, pension schemes, and health
and long-term care.
DIM is an up and coming communications
company that is focused on providing
products where businesses can enhance
client experience. Our first product is an
application where clients can interact with a
product without it physically being present.
What is it?
Augmented reality is a live direct or indirect view
of a physical real-world environment whose
elements are augmented by virtual computer-
generated sensory input such as sound or
graphics. It takes a real object or space as the
foundation and incorporates technologies that
add contextual data to deepen a person’s
understanding of the subject.
combines real and virtual
is interactive in real time
is registered in 3D
Why is it used?
It interacts with all our senses thus giving a
richer experience.Audiences strive to interact
within an environment so that it seems like
reality. For example, watching sports, fans
watch it onTV however they want to
experience the thrill of live action. In movies,
people watch 3D action because they want a
higher level of experience.
How does it work?
Augmented reality is designed to blur the line
between the reality the user is experiencing and
the content provided by technology. Many
augmented reality projectors use headgear or a
similar device that projects data into the user’s
field of vision, corresponding with a real object
or space the user is observing. In portable
devices such as smart phones it uses GPS data to
provide users with context including audio,
visual and text based data about real-time
The main hardware components for
augmented reality are: display, tracking,
input devices, and computer. Combination of
powerful CPU, camera, accelerometers, GPS
and solid state compass are often present in
modern smart phones, which make them
prospective platforms for augmented reality.
Layar: helps gather information about the
surrounding area using a camera and GPS
technology on a phone. It takes in the visual
and then displays information regarding all
the restaurants available. It can also list job
opportunities within a company by simply
pointing your camera towards a building.
US Military: A Canadian company, Arcane
Technologies has already sold augmented-
reality devices to the US military. Now the US
military uses augmented reality to train their
Total Immersion: integrates augmented
reality within baseball cards.They supply
downloadable software in which you install.
You then hold the baseball card in front of the
webcam so that the software can recognize
it.This then creates a 3D image of the player
displayed on the computer screen where you
can interact and play games with the
Holobox is a software application
downloadable to any mobile device,
computer, or any projector-based display.
Any product with a recognizable serial code
can be scanned with your device where it
analyzes the product.This is where
augmented reality kicks in. Our application
has three components–recognition, tracking
The Holobox application recognizes the serial
code scanned so it begins to track the target to
impose a 3-D stream of what the product is.This
creates a composite of what the actual product,
the user sees a reactive video which senses,
reacts and has weight.
However there are restrictions as the hologram
only lasts for three hours because it isn’t the
actual product and your device must be kept
Our target market is diverse, we range from
families to large businesses.
. Our main focus are those age 60 years and over
because we feel they are most in need of
Our second target market is for the open
market, families can use the application for
online shopping, corporations for business to
business negotiations, local businesses and local
shops.This product is for everyone who deals
with purchases via distances.
Goals -We plan to offer our application initially
in North America and Asia. Our goals are for
every elderly person using the application.
After we have a firm place in families, we’ll
target larger businesses, online shopping and
Expect 12% of the population to have the
application by the first three months.
(2 billion older persons, comprising 22 per cent)
Price –The application is available through all
major smart phones. It can be downloaded via
your computers or mobile devices.The price is
$149.99 CDN however people who purchase a
DIM device can purchase the application for half
Placement (also referred to as distribution) –
Our application will be downloadable through
our website, on smart phone app stores. Our
smart phone will be available through all major
Promotion – Our brand will start from the
grassroots with social networking
communities which exist.
The software will be featured on major
Our device will be advertised through
commercials ran by the major
Our Strengths – Innovative product that can
be applied to many uses.
Our Weaknesses –We are new to the
industry so our reputation has not been
The goal of DIM is to design a product that will
help the elderly maintain their independence.
Our population is shifting in distribution towards
a country's population older ages.
Among the countries currently classified by the
United Nations as more developed (with a total
population of 1.2 billion in 2005), the overall
median age rose from 29.0 in 1950 to 37.3 in
2000, and is forecast to rise to 45.5 by 2050.
In 2050, 65 years and above constitute a
considerable percentage of the population. But
the existing technical accessories are mostly
geared for the younger population. Such devices
are often not designed with consideration for
the cognitive differences that accompany aging.
Poor eyesight and hearing, and reduced physical
strength often discourage elderly people from
going out alone or visiting unfamiliar places
where they can easily get tired or lost.
The Device has features such as home
tracking, holographic maps, connecting with
family and online shopping provide easy use
of this demographic.The device comes with a
large button which is located at the bottom
of the device which one can move up and
down the menu.The movable button can also
reduce or increase the size of the digital
numbers, the holographic image and apps by
tapping on the specific icons on the screen.
With the aid of this new technology, the use
of more user friendly devices will become
more prevalent among older adults. Older
adults typically need training to use these
digital devices, and often need assistance in
their daily use, but the DIM hole-box is easy
to use and adaptable for all age groups.
Towards the Desired Future of Elderly
Can technology be more inclusive for the
We are re-inventing communication and
technology. Our goal is to change the world’s
business models to save capital, make smarter
decisions and to integrate technology within
businesses.This presents new opportunities in
online shopping as well since now you can
physically try out the product before a purchase.
Companies can now seal business transactions
faster than before due to the effectiveness of
our product. Most importantly with an aging
population, it is crucial to guarantee that the
elderly live their lives worry-free.
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Eggermont, Steven.Vandebosch, Heidi. Martin, Malysa.
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