History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies. We look at few examples of successful companies that fail to address the chaning times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
1871: Founded. Spends the next century making tyres, boots and cables.
1987: Launches ﬁrst phone. The Mobira Cityman weighs almost 1kg.
1992: Sells non-mobile divisions and launches ﬁrst digital GSM phone, the
2000: Stock market value hits 186bn euros. Now worth 11bn euros.
2003: Basic 1100 phone launched. Goes on to sell 250 million units and
become the world's most popular consumer electronic device.
2011: Abandons Symbian mobile phone operating software and switches
to the Windows platform instead.
History of a survivor
Early 2011, Elop said
in a memo they were
standing on a
How did we get to this point? Why did we fall behind when the world
around us evolved?
This is what I have been trying to understand. I believe at least some
of it has been due to our attitude inside Nokia. We poured gasoline on
our own burning platform. I believe we have lacked accountability and
leadership to align and direct the company through these disruptive
times. We had a series of misses. We haven't been delivering
innovation fast enough. We're not collaborating internally.
Nokia, our platform is burning.
Elop’s Memo - excerpts
February 11th 2011, Nokia announced
a partnership with Microsoft
September 3rd 2013, Microsoft bought Nokia’s Devices
and service business for $7.2 billion
In January 2010, Blockbuster
operated 5,200 stores worldwide
By September 2010, Blockbuster
ﬁles for bankruptcy
IS ONE OF THE
Today 3.4 billion people connect to the Internet and in the next few years 3
billions will connect
There are more mobile devices connecting to the Internet than computers
Printed newspapers and magazines are going out of business, those who
survive will go online
Bookstores are closing as sales of books decline
CD sales are dropping rapidly as online streaming increases
TV stations need to go on the internet or out of business
Social networks are shaping our lives in ways we never imagined
Amazon sells more digital books than printed books
Over 6 billion hours of video are watched each month on YouTube
Self-driving cars are taking to the roads
People are starting to lose jobs because of robots
Every day 864 million people log on to Facebook each day
People are tracking the health and activity with sensors and gathering
statistics in the cloud
AND THEIR IMPACT ON
TO SEE COMING
3+ BILLION PEOPLE
TO THE INTERNET
From hierarchical structure to networks
From broadcasting to streaming - long tail
From Read-only culture to read-write culture
The Move to Networks
REAL TIME SOFTWARE
CLOUD AND AI
MODELS OF THE
MODELS OF THE
MANY 2 MANY:
READ WRITE CULTURE
ONE 2 MANY:
READ ONLY CULTURE
Desktops, heavy laptops Lighter, smaller, portable
THE WORLD IN YOUR POCKET
Keyboard, mouse Touch, sound, gesture
CHANGE IN USER EXPERIENCE