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The Future of digital ?
Martin Jordan is the Marketing Director of Equator, a digital agency. He discusses trends in mobile operating systems like Windows Phone losing market share and counting on Nokia. He also mentions the updated Windows Phone "Mango" version. Martin predicts future trends in social media, mobile technology, and ubiquitous internet access.
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The Future of digital ?
- 1. Fig. 1 Despite being the “hot” new mobile OS, it’s lost almost half of its share They’re counting on getting the world’s largest Martin Jordan – Marketing Director - Equator dumbphone supplier on side – Nokia And their new version – Mango Brought to you by Equator and The Chartered Institute of Marketing
- 2. Who on Earthis Equator? We know what makes your customers click.
- 3. Who am I? MarketingDirector of said large full-service digital agency Almost 20 years online » Been social networking online since 1992 » Built my first website in 1994 » Built my first web server in 1995 » Thesis written on Marketing on the Internet in 1996 Never looked back! » Been doing internet marketing and spending too much time online ever since We know what makes your customers click.
- 4. What you’ll getout… What’s innovative… What you can predict… What might work… What’s yet to happen… When you should jump in… When you should bail out… We know what makes your customers click.
- 5. So much tochoose from…. There is no faster moving sector than digital technology » Computing capacity per £ doubles every 2 years » Internet bandwidth capacity doubles every 2 years » Available digital storage doubles every 2 years » And then there’s... » Miniaturisation » Screen resolution » Compression With all of this going on, predicting what we’ll do with this new technology is a challenge We know what makes your customers click.
- 6. Predicting the future Thereis no shortage of ideas and enthusiasm in digital There are hundreds of aspiring digital start-ups » Have you heard of Zynga, Yandex, Taobao, HomeAway? However, it remains a rollercoaster sector » You can get it very right (ask Sergey and Larry) » You can get it very wrong – ask these people… We know what makes your customers click.
- 7. Bad predictions cancost billions… $300Mn invested Worthless in under a year $135Mn invested Liquidated in 18 months Valued at $44Bn in 2008 Now valued just $16Bn Bought for $580Mn in 2005 Valued at $12Bn in 2007 Sold for £35Mn in 2011 We know what makes your customers click.
- 8. …and billions… We know what makes your customers click.
- 9. It all boilsdown to... We know what makes your customers click.
- 10. Social We know what makes your customers click.
- 11. Social futures There’s nodoubt the digital world is getting more social New technologies allow the web page to become interactive and two-way Facebook is now the #2 site in the UK and continues to consume user minutes Twitter now has its 170 millionth (active) user And messenger tools continue to grow We know what makes your customers click.
- 12. Social We know what makes your customers click.
- 13. We know whatmakes your customers click.
- 14. We know whatmakes your customers click.
- 15. We know whatmakes your customers click.
- 16. We know whatmakes your customers click.
- 17. Social We know what makes your customers click.
- 18. We know whatmakes your customers click.
- 19. We know whatmakes your customers click.
- 20. We know whatmakes your customers click.
- 21. We know whatmakes your customers click.
- 22. Detecting the nextbig thing… To spot the next big thing in Social is not always obvious Logic dictates it needs to have a revenue stream The online world expects your service to be free and ubiquitous Build now – pay later User adoption does not necessarily make for a sustained product Mobile is the biggest growth area for social and what comes to mobile will shape social… We know what makes your customers click.
- 23. Mobile We know what makes your customers click.
- 24. Mobile futures... 2 billionpeople worldwide will own at least one smartphone by 2015 Mobile commerce is set to be worth £19Bn by 2021 17% of the UK population rely on their mobile for broadband access 53% of users are watching TV at the same time as browsing on their Mobile Nearly half (47%) of UK teenagers own a smartphone Parks Associates, May 2011 IAB , June 2011 Newzoo BV "2011 National Gamers Survey", July 2011 Merkely and Partners, August 2011 Ofcom, August 2011 We know what makes your customers click.
- 25. Mobile We know what makes your customers click.
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- 32. Mobile We know what makes your customers click.
- 33. We know whatmakes your customers click. wtfqrcodes.com
- 34. We know whatmakes your customers click. wtfqrcodes.com
- 35. We know whatmakes your customers click. wtfqrcodes.com
- 36. We know whatmakes your customers click. wtfqrcodes.com
- 37. We know whatmakes your customers click. wtfqrcodes.com
- 38. We know whatmakes your customers click. theregister.co.uk
- 39. We know whatmakes your customers click.
- 40. Detecting the nextbig thing… To understand trends in mobile you need to appreciate how fast it moves Market is increasingly fragmenting and profit is driven by those with end-to-end solutions Move from focus and profits coming from hardware to software Market is fickle and changes fast What Apple and Android do will continue to be the driving force over the next 18 months What will define the bigger picture is Internet ubiquity… We know what makes your customers click.
- 41. Ubiquity We know what makes your customers click.
- 42. Net futures Cloud computing Freeaccess everywhere Internet in every device Content on demand This isn’t a case of what’s hot… » EVERYTHING will be HOT! We know what makes your customers click.
- 43. How to stayon top of it… Right now, software, services, hardware and systems are disparate and competing IOS is in a battle with Android for supremacy (and Windows and RIM) Apple is a patent and copyright scrum with Samsung, HTC, Motorola, Google and probably you! Twitter, Facebook, FourSquare, Gowalla, GetGlue and so on all want your exclusive attention Your home computer, phone, tablet, television, microwave and car are not really communicating None of it is joined up… We know what makes your customers click.
- 44. How to stayon top of it… To know what will succeed, you have to understand how it can all come together Social, mobile and internet ubiquity are all linked and each a product of the other When the hardware and the software converge and share common goals it will become truly sticky The lines between devices will become blurred When there are no limits to where or how you connect and your “stuff” is everywhere When the price of such things are truly in the reach of the masses We know what makes your customers click.
- 45. Get on board… Facebook– yesterday Mobile – the day before that! Responsive web design – today Tablets – no longer niche and about to get BIG Near field communication – just around the corner Internet everywhere –A year or two yet We know what makes your customers click.
- 46. Thanks for listening Happyto take more questions online afterwards… Email: martin@eqtr.com Twitter / Skype : martinwjordan MSN / Google Plus / Facebook / : martinwjordan@gmail.com Or by ye olde telegraph lyne: +44 (0)7841 711212 We know what makes your customers click.