The State of the Philippine Digital Market, Opportunities and Challenges delivered by Nico Nolledo, President and Chairman, Xurpas, Inc., a leading digital marketing company during the Asian Internet Congress, 2010
Mobile Marketing UK & Africa 2010 snapsotMo Lishomwa
This document discusses mobile marketing trends in the UK and Africa from 2009 to 2014. In the UK, mobile use increased substantially, with 120 million subscribers in 2010 and over half of Facebook updates and 62% of Twitter use coming from mobile. SMS and MMS remained important for marketing. In Africa, the number of mobile subscribers grew rapidly from 280 million in 2007 to over 500 million in 2010, and smart phone ownership increased from zero to over 40 million in that period. Mobile data markets were forecast to grow substantially in countries like South Africa, Nigeria, and Uganda in coming years, driven by economic and technological changes.
RETAIL – FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...Oisin Lunny
Delighted to contribute to the very cool Tug Life "pop-up expo" in Old St underground station this morning. I was talking about mobile trends, the invisible glue between the physical world and our digital selves, and how the right kind of new might be over 20 years old!
(Cover photo from http://www.thedrum.com)
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
This document discusses mobile apps and their growth. It notes that apps have replaced SMS as the main form of mobile communication. Global SMS revenues are expected to fall from $120 billion in 2013 to $96.7 billion in 2018 due to free messaging apps like WhatsApp. The mobile app market is also growing, with over 100 billion app downloads expected in 2015. However, apps do have limitations like small screens and potential overuse of data storage and personal information. Developing high quality apps also requires significant costs and marketing to compete against millions of other apps.
This document discusses technology trends and consumer behavior related to technology adoption and online activities. Some key points:
- Internet access and speeds have grown tremendously over the past 20 years, allowing more people to access more content online. Consumers now own an average of 4 digital devices and spend 60 hours per week online.
- Smartphones and mobile devices have enabled new behaviors like second screening, where people use other devices while watching TV. Social media also allows people to discuss shows they are watching.
- Most consumers research purchases online before buying. They use search engines and read reviews. While e-commerce sales are growing, conversion rates remain low due to lack of trust without physical interaction.
- Popular
This document discusses the importance of mobile marketing for local businesses. It notes that mobile marketing allows businesses to target customers using their mobile devices and generate new customers through affordable and trackable campaigns. The document highlights that mobile phones are ubiquitous and that mobile marketing is an important new tool for businesses to reach customers who are increasingly using their phones to search for local businesses and products. It emphasizes that businesses that do not adopt mobile marketing risk losing customers to competitors.
Insights into the Mobile Internet in AfricaJon Hoehler
This document provides insights into the mobile internet landscape in Africa based on available data and information. It discusses the growth of mobile subscribers and internet users globally and in Africa. Operators are increasing undersea cable infrastructure and inland networks to enable more Africans to access the mobile internet. Social media like Facebook has high popularity in Africa and is driving mobile data usage and traffic. Mobile advertising networks provide data on the types of devices and operating systems used for the mobile internet across different African countries. The distribution of affordable WAP-enabled devices will be important for increasing mobile internet access on the continent.
Mobile marketing is the use of wireless media for content delivery and direct marketing. It is growing rapidly, with worldwide mobile ad spending projected to increase over 600% from 2007 to 2012. Mobile devices are ubiquitous, personal, immediate, local, and multifunctional. They allow new types of location-based and interactive marketing campaigns. Major challenges include cost, complexity across platforms, and potential intrusiveness. For mobile marketing to truly take off, mobile networks need to embrace open platforms and expose their capabilities through APIs to encourage innovative apps.
Mobile Marketing UK & Africa 2010 snapsotMo Lishomwa
This document discusses mobile marketing trends in the UK and Africa from 2009 to 2014. In the UK, mobile use increased substantially, with 120 million subscribers in 2010 and over half of Facebook updates and 62% of Twitter use coming from mobile. SMS and MMS remained important for marketing. In Africa, the number of mobile subscribers grew rapidly from 280 million in 2007 to over 500 million in 2010, and smart phone ownership increased from zero to over 40 million in that period. Mobile data markets were forecast to grow substantially in countries like South Africa, Nigeria, and Uganda in coming years, driven by economic and technological changes.
RETAIL – FINDING THE RIGHT KIND OF NEW - Tug Life 2015 - Oisin Lunny - OpenMa...Oisin Lunny
Delighted to contribute to the very cool Tug Life "pop-up expo" in Old St underground station this morning. I was talking about mobile trends, the invisible glue between the physical world and our digital selves, and how the right kind of new might be over 20 years old!
(Cover photo from http://www.thedrum.com)
The South Africa eCommerce Report April 2016 is brought to you by Visa.Digital Strategist
The South Africa eCommerce Report will appeal to any brand, retail, or digital marketer looking to understand the attitudes, preferences, and online shopping habits of South Africans. This report covers:
Demographic profiles of South African online shoppers and non-online shoppers
Internet usage and device usage
Other online activities of online shoppers
Frequency of online shopping and types of products purchased
Attitudes towards payment options, delivery times, and fees and returns
The impact of product reviews and price comparison websites on online shoppers
Drivers to increase online shopping frequency (delivery, payment methods, and discounts)
Comparison to AMPS data
This document discusses mobile apps and their growth. It notes that apps have replaced SMS as the main form of mobile communication. Global SMS revenues are expected to fall from $120 billion in 2013 to $96.7 billion in 2018 due to free messaging apps like WhatsApp. The mobile app market is also growing, with over 100 billion app downloads expected in 2015. However, apps do have limitations like small screens and potential overuse of data storage and personal information. Developing high quality apps also requires significant costs and marketing to compete against millions of other apps.
This document discusses technology trends and consumer behavior related to technology adoption and online activities. Some key points:
- Internet access and speeds have grown tremendously over the past 20 years, allowing more people to access more content online. Consumers now own an average of 4 digital devices and spend 60 hours per week online.
- Smartphones and mobile devices have enabled new behaviors like second screening, where people use other devices while watching TV. Social media also allows people to discuss shows they are watching.
- Most consumers research purchases online before buying. They use search engines and read reviews. While e-commerce sales are growing, conversion rates remain low due to lack of trust without physical interaction.
- Popular
This document discusses the importance of mobile marketing for local businesses. It notes that mobile marketing allows businesses to target customers using their mobile devices and generate new customers through affordable and trackable campaigns. The document highlights that mobile phones are ubiquitous and that mobile marketing is an important new tool for businesses to reach customers who are increasingly using their phones to search for local businesses and products. It emphasizes that businesses that do not adopt mobile marketing risk losing customers to competitors.
Insights into the Mobile Internet in AfricaJon Hoehler
This document provides insights into the mobile internet landscape in Africa based on available data and information. It discusses the growth of mobile subscribers and internet users globally and in Africa. Operators are increasing undersea cable infrastructure and inland networks to enable more Africans to access the mobile internet. Social media like Facebook has high popularity in Africa and is driving mobile data usage and traffic. Mobile advertising networks provide data on the types of devices and operating systems used for the mobile internet across different African countries. The distribution of affordable WAP-enabled devices will be important for increasing mobile internet access on the continent.
Mobile marketing is the use of wireless media for content delivery and direct marketing. It is growing rapidly, with worldwide mobile ad spending projected to increase over 600% from 2007 to 2012. Mobile devices are ubiquitous, personal, immediate, local, and multifunctional. They allow new types of location-based and interactive marketing campaigns. Major challenges include cost, complexity across platforms, and potential intrusiveness. For mobile marketing to truly take off, mobile networks need to embrace open platforms and expose their capabilities through APIs to encourage innovative apps.
The 21 multi-channel stats you need in your lifeOxygen8 Group
Oxygen8 research cover:
- The impact of multichannel marketing on customer-business engagement not just up to the point of the first purchase, but throughout the customer lifecycle
- Key channels pre- and post-engagement, and pre- and post-purchase
- The impact of social media
- How engagement drives loyalty and spend uplift
- The payment opportunity
- What a successful multichannel mobile marketing strategy looks like
This presentation expresses the shiftalliance viewpoint of how technology is a key enabler for meaningful value now, and will continue to be in the future. It was first shared at the ABAP advertisers conference in Belo Horizonte, Brazil in 09/10
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
Media Scene China (Starcom) 2006 (Nx Power Lite)dawnyzhu
China's media market is very complex and fragmented with rapid growth. Television has the largest reach with over 2,000 terrestrial channels and 40 satellite channels. Internet and mobile phone usage are also growing dramatically with over 100 million internet users and 388 million mobile subscribers. Advertising expenditure is increasing significantly each year across all media, with China becoming the 3rd or 4th largest global ad market by 2006-2007. Traditional media like newspapers and magazines are still developing nationally but are well established in major cities. Effective communication requires an integrated, localized approach that considers China's diverse media landscape.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
- Mobile phone subscribers reached 4.6 billion in 2009 with 93% of 18-29 year olds owning a mobile.
- People now spend 1 hour 13 minutes per day on their mobile and mobile internet usage has increased 79%.
- By 2013, 60% of mobile phones sold will be smartphones.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
The document discusses how the internet is changing media consumption habits. It notes that social media and user-generated content are driving new trends like "water cooler culture" where news spreads through casual online discussions. The internet is also fragmenting traditional media like books, music and films by emphasizing immediacy over original thought. Looking ahead, the document predicts that the internet will further blur lines between media like integrating television and computers, allowing live TV and radio on mobile devices, and enabling new forms of interactive entertainment.
Presentation how consumers use technologyEmine Gul
This document discusses how technology and the internet have impacted consumer behavior. It notes that internet usage has skyrocketed since the 1990s, with nearly 4 billion users today relying on high-speed connections. Consumers now use a variety of digital devices like smartphones, tablets, and wearables to access the internet remotely. Online activities include social media, searches, and purchases. Reviews strongly influence buying decisions. Emerging technologies like artificial intelligence and virtual/augmented reality will continue shaping the digital future and consumer expectations for personalized, immediate experiences.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Voice assistants for the insurance industry Johan Louwers
This document discusses the rapid adoption of voice assistants and the opportunities they present for financial services firms. It notes that voice assistant usage has increased significantly in recent years, especially among younger demographics, and is expected to continue growing quickly. Retail and e-commerce companies have started capitalizing on voice shopping. Now financial services firms need to develop strategies to engage customers through this new voice channel, like using voice assistants to provide personalized products and services or improve customer service. The document argues voice is becoming a critical new interaction method and financial companies must adopt a voice strategy to succeed.
Social network & Digital Payment in China 2017Dao Phuong Nam
The rapid growth of social networks and e-commerce
platforms has transformed the way people communicate
and transact around the world. Integrating digital payments
into these growing networks and platforms has presented
vast opportunities to drive economic opportunity, financial
inclusion, transparency, security, and growth. In practically
all countries individuals, businesses, and policymakers are
recognizing these opportunities and acting on them, but
perhaps nowhere more so than in China.
This report examines two of China’s most far-reaching
applications – WeChat and Alipay – and explores their
role in the development of one of the world’s largest and
most sophisticated digital payments ecosystems. The
report illustrates how incorporating digital payments
into existing services has unlocked economic opportunities
for hundreds of millions of users, including through
low-risk savings accounts, new credit assessment and
lending services, and by opening up new markets for
micro, small, and medium enterprises
PurpleBug Study - How the Pandemic has Changed Pinoy Media ConsumptionPurpleBug, Inc.
This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).
Recommendation for mobile companies to win in mea regionSarfaraz Syed
This is Based on my research . Hope it Helps in understanding the potential of the MEA region to telecom entities and in this fast paced world , where the next growth going to come from >
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...Michael Marlatt
This document discusses mobile recruiting and mobile marketing. It defines mobile marketing as communicating and engaging with audiences through mobile devices. Benefits of mobile recruiting include personalization, convenience, and measurability. Examples are provided of SMS campaigns and mobile-optimized career websites for recruiting candidates. Mobile marketing strategies like these can help employers acquire candidates, build their brand, and improve the candidate experience.
Education IT Market Forecast Webinar The Shift to Digital: Market Trends in ...Jon Yoffie
The document provides information about upcoming reports and events from the Center for Digital Education. It announces that their newest report has been downloaded over 1,500 times and provides a link to download it. The document outlines two upcoming reports on big data in education and personalized learning. It also lists several upcoming K-12 and higher education technology events across the US, and provides contact information for the Center for Digital Education.
Innovation Labs create global interoperability. They are physical spaces that allow for collaboration among private sector, academia and civil society. The labs profiled in this guide allow UNICEF to convene dynamic, new partners around specific local issues—and, importantly, allow the solutions that are created to go to global scale. The lab in Kosovo works with technology created in Prishtina, in Kampala, and elsewhere, and adapts it to the needs of a young, determined population. The lab in Uganda connects academia from the US, Europe, and Kampala, and creates system change at a national scale. The CCORE lab in Zimbabwe takes best practices from the world of operational research and applies them to pressing programmatic issues. These are just the beginning.
This document gives you the information you need to create your own lab. This could be a UNICEF lab—or could simply be a space of creativity that is aimed at solving significant global problems through the application of dedicated local resources.
There is no ego in the concept of a lab. Pioneers like the iHub in Nairobi, INSTEDD in South East Asia, the Global Pulse in Jakarta, and Un Techo para mi Pais in Chile show the demand for methodologies of openness, collaboration, and experimentation.
The document is structured to give a sense of what a lab contains, to provide the specific, operational steps needed to get a lab up and running, to provide a few examples of existing labs, and finally to provide the technical documents (terms of reference, partnership agreements, etc.) that you can adapt for your own use. Most importantly, it is designed to be extended.
This is the first version of this Do-It-Yourself Guide—and we invite you to submit your lab structures, your documents and your knowledge to the project so that future versions can grow, learn, and build. You can submit your input to both innovateforchildren@unicef.org and to the UNICEF Innovation blog at: http://unicefstories.org/submit/
The 21 multi-channel stats you need in your lifeOxygen8 Group
Oxygen8 research cover:
- The impact of multichannel marketing on customer-business engagement not just up to the point of the first purchase, but throughout the customer lifecycle
- Key channels pre- and post-engagement, and pre- and post-purchase
- The impact of social media
- How engagement drives loyalty and spend uplift
- The payment opportunity
- What a successful multichannel mobile marketing strategy looks like
This presentation expresses the shiftalliance viewpoint of how technology is a key enabler for meaningful value now, and will continue to be in the future. It was first shared at the ABAP advertisers conference in Belo Horizonte, Brazil in 09/10
The impact of technology on consumer behaviourLaura Alemany
Technology has drastically evolved over the past couple of decades, fuelling the connectivity that brings the world together, while influencing and changing consumer behaviour. This presentation illustrates the impact of technology in our everyday lives.
Media Scene China (Starcom) 2006 (Nx Power Lite)dawnyzhu
China's media market is very complex and fragmented with rapid growth. Television has the largest reach with over 2,000 terrestrial channels and 40 satellite channels. Internet and mobile phone usage are also growing dramatically with over 100 million internet users and 388 million mobile subscribers. Advertising expenditure is increasing significantly each year across all media, with China becoming the 3rd or 4th largest global ad market by 2006-2007. Traditional media like newspapers and magazines are still developing nationally but are well established in major cities. Effective communication requires an integrated, localized approach that considers China's diverse media landscape.
Selfies are dead. Long live the user generated content!Socialab
User Generated Content is King. Το ξέρουμε αυτό εδώ και χρόνια. Ωστόσο, δεν είναι όλοι... οι βασιλιάδες ίδιοι στο βασίλειο των social media.
Τα brands πρέπει να βρουν τρόπους να δημιουργήσουν περιεχόμενο γι’ αυτά πέρα από τα συνηθισμένα. Να δημιουργήσουν τα κατάλληλα triggers, τα κατάλληλα συναισθηματικά connections για να μπουν οι χρήστες στη διαδικασία να παράξουν πραγματικά valuable και shareable περιεχόμενο, πέρα από π.χ. μια απλή selfie με το προϊόν.
Μεγάλο challenge. Αλλά εκεί θα κριθεί η... ηγεμονία του κάθε brand στο χώρο των social media.
How consumers use technology and its impact on their lives finalAndreiaSilva476
This document discusses how technology usage and digital trends have impacted consumer behavior. It covers how internet access has evolved over time, popular online activities like social media usage, and how digital devices are used. Some key points mentioned are that internet speeds have increased dramatically, mobile phones are the most widely used device to access the internet, and social media has become an important form of communication and part of daily life. E-commerce has also grown significantly, with consumers now doing more online shopping and research before purchases. The trends discussed reflect how digital innovations have accelerated human interaction and changed how consumers access information and make buying decisions.
How does the biggest luxury retailers in the world perform on mobile? We analysed a vast number of apps and mobile/tablet sites, and evaluated the experience consumer's get when engaging with luxury brands on mobile.
- Mobile phone subscribers reached 4.6 billion in 2009 with 93% of 18-29 year olds owning a mobile.
- People now spend 1 hour 13 minutes per day on their mobile and mobile internet usage has increased 79%.
- By 2013, 60% of mobile phones sold will be smartphones.
KPCB 2015 Internet Trends Report - Simplified & Designed.Stinson
Mary Meeker's Internet Trends Report from KPCB is one of the most insightful and thorough reports for information on digital trends...but at 196 slides, it may have been a little tough to get through. Check out our our version of Mary Meeker's report - simplified & designed.
The document discusses the evolution of digital technology and its impact on our lives and marketing. Some key points include:
- The internet has grown dramatically in the last 10 years, with over 55% of the world's population now online. Mobile internet usage accounts for 50% of total usage.
- Devices people use to access the internet have shifted heavily to mobile phones over laptops and desktops. 65% of internet access is now through mobile phones.
- How people search for products has changed significantly, with most consumers beginning searches online rather than in physical stores. Social media recommendations also influence over 75% of younger consumers.
- E-commerce has grown enormously, now representing over 16% of total retail spending globally
The document discusses how the internet is changing media consumption habits. It notes that social media and user-generated content are driving new trends like "water cooler culture" where news spreads through casual online discussions. The internet is also fragmenting traditional media like books, music and films by emphasizing immediacy over original thought. Looking ahead, the document predicts that the internet will further blur lines between media like integrating television and computers, allowing live TV and radio on mobile devices, and enabling new forms of interactive entertainment.
Presentation how consumers use technologyEmine Gul
This document discusses how technology and the internet have impacted consumer behavior. It notes that internet usage has skyrocketed since the 1990s, with nearly 4 billion users today relying on high-speed connections. Consumers now use a variety of digital devices like smartphones, tablets, and wearables to access the internet remotely. Online activities include social media, searches, and purchases. Reviews strongly influence buying decisions. Emerging technologies like artificial intelligence and virtual/augmented reality will continue shaping the digital future and consumer expectations for personalized, immediate experiences.
Even if China's GDP growth slows to 5.5%, personal consumption is projected to increase by about half to $6.5 trillion, by 2020. But growth is only a part of the story: demographic, social, and technological forces will transform China's consumer economy.
Voice assistants for the insurance industry Johan Louwers
This document discusses the rapid adoption of voice assistants and the opportunities they present for financial services firms. It notes that voice assistant usage has increased significantly in recent years, especially among younger demographics, and is expected to continue growing quickly. Retail and e-commerce companies have started capitalizing on voice shopping. Now financial services firms need to develop strategies to engage customers through this new voice channel, like using voice assistants to provide personalized products and services or improve customer service. The document argues voice is becoming a critical new interaction method and financial companies must adopt a voice strategy to succeed.
Social network & Digital Payment in China 2017Dao Phuong Nam
The rapid growth of social networks and e-commerce
platforms has transformed the way people communicate
and transact around the world. Integrating digital payments
into these growing networks and platforms has presented
vast opportunities to drive economic opportunity, financial
inclusion, transparency, security, and growth. In practically
all countries individuals, businesses, and policymakers are
recognizing these opportunities and acting on them, but
perhaps nowhere more so than in China.
This report examines two of China’s most far-reaching
applications – WeChat and Alipay – and explores their
role in the development of one of the world’s largest and
most sophisticated digital payments ecosystems. The
report illustrates how incorporating digital payments
into existing services has unlocked economic opportunities
for hundreds of millions of users, including through
low-risk savings accounts, new credit assessment and
lending services, and by opening up new markets for
micro, small, and medium enterprises
PurpleBug Study - How the Pandemic has Changed Pinoy Media ConsumptionPurpleBug, Inc.
This report illustrates how the media consumption of Pinoys have changed because of the COVID-19 pandemic. It specifically covers the changes in their access methods to the internet pre vs. during quarantine. It also tackles their platform-specific media consumption (Facebook, Twitter, Instagram, Youtube, TikTok, Snapchat, and Spotify) as well as their interest-specific media consumption (news, learning, social media, movies, and gaming).
Recommendation for mobile companies to win in mea regionSarfaraz Syed
This is Based on my research . Hope it Helps in understanding the potential of the MEA region to telecom entities and in this fast paced world , where the next growth going to come from >
Generation Now: Diverse. Connected. On-the-go. (Keynote at Social Media Atlan...Michael Marlatt
This document discusses mobile recruiting and mobile marketing. It defines mobile marketing as communicating and engaging with audiences through mobile devices. Benefits of mobile recruiting include personalization, convenience, and measurability. Examples are provided of SMS campaigns and mobile-optimized career websites for recruiting candidates. Mobile marketing strategies like these can help employers acquire candidates, build their brand, and improve the candidate experience.
Education IT Market Forecast Webinar The Shift to Digital: Market Trends in ...Jon Yoffie
The document provides information about upcoming reports and events from the Center for Digital Education. It announces that their newest report has been downloaded over 1,500 times and provides a link to download it. The document outlines two upcoming reports on big data in education and personalized learning. It also lists several upcoming K-12 and higher education technology events across the US, and provides contact information for the Center for Digital Education.
Innovation Labs create global interoperability. They are physical spaces that allow for collaboration among private sector, academia and civil society. The labs profiled in this guide allow UNICEF to convene dynamic, new partners around specific local issues—and, importantly, allow the solutions that are created to go to global scale. The lab in Kosovo works with technology created in Prishtina, in Kampala, and elsewhere, and adapts it to the needs of a young, determined population. The lab in Uganda connects academia from the US, Europe, and Kampala, and creates system change at a national scale. The CCORE lab in Zimbabwe takes best practices from the world of operational research and applies them to pressing programmatic issues. These are just the beginning.
This document gives you the information you need to create your own lab. This could be a UNICEF lab—or could simply be a space of creativity that is aimed at solving significant global problems through the application of dedicated local resources.
There is no ego in the concept of a lab. Pioneers like the iHub in Nairobi, INSTEDD in South East Asia, the Global Pulse in Jakarta, and Un Techo para mi Pais in Chile show the demand for methodologies of openness, collaboration, and experimentation.
The document is structured to give a sense of what a lab contains, to provide the specific, operational steps needed to get a lab up and running, to provide a few examples of existing labs, and finally to provide the technical documents (terms of reference, partnership agreements, etc.) that you can adapt for your own use. Most importantly, it is designed to be extended.
This is the first version of this Do-It-Yourself Guide—and we invite you to submit your lab structures, your documents and your knowledge to the project so that future versions can grow, learn, and build. You can submit your input to both innovateforchildren@unicef.org and to the UNICEF Innovation blog at: http://unicefstories.org/submit/
We are a an independent idea consultancy specialising in Designing Innovation Ecosystems, Brand Experiences, and Brand Engagements with employees and customers. We partner with organisations in their effort to bring commonality in their internal brand and external brand (communication delivery and service delivery) to build a branded experience and innovative thinking across all touch points.
At Think Simplr we audit, evaluate and design a branded ecosystem that enables organisations to converse with clarity and connect with consistency with all stakeholders - current and future.
Our Contact details-
raman@thinksimplr.com
Harvard Innovation Lab Workshop on developing the Perfect Pitch, by Michael Skok.
Michael is an entrepreneur turned venture capitalist, who has seen both sides of this. He spent 21 years as a CEO, building companies and raising over 100 million to build a number of software businesses. And then has spent the last decade as a VC seeing thousands of pitches from entrepreneurs raising money, and invested in companies that have generated over a billion dollars in value.
So with that in mind, the idea here is to give you an insider's checklist for your own pitch,
This document summarizes a presentation on strategic innovation. It discusses how current strategy is often too incremental and focused on best practices. Strategic innovation requires a new mindset, focus, and tools. It involves redefining the business definition, market, product, and business model to create new growth. The presentation provides questions to challenge assumptions in each of these areas. It also discusses generating innovative ideas and an organizational context that enables strategic innovation through characteristics like tolerance of risk and mistakes.
Innovation requires creativity but has more resources lately. True innovation takes creativity out of the lab and into the world. Creative directors can drive agency innovation by combining their skills with new resources and expertise from other fields. This allows them to generate new, revenue-generating opportunities for clients by simplifying problems, combining unrelated areas, and maximizing people's talents - which sounds a lot like what creative directors already do.
Get on top of Innovation by understanding the essentials. What it is. The types of Innovation and the elements of an Innovation ecosystem. Thanks for viewing orxil(a)yahoo.com
Creativity and innovation are important for problem solving and business growth. [1] Creativity involves generating new ideas, while innovation is the process of developing and applying creative ideas. [2] For an organization, innovation refers to converting new ideas into useful products, services, or practices. [3] While creativity is needed for innovation, it is not sufficient on its own - innovative ideas must also be applied successfully.
This document discusses creativity and innovation. It argues that creativity involves combining existing ideas to create something new. True innovation requires challenging existing ways of thinking and taking customers' perspectives. Innovation is difficult because companies tend to benchmark each other, leading to similar approaches. The document advocates rethinking how companies are run to foster a culture where new ideas are welcomed, risks are embraced, and failure is accepted as part of the learning process. Speed and action are important for innovation to succeed.
The document discusses lean innovation and continuous innovation. It argues that continuous disruption requires continuous innovation, and that continuous innovation requires new management tools like lean innovation management. Lean innovation aims to achieve 10x the number of initiatives in 1/5 the amount of time through techniques like the business model canvas, customer development, and agile engineering. It also discusses the need for ambidextrous organizations that can both execute current business models while pursuing breakthrough innovations. Examples are provided of how lean startup techniques have been applied in practice, including a case study of a Stanford student team that applied customer development to validate and pivot their business model based on customer interviews.
This document summarizes a workshop on shifting to mobile presented by Raul Vielma of The Palm Beach Post and Bill Ganon of Verve Wireless. The workshop covers the rapid adoption of mobile devices, the mobile advertising landscape, how local publishers can mobilize, and best practices for mobile campaigns. Attendees can learn about engaging mobile audiences, mobile ad platforms like banners and landing pages, and tools for calls-to-action. The presenters discuss how mobile offers new local advertising opportunities and audiences for trusted local brands like newspapers.
This study examined media consumption patterns of undergraduate media and commerce students in Mumbai. It found that the internet was the most popular media, with television second. Students spent 1-3 hours per day on television and internet. Most accessed the internet via smartphones. WhatsApp and Facebook were the most used social media platforms, while Amazon and Flipkart were preferred for online shopping. The researchers concluded India has a large internet population that is driving growth in digital advertising, particularly among youth who spend significant time online.
Mobile marketing enables organizations to communicate and engage with audiences through mobile devices in an interactive way. It is commonly known as wireless marketing and includes tactics like SMS messaging, which has a high open rate and engagement. Emerging technologies like near field communication (NFC) allow for contactless mobile payments and sharing of information with a simple tap, providing new opportunities for mobile marketing interactions and transactions.
The use of mobile devices and social media has grown exponentially. Over 200 million Americans now use smartphones, spending significant time online via their connected devices. This has resulted in a shift to digital advertising and omni-channel retail, where consumers research and shop across multiple online and in-store touchpoints. Digital ad revenues in the US have hit a record high of $32.7 billion in the first half of 2016, with most spent on social media and mobile platforms. While this phenomenon has benefited online retailers like Amazon, transitioning to omni-channel has been challenging for many traditional retailers.
Today, nearly 43% of the world is connected to the internet1, enabling us to talk, share photos, and conduct business halfway across the globe. As a result, we have seen more technological advancements in the past 10 years than we’ve witnessed in the past 10,000 years. And in the next five years, we’ll see even more advancements.
In this overview provided by BI Intelligence, Business Insider’s premium subscription research service, we identify the key trend in each of our top vertical areas including Mobile, E-Commerce, Digital Media, Digital Financial Services, and the Internet of Things.
Mobile marketing is becoming mainstream as mobile devices provide constant access to the internet, social media, and information. Nearly all adults now own smartphones or internet-connected phones. Businesses can reach customers through their mobile devices using strategies like text messages, mobile-optimized websites, mobile apps, mobile ads, and proximity marketing. Both large and small businesses should utilize mobile channels to engage customers.
"Mobile Marketing to the Hispanic Demograpic," Ana Arredondorayvillares
The document discusses mobile marketing trends and opportunities. It notes that mobile advertising is projected to increase 36% in 2009-2010. Latinos have a high adoption rate of technology. The largest mobile marketing campaign in 2008 was Joe Biden's presidential announcement which sent over 2.9 million text messages. The document then outlines various mobile marketing tactics and how to integrate them with traditional marketing strategies. It provides consumer mobile usage statistics and notes that multicultural consumers lead in mobile interactions. The Hispanic segment is one of the most active in mobile marketing responses. Best practices include making all programs opt-in and integrating mobile with other media.
This document discusses how certain industries like newspapers, trains, and manufacturing missed opportunities presented by technological shifts and were negatively impacted as a result. It argues that businesses now need to embrace new media like search engine optimization, online video, social media, and mobile to reach customers. The document promotes a service that claims to help businesses establish an online presence and marketing strategy across various new media platforms for less than a traditional yellow pages ad. Key services include producing and distributing videos, setting up lead generation and follow up automation, local search listings, and targeted internet ads.
Real estate customers have changed. Have agents?Raphael Bochner
Next generation customers power the real estate market. Are agencies and property portals ready? Here's my take on the way Proptech is shaping the real estate transaction space
This document discusses shifting to mobile strategies for media companies. It outlines that mobile device usage is rapidly growing and becoming the primary way people access media. The document then provides an overview of the mobile advertising landscape and opportunities for local publishers to reach audiences on mobile. It discusses how mobile offers new audiences and engagement through apps and mobile-optimized sites. The document concludes by discussing the mobile value proposition for advertisers and provides best practices for mobile advertising.
Digital Bridges Into a Physical Worlds; Food Chain Theory RevisitedLawrence Bergenfield
The document discusses trends in digital advertising and consumer behavior. It notes that consumers now spend as much or more time online than watching TV. However, advertising spending does not match these trends, with more spent on TV. The document argues that physical retailers are in a position to better capture digital advertising spending by measuring outcomes at the point of purchase. It outlines five rules for unlocking the potential of digital advertising, including the need for closed-loop measurement of ads driving real sales.
The document discusses the growing importance and future of mobile marketing. It provides statistics that show mobile will surpass desktop internet usage within 5 years and that over half of local businesses plan to engage in mobile marketing. Key points covered include the growth of smartphones and mobile apps, increasing mobile advertising spending, the effectiveness of SMS/text messaging campaigns, and emerging technologies like QR codes and their role in mobile marketing. The future is predicted to focus more on location-based services, mobile video, social interactions, and mobile payments.
The document discusses the importance of mobile marketing and provides guidance on getting started. It notes that mobile devices are ubiquitous and mobile marketing has significant potential. It recommends businesses create a mobile-friendly website, start a text message marketing program, and begin using QR codes to tap into the growing mobile space.
Mobile marketing trends are growing rapidly. Mobile internet and smartphone usage is increasing faster than traditional internet usage grew. Most people now use their mobile phones and devices more than PCs. Marketers can engage customers through mobile websites, apps, SMS/texting, social media, mobile display ads, and more to promote brands on any mobile device. It is important to integrate mobile strategies with other online and offline marketing channels.
This document discusses how mobile and social technologies are generating new types of customer interactions and experiences. It notes the rise of smartphones and increased digital usage. It advocates designing true multi-channel experiences that integrate traditional and digital brand communications through mobile, social media, and apps. Examples are given of brands using check-ins, rewards and promotions to engage customers across multiple touchpoints.
Digital marketing is promoting brands using digital channels like the internet, mobile phones, and other interactive technologies. It allows companies to reach consumers in a timely, personalized, and cost-effective way. The world is changing rapidly as people now do many activities online like communicating, dating, banking, and entertainment. Traditional one-way communication is being replaced by two-way interaction through digital channels. Digital marketing uses various online methods like websites, emails, social media, mobile apps, and search engine marketing to connect with customers.
Mobile devices and mobile consumer behavior. How to reach your customers using a strategic mobile marketing plan that includes, text messaging, QR codes, email, and mobile websites.
Consumer behaviour and advertizing trends reportAshutosh Tyagi
This document discusses consumer behavior and advertising trends in the US consumer packaged goods industry. It notes that consumers are spending more time at home due to the recession, becoming more involved with brands. They are also increasingly concerned with environmental sustainability and transparency from brands. The use of mobile devices is growing for various purposes. The document then outlines advertising trends, including strong growth in internet, mobile, and video advertising. It notes that while digital spending is growing for CPG companies, they still lag other industries. Finally, it predicts that mobile platforms will overtake display ads and gaming may emerge as a strong brand-building medium.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Presentation by Herman Kienhuis (Curiosity VC) on Investing in AI for ABS Alu...Herman Kienhuis
Presentation by Herman Kienhuis (Curiosity VC) on developments in AI, the venture capital investment landscape and Curiosity VC's approach to investing, at the alumni event of Amsterdam Business School (University of Amsterdam) on June 13, 2024 in Amsterdam.
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Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...Adani case
Time and again, the business group has taken up new business ventures, each of which has allowed it to expand its horizons further and reach new heights. Even amidst the Adani CBI Investigation, the firm has always focused on improving its cement business.
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Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
6. Several opportunities exist today to build strong web presences The Philippine web is an empty space Music Chat Schools Classifieds Toys Promos Lifestyle Games Fastfood Books Travel Kids Health Clothes Brand
7. The mobile content business is in transition New NTC rules have thrown the traditional mobile content business into a state of flux
16. Companies will allow customers to personalize their products and the overall brand experience The web offers unparalleled personalization
17. The Social Network Explosion # 1 website in the Philippines Grew from 1 million to 10.5 million Philippine registered users in 1 year # 10 website in the Philippines Wasn’t in the top 100 websites in the Philippines 1 year ago
22. Trend: SNO as the new SEO Did I discover more content via Google or Facebook in the past 3 months? Over 1 billion clicks driven by bit.ly to web content in January alone, billions more through other URL shorteners and links
25. How we consume our news is changing “ 61 % of Americans said they read the news online, only 17% say they read a national newspaper” “ For most newspapers in the United states, we would not buy them at any price. They have the possibility of going to just unending losses.” -- Warren Buffet
26. There is light at the end of the tunnel iPad going on sale very soon could be the ray of hope for magazines
31. Digital TV People will be watching more TV but not on their televisions Mobile TV numbers will only continue to grow More and more people are downloading their video media to their PCs 4 th most popular web site in the Philippines, 3rd in the world … And climbing
33. The largest concert ever was watched live by over 10 million people! The internet can magnify the scale of an event a hundredfold
34. News Corp and NBC have partnered to offer FREE Ad supported TV programming to any computer around the world Traditional media companies are adjusting
38. Obama announced his VP candidate on text messaging FIRST! Database Building Welcome to Obama Mobile. You will now be one of the 1 st notified when the VP candidate is selected. Standard charges apply. Please forward.
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42. Withdrawal from ATM Payment using credit card Mobile bank information FNB R123.20 reserved for purchase @ Woolworths from FNB card a/c..978000. Avail R2826. 3Aug 16:43 FNB R200.00 withdrawn from FNB card a/c..47658@ Sandton ATM . Avail R927. 5Apr 13:12 Amount Merchant Part of the account number Available credit card limit Date and Time of the transaction
49. Watching TV on your phone opens up a world of business opportunities Advertising “ Free TV Model” Mobile Marketing Approach “ sponsored by…” for free or low price: - get your ring tone - vote your favorite Transaction “ Ring tone Model” Interaction “ Vote & Greet Model”
50. Indonesia: Half a centavo per second or 30 Centavos per minute after the 2 nd minute India: 1 Peso per minute Philippines: 4.5 Pesos per minute Mobile adoption which is already high, will only increase with price competition
51. Diet SMS Service by Tata Docomo in India: 1 Paisa per character Per character charging
53. Allows advertisers to know who is looking at their advertisements from up to 30 feet away! Pay per glance
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55. TV Ads with tailored web ads WEB TV Ads when delivered to your screen will fire up web applications that viewers can interact with Sharp Aquos Net web enabled TVs
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57. VOIP as the new call and mobile marketing standard? WIMAX – Broadband Everywhere