The document discusses various mobile marketing tactics, including apps, mobile web, and mobile advertising. It provides examples of successful SMS, app, and mobile web campaigns. Some key points made are that mobile marketing engagement occurs through apps, web, and messaging; SMS has high open and response rates; mobile apps and time spent on apps is increasing significantly; and mobile advertising spending is growing rapidly and will surpass desktop advertising spending.
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer
The document is a presentation on mobile marketing trends, insights, and best practices. It discusses the rise of smartphones and tablets, how mobile behaviors extend beyond being "on the go", and emerging mobile marketing tactics and trends. Key points covered include the growth of smartphone and tablet adoption across demographics, how mobile devices are integrated into media consumption, and how marketers are increasing their focus on and spending for mobile apps, mobile search, and mobile display advertising. The presentation emphasizes that marketers need strategies that account for multiple device usage and the constant companion nature of smartphones.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
eMarketer Webinar: Mobile Marketing Trends, Insights and Best PracticeseMarketer
The document is a presentation on mobile marketing trends, insights, and best practices. It discusses the rise of smartphones and tablets, how mobile behaviors extend beyond being "on the go", and emerging mobile marketing tactics and trends. Key points covered include the growth of smartphone and tablet adoption across demographics, how mobile devices are integrated into media consumption, and how marketers are increasing their focus on and spending for mobile apps, mobile search, and mobile display advertising. The presentation emphasizes that marketers need strategies that account for multiple device usage and the constant companion nature of smartphones.
50 Mobile Marketing Facts by Jeanne Hopkins, CMO of SmartBear Software & Jamie Turner, Founder and Chief Content Officer at The 60 Second Marketer
To learn more about mobile marketing, come to HubSpot's INBOUND 2012 conference in August 27-30 in Boston. For more details visit inboundconference.com or inbound2012.eventbrite.com.
How Trinity Mobile Apps can increase your businessRaion Seishin
How Trinity Mobile Apps can increase business through effective designing of mobile apps and mobile websites. Trinity Mobile apps is the all in one business solution to drive more traffic via mobile apps and websites.
Mobile and Social Media ( http://www.socialgonemobile.com ) has arrived with new challenges and opportunities and is poised to revolutionize the way organizations deliver, consume, and disseminate on information. The convergence of mobile technology with social networking are empowering more and more people to make real-time decisions. Users can communicate with decision groups or customers while surfing through relevant useful data on their handheld devices and converting them to reach an actionable insight that support to rapid decision-making which is key to improving the profitability of business nowadays .
Mobile spending is expected to hit $18 billion in 2014 and reach $41.9 billion by 2017. Various digital, mobile, and social media predictions are provided. It is predicted that mobile devices, advertising, and industries will continue to grow substantially in 2014, with an increasing focus on areas like mobile video, wearables, data analytics, and personalized cross-channel experiences.
This document summarizes 10 technology trends that are expected to become more important for marketers in 2016, focusing on the rise of closed ecosystems and the development of artificial intelligence. The trends involve the growth of "walled gardens" like Snapchat Discover and Facebook Instant Articles, new challenges for advertising from services like Netflix and ad blocking, the evolution of personalized search on mobile and through virtual assistants, the increasing role of messaging apps in sharing content and integrating other services, and the application of artificial intelligence to areas like maps, image recognition, sentiment analysis, and dynamic pricing. Marketers will need to adapt by working within these closed ecosystems, focusing on native content formats, and exploring how to provide customer service through new messaging platforms.
Small businesses need a mobile experience to connect with customers. Nearly everyone has smartphones and uses them to search for local businesses and products. Having a mobile-optimized website and app allows small businesses to be accessible anywhere and drive customers to their business. It also improves productivity and avoids losing sales from those frustrated with non-mobile sites. While large companies move slowly on mobile, small businesses can gain an advantage by moving quickly to offer mobile options like apps at affordable prices.
Evento Mobilidade 2016 - Chinese mobile marketing - Chen Yong - IAB ChinaIAB Brasil
This document summarizes China's mobile market and trends in digital commerce. Some key points:
1. China has the world's largest mobile market with over 1.3 billion users and 656 million mobile internet users in 2015. Mobile internet and payment are highly developed due to factors like broadband expansion and mobile dependency.
2. WeChat has become a leading social platform with over 800 million monthly active users. It integrates social media, payments, content and services into a popular mobile app.
3. E-commerce is huge in China, led by platforms like Alibaba's Taobao and Tmall. Mobile drives over 80% of e-commerce sales. Young generations are frequent mobile shoppers and
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
Smartphone penetration has increased from 31% in 2011 to 44% in 2012. Smartphone owners use their devices for multiple activities like social media, games, etc. providing businesses new opportunities. 83% of smartphone owners use their device while on-the-go. Smartphone users value internet access on their devices to find information while mobile. 62% of smartphone owners access the internet everyday on their device. Data suggests 1/3 of smartphone searches have local intent, and the majority of users act on local searches within an hour. Apps represent 4 out of 5 mobile media minutes, providing brands opportunities to engage consumers via mobile apps.
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
1) Mobile marketing is an increasingly important area as consumers use mobile devices more.
2) Brands need to ensure their websites are mobile-friendly and develop mobile search, email, advertising, and loyalty strategies.
3) Location-based apps and services like Foursquare provide opportunities to build communities and engage customers through promotions, coupons, and mobile apps.
Future of mobile search vertical searchworksKerstin Recker
The document discusses the future of mobile web search and how businesses and advertisers can adapt. It notes that mobile search is currently fragmented but will grow significantly as more users access the internet primarily through mobile devices. It provides tips for marketers, including using location data, clear concise messaging, engaging descriptions, customer reviews, and internal linking on websites. It emphasizes that successful mobile advertising will require relevance, interactivity, and adapting to how users access content through apps on touchscreen devices.
This document discusses shifting to mobile strategies for media companies. It outlines that mobile device usage is rapidly growing and becoming the primary way people access media. The document then provides an overview of the mobile advertising landscape and opportunities for local publishers to reach audiences on mobile. It discusses how mobile offers new audiences and engagement through apps and mobile-optimized sites. The document concludes by discussing the mobile value proposition for advertisers and provides best practices for mobile advertising.
MOBILE ADVERTISING AND MARKETING TRENDS ROUNDUPFilipp Paster
Mobile now accounts for most time US adults spend online. Marketers have responded with a variety of mobile advertising tools to reach consumers on the go, such as mobile social network ads, programmatic mobile ads, mobile video ads, and push notifications. eMarketer has curated a roundup of the latest mobile marketing trends to help advertisers keep up with this rapidly changing space.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
The document discusses trends in mobile applications and their impact on businesses. It analyzes how companies like Priceline, Expedia, Kayak, Starbucks and Chipotle have developed mobile apps to engage customers. Experts note that mobile apps now account for more usage than mobile web browsing. Businesses need to develop apps to stay competitive and provide customers with convenient services like booking hotels, ordering food, or making payments directly from their phones. As the use of mobile apps continues growing, companies that adopt this trend will see benefits while those who fail to adapt may lose business.
The document summarizes trends in mobile applications and their impact on businesses. It discusses how the rise of app stores and use of mobile apps has changed industries like hospitality. Businesses are creating mobile apps to connect with customers, and hotels now offer app-based bookings and services. The document advocates that businesses must adapt to this trend, such as by providing app-integrated services and information, to remain competitive.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
Mobile marketing is becoming mainstream as mobile devices provide constant access to the internet, social media, and information. Nearly all adults now own smartphones or internet-connected phones. Businesses can reach customers through their mobile devices using strategies like text messages, mobile-optimized websites, mobile apps, mobile ads, and proximity marketing. Both large and small businesses should utilize mobile channels to engage customers.
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
The document discusses predictions for digital and tech trends in 2017. It covers the growth of connected TV and over-the-top services, increasing cord-cutting, and new forms of media consumption like social video. Other predictions include the rise of artificial intelligence, voice assistants, and the internet of things. The internet of things is expected to grow significantly by 2020. Smart home products and Amazon Echo are also discussed as gaining more mainstream popularity. Virtual, augmented and mixed reality are predicted to surpass wearables in revenue. Finally, the document discusses a potential shift away from traditional mobile apps to instant apps.
This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.
Evento Mobilidade 2016 - Chinese mobile marketing - Chen Yong - IAB ChinaIAB Brasil
This document summarizes China's mobile market and trends in digital commerce. Some key points:
1. China has the world's largest mobile market with over 1.3 billion users and 656 million mobile internet users in 2015. Mobile internet and payment are highly developed due to factors like broadband expansion and mobile dependency.
2. WeChat has become a leading social platform with over 800 million monthly active users. It integrates social media, payments, content and services into a popular mobile app.
3. E-commerce is huge in China, led by platforms like Alibaba's Taobao and Tmall. Mobile drives over 80% of e-commerce sales. Young generations are frequent mobile shoppers and
Brian Cauble is the co-founder and CEO of Appsolute Genius, a mobile app development company. He has over 9 years of experience in software development. The app economy has grown significantly, with over 274,000 active apps on the Apple App Store and thousands of new submissions each month. Marketers should pay attention to opportunities that apps provide, such as reallocating advertising dollars to mobile, cause marketing promotions, direct response capabilities, and integrating barcodes/QR codes. However, brands need to ensure their app strategy aligns with overall marketing goals and is sustainable.
Business insider digital media strategiesCatchTalk.TV
Full vid hereJulie has a more than a decade of experience running vertical web businesses. Prior to Business Insider, she launched the new NCAA.com web site at CBS College Sports. Previously she ran the magazine-branded web sites at Condé Nast and built the #1 web site for golfers at Time Inc
The document is a mobile advertising trends report that summarizes key trends in the mobile advertising industry in 2015. It discusses the growth of programmatic buying and real-time bidding, and how they provide benefits like streamlining the mobile ad process and enabling on-the-fly optimization. However, it also notes limitations in targeting and ad formats for mobile programmatic buying. The report also examines new and improved mobile display ad formats like mobile rich media, video ads, and native ads that are gaining traction. It then provides breakdowns of mobile ad spending trends by different industries.
Smartphone penetration has increased from 31% in 2011 to 44% in 2012. Smartphone owners use their devices for multiple activities like social media, games, etc. providing businesses new opportunities. 83% of smartphone owners use their device while on-the-go. Smartphone users value internet access on their devices to find information while mobile. 62% of smartphone owners access the internet everyday on their device. Data suggests 1/3 of smartphone searches have local intent, and the majority of users act on local searches within an hour. Apps represent 4 out of 5 mobile media minutes, providing brands opportunities to engage consumers via mobile apps.
How Consumers Use Mobile and What You Can Do About ItDeb Evans, CFE
1) Mobile marketing is an increasingly important area as consumers use mobile devices more.
2) Brands need to ensure their websites are mobile-friendly and develop mobile search, email, advertising, and loyalty strategies.
3) Location-based apps and services like Foursquare provide opportunities to build communities and engage customers through promotions, coupons, and mobile apps.
Future of mobile search vertical searchworksKerstin Recker
The document discusses the future of mobile web search and how businesses and advertisers can adapt. It notes that mobile search is currently fragmented but will grow significantly as more users access the internet primarily through mobile devices. It provides tips for marketers, including using location data, clear concise messaging, engaging descriptions, customer reviews, and internal linking on websites. It emphasizes that successful mobile advertising will require relevance, interactivity, and adapting to how users access content through apps on touchscreen devices.
This document discusses shifting to mobile strategies for media companies. It outlines that mobile device usage is rapidly growing and becoming the primary way people access media. The document then provides an overview of the mobile advertising landscape and opportunities for local publishers to reach audiences on mobile. It discusses how mobile offers new audiences and engagement through apps and mobile-optimized sites. The document concludes by discussing the mobile value proposition for advertisers and provides best practices for mobile advertising.
MOBILE ADVERTISING AND MARKETING TRENDS ROUNDUPFilipp Paster
Mobile now accounts for most time US adults spend online. Marketers have responded with a variety of mobile advertising tools to reach consumers on the go, such as mobile social network ads, programmatic mobile ads, mobile video ads, and push notifications. eMarketer has curated a roundup of the latest mobile marketing trends to help advertisers keep up with this rapidly changing space.
If 2014 was the year of mobile, 2015 is most definitely the year of Rich Media.
Mobile ad spend is expected to increase 77%, in 2015. We will see sophisticated and creative collaboration in 2015, as content creators build audiences that rival those of pop stars and brands grasp just how powerful mobile can be. In order for brands to get the most ROI for their mobile advertising spend, they need to invest in Rich Media, to create immersive experiences, transforming their level of engagement with consumers.
In FreshDigitalGroup’s “Rethink 2015,” we take an in-depth look at the following Rich Media predictions in addition to forecasts for digital, mobile and social industries.
The document discusses trends in mobile applications and their impact on businesses. It analyzes how companies like Priceline, Expedia, Kayak, Starbucks and Chipotle have developed mobile apps to engage customers. Experts note that mobile apps now account for more usage than mobile web browsing. Businesses need to develop apps to stay competitive and provide customers with convenient services like booking hotels, ordering food, or making payments directly from their phones. As the use of mobile apps continues growing, companies that adopt this trend will see benefits while those who fail to adapt may lose business.
The document summarizes trends in mobile applications and their impact on businesses. It discusses how the rise of app stores and use of mobile apps has changed industries like hospitality. Businesses are creating mobile apps to connect with customers, and hotels now offer app-based bookings and services. The document advocates that businesses must adapt to this trend, such as by providing app-integrated services and information, to remain competitive.
1) The document summarizes key trends in digital media consumption and marketing in Brazil, noting that consumers are increasingly connected via mobile devices and fragmenting their time across platforms.
2) It advises marketers to integrate their data from multiple sources to understand consumer journeys, and to create engaging content to attract consumers rather than interrupt them.
3) Mobile media in Brazil is growing extremely rapidly, far outpacing total media and digital media, and will account for a significant portion of digital ad spending in coming years as marketers adapt to the mobile mindset.
Mobile Marketing statistics 2017 | Mobile Marketing StatsPixxelznet
Discover the mobile marketing statistics 2017 that will help you to reach your goals this 2017. Improve your plan strategy with these steps.
Visit: http://www.pixxelznet.com/mobile-marketing-statistics-2017/
Mobile Media: Future of Mobile media powered by ApplicationsManas Ganguly
Mobile applications are evolving to become the primary medium for delivering online content and experiences to users. As mobile penetration increases globally, applications will enable new forms of collaboration, value creation, and personalized experiences for billions of mobile internet users. Businesses are recognizing the importance of mobile applications and are looking to create engaging branded applications to influence customers. Mobile applications combine the advantages of mobility with user behavior data, social features, location-based services, and more to provide unique contextual experiences to users. As this trend accelerates, mobile applications will become a major new advertising channel, surpassing web advertising. Within a few years, a third of marketing budgets are expected to be spent on targeted, opted-in mobile and video ads.
Mobile marketing is becoming mainstream as mobile devices provide constant access to the internet, social media, and information. Nearly all adults now own smartphones or internet-connected phones. Businesses can reach customers through their mobile devices using strategies like text messages, mobile-optimized websites, mobile apps, mobile ads, and proximity marketing. Both large and small businesses should utilize mobile channels to engage customers.
Mobile apps have surpassed desktop internet usage, with over 50% of digital time now spent on mobile apps. Close to 1800 new iOS apps are launched daily on iTunes alone. In 2016, mobile marketers will focus on promoting apps through other apps, social media platforms like Instagram and Facebook that allow app installs, geo-targeting using smartphone sensors, and video which is increasingly consumed within apps rather than mobile websites. Tactics like push notifications, in-app discovery of other pages and features, and incentivized downloads through brand partnerships will continue to be important for acquiring and retaining mobile users.
The document discusses predictions for digital and tech trends in 2017. It covers the growth of connected TV and over-the-top services, increasing cord-cutting, and new forms of media consumption like social video. Other predictions include the rise of artificial intelligence, voice assistants, and the internet of things. The internet of things is expected to grow significantly by 2020. Smart home products and Amazon Echo are also discussed as gaining more mainstream popularity. Virtual, augmented and mixed reality are predicted to surpass wearables in revenue. Finally, the document discusses a potential shift away from traditional mobile apps to instant apps.
This document outlines how to get started with mobile marketing. It begins with mobile media facts and figures showing the growth of mobile usage. Common mobile marketing myths are debunked, such as the idea that mobile is only for big companies or teenagers. Various mobile marketing tactics are described like mobile websites, SMS, display ads, search, and location-based services. The document concludes with 12 steps for getting started with mobile marketing, including mobilizing websites, watching competitors, running mobile ad campaigns, and integrating mobile across marketing efforts.
Whitepaper 1st may 12 mobile marketing Kumar Gaurav
Are you stuck on Marketing?
What new to do? How to grab consumer's short attention Span? How to do out of box marketing campaigns? How to increase ROI on existing marketing spends?
.... Follow the Blue Ocean Strategy...
Find Greener Pastures in Mobile Marketing....
If you follow the "only traditional route" approach ... You end up with the ordinary.
Try Out of Box... Try Mobile
Mobile marketing trends are growing rapidly. Mobile internet and smartphone usage is increasing faster than traditional internet usage grew. Most people now use their mobile phones and devices more than PCs. Marketers can engage customers through mobile websites, apps, SMS/texting, social media, mobile display ads, and more to promote brands on any mobile device. It is important to integrate mobile strategies with other online and offline marketing channels.
Presentation Dayton area marketing preofessionals on strategies for leveraging mobile apps as marketing tools. Provides update on new mobile technologies such as NFC. Explains native apps vs. mobile apps and how apps can be constructed and integrated with web sites and print media.
Mobile marketing involves using mobile devices like smartphones and tablets to advertise products and services. It uses platforms like mobile apps, websites, social media, and advertisements on the devices. Some common forms of mobile marketing are app marketing, QR codes, mobile search ads, SMS marketing which involves sending promotional texts to opt-in customers, and location-based marketing. Near-field communication technology allows short-range wireless connectivity between devices brought close together.
Presentation on App vs Web. Details:
- Pros and Cons of Apps
- Pros and Cons of Web
- Key questions to consider when choosing one or the other
- Examples of multi-platform brands
- Short case studies on Facebook, Fandango, Yahoo!
- Comparison of key data on key mobile platforms.
Whitepaper_1st may '12_Mobile Marketing Kumar Gaurav
Mobile marketing is an opportunity that should be leveraged rather than feared. Agencies need to get over their fear of mobile marketing due to the large growth in mobile usage and advertising budgets moving to mobile. Mobile advertising works best as part of cross-media campaigns and dialogues. Numbers show that mobile users are an attractive demographic for advertisers and agencies should explore mobile marketing opportunities rather than focusing only on traditional media. With the right third-party partners, agencies can develop effective mobile marketing strategies and campaigns without extensive technical expertise.
Mobile Ecosystem - Marketing and Advertisement Past, Present, Future Monitise MEA
Mobile Strategy
Timeline of Mobile Marketing
The Mobile Ecosystem
Types of Mobile Marketing
Trends – Past, Present and Future
SMS – MMS
QR Codes and Mobile Ads
Glossary
Best Cases in Mobile Marketing
Mobile devices currently claim a mere 16% of the video ad spend, but their share will balloon to 40% in five years due to rapid adoption of video viewing on devices- especially tablets.
Courtesy of: Direct Marketing News
Mobile marketing is increasingly important as more devices and people go online. By 2020 there will be 75 billion internet connected devices, most of which will be used for mobile marketing. Effective mobile strategies must be responsive, optimize for video and apps, reduce tap requirements, and leverage location-based targeting which has grown dramatically in use. However, mobile analytics like email open rates are less useful and marketers must focus on understanding customer behavior across channels like email, SMS, and apps to improve mobile experiences and drive sales.
Mobile Web 101 (by Mobile Web Up - Oct 2011)Mobile Web Up
Mobile Marketing Webinars EVERY WEEK at http://mobilewebup.com/webinars/
Are you ready to go mobile? Understand the five facets of mobile technology; What makes mobile an emerging new mass media; Mobile web versus desktop web – how it differs and why it matters for business success; Selling with mobile - what sales and direct-response marketing approaches work with the mobile channel; Leveraging mobile with time-tested "offline" print and display advertising; and more!
Brands are building up their mobile presence - comprised of apps, websites, and app stores - with the goal of interacting and engaging with consumers across every touch point. But why have relatively few brands effectively mastered the mobile channel? Find out in a report detailing survey findings of 1,000+ mobility influencers across the US and UK. We uncovered how much brands are investing in mobile projects, what their mobile priorities are and what frustrates them about mobilizing their businesses.
The document discusses several topics related to digital media and mobile marketing:
- Facebook reported increased mobile ad revenues which now make up 14% of total ad revenues and have more than tripled in the last 3 months.
- Mobile devices now account for 20% of online orders for retailers Littlewoods, Very and Isme, and mobile traffic increased 260% for these companies.
- The document also discusses mobile advertising on Facebook, mobile security risks, NFC technology, proximity marketing, app development, iAds, and smartphone usage statistics by country.
This document summarizes a workshop on shifting to mobile presented by Raul Vielma of The Palm Beach Post and Bill Ganon of Verve Wireless. The workshop covers the rapid adoption of mobile devices, the mobile advertising landscape, how local publishers can mobilize, and best practices for mobile campaigns. Attendees can learn about engaging mobile audiences, mobile ad platforms like banners and landing pages, and tools for calls-to-action. The presenters discuss how mobile offers new local advertising opportunities and audiences for trusted local brands like newspapers.
Mobile commerce is growing rapidly and is predicted to account for 50% of all digital commerce revenue in the US by 2017. Emerging trends in mobile commerce include mobile image recognition, increased use of video content, augmented reality apps, and personalized experiences. While mobile commerce offers opportunities, challenges remain around standardization across devices and networks. Adopting a mobile-first approach and developing mobile-optimized websites and apps can help businesses prepare for continued growth in mobile commerce.
Mobile marketing overview for B2B and B2C marketers, covering the unprecedented growth and opportunities of mobile--as well as a summary of mobile marketing tools available to today's companies.
The document discusses various tactics for distributing mobile content and promoting discoverability. It covers distribution through app stores, which provide large audiences but require promotion beyond the stores. QR codes and NFC (near field communication) are presented as alternatives to drive people to mobile websites or apps. The benefits, examples, and best practices of each distribution tactic are examined, including QR code generation and placement, and NFC uses for areas like ticketing, advertising, and mobile payments.
The document provides an overview of the mobile marketing landscape and course objectives. It discusses the large and growing mobile market in terms of global wireless subscribers, new mobile devices activated daily, and the large revenues generated from mobile technologies. It notes big opportunities in mobile apps, with hundreds of thousands of jobs created and billions generated annually. The course aims to help students understand mobile marketing fundamentals, plan mobile campaigns, and create their own mobile apps or websites. Key deliverables include participation, case study presentations, a mobile quiz, individual mobile marketing plans, and executing mobile tools.
The document discusses the importance of mobile marketing planning, noting that customers are more informed, engaged and globally accessible. It emphasizes that a marketing plan serves as a roadmap, allows you to assign tasks and responsibilities, and helps measure results. The document provides an overview of components to include in a mobile marketing plan such as defining your company, products, market, customers, marketing messages, goals and tactics.
The document discusses various content strategies for mobile marketing. It begins by defining content strategy as planning content creation, delivery, and governance to achieve business goals. It then discusses types of content such as dynamic content from RSS/XML feeds that is frequently updated. Other content strategies mentioned include location-based content triggered by a user's location, lifetime engagement value to measure customer relationships over time through content, and point-of-sale, lead generation, product packaging, and information-based content strategies.
This document discusses the value of SMS messaging as part of an integrated mobile marketing strategy. It provides basics on SMS marketing, noting that 83% of Americans own cellphones and three-quarters send and receive texts. SMS is an effective channel as it is permission-based, easy to use, and has a 160 character limitation. It then discusses how to build an SMS subscriber list through incentives and leveraging other channels like email, events, and social media. It provides an example of a pizza restaurant that ran successful SMS and social media campaigns that drove hundreds of orders.
This document provides an overview of strategies for going mobile. It discusses the importance of mobile, with statistics showing large portions of users accessing the internet and doing searches from mobile devices. It then outlines four key components for going mobile: 1) Mobilizing your web presence by optimizing your site for mobile, 2) Optimizing ad campaigns for mobile, 3) Leveraging unique mobile ad features, and 4) Tracking and optimizing mobile performance. For each component, it provides guidance, best practices, and case studies. The presentation aims to help businesses understand why and how to adapt to the growing mobile landscape.
Walmart Business+ and Spark Good for Nonprofits.pdfTechSoup
"Learn about all the ways Walmart supports nonprofit organizations.
You will hear from Liz Willett, the Head of Nonprofits, and hear about what Walmart is doing to help nonprofits, including Walmart Business and Spark Good. Walmart Business+ is a new offer for nonprofits that offers discounts and also streamlines nonprofits order and expense tracking, saving time and money.
The webinar may also give some examples on how nonprofits can best leverage Walmart Business+.
The event will cover the following::
Walmart Business + (https://business.walmart.com/plus) is a new shopping experience for nonprofits, schools, and local business customers that connects an exclusive online shopping experience to stores. Benefits include free delivery and shipping, a 'Spend Analytics” feature, special discounts, deals and tax-exempt shopping.
Special TechSoup offer for a free 180 days membership, and up to $150 in discounts on eligible orders.
Spark Good (walmart.com/sparkgood) is a charitable platform that enables nonprofits to receive donations directly from customers and associates.
Answers about how you can do more with Walmart!"
Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
This presentation was provided by Rebecca Benner, Ph.D., of the American Society of Anesthesiologists, for the second session of NISO's 2024 Training Series "DEIA in the Scholarly Landscape." Session Two: 'Expanding Pathways to Publishing Careers,' was held June 13, 2024.
How to Make a Field Mandatory in Odoo 17Celine George
In Odoo, making a field required can be done through both Python code and XML views. When you set the required attribute to True in Python code, it makes the field required across all views where it's used. Conversely, when you set the required attribute in XML views, it makes the field required only in the context of that particular view.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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2. Mobile Marketing 2.0
“The mobile ecosystem, for all its complexity, boils
down to three types of engagement with consumers:
app, web, and messaging.
To prevent ending up in the same boat as
predecessors who bet on the wrong business model,
marketers are clamoring to figure out which channel
will remain relevant in the future.”
According to Kane of MSGME, 5.17.11
http://blog.msgme.com/2011/05/17/finding-the-best-apps-v-mobile-web-vs-mobile-messaging-answer/
Mobile Marketing Tactics
4. Mobile Marketing
Mobile Marketing Tactics
2.0
http://ho9od35yvs05ejqn.zippykid.netdna-cdn.com/wp-content/uploads/2014/02/0207_WebDAMSolutions.png WebDam
5. Mobile Marketing
“Messaging still dominates
(mobile operators’) non-
voice revenues
worldwide.”
(Portio
Research)
Mobile Marketing Tactics
Why SMS?
2.0
Nearly all phones, including
smartphones and feature
phones, have text messaging
capabilities built in.
“SMS messaging is king.”
9. Mobile Marketing
Mobile Marketing Tactics
Why SMS?
2.0
81% Mobile Users
Sent/Rec’d last 30 days (Nielson)
~98% Open Rate
Within first 3 minutes
Pew Research
10. Mobile Marketing
Mobile Marketing Tactics
Why SMS?
2.0
81% Mobile Users
Sent/Rec’d last 30 days (Nielson)
~98% Open Rate
Within first 3 minutes
45% Response Rate
Pew Research
11. Mobile Marketing
Mobile Marketing Tactics
Why SMS?
2.0
81% Mobile Users
Sent/Rec’d last 30 days (Nielson)
~98% Open Rate
Within first 3 minutes
45% Response Rate
3,417 Text Messages/mo
Age 13 – 17
Pew Research
13. Mobile Marketing 2.0
Mobile Marketing Tactics
SMS: Best Practice
Carl’s Jr., an American-based fast-food restaurant chain, with 1,369
locations worldwide, sent out a text message offer to customers on
May 14, 2013. The text message offer was for a $6 burger combo for
only $2.99. Not only did this text message offer get a 19% redemption
rate, the fast-food chain generated $14 in new sales for every $1 they
spent on this campaign.
Tatango.com.
14. Mobile Marketing 2.0
Mobile Marketing Tactics
SMS: Best Practice
Redbox, a company that places kiosks renting DVDs, Blu-
ray Discs, and video games in over 42,000 locations, ran
an extremely successful 10- day mobile marketing
campaign.
The company had customers text DEALS to 727272 on
each one of the ten days for a chance to save between
10 cents and $1.50 on their next rental.
To advertise the mobile promotion, which was called “10
Days of Deals”, Redbox shared it on Facebook to their
more than 3M fans, sent an email to their 30+M email
subscribers, in addition to promoting it on the then 33,000
Redbox kiosks.
The results, over 400,000 customers participated in the SMS
marketing promotion, generating over 1.5M SMS messages
in just 10 days!Tatango.com.
15. Mobile Marketing 2.0
Mobile Marketing Tactics
SMS: Best Practice
https://www.dropbox.com/s/s8toz2lhul6eqmb/Ruby%20Tuesday%20Dinner%20%26%20A
%20Movie%20MMA%20Entry%20%E2%80%94%20Creative%20Elements.mp4
16. Mobile Marketing 2.0
Mobile Marketing Tactics
SMS: Best Practice
Ruby Tuesday case study...
• Discoverability
• Integrated marketing
• Direct response
• Share of mind
• Sense of urgency
• Customer demographics
17. Mobile Marketing 2.0
Mobile Marketing Tactics
SMS: Best Practice
https://www.youtube.com/user/EzTexting
Retail: https://www.youtube.com/watch?v=oTy-MkAUXHY&list=UUryzRw-
IiK4rAiUUNc5Uiqw
18. Mobile Marketing 2.0
Mobile Marketing Tactics
SMS: Best Practice
http://www.sumotext.com/mobile-marketing-videos/mobile-marketing-videos.html
19. Mobile Marketing
Graphic From “The Mobile Playbook,” by Google’s Jason Spero and Johanna Wherther
Mobile Marketing Tactics
Why Mobile Web?
Why Optimize? Value of Mobile Search @ Retail
7. Butcher, Dan. “More than half of smartphone owners use mobile devices in retail stores: studyhttp://www.mobilecommercedaily.com/ 2011/03/14/more-than-half-of-
smartphone-owners-use-mobile-devices-in-retail-stores-study
8. Sullivan, Laurie. “Study Analyzes Mobile Search, Buying Behavior In Retail.”
http://www.mediapost.com/ publications/article/162261/study-analyzes-mobile-search-buying-behavior-in-r.html
10. Butcher, Dan. “87pc of retailers agree shoppers can find better deals via mobile: survey.”
http://www.mobilecommercedaily.com/ 2011/01/13/87pc-of-retailers-agree -shoppers-can-find-better-deals-via-mobile-survey
13. Compuware. “What Users Want from Mobile.” 2011.
http://www.gomez.com/resources/ whitepapers/survey-report-what-users-want-from-mobile/
2.0
20. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Web? Example of Responsive Website
2.0
http://searchenginewatch.com/article/2351176/How-Responsive-Design-Increases-the-Results-of-Your-Online-Marketing
22. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Web? Example of Responsive Email
2.0
http://searchenginewatch.com/article/2351176/How-Responsive-Design-Increases-the-Results-of-Your-Online-Marketing
25. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Apps?
2.0
41apps/phone
Avg owned by smartphone
user up 28% from last year1
1. Lunden, Ingrid, “Nielsen: U.S. Consumers Avg App Downloads Up 28% To 41; 4 Of 5 Most Popular Belong To Google”
2. Flurry Analytics
26. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Apps?
2.0
41apps/phone
Avg owned by smartphone
user up 28% from last year1
75B app downloads
apple in 2014 (Statista.com)
1. Lunden, Ingrid, “Nielsen: U.S. Consumers Avg App Downloads Up 28% To 41; 4 Of 5 Most Popular Belong To Google”
2. Flurry Analytics
27. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Apps?
2.0
41apps/phone
Avg owned by smartphone
user up 28% from last year1
75B app downloads
74% is US growth from 2014
App usage in US2
apple in 2014 (Statista.com)
1. Lunden, Ingrid, “Nielsen: U.S. Consumers Avg App Downloads Up 28% To 41; 4 Of 5 Most Popular Belong To Google”
2. Flurry Analytics
31. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Apps?
2.0
Mobile app usage soared in 2014.
Mobile apps generated the most revenue in Japan, South Korea and the US.
32. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Apps?
2.0
Facebook and Google owned the top 5 apps in the US according to comScore.
33. Mobile Marketing
Mobile Marketing Planning
Why Mobile Apps?
3.0
Great Example of functional app for mfr…
https://www.youtube.com/watch?v=QOSk2DPnXAM
34. Mobile Marketing 2.0
Mobile Marketing Tactics
Apps: Best Practice
Allergy Cast case study...
• Mindshare
• Content strategy
• Mindshare
• Personalization
35. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Apps?
2.0
http://ho9od35yvs05ejqn.zippykid.netdna-cdn.com/wp-content/uploads/2014/02/0207_WebDAMSolutions.png WebDam
37. Mobile Marketing
Laird, Sam, “Mobile Web or App which should you build first” Mashable, June 6, 2012.
Mobile Marketing Tactics
Mobile App vs. Web
2.0
38. Mobile Marketing
Laird, Sam, “Mobile Web or App which should you build first” Mashable, June 6, 2012.
Mobile Marketing Tactics
Mobile App vs. Web
2.0
39. Mobile Marketing
Laird, Sam, “Mobile Web or App which should you build first” Mashable, June 6, 2012.
Mobile Marketing Tactics
Mobile App vs. Web
2.0
41. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Advertising?
2.0
Hoezel, Mark, Feb 10, 2015, Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories
Read more: http://www.businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10#ixzz3SqIGFzcn
Mobile is growing faster than all
other digital advertising formats in the
US, as advertisers begin allocating
dollars to catch the eyes of a growing
class of "mobile-first" users.
New data from BI Intelligence finds
that US mobile ad spend will
top nearly $42 billion in 2018, rising by
a five-year compound annual growth
rate (CAGR) of 43% from 2013.
42. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Advertising?
2.0
http://mashable.com/2014/12/10/mobile-ad-spending-dominate-world/
44. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Advertising?
2.0
Hoezel, Mark, Feb 10, 2015, Mobile Advertising Is Exploding And Will Grow Much Faster Than All Other Digital Ad Categories
Read more: http://www.businessinsider.com/mobile-is-growing-faster-than-all-other-ad-formats-2014-10#ixzz3SqIGFzcn
Here are some of the key takeaways:
• Display and video will be the fastest-growing mobile ad formats as digital ad
dollars quickly shift from desktop to mobile, and ad products improve. US
mobile display and mobile video ad revenues will grow at an astonishing CAGR
of 96% and 73%, respectively, between 2013 and 2018.
• But search and social media will still account for the largest share of US mobile
ad revenue during the forecast period. Search is a strong format on mobile
because of its convergence with local-mobile targeting.
• Mobile programmatic ad revenues, including ads sold through real-time
bidding (RTB), will account for 43% of US mobile display-related ad revenue in
2018, up from only a 6% share in 2013. But programmatic will still be limited by
the lack of robust cookie-based targeting on mobile.
• In-app mobile ads perform much better than mobile web ads, and ad spend
will likely follow performance and usage. In-app click-through rates averaged
0.56% globally compared to 0.23% for mobile web ads during the first half of the
year, according to Medialets.
45. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Advertising?
2.0
http://venturebeat.com/2013/06/12/the-top-10-mobile-advertising-companies/
Top 10 Mobile Advertising Companies
1. Google Admob Ads
2. Millennial Media
3. Apples iAd
4. Flurry (yahoo)
5. inMobi
6. Chartboost
7. MoPub
8. Amobee
9. Euclid Analytics
10. HasOffers
46. Mobile Marketing
Mobile Marketing Tactics
Why Mobile Advertising?
2.0
http://techcrunch.com/2014/10/07/facebook-audience-network-ads/
Facebook’s “Audience Network” lets any advertiser buy any third-party app host ads powered
by its targeting data. Audience Network isn’t a separate set of ad inventory from what’s
available in Facebook’s own apps and site with a direct buying interface.
Instead, it’s “a simple way to extend Facebook advertising buys across mobile apps to increase
relevancy for people, yield for publishers, and results for advertisers” using the same Facebook
biographical, interest, and activity targeting data, according to Audience Network’s product
manager Sriram Krishnan.
Audience Network is a way for Facebook to earn money by leveraging its personal data trove
for targeting without cluttering its own service with any more ads.
It gives developers an easy option for monetization by hosting Facebook’s ads, while letting
advertisers get in front of more people in a certain demographic more frequently than if they
could only reach people on Facebook.
47. Mobile Marketing
“People will be more selective with the apps they
download, the sites they visit, and the lists they join–
making it mandatory that marketers figure out ways
to make…
…their apps more engaging, websites more useful,
and opt-in communication more relevant.”
According to Kane of MSGME, 5.17.11
http://blog.msgme.com/2011/05/17/finding-the-best-apps-v-mobile-web-vs-mobile-messaging-answer/
2.0
Mobile Marketing Tactics
48. Mobile Marketing
“It’s not one channel – no matter how amazing
– that’s key. It’s the strategy and execution of
different channels working together to maximize
the strengths of each.”
According to Kane of MSGME, 5.17.11
http://blog.msgme.com/2011/05/17/finding-the-best-apps-v-mobile-web-vs-mobile-messaging-answer/
2.0
Mobile Marketing Tactics
49. Mobile Marketing
“Mobile is the only media tool that allows a brand to
engage with a consumer in
any point in their media mix and
start to convert them across the purchase funnel.”
Amielle Lake, CEO Tagga Media
“CEO’s Dish on QR Codes at Mobile Marketing Summit,” 9.9.11,
2.0
Mobile Marketing Tactics
50. Mobile Marketing
• SMS (Short Message Service)/Text
• MMS (Multi-Media Service) includes audio, pod casts and/or video streamed
content
RFRESH:
U R entered to Zero 2
Win sweepstakes
Phi@Atl. Additional
entry opt-in @
wawa.com/cokezero.
Txt WA HELP 4 info.
Msg&DataRatesMayApp
ly.
Mobile Marketing Tactics
SMS
2.0
51. Mobile Marketing
Mobile Marketing Tactics
SMS
2.0
20% of donations for Hurricane Sandy came in from
text messaging
More Here: http://www.tatango.com/blog/20-of-
donations-for-hurricane-sandy-relief-comes-from-
text-messages/
52. Mobile Marketing
QR Code - short for 'Quick Response' code. A 2D bar code used to drive
users to a mobile url. Common uses—print magazines, billboards, etc.
Mobile Marketing Tactics
QR to Mobile Web
2.0
53. Mobile Marketing
Mobile Web – a website on your mobile device. In this example, a mobile
web landing page was used to drive response and engagement.
Mobile Marketing Tactics
QR to mobile web
2.0
54. Mobile Marketing
Print to Mobile QR
Code Solution
Disney On-Stage Magazine goes out
to every teen performer who enters
the park and provides daily info on
events and showcases for music and
theatre arts appreciation.
Mobile Marketing Tactics
Integrated Traditional + Mobile Campaign
2.0
56. Mobile Marketing
• Proximity-based marketing
• Other (Mobile display advertising, Interactive & gaming, Mobile
SEO, etc.)
McDonalds interactive gaming ex: http://www.youtube.com/watch?v=7u0ij9D5S4Y&feature=player_embedded
Mobile Marketing Tactics
Proximity-based Mobile Marketing
2.0
57. Mobile Marketing
• Near Field Communications (NFC)
McDonalds interactive gaming ex: http://www.youtube.com/watch?v=7u0ij9D5S4Y&feature=player_embedded
Mobile Marketing Tactics
Proximity-based Mobile Marketing
2.0
http://vimeo.com/55645040
59. Mobile Marketing 2.0
Mobile Marketing Tactics
Integrated Mobile Strategy—Target
Integrated Mobile
Tactics
Mobile Couponing Shopkick
60. Mobile Marketing 2.0
Mobile Marketing Tactics
Integrated Mobile Strategy—Target
Facebook Print catalog-to mobile
61. Mobile Marketing
The Mobile Landscape
Common Challenges
What kind of phones do my customers have?
How can I develop a meaningful strategy beyond SMS’
140 characters?
Do I develop an iPhone only app vs. apps for several
platforms vs. a wap site?
How can I control and leverage advertising inventory?
2.0
Time, expense, skillset
& resources!
Fragmentation!
Platform, OS,
Device, Data
62. Mobile Marketing
The Mobile Landscape
Common Challenges
How can I control and manage wireless, user
(subscriber) data?
How will I distribute my mobile content?
How can I drive revenue opportunities and store traffic?
Fragmentation!
Platform, OS,
Device, Data
2.0
Time, expense, skillset
& resources!
63. Mobile Marketing
The Mobile Landscape
Common Challenges
2.0
Unlimited data plans are
slowly exiting as a plan
provided by leading
carriers in the US…
64. Mobile Marketing
Take-Aways
2.0
• The mobile ecosystem, for all its complexity, boils down to three types of
engagement with consumers: app, web, and messaging.
• Marketers are clamoring to figure out which channel will remain relevant in the
future.
• “SMS messaging is king.” Messaging still dominates (mobile operators’) non-
voice revenues worldwide. Nearly all phones, including smartphones and
feature phones, have text messaging capabilities built in.
• It’s essential to optimize your site for the mobile web as more customers are
searching for your brand using their mobile devices. Specifically, 40% have
turned to a competitors mobile site after a bad mobile customer experience.
• The mobile Apps market to grow to $30 billion by 2015 (Juniper) as mobile
consumers are downloading more apps than ever before.
65. Mobile Marketing
Take-Aways
2.0
• It’s important to recognize the different kinds of mobile marketing tactics, their
benefits, advantages and disadvantages.
• People will be more selective with the apps they download, the sites they visit,
and the lists they join – making it mandatory that marketers figure out ways to
make their apps more engaging, websites more useful, and opt-in
communication more relevant.
• Remember: It’s not one channel – no matter how amazing – that’s key. It’s the
strategy and execution of different channels working together to maximize the
strengths of each.
• (Repeat) It’s the strategy and execution of different channels working together
to maximize the strengths of each.
66. Mobile Marketing
The Mobile Landscape
Take-Aways
2.0
• Mobile is the single most pervasive technology ever invented (even moreso
than electricity)
• Mobile represents a BIG market (5.9B Globally/331M US) with BIG money
opportunities ($1.5T Global revenues).
• Marketing can be defined as getting the right message to the right audience
using the right media and methods—to grow and/or sustain profitable
customer relationships. (“Sales hooks em and marketing reels them in”). Mobile
marketing, as defined by the MMA, is a set of practices that enables
organizations to communicate and engage with their audience in an
interactive and relevant manner through any mobile device or network.
67. Mobile Marketing
The Mobile Landscape
Take-Aways
2.0
• Mobile is the fastest growing media of our time. It is so pervasive in our society
that a marketer has a pretty good guarantee someone will stop what they’re
doing and respond. It’s also an empowerment tool that allows one-to-one
communications
• Some of the benefits of mobile include it’s personal, targeted, immediate, cost
effective and green, to name a few. Mobile is the only media tool that allows a
brand to engage with a consumer in any point in their media mix and start to
convert them across the purchase funnel.
68. Mobile Marketing 2.0
• Brands and businesses of all sizes should consider mobile marketing TODAY
because:
Your customers are mobile
Your competition is mobile
Your business will likely be dependent on mobile
• It’s important to recognize the different tactics of mobile including: SMS, Mobile
Web and Mobile Applications (Apps) for communicating and influencing key
stakeholders
• Mobile is the only media tool that allows a brand to engage with a consumer in
any point in their media mix and start to convert them across the purchase
funnel
• Certain challenges exist when considering a mobile marketing strategy and
execution of mobile marketing tactics. These include but are not limited to:
fragmentation of devices and operating systems, data plans, connectivity,
cost, time and skillset
The Mobile Landscape
Take-Aways
69. Mobile Marketing 2.0
• There’s a growing trend among a “new developer community” of SMBs and
even Consumers creating, publishing & distributing mobile content
• Ubiquitous, DIY tools currently exist to support increased mobile content
deployment
• It will not happen in a vacuum. Strategic planning, engaging content,
accessible tools and foresight will prevail among
The Mobile Landscape
Take-Aways
Editor's Notes
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For fun (and so we’re on the same page) let’s define app, mobile web, and mobile messaging by imagining that we’re the VP of Marketing for the Acme Corporation and trying to sell a giant magnet to a certain Wile E. Coyote.
For fun (and so we’re on the same page) let’s define app, mobile web, and mobile messaging by imagining that we’re the VP of Marketing for the Acme Corporation and trying to sell a giant magnet to a certain Wile E. Coyote.
For fun (and so we’re on the same page) let’s define app, mobile web, and mobile messaging by imagining that we’re the VP of Marketing for the Acme Corporation and trying to sell a giant magnet to a certain Wile E. Coyote.
For fun (and so we’re on the same page) let’s define app, mobile web, and mobile messaging by imagining that we’re the VP of Marketing for the Acme Corporation and trying to sell a giant magnet to a certain Wile E. Coyote.
41
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44
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49
Having recently used QR Codes in their direct mail catalog promoting a new fall denim collection Gap are now rolling out QR Codes in their stores. The QR Codes resolve to a ScanLife system mobile site where shoppers can see what style is best for their build and view peer reviews.
The code resolves to a video of Patrick Robinson, The GAP's head of design, discussing the the new jeans. A retailer like The Gap using QR codes will only increase awareness with consumers. Hopefully they will start using codes in the store!
Having recently used QR Codes in their direct mail catalog promoting a new fall denim collection Gap are now rolling out QR Codes in their stores. The QR Codes resolve to a ScanLife system mobile site where shoppers can see what style is best for their build and view peer reviews.
The code resolves to a video of Patrick Robinson, The GAP's head of design, discussing the the new jeans. A retailer like The Gap using QR codes will only increase awareness with consumers. Hopefully they will start using codes in the store!
Having recently used QR Codes in their direct mail catalog promoting a new fall denim collection Gap are now rolling out QR Codes in their stores. The QR Codes resolve to a ScanLife system mobile site where shoppers can see what style is best for their build and view peer reviews.
The code resolves to a video of Patrick Robinson, The GAP's head of design, discussing the the new jeans. A retailer like The Gap using QR codes will only increase awareness with consumers. Hopefully they will start using codes in the store!
Having recently used QR Codes in their direct mail catalog promoting a new fall denim collection Gap are now rolling out QR Codes in their stores. The QR Codes resolve to a ScanLife system mobile site where shoppers can see what style is best for their build and view peer reviews.
The code resolves to a video of Patrick Robinson, The GAP's head of design, discussing the the new jeans. A retailer like The Gap using QR codes will only increase awareness with consumers. Hopefully they will start using codes in the store!
Having recently used QR Codes in their direct mail catalog promoting a new fall denim collection Gap are now rolling out QR Codes in their stores. The QR Codes resolve to a ScanLife system mobile site where shoppers can see what style is best for their build and view peer reviews.
The code resolves to a video of Patrick Robinson, The GAP's head of design, discussing the the new jeans. A retailer like The Gap using QR codes will only increase awareness with consumers. Hopefully they will start using codes in the store!