New media, in particular social business and mobile marketing, are transforming the marketing landscape. This presentation gives you a high-lever overview of the mobile landscape, and gets you started on building a business case for integrating mobile into your overall marketing strategy.

1. ANINTROTO THE MOBILELANDSCAPE Location, location, location - What it Means for You

2. What’s the Story With Mobile?

3. Mobile Overview Let’s look at a few stats

4. Mobile: Converging with Local & Social Mobile is hot! But, is mobile marketing right for your company?

6. Bluetooth, Wireless and Infared marketing

7. Mobile Search Marketing

8. Mobile Display Advertising

9. Mobile Video Advertising

10. Mobile Applications

12. More industry Views: “Over the next decade, mobile marketing will become mainstream, and multi-channel mobile communications is probably the most important and exciting opportunity for enterprises in every segment.” Johan Lindstrom Director of Product Management, mBlox

13. Mobile Activity

14. Mobile Is The Most Intimate Marketing Channel

16. 33% of people plan to discover current inventory at nearby stores on mobile devices [Source: JiWire, November 2010]

17. 26% of people plan to connect with social networks through location-based features [Source: JiWire, November 2010]

18. 62% of people have used "find a store location" features within an ad on mobile devices [Source: JiWire, November 2010]

19. 30% of people are willing to travel more than five miles to redeem a mobile coupon [Source: JiWire, November 2010]

22. Smartphones becoming increasingly sophisticated

23. Marketers can interact on a deeper, more personal level

24. Effective form of permission-based marketing

25. Extraordinary reach

26. More brands experimenting with mobile

27. Rapid growth of mobile apps

28. Greater move toward open standards

30. Perception problem from investors

31. Lack of customer awareness

32. Mobile marketing can be expensive to run

33. Lack of awareness about legal issues and regulation

34. Lack of standards

35. Innovation among mobile operators lagging

38. Geo-targeting and Location-based-services huge

39. Greater availability of GPS on handsets

40. Customized, targeted advertising on a very personal device

41. High growth predicted for mobile and local search

42. Real-time nature of mobile

43. Integrates all forms of media into one device

44. Inherently measurable

46. Casestudy - SMS Sunderland Empire Theatre client Agency Interlinked details Problem: The Sunderland Empire Theatre needed to generate a new database of interested theatre visitors. Database used for marketing and promotion. Solution: SMS – Text 2 Win promo

47. Casestudy- MMS case BMW details An innovative and highly targeted MMS campaign by BMW in Germany provides a good example of mobile messaging can be used to engage with individual consumers.

48. Casestudy - QR Codes Pepsi Max client Agency Graphico DMG details Problem: How do you stimulate and motivate Pepsi‟s target audience (18 – 24 year old males)? Solution: QR codes on 400 million packs

49. Making The Case For Mobile marketing Planning a campaign

50. Go Forth And Connect! Cost Effective Business Benefits The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences and lots of potential for personalization and upselling. Flexibility Uncomplicated Extraordinary Reach Multi-Purpose Integration In-Depth Analysis Permission-Based M-Commerce

51. Mobile Checklist With an increased click through rate of 6-8% and having YOUR customers be able to just click for instant contact this is definitely something to test out with your market. http://goo.gl/eNsts Will make choosing your best mobile search keywords a lot easier. This tool breaks it down by desktop, Mobile WAP devices, and mobile browsers with full Internet. http://goo.gl/FD84E Mobile campaigns must be tailored for the target audience as this will affect how customers respond to the campaign. Google’s best practices guide will show you whether driving business to the phone is for you. http://goo.gl/aNMTT For example Facebook will redirect to touch.facebook.com for touch screen capable devices like the Droid and iPhone. Simpleand shorter. Best Practices Click to Call Keyword Tool Mobile-Friendly Site Objectives All about your customer Objectives must be set out clearly prior to starting the campaign, and set benchmarks and metrics.

53. Messaging

55. Keywords

56. Message cost

57. Billing

60. Build a business case for mobile media

61. Decide whether to outsource or train in-house team

62. Articulate a marketing strategy for mobile and integrate

63. Assess ROI across all of your marketing

64. Design customized metrics for mobile

65. Keep execution relevant to customers