Mobile marketing is an effective direct marketing tool for reaching customers. With over 5 billion mobile phones sold globally and people spending more than 8 hours per day on their mobile devices, mobile provides various interactive marketing channels like SMS, MMS, Bluetooth, QR codes, mobile applications and location-based marketing. While mobile marketing has a higher cost per impression than traditional media, it allows for immediacy, interactivity, and precise targeting of customers which can be measured through clear key performance indicators. The presentation recommends considering mobile advertising channels for marketing plans.

1. MOBILE MARKETING AT AN EARLY IN VIETNAM Nguyen XuanTai – CEO Email: tainx@socbay.com Mobile: 0988.402.064

2. IF YOU ARE MARKETING DIRECTOR!

3. What’re advertising channels?

4. Outdoor advertising?

5. TV advertising?

6. Magazine Advertising?

7. You can spend more than 1 million dollar on a campaign THAT’S OK

8. How many people can remember your advertising? John Wanamaker: Half my advertising is wasted, I just don't know which half How can you know your customer think?

9. WHAT’S USALLY BESIDE YOU MORE THAN 8 HOURS/DAY?!

11. Over 5 billion mobile phones have been sold around the world last year, and globally there are more mobile phones than PCs

12. “Worldwide over350 billion text messages, are exchanged acrossthe world’s mobile networksevery month” Source: GSM World

13. Nearly150million mobile subsciber in Vietnam 2010 Source: BMI, MIC & GSO

14. Vietnam: 30 million GPRS/3G users 12 million active

15. MOBILE IS A GREAT DIRECT MARKETING TOOL

16. WHY??? <video> Source: Youtube.com-Mobile marketing (Nextwavemultimedia.com)

17. WHAT’S MOBILE MARKETING?

18. A world of interactivity

19. MOBILE PROVIDES A WIDE RANGE OF MARKETING TOOLS SMS or Text Short Message Service Bluetooth QR Codes Quick ResponseBarcodes Web MMS Multimedia Message Service Location Based Marketing Mobile application

20. NOKIA MOBILE MARKETING CAMPAIGN <video>

21. ADIDAS QR TAGGING

22. HONDA – 12 UNIQUES CAMPAIGN IN SOCBAY IMEDIA

23. In two years from now, mobile advertising should be as big as Internet advertising is today (Source: eMarketer, October 2007 + ABI Research, 2007 + Informa Telecoms & Media, February 2007)

24. MOBILE MARKETING IS NOT CHEAP Higher CPM than other traditional media

25. Immediacy Interactivity MOBILE MARKETING Right to target customers KPI measurability Fast and convenient

26. SO WHAT SHOULD YOU CHOICE THE ADVERTISING CHANNEL IN YOUR PLAN?

27. THANK YOU! NGUYEN XUAN TAI CEO Naiscorp Information Technology Join-Stock Company Add: 101 B1 Nguyen KhanhToan Str., CauGiay Dist., Hanoi, Vietnam Tel: +84 (4) 3767 8507 Fax: +84 (4) 3767 8024 Email: tainx@socbay.com