Eterno product suite


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Eterno product suite

  1. 1. Local News, Local Search, in Local Language
  2. 2. Market Opportunity Existing Mobile Content & Services are Inadequate GPRS Phone Users Content on GPRS <ul><li>Male 25 ± </li></ul><ul><li>Lower SEC </li></ul><ul><li>Non/Semi English Literate </li></ul><ul><li>English Centric </li></ul><ul><li>Ring tone, Wallpaper, Games </li></ul><ul><li>Attracts Big City English Educated </li></ul><ul><li>Youth with Extra Money to Spare </li></ul>Need of Male, 25 , Lower SEC <ul><li>Local News </li></ul><ul><li>Jobs, Matrimonial, Classifieds </li></ul><ul><li>Local Search </li></ul><ul><li>Increased Income & Better Life </li></ul>
  3. 3. Product Philosophy <ul><li>Local Content in Local Language is the KEY TO GROW the Market </li></ul><ul><li>Mobile is the FIRST INTERNET DEVICE for Majority of Indian Users </li></ul><ul><li>Infotainment needs of small towns & villages FOLLOW SAME BROAD TRENDS as big cities (News, Music, Email, Jobs, Matrimonial, Local Business Listings etc.) </li></ul><ul><li>Same CORE Technology (Unicode Language Rendering on Multiple Handsets) to power all Platforms and Products </li></ul><ul><li>No Content Ownership, Technology Focus, Partnerships for Content </li></ul>Our Strategy
  4. 4. Eterno Products- Mobile Services in Your Language Click: IndiSMS Click: IndiSERVER Click: IndiMATE Click:RediffMail Click:Hungama Music News & Classifieds Continue main presentation Click: NewsHunt
  5. 5. Readership of Top Indian Dailies (IRS09-02) India’s English Literacy is 8% Vernacular Language Literacy is 56%
  6. 6. News Hunt Coverage Across INDIA
  7. 7. <ul><li>NewsHunt nominated for Asia Mobile Awards in Best Mobile Internet Service Category </li></ul><ul><li>Eterno named as Top 25 Mobile Apps Company in India </li></ul><ul><li>NewsHunt is the most popular News application on getjar, ahead of USA Today, CNBC, CNN app, etc </li></ul><ul><li>NewsHunt is one of the most popular News application on Nokia OVI store </li></ul><ul><li>NewsHunt is getting preloaded on many LG phones, present on SAMSUNG app-store </li></ul>News Hunt Awards & Recognitions
  8. 8. MOBILE NEWS in your LANGUGAGE Choice of News Paper NEWS HUNT SCREENS From iPhone, Blackberry, N97 all the way up to 40$ GPRS enabled phone, to cater Indians around the World
  9. 9. Web/RSS/XML NewsHunt Server NewsHunt App NEWSHUNT FLOW
  10. 10. News Hunt Ad-Server <ul><li>Eterno Ad-Server, Serves News Hunt & Music Platform </li></ul><ul><li>Based on OpenX Open Source Ad-Server </li></ul><ul><li>Text, Banner, Click Through type of Ads </li></ul><ul><li>Click to Call, Click to SMS options for lead generation </li></ul><ul><li>Ad targeting based on News Paper / Category / Handset / iPhone etc. </li></ul><ul><li>Currently serving internal ads </li></ul><ul><li>Can Fetch Ads from 3 rd party Ad-Server like AdMob / InMobi etc. </li></ul>
  11. 11. Classifieds in News Hunt (Under Development) News Papers are the “ BEST” Source of Classifieds Back to main presentation
  12. 12. Technology Roadmap
  13. 13. Shreya Dutta, +919999684959 [email_address]
  14. 14. Back to main presentation
  15. 15. Back to main presentation
  16. 16. Back to main presentation
  17. 17. Back to main presentation Rediff-Mail with Indian Language support
  18. 18. Back to main presentation