Effects of 3G on Marketing Communications
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The document discusses the emerging market of 3G mobile marketing in Turkey. It notes that 3G provides high-speed internet access and allows for features like video calling, streaming, and interactive applications. This makes 3G an important new marketing channel for brands. The document then analyzes the SWOT of 3G mobile marketing and how it will change digital and traditional marketing approaches.
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Similar to Effects of 3G on Marketing Communications
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1) Brands are going mobile because consumers are increasingly using their mobile phones and the mobile internet. 92% of people never leave home without their phone and 74% never switch it off.
2) The opportunity for brands is much more than just transferring a web presence to mobile. Examples are given of how brands like Living TV, M&S, and Rimmel used mobile to boost viewing figures, drive online and retail traffic, and engage audiences.
3) Delivering content and campaigns for mobile requires considering factors like screen size, browsing flexibility across devices, and network speed, as consumers have a variety of mobile internet experiences.
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1) Mobile advertising may prove more effective than internet advertising because mobile ownership far exceeds internet access globally and mobile devices provide multiple contact points like voice, text, and multimedia.
2) Mobile ads are more targeted than internet ads since mobile operators know the exact demographic information, location, and behavior of each user.
3) Research in the Czech Republic found the average success rate of mobile campaigns was 27 times higher than internet banner campaigns, attracting more attention from advertisers.
Integrated Digital Marketing in Retail
Integrated Digital Marketing in Retail By Fadi Sabbagha, Founder-CEO, Born Interactive
BIFEX 2015 organised by the Lebanese Franchise Association.
Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09
- Mobile advertising is an effective marketing channel as it can reach over 8.5 million Australians who use 3G networks and target specific audiences. Sophisticated reporting allows advertisers to track metrics like banner impressions, click-throughs, calls, and downloads.
- Several examples are given of successful mobile advertising campaigns for brands like QANTAS, McDonald's, and Lexus that drove impressions, click-throughs, video downloads, and mobile code scans.
- When creating mobile campaigns, advertisers must consider the content, audience, placement, call to action, creative design's mobility, incentives, timing, and integration with other marketing channels.
Sensis on Mobile Advertising at CeBit 2009
Mobile advertising is an effective marketing channel as it can reach many Australians who use mobile phones and devices. It allows for targeted advertising to specific audiences based on parameters like location, interests and demographics. Mobile advertising campaigns can be measured through sophisticated reporting on metrics like banner impressions, click-throughs, calls, downloads and competition entries. Several example campaigns are discussed that successfully used mobile channels like banner ads and SMS to drive brand awareness, engagement and direct responses for companies in various industries. The document advocates that mobile advertising should be integrated into marketing mixes as consumers increasingly use mobile devices.
Mobile Mrt 101
Patrick Crosbie is the founder and CEO of Evolved Digital Media, a mobile marketing agency based in Dubai. He has extensive experience in mobile marketing from previous roles at Diageo and other companies. In his presentation, he will answer 5 questions about mobile marketing: what it is, who uses it, where to use it, why to use it, and how to use it. He will provide examples of using technologies like Bluetooth, mobile coupons, mobile tickets, and mobile websites for mobile marketing campaigns.
Jan 2011 app presentation
The document discusses the growth of mobile internet usage and opportunities for mobile marketing. Key points include:
- Mobile internet usage, especially via smartphones, is growing rapidly and surpassing PC usage.
- This provides new opportunities for mobile optimized websites, apps, and mobile advertising to engage customers.
- Marketers should consider developing a mobile strategy, including whether their website needs reformatting for mobile and if they should create a mobile app.
MaxAxion Sales Deck August 2014
Africa Reach is a mobile marketing company operating in South Africa and several other African countries. It partners with other companies to provide services like mobile display advertising, messaging, and a microjob platform. Africa Reach's approach involves understanding customer insights, defining campaign objectives, using multiple media types, and managing performance. It highlighted growth statistics for mobile internet and tablet usage in Africa to explain the opportunities in the African mobile advertising market.
Social mobile Platform Business Plan Presentation
This document provides a business plan for a proposed mobile multimedia services company. It includes sections on the company vision and strategy, market analysis, corporate strategy, management summary, and financial plan. The plan outlines the company's goals of establishing a wireless business platform to provide cost-effective multi-media services nationally and internationally. It analyzes the Greek mobile services market and identifies critical success factors.
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Why mobile advertising is more effective than internet advertising
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Thomas Arthur from Sensis talks mobile campaigns at CeBit WebForward 09
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Effects of 3G on Marketing Communications
- 1. OKAN DEMİR
- 3. Growth rate = more than %10 each year In 2009 the market value = 20.9 billions Euro As its market potential is the 6th country in Europe Source : EITO ( *) Information Communication Technologies
- 5. Source : EITO critically increase in the last quarter
- 6. Growth rate = more than %10 each year In 2009 the market value = 20.9 billions Euro As its market potential is the 6th country in Europe Source : EITO ?
Editor's Notes
- When combining these drivers with 3G oppurtunities, we can easily position 3G mobile marketing is the key medium for the next five years