Innovative Company PPT for Innovation Management

1. The Nearly Invisible Interactive Home Gym | MIRROR
MIRROR

2. Table of Contents
A look into in & out of the
company.
The Nearly Invisible
Interactive Home Gym.
Product; Price; Place;
Promotion;
Defining the market.
SWOT & PESTIntroduction
01 Marketing Mix
02 STP
03 04

3. Introduction
MIRROR is the first connected fitness
system that streams live and on-
demand classes to users in-home via
a sleek responsive display. The
content is then personalized in real-
time using a combination of user
feedback and biometric data. For the
first time, MIRROR brings the
essential components of a great
studio workout--variety,
personalization, and community--to
the most convenient place: your
home.
Mirror

4. Attributes to Innovation
Observability
Trialability
Complexability
Relative Advantage
Compatibility
01 03
02 04
05

5. Type of
Innovation
Architectural Innovation Radical Innovation
Incremental Innovation Disruptive Innovation
Market
Technology

6. Target
Segment
Position
Segmentation Targeting Positioning
 End User
 Income
 Region
“to make you fell better about
yourself through health and
wellness”
 Personalize
 Precise
 Exhilarate

7. Mirror bundle the fitness utilities
which can be accessed through the
Mirror display and other touchpoint.
Product

8. Product Portfolio
Access any class from our
extensive library, available
24*7. MIRROR Members get
on demand classes, real-
time feedback and personal
shout outs to keep you
motivated
Service
As a physical product it offers
Mirror display and supporting
accessories.
Good
Mirror
Good Services
Mirror
Display
Subscription
Extensive
Library
On Demand
Classes

9. Everything is for sale if the price is
right. Various Pricing strategies
adopted by Mirror are:
• Freemium Strategy
• Price Bundling
• Subscription-based Pricing
Price

10. Place
Mirror is delivered with love from our
team of professionals. Henceforth it
can be ordered through Mirror
showroom and website.

11. Mirror has become the trend for
Potential customers. Various
promotion strategies adapted by
Mirror are:
• Buzz Marketing
• SMM
• WOM
• Promotional code
Promotion

12. SWOT
Analysis
Weaknesses
● Unpopularity
● Mass communication
● Preferences
● Intimidating to beginners
● Uniqueness
● World class trainers
● WOM – Trend
● Convenient
Strengths

13. SWOT Analysis
Threats
● Emerging Competitor
● Customers Attitude
● Changing Technology
● Premium Product
Opportunities
● A handful of competitors
● Emerging need
● Pandemic – COVID-19

14. PEST Analysis
Leader and adapter of
applying tech; Intense
competition
Technological
Ageing population; Liberal
mindset; Word of mouth
promotion and support of
trend in wellness and
fitness;
Largest economy;
Competitive edge
Social
Economical
Political unrest; Work week
regulations + mandatory
employee benefits; Pricing
regulations;
Political

15. TEAM
Anima MuzzammilMadhuBaishali
Sheerin UrvashiShireeshaShailendra
Reshmi
Vishal

16. The Nearly Invisible Interactive Home Gym | MIRROR
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