Need to present the steps of target marketing? Not sure where to locate the best designs that can make your presentation impressive, we are here to give you best solution. Our content-ready segmentation, targeting and positioning PowerPoint presentation is perfect for you. This market segmentation PPT presentation includes various slides such as, segmentation evaluation, business markets, geographical, demographic, behavioral and psychographic segmentation, intensity of rivalry, market segmentation evaluation, understand the customer needs, targeting strategy, positioning strategies of consumer durable sector and service sector, product positioning, competitor positioning, competitive landscape, strategic positioning, scatter chart, stacked are chart, product performance line chart and product combo chart. The process data model PowerPoint templates and slides can be used for business positioning, , target market, marketing strategy, STP, product positioning, business mapping, B2C and B2B, , consumer evaluation, market mapping and targeting strategy etc. Our segmentation, targeting and positioning PPT slide demonstrate all the possible ways in which a company can identify the possible market segments for its product. Introduce fresh guidelines with our Segmentation Targeting And Positioning PowerPoint Presentation Slides. Create incentives for folks to change.
The document outlines a go-to-market strategy with sections covering product strategy, inbound marketing, customer experience, feedback, outbound marketing, and external analysis. The goal is to connect a company's product vision, positioning, and roadmap to customer acquisition, retention, and support through thought leadership, social media, events, and adapting to social, technological, economic, and political conditions.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
This document provides templates and outlines for developing a marketing plan for a new product launch. It includes sections on product overview, target audience, positioning, launch timeline, phases of the launch process, marketing tactics, and lead generation activities. The overall aim is to guide the planning of the marketing and launch of a new product from pre-launch to post-launch phases.
This document outlines various marketing strategies related to market scope, market entry, product, promotion, distribution, and pricing. It provides definitions and requirements for implementing different strategies within each of these areas, such as single market strategy vs multi market strategy for market scope, first in strategy vs early entry strategy for market entry, and skimming pricing vs penetration pricing for new products. The document is intended to serve as a guide on developing an effective marketing strategy.
Product Launch Go To Market Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Product Launch Go To Market Strategy PowerPoint Presentation Slides. The stages in this process are Product Launch Go To Market Strategy, Entering A New Market, New Product Introduction.
The document outlines a go-to-market strategy with sections covering product strategy, inbound marketing, customer experience, feedback, outbound marketing, and external analysis. The goal is to connect a company's product vision, positioning, and roadmap to customer acquisition, retention, and support through thought leadership, social media, events, and adapting to social, technological, economic, and political conditions.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
Marketing Go To Market Roll Out Plan New Product Launch PowerPoint Presentati...SlideTeam
This document provides templates and outlines for developing a marketing plan for a new product launch. It includes sections on product overview, target audience, positioning, launch timeline, phases of the launch process, marketing tactics, and lead generation activities. The overall aim is to guide the planning of the marketing and launch of a new product from pre-launch to post-launch phases.
This document outlines various marketing strategies related to market scope, market entry, product, promotion, distribution, and pricing. It provides definitions and requirements for implementing different strategies within each of these areas, such as single market strategy vs multi market strategy for market scope, first in strategy vs early entry strategy for market entry, and skimming pricing vs penetration pricing for new products. The document is intended to serve as a guide on developing an effective marketing strategy.
Product Launch Go To Market Strategy PowerPoint Presentation SlidesSlideTeam
Presenting this set of slides with name - Product Launch Go To Market Strategy PowerPoint Presentation Slides. The stages in this process are Product Launch Go To Market Strategy, Entering A New Market, New Product Introduction.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
This document provides a template and guidance for conducting a market and competitor analysis. It includes sections for analyzing the target market, market size and growth, market profitability and trends, and key success factors. The competitor analysis section includes templates for identifying competitors, comparing competitors based on various criteria, positioning competitors on a matrix, and ranking the top competitors. The overall aim is to save consultants time by providing an editable PowerPoint template to analyze the market and key competitors for a given business.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
The document provides guidance on how to write an effective marketing plan in 3 steps:
1. Start with an executive summary and define measurable marketing objectives based on understanding strengths, weaknesses, and business environment.
2. Conduct a thorough internal and external situation analysis using a SWOT framework to identify target markets and guide strategy.
3. Develop strategies and an implementation plan to achieve objectives, then establish tracking and evaluation metrics to ensure success.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
The document discusses go-to-market strategies for startups. It begins by stating that many tech startups struggle with finding a scalable way to generate revenue. It then contrasts marketing strategies, which focus on defining customers and offerings, versus go-to-market strategies, which are concerned with how to execute plans to acquire customers. The document outlines 19 potential customer acquisition channels identified in the book "Traction," including viral marketing, public relations, search engine optimization, social media ads, and more. It emphasizes the importance of dedicating significant resources to bringing in new customers, not just building products.
This document discusses companywide strategic planning and marketing strategy. It covers defining a company's mission and objectives, analyzing its business portfolio, and developing strategies for growth. It also discusses developing an integrated marketing mix to target specific customer segments. Additionally, it outlines the key aspects of managing the marketing effort, including analysis, planning, implementation, control, and measuring return on marketing investment.
The document discusses marketing strategy formulation. It begins by explaining that every business unit develops functional strategies for key departments like marketing to support the overall business strategy. Marketing strategy involves processes like understanding customer needs and demands. The marketing mix or "4Ps" of product, price, place, and promotion are also discussed in depth in terms of the various decisions involved in each element. Other aspects of marketing discussed include the marketing environment, analysis, planning, and various strategy techniques.
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
This document outlines a go-to-market strategy framework for a new product. It includes elements such as developing a clear product statement, conducting user research, creating marketing and sales plans, producing collateral like datasheets and videos, and establishing a lead qualification matrix to help sales qualify and move leads through the funnel. Regular meetings between sales and marketing are also recommended to coordinate activities and gather customer feedback. The goal is to bring the new product smoothly to market.
This document discusses branding strategies and brand architecture. It defines different types of brands like corporate brands, family brands, and individual brands. It also defines brand modifiers. The document discusses different brand architecture structures like monolithic, endorsed, and independent brands. It provides examples of each structure and discusses their advantages and disadvantages. The key points are that brand architecture should reflect business strategy, be simple, flexible, consistent with brand values, and designed for customer needs.
Download our content ready Detailed Market Size Analysis PowerPoint Presentation Slides to stay ahead of your competitors. Analyse your competitors with this content ready market size estimation PPT slides. The topic-oriented market research PowerPoint complete deck contains ready to use designs such as agenda, company overview, product/ service categorization, industry analysis, new product launch strategy, company SWOT analysis, steps in determining market size, approaches to TAM, bottom-up approach, top-up approach, market segmentation, market trends analysis, buyer persona, competition market share analysis, total addressable market overview and forecasting, conclusion and recommendation etc. Showcase how to target each market segment separately and address their needs. The market size estimation presentation deck is also suitable to present several topics like market segmentation, market potential analysis business & marketing planning and many more. Market size and competitive analysis PowerPoint templates will help you understand how the addressable market size will likely change thus aid you to respond to trends positively. Demonstrate eagerness to accept any challenge with our Detailed Market Size Analysis Powerpoint Presentation Slides. You will display a daring approach.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
Go to market strategy ppt kapil rawal (1).1SomnathShah1
News media includes all those facts which had happened around us or has been happening around us these are very important for us because we must have knowledge about it so what's the problem we are going to share you those facts, let's begin.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
This document outlines a 7-step process for developing an effective sales strategy: 1) Define goals; 2) Brainstorm products, customers, and value propositions; 3) Analyze the market, customers, and competitors; 4) Test ideas; 5) Prepare marketing materials; 6) Educate salespeople; and 7) Implement, measure results, test improvements, and continue iterating the process. The overall goal is to position a company and its products in a meaningful way that differentiates itself for target customers.
Segmentation Targeting And Positioning Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present the steps of target marketing? Not sure where to locate the best designs that can make your presentation impressive, we are here to give you best solution. Our content-ready segmentation, targeting and positioning PowerPoint presentation is perfect for you. This market segmentation PPT presentation includes various slides such as, segmentation evaluation, business markets, geographical, demographic, behavioral and psychographic segmentation, intensity of rivalry, market segmentation evaluation, understand the customer needs, targeting strategy, positioning strategies of consumer durable sector and service sector, product positioning, competitor positioning, competitive landscape, strategic positioning, scatter chart, stacked are chart, product performance line chart and product combo chart. The process data model PowerPoint templates and slides can be used for business positioning, , target market, marketing strategy, STP, product positioning, business mapping, B2C and B2B, , consumer evaluation, market mapping and targeting strategy etc. Our segmentation, targeting and positioning PPT slide demonstrate all the possible ways in which a company can identify the possible market segments for its product. Introduce fresh guidelines with our Segmentation Targeting And Positioning Powerpoint Presentation Slides. Create incentives for folks to change. https://bit.ly/3D2Nebo
Segmentation Targeting And Positioning Model PowerPoint Presentation Slides SlideTeam
The document appears to be a presentation on segmentation, targeting, and positioning. It includes slides on topics like market segmentation, understanding customer needs, targeting strategies, and competitive positioning. The slides provide frameworks and templates to help analyze customers, competitors, and develop marketing strategies.
A Go to Market Strategy is a strategic plan that organizations use to outline how they will bring a new product, service, or business model to market. This strategy is created with the intention of attaining competitive advantage in the industry by improving the overall product experience of the customer (e.g., reasonable price, high quality materials, etc.). While creating an enticing value proposition is a commonly used strategic plan of organizations, the Go to Market Strategy is unique in that it specifically highlights how the company will use internal and external resources to differentiate and establish itself to succeed in a new market segment or geography.
Fill out the template on the next page with ideas related to your Go to Market Strategy.
The document discusses go-to-market strategies for startups. It covers designing sales strategies, identifying target customer segments and ideal sales channels. It also discusses various go-to-market methods like direct sales, resellers and systems integrators. A 9-point go-to-market plan framework is provided focusing on target customers, value propositions, partnerships and pricing. Marketing is defined as telling a company's story to attract different stakeholders. Key marketing elements like messaging, branding and demand generation are examined.
This document provides a template and guidance for conducting a market and competitor analysis. It includes sections for analyzing the target market, market size and growth, market profitability and trends, and key success factors. The competitor analysis section includes templates for identifying competitors, comparing competitors based on various criteria, positioning competitors on a matrix, and ranking the top competitors. The overall aim is to save consultants time by providing an editable PowerPoint template to analyze the market and key competitors for a given business.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
Use this modern go-to-market framework to define the activities required to successfully build market-driven products & services that customers will accept.
Presentation I have done in a Sloan software class on sales, sales management, and sales strategy. Particularly applicable to companies doing b2b selling.
The document provides guidance on how to write an effective marketing plan in 3 steps:
1. Start with an executive summary and define measurable marketing objectives based on understanding strengths, weaknesses, and business environment.
2. Conduct a thorough internal and external situation analysis using a SWOT framework to identify target markets and guide strategy.
3. Develop strategies and an implementation plan to achieve objectives, then establish tracking and evaluation metrics to ensure success.
Sales strategy example when deciding how to achieve sales growth. Real sales planning and sales strategies are founded on “Business Purpose”. Regardless of what sales strategy example you select, consider the fact that history has shown us that the No.1 sales and business killers are lack of market.
The document discusses go-to-market strategies for startups. It begins by stating that many tech startups struggle with finding a scalable way to generate revenue. It then contrasts marketing strategies, which focus on defining customers and offerings, versus go-to-market strategies, which are concerned with how to execute plans to acquire customers. The document outlines 19 potential customer acquisition channels identified in the book "Traction," including viral marketing, public relations, search engine optimization, social media ads, and more. It emphasizes the importance of dedicating significant resources to bringing in new customers, not just building products.
This document discusses companywide strategic planning and marketing strategy. It covers defining a company's mission and objectives, analyzing its business portfolio, and developing strategies for growth. It also discusses developing an integrated marketing mix to target specific customer segments. Additionally, it outlines the key aspects of managing the marketing effort, including analysis, planning, implementation, control, and measuring return on marketing investment.
The document discusses marketing strategy formulation. It begins by explaining that every business unit develops functional strategies for key departments like marketing to support the overall business strategy. Marketing strategy involves processes like understanding customer needs and demands. The marketing mix or "4Ps" of product, price, place, and promotion are also discussed in depth in terms of the various decisions involved in each element. Other aspects of marketing discussed include the marketing environment, analysis, planning, and various strategy techniques.
How to move away from top-down, template-based, product strategies into ones that deliver and capture value. Learn how to build effective strategies through experimentation and learning.
This document outlines a go-to-market strategy framework for a new product. It includes elements such as developing a clear product statement, conducting user research, creating marketing and sales plans, producing collateral like datasheets and videos, and establishing a lead qualification matrix to help sales qualify and move leads through the funnel. Regular meetings between sales and marketing are also recommended to coordinate activities and gather customer feedback. The goal is to bring the new product smoothly to market.
This document discusses branding strategies and brand architecture. It defines different types of brands like corporate brands, family brands, and individual brands. It also defines brand modifiers. The document discusses different brand architecture structures like monolithic, endorsed, and independent brands. It provides examples of each structure and discusses their advantages and disadvantages. The key points are that brand architecture should reflect business strategy, be simple, flexible, consistent with brand values, and designed for customer needs.
Download our content ready Detailed Market Size Analysis PowerPoint Presentation Slides to stay ahead of your competitors. Analyse your competitors with this content ready market size estimation PPT slides. The topic-oriented market research PowerPoint complete deck contains ready to use designs such as agenda, company overview, product/ service categorization, industry analysis, new product launch strategy, company SWOT analysis, steps in determining market size, approaches to TAM, bottom-up approach, top-up approach, market segmentation, market trends analysis, buyer persona, competition market share analysis, total addressable market overview and forecasting, conclusion and recommendation etc. Showcase how to target each market segment separately and address their needs. The market size estimation presentation deck is also suitable to present several topics like market segmentation, market potential analysis business & marketing planning and many more. Market size and competitive analysis PowerPoint templates will help you understand how the addressable market size will likely change thus aid you to respond to trends positively. Demonstrate eagerness to accept any challenge with our Detailed Market Size Analysis Powerpoint Presentation Slides. You will display a daring approach.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers.
2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources.
3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.
Go to market strategy ppt kapil rawal (1).1SomnathShah1
News media includes all those facts which had happened around us or has been happening around us these are very important for us because we must have knowledge about it so what's the problem we are going to share you those facts, let's begin.
The document outlines the key elements of an effective marketing plan, including an executive summary, situation analysis, objectives, strategies, tactics, and budget. It provides examples of each element. The executive summary should briefly summarize the circumstances and recommendations. The situation analysis describes the company's current position. The objectives state where the company wants to be. The strategies are how the objectives will be achieved and tactics are specific actions that implement the strategies. The budget covers the costs.
This document outlines a 7-step process for developing an effective sales strategy: 1) Define goals; 2) Brainstorm products, customers, and value propositions; 3) Analyze the market, customers, and competitors; 4) Test ideas; 5) Prepare marketing materials; 6) Educate salespeople; and 7) Implement, measure results, test improvements, and continue iterating the process. The overall goal is to position a company and its products in a meaningful way that differentiates itself for target customers.
Segmentation Targeting And Positioning Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present the steps of target marketing? Not sure where to locate the best designs that can make your presentation impressive, we are here to give you best solution. Our content-ready segmentation, targeting and positioning PowerPoint presentation is perfect for you. This market segmentation PPT presentation includes various slides such as, segmentation evaluation, business markets, geographical, demographic, behavioral and psychographic segmentation, intensity of rivalry, market segmentation evaluation, understand the customer needs, targeting strategy, positioning strategies of consumer durable sector and service sector, product positioning, competitor positioning, competitive landscape, strategic positioning, scatter chart, stacked are chart, product performance line chart and product combo chart. The process data model PowerPoint templates and slides can be used for business positioning, , target market, marketing strategy, STP, product positioning, business mapping, B2C and B2B, , consumer evaluation, market mapping and targeting strategy etc. Our segmentation, targeting and positioning PPT slide demonstrate all the possible ways in which a company can identify the possible market segments for its product. Introduce fresh guidelines with our Segmentation Targeting And Positioning Powerpoint Presentation Slides. Create incentives for folks to change. https://bit.ly/3D2Nebo
Segmentation Targeting And Positioning Model PowerPoint Presentation Slides SlideTeam
The document appears to be a presentation on segmentation, targeting, and positioning. It includes slides on topics like market segmentation, understanding customer needs, targeting strategies, and competitive positioning. The slides provide frameworks and templates to help analyze customers, competitors, and develop marketing strategies.
STP Process In Marketing PowerPoint Presentation Slides SlideTeam
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Sample PPT Marketing Plan PowerPoint Presentation Slides SlideTeam
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Market Segmentation Process Steps PowerPoint Presentation SlidesSlideTeam
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Market Segmentation Techniques And Strategies PowerPoint Presentation SlidesSlideTeam
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Market Segmentation Analysis Example Powerpoint Presentation SlidesSlideTeam
"You can download this product from SlideTeam.net"
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Market Segmentation Analysis Example PowerPoint Presentation SlidesSlideTeam
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Brand Development Strategies PowerPoint Presentation SlidesSlideTeam
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New Product Development Powerpoint Presentation SlidesSlideTeam
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The document discusses strategic positioning for companies. It covers topics like market positioning, differentiation, target segments, positioning strategies for different sectors, competitive landscape analysis, and product positioning maps. Specific strategies discussed include benefit, surrogate, corporate identity, category, user, application, quality/price, and attribute-based positioning. Metrics like competitive advantage, company standing, and ability to improve standing are evaluated for recommended strategic actions.
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
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Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
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2. Agenda
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01Agenda
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02
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03
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3. Agenda Continue…
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04Agenda
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05
Agenda
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06
Agenda
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5. Consumer Markets
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Geographic Demographic Psychographic Behavioral
Region Age Lifestyle
Brand
Loyalty
Country Gender Personality
Benefits
Sought
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Occasion
Income
Readiness to
buy
Family Size
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
6. Market Segmentation Evaluation
www.company.com 6
0 10 20 30 40
Confectionary
Milk Products
Beverages
Nutrition & Health Care
In USD millions
ProductLines
Market Sales
Q4 2016 Q3 2016 Q2 2016 Q1 2016
0 10 20 30 40 50 60 70
confectionary
Milk Products
Beverages
Nutrition & Healthcare
In USD millions
ProductLines
Net Profit
7. Business Markets
www.company.com 7
Demographics Operating Variable Purchasing Approaches
Industry Technology Purchasing
function
Company size User/ Non User
status
Power Structure
Location Customer
Capabilities
Nature of Existing
relationship
Situational Factors Personal Characteristics
Urgency Buyer Seller
Similarities
Specific application Attitude towards risk
Size or order Loyalty
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
12. Behavioral Segmentation
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13. www.company.com 13
MarketSegmentationEvaluation
SegmentStructuralAttractiveness 01
02
03
04
Intensity
Of Rivalry
Its a framework for analyzing
the level of competition
within an industry and
business strategy
development to derive five
forces that determine the
competitive intensity and
therefore the attractiveness
of an industry.
Barriers To Entry
Barrier 1
Barrier 2
Substitutes
Substitutes 1
Substitutes 2
Bargaining Power of Buyers
Power 1
Power 2
Bargaining Power of Suppliers
Power 1
Power 2
14. Market Segmentation Evaluation
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Competency
Framework
Leadership
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Relationships
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Analytical
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Management
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Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.
15. Understand The Customer Needs
www.company.com 15
Analyse and
understand the
customer needs
& requirements.
Understand your customer: are they a small private
company or a big MNC?
What they do: Understand their
occupation and interest?
When they buy: Understand the
purchasing cycle of your customer
How they buy: Website, App, in-person?
What they expect of you: if your customers expect reliable delivery
and you don't disappoint them, you stand to gain repeat business
01
02
03
04
05
16. Customer Segmentation Layout
www.company.com 16
Not Tried Tried
RepeatedRejecter
Not Yet
Repeated
Favorable
Opinion
Negative
Opinion
Neutral
Unaware Aware
Target Market
Loyal To
Brand
Loyal To
Other Brand
Switcher
Heavy UserLight User Regular User
1.75 Million 3.25 Million
1.35 Million 1.9 Million
0.35 Million 0.65 Million 0.35 Million 0.15 Million 0.75 Million 1 Million
0.10 Million 0.15 Million 0.75 Million
0.05 Million 0.15 Million 0.55 Million
Market Size
15 Million
100%
17. Targeting Strategy
17
Rationale behind the
strategy:Undifferentiated Differentiated
Concentrated Micro marketing
TargetMarket Product
Among the four strategies,
highlight the one you
would like to choose for
your product and explain
in the detail the rationale
behind the strategy you
opted in the comment box
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
18. Market Positioning
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Attributes which
sets you apart
If customers are
not using your
product, then what
are they using
Biggest benefit that
the target market
derives from your
offering
Description of the
product
The market for
targeting
The market that
you compete in
PRIMARY
DIFFERENTIATION
COMPETITIVE
ALTERNATIVES
WHAT IS IT TARGET
SEGMENT
MARKET
CATEGORY
KEY BENEFIT
?
After analyzing the
segment and the
target market, you
need to fill in this
positioning template
19. Positioning Strategies- Consumer Durable Sector
www.company.com 19
Benefit
Communicating the benefits of a
product i.e. highlighting the most
powerful attributes
Corporate Identity
Positioning a brand using
the well established
identity of the firm
Lifestyle
Positioning a brand as a lifestyle
contemporary or futuristic
Competitive
Differentiating your offering
and creating value for the
market
Surrogate
Positioning the intangible
aspects of the brand.
Rationale behind the
strategy:
Among the five
strategies, highlight the
one you would like to
choose for your product
and explain in the detail
the rationale behind the
strategy you opted in the
comment box.
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
• Your Text Here
20. www.company.com 20
Positioning
Strategies
Services Sector
Category
Company positions itself as a category leader &
becomes synonymous with the service
User
Positioning the service for a specific
target group of users
Application
The service is positioned as best for
certain application
Attribute
Positioning the service based on its
certain attributes
Quality/ Price
Positioning the service as it is possessing a
certain quality standard at a particular price
Among the five
strategies, highlight the
one you would like to
choose for your product
and explain in the detail
the rationale behind the
strategy you opted in the
comment box.
22. Competitor Positioning
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Market Growth
Own Company Competitor 1 Competitor 2 Competitor 3
30%
40%
25% 15%
0
10
20
30
40
50
60
70
80
90
100
Own Company Competitor 1 Competitor 2 Competitor 3
Companygrowth(%)
23. Competitive Landscape
www.company.com 23
Competitors Market Leader Challenger Niche competitor Explanation
Own business
Good Service
Small product range
Competitor 1
Good Service
Competitor 1 provides maximum flexibility
Competitor 2
Good Service
Competitor 4 provides maximum flexibility
Competitor 3
Good Service
Small product range
Competitor 4
Good Service
Small product range
Other
Good Service
Competitor 4 provides maximum flexibility
24. Strategic Positioning (Option 1 of 2)
www.company.com 24
STRATEGIC ADVANTAGE STRATEGIC
TARGET
• Competitors are located in
four areas
• Each competitor attempts to
influence the market
according to his needs
• ….
EntireIndustry
Singularity from the
buyer’s point of view
Cost advantage
DIFFERENTIATION
• Competitor 1
• Competitor 2
COMPREHENSIVE COST LEADERSHIP
• Competitor 3
• Competitor 4
LimitedtoOne
Segment
COMPREHENSIVE COST LEADERSHIP
• Competitor 3
• Competitor 4
01 02
03
25. Strategic Positioning (Option 2 of 2)
www.company.com 25
Strategic Target
• Superior Quality
• Moderate prices
• Customer Value
Write your strategy based on cost leadership analysis
29. www.company.com 29
45
40
50
60
30
25
40
85
60
65
70
97
0 20 40 60 80 100
Q1
Q2
Q3
Q4
Unit Count
Product 1 Product 2 Product 3
(In Percentage)
Clustered
Bar
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30. www.company.com 30
0 10 20 30 40 50 60 70 80 90 100
2012
2013
2014
2015
2016
2017
Product 1 Product 2 Product 3
Sale (In Percentage)
Stacked
Bar
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32. www.company.com 32
0
10
20
30
40
50
60
70
80
90
100
0 10 20 30 40 50 60
In Dollar
Profit(InThousands)
Dollar(In Billions)
Scatter With
Smooth Lines
And Markers
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33. www.company.com 33
20
60
30
35
75
60
85
93
10
20
30
40
50
60
70
80
90
100
10 20 30 40 50
In Percentage
Profit(InSales)
Scatter
Chart
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34. Bubble
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In Percentage
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Dollar(InThousand)
• 5%
• 15%
• 20%
• 22%
• 32%
• 40%
• 46%
• 35%
20
10
30
45
26
40
35
55
0.00
10.00
20.00
30.00
40.00
50.00
60.00
0 5 10 15 20 25 30 35 40 45 50
36. Pie
www.company.com 36
10%
20%
32%
38%
LOW
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10%
50%
32%
8%
MEDIUM
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8%
12%
62%
18%
HIGH
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37. Pie
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10%
25%
45%
20%
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Product 01
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Product 02
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Product 03
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Product 04
38. Pie Of Pie
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50
15
15
20
35
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Product 01
Product 02
Product 03
Product 3 (Step 02)
Product 3 (Step 01)
39. Donut
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20
15
30
35
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Product 01
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Product 02
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Product 03
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Product 04
41. Stacked Column
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5 8 12 16 20 24 28 32 35
10
14
18
22
25
30
33
36
39
0
10
20
30
40
50
60
70
FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08 FY 09
Product A Product B
Profit(Milliondollars)
42. Stacked Column
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35 45
60
75
90
110
130
150
170
190
240
300
50
70
90
120
150
170
190
215
240
270
320
430
0
100
200
300
400
500
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Product 1 Product 2
Sales(InPercentage)
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43. Clustered Column
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Profit(Inpercentage)
40
30
25
45
0
10
20
30
40
50
Jan Feb Mar Apr
Jan
Feb
Mar
Apr
Profit(Inpercentage)
15
32
48
40
0
10
20
30
40
50
Jan Feb Mar Apr
Jan
Feb
Mar
Apr
48. www.company.com 48
92
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Profit(InThousands)
Product 1 Product 2
Line
Chart
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49. www.company.com 49
0
5
10
15
20
25
30
35
40
45
50
2014 2015 2016 2017
Profit(InThousands)
Product 1 Product 2
Stacked
Line
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50. www.company.com 50
0
10
20
30
40
50
60
70
80
90
100
2012 2013 2014 2015 2016 2017
Sale(InThousands)
Product 1
Product 2
Product 3
100%
Stacked
Line
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51. www.company.com 51
195
0
20
40
60
80
100
120
140
160
180
200
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Sale(InThousands)
Product 1
Product 2
Line With
Markers
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52. www.company.com 52
0
10
20
30
40
50
60
70
80
90
100
2010 2011 2012 2013 2014 2015 2016 2017
Profit(InThousands)
92%
47%
Product 1 Product 2
Product 1
Product 2
Stacked
Line Chart
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53. www.company.com 53
0
10
20
30
40
50
60
70
2012 2013 2014 2015 2016 2017
Profit(InThousands)
58%
Stacked Line
With Markers
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Product 1
55. www.company.com 55
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
UnitsSold
Product 1 Product 2 Product 3
Combo
Chart
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56. www.company.com 56
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017
Profit(InThousand)
Product 1 Product 2 Product 3
Combo
Chart
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58. Our
Mission
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www.company.com 58
59. www.company.com 59
Name Here
Designation
Name Here
Designation
Name Here
Designation
Meet Our Team
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60. About
Us
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www.company.com 60
61. Target
www.company.com 61
Our Goal
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62. Comparison
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vs
55%
Female
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95%
Male
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65. www.company.com 65
Timeline
01 02
2011
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2012
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66. Timeline Continue…
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03 04 05
2013
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2015
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2014
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67. Timeline Continue…
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0706
2011
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2012
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End
69. Dashboard
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32%
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25%
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28%
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30%
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40%
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45%
0201 03
70. Puzzle
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Product 01
Product 02
Product 03
Product 04
71. Target
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72. VennThis slide is 100% editable. Adapt it to your
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01 02
03
73. This slide is 100%
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02
0301
Mind Map
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www.company.com 73
74. Matrix
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Star Question Mark
Cash Cow Dog
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76. Bulb
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Product 1
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Product 2
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3 Product
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4 Product
77. Magnifying glass
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01
02
03
04
05
06
07
78. Funnel
www.company.com 78
01
02
03
04
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79. THANK
YOU Address
# street number, city, state
Email Address:
emailaddress@123.com
Contact Numbers:
0123456789