SlideShare a Scribd company logo
A no-code, 2-way integration platform for
the future of work
Empowering business users with workflows
to unite tools, teams and organizations
Confidential
Unito highlights
✔ Proven connector playbook, now expanding fast
✔ Highly differentiated integration platform
16x improvement over current offerings
✔ Team of 65 in Montreal with a 5-star Glassdoor rating
✔ Opportunity to take over the next integration market
2
Confidential
Wave 1: On-Prem
● Integrates on-prem for central IT
● 1 way
● IT deployment + SIs:
months-long + $$$
Wave 2: SaaSification
● Integrates on-prem & cloud for
line-of-business-IT
● 1 way
● IT deployment + pro services:
weeks-long + $$
Wave 3: Democratization
● Integrates productivity SaaS for and
by knowledge workers
● 1 way & 2 way
● No deployment / business user setup:
hours-long + $0
The integration platform
market is flipping again
Today
2010
2000
Confidential
All integration players use the
same primitive paradigm:
if TRIGGER then ACTION
Confidential 4
Confidential
Unito was architected on a
SYNC integration paradigm
A single 2-way flow in Unito
= 16 zaps in Zapier
(16 triggers + actions)
Confidential 5
Simpler and more powerful
Order of Magnitude
Integrations are brittle
and unmaintainable
because of this complexity
SYNC makes SaaS plug & play
for any business user, working from anywhere
A project manager in Asana is collaborating with a developer in Jira as if they were both in the same tool
Confidential 6
Browse case studies | Watch this get setup in Unito | Watch an attempt with Zapier
We built and battle-tested our SYNC platform
on niche use cases we knew well
Dev Tools
5 connectors
Project/Work
Mgmt.
11 connectors
Use cases for PMs & marketers
working with developers
+
We solved all the really hard technical challenges of SYNC
Specialized algorithms for multi-tool work graphs
● 1-way, 2-way, n-way sync
● Multi-hop sync
● Cycle/loop detection and resolution
● Concurrent change resolution & sub-field merging
2-way synch for complex data types
● Lossless rich text formatting across markup languages
● Auto user matching to sync user fields (assignees, mentions, etc)
● Object hierarchy support for comments, activities, sub-tasks, etc
● Auto multi-value mapping for tags/labels, statuses, etc
Confidential 7
Design &
publish
Ecomm
Notes
wikis docs
Back
office &
ERP
Digital
white-
boards
To unite work across the entire
digital productivity suite of business
CRMs
Project/
work
mgt.
Dev tools
Calendar
Sheets
Service
Desks
Contact
mgmt.
Cloud file
systems
Event Mgt
CMS
Video
conference
No-code apps
Mkt.
automation
Webinar
mgt
DBs &
warehouses
Digital
ads
Confidential
Email and
chat
Forms
eSignature
Social
media
Payment
process
Analytics
8
6-months ago we broke out of our niche
started building SYNC connectors category-by-category
We’ve proven growth compounds
with new categories
CRMs growing
33% MoM
Confidential 9
Sheets & tables
growing 34% MoM
Our test niche that
grew organically,
now pulled up by
new categories
Confidential
SYNC uniquely positions Unito
& copycats & Tray, Mulesoft, etc
Ease of use
Depth of integration
# of connectors
1-way
500+
Ease of use
Depth of integration
# of connectors
2-way
35+
Ease of use
Depth of integration
# of connectors
3000+
1- way
Opportunity
to take over the
integration market
Confidential 10
Marie-Rose Rioux
Accompanied growth from
Series A to multinational, 2 exits
Marc Boscher
Driving products for 20 years.
Built a culture to attract talent.
CEO & Co-founder CTO & Co-founder
Eryk Warren
25 years in tech, 10 years in
valley with 2 exits
Vanessa Dreifuss
Multifaceted leader. 15 years
in tech (B2C & B2B)
VP Product & Marketing CFO & BizOps
A values-driven team, based in Montreal
Staff
60
Glassdoor
5 ⭐
Confidential 11
our better workplace toolkit
Confidential
✔ Highly differentiated integration platform
✔ 16x improvement over current offerings
✔ Proven connector expansion playbook
● Opportunity to take over the next integration market
● Let’s unite work across
the entire digital productivity suite of business
Confidential 12

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Pitch Deck Teardown: Unito's $20M Series B deck

  • 1. A no-code, 2-way integration platform for the future of work Empowering business users with workflows to unite tools, teams and organizations
  • 2. Confidential Unito highlights ✔ Proven connector playbook, now expanding fast ✔ Highly differentiated integration platform 16x improvement over current offerings ✔ Team of 65 in Montreal with a 5-star Glassdoor rating ✔ Opportunity to take over the next integration market 2
  • 3. Confidential Wave 1: On-Prem ● Integrates on-prem for central IT ● 1 way ● IT deployment + SIs: months-long + $$$ Wave 2: SaaSification ● Integrates on-prem & cloud for line-of-business-IT ● 1 way ● IT deployment + pro services: weeks-long + $$ Wave 3: Democratization ● Integrates productivity SaaS for and by knowledge workers ● 1 way & 2 way ● No deployment / business user setup: hours-long + $0 The integration platform market is flipping again Today 2010 2000
  • 4. Confidential All integration players use the same primitive paradigm: if TRIGGER then ACTION Confidential 4
  • 5. Confidential Unito was architected on a SYNC integration paradigm A single 2-way flow in Unito = 16 zaps in Zapier (16 triggers + actions) Confidential 5 Simpler and more powerful Order of Magnitude Integrations are brittle and unmaintainable because of this complexity
  • 6. SYNC makes SaaS plug & play for any business user, working from anywhere A project manager in Asana is collaborating with a developer in Jira as if they were both in the same tool Confidential 6 Browse case studies | Watch this get setup in Unito | Watch an attempt with Zapier
  • 7. We built and battle-tested our SYNC platform on niche use cases we knew well Dev Tools 5 connectors Project/Work Mgmt. 11 connectors Use cases for PMs & marketers working with developers + We solved all the really hard technical challenges of SYNC Specialized algorithms for multi-tool work graphs ● 1-way, 2-way, n-way sync ● Multi-hop sync ● Cycle/loop detection and resolution ● Concurrent change resolution & sub-field merging 2-way synch for complex data types ● Lossless rich text formatting across markup languages ● Auto user matching to sync user fields (assignees, mentions, etc) ● Object hierarchy support for comments, activities, sub-tasks, etc ● Auto multi-value mapping for tags/labels, statuses, etc Confidential 7
  • 8. Design & publish Ecomm Notes wikis docs Back office & ERP Digital white- boards To unite work across the entire digital productivity suite of business CRMs Project/ work mgt. Dev tools Calendar Sheets Service Desks Contact mgmt. Cloud file systems Event Mgt CMS Video conference No-code apps Mkt. automation Webinar mgt DBs & warehouses Digital ads Confidential Email and chat Forms eSignature Social media Payment process Analytics 8 6-months ago we broke out of our niche started building SYNC connectors category-by-category
  • 9. We’ve proven growth compounds with new categories CRMs growing 33% MoM Confidential 9 Sheets & tables growing 34% MoM Our test niche that grew organically, now pulled up by new categories
  • 10. Confidential SYNC uniquely positions Unito & copycats & Tray, Mulesoft, etc Ease of use Depth of integration # of connectors 1-way 500+ Ease of use Depth of integration # of connectors 2-way 35+ Ease of use Depth of integration # of connectors 3000+ 1- way Opportunity to take over the integration market Confidential 10
  • 11. Marie-Rose Rioux Accompanied growth from Series A to multinational, 2 exits Marc Boscher Driving products for 20 years. Built a culture to attract talent. CEO & Co-founder CTO & Co-founder Eryk Warren 25 years in tech, 10 years in valley with 2 exits Vanessa Dreifuss Multifaceted leader. 15 years in tech (B2C & B2B) VP Product & Marketing CFO & BizOps A values-driven team, based in Montreal Staff 60 Glassdoor 5 ⭐ Confidential 11 our better workplace toolkit
  • 12. Confidential ✔ Highly differentiated integration platform ✔ 16x improvement over current offerings ✔ Proven connector expansion playbook ● Opportunity to take over the next integration market ● Let’s unite work across the entire digital productivity suite of business Confidential 12