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1. Sample ppt
Marketing
Plan
Your Company Name

2. Our Agenda
2
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01 Agenda
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02 Agenda
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03 Agenda
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04 Agenda
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05 Agenda
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06 Agenda

3. 3
Table of
Contents
Market Segmentation01
Market Segmentation Evaluation02
Understand the customer needs03
Product Positioning- Perceptual Map12
Strategic Positioning11
Competitive Landscape10
Competitor Positioning09
Product Positioning08
Positioning strategies07
Market Targeting05
Market Positioning06
Customer Segmentation Layout04

4. Market Segmentation
4
Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the
details as per the
requirements
Geographic Geographic Geographic Geographic
Region Age Lifestyle Brand Loyalty
Country Gender Personality Benefits Sought
Population Nationality Values User Status
Climate Ethnicity Interest Usage Rates
Occupation Occasion
Income Readiness to buy
Family Size

5. Market Segmentation Evaluation
5
0 20 40 60 80
Confectionary
Milk Products
Beverages
Nutrition & Health Care
In USD millions
ProductLines
Q1 2016 Q2 2016 Q3 2016 Q4 2016
Market Sales
0 50 100
Confectionary
Milk Products
Beverages
Nutrition & Health Care
In USD millions
ProductLines
Net Profit
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6. Market Segmentation
6
Demographics Demographics Demographics Situational Factors Situational Factors
Industry Technology Purchasing function Urgency Buyer seller similarities
Industry Technology Purchasing function Urgency Buyer seller similarities
Industry Technology Purchasing function Urgency Buyer seller similarities
Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the
details as per the
requirements
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7. 7
Intensity of Rivalry
SBO: Look for more than just a cheap quote.
D: Be a champion and play nice.
Market Segmentation Evaluation
Segment Structural Attractiveness
Barriers
To Entry
SBO: Seek to develop
long-term relationships with
designers you hire.
D: Seek to objectively
prove the quality of your
work.
Substitutes
SBO: Reward diversity and be
specific about the results you want
to achieve with design.
D: Be confident about
your prices and prove
your worth.
Bargaining Power
of Buyers
SBO: Lead in
queries with a budget
range
D: Diversity your
income stream.
Bargaining Power of
Suppliers
SBO: Don’t judge a designer
by the presence of apple stuff
and use of trendy terms.
D: Try new technologies
and learn continuously.

8. Market Segmentation Evaluation
8
Competency
Framework
Management
Leadership
Analytical
Relationships
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Its a framework for
defining & analyzing
the various resources
of a company which
distinguishes them in
the market place.

9. Understand the Customer Needs
9
When they buy: Understand the
purchasing cycle of your customer
03
What they do: Understand their
occupation and interest?
02
How they buy: Website, App, in-
person?
04
Understand your customer: are
they a small private company or a
big MNC?
01
What they expect of you: if your
customers expect reliable delivery
and you don't disappoint them, you
stand to gain repeat business
05
Analyse and
understand the
customer needs
& requirements

10. Customer Segmentation Layout
10
Not Tried Tried
RepeatedRejecter
Negative
Opinion Neutral
Unaware Aware
Target Market
Loyal
To
Brand
Switcher
Heavy UserLight User Regular User
15 Million
100%
1.35 Million 1.9 Million
0.35 Million 0.65 Million 0.35 Million 0.15 Million 0.75 Million 1 Million
0.10 Million 0.15 Million 0.75 Million
0.05 Million 0.15 Million 0.55 Million
1.75 Million 3.25 Million
Favorable
Opinion
Not Yet
Repeated
Loyal To
Other Brand
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11. Customer Segmentation Layout
11
Undifferentiated
Concentrated
Differentiated
Micro marketing
Product
TargetMarket
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Rationale behind the
strategy:
Among the four strategies,
highlight the one you
would like to choose for
your product and explain
in the detail the rationale
behind the strategy you
opted in the comment box.

12. 12
After analyzing the
segment and the target
market, you need to fill
in this positioning
template
?
Attributes which sets
you apart
Primary
Differentiation
If customers are not
using your product,
then what are they
using
Competitive
Alternatives
Description of the
product
What
Is It
The market
for targeting
Target
Segment
The market that you
compete in
Market
Category
Biggest benefit that
the target market
derives from your
offering
Key
Benefit
Market Positioning
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13. Positioning Strategies - Consumer Durable Sector
13
Benefit
Communicating the benefits of a
product i.e. highlighting the most
powerful attributes
Competitive
Differentiating your offering
and creating value for the
market
Lifestyle
Positioning a brand as a
lifestyle contemporary or
futuristic
Corporate Identity
Positioning a brand using
the well established identity
of the firm
Surrogate
Positioning the intangible
aspects of the brand.
Among the four strategies,
highlight the one you
would like to choose for
your product and explain
in the detail the rationale
behind the strategy you
opted in the comment box.
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Rationale behind the
strategy:

14. Positioning Strategies Services Sector
14
Category
Company positions itself as a category leader & becomes synonymous with the service
User
Positioning the service for a specific target group of users
Application
The service is positioned as best for certain application
Attribute
Positioning the service based on its certain attributes
Quality/ Price
Positioning the service as it is possessing a certain quality standard at a particular price
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to derive
five forces that determine the
competitive intensity and
therefore the attractiveness of
an industry

15. Product Positioning
15
Competitive
Advantage
Company
Standing
Competitor
Standing
Importance of
Improving
Standard
Affordability
& Speed
Competitors
Ability to
Improve
Standing
Recommended
Action
Technology 8 8 Low Low Medium Hold
Cost 6 8 High Medium Medium Monitor
Quality 8 6 Low Low High Monitor
Service 4 3 High High Low Invest
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to derive
five forces that determine the
competitive intensity and
therefore the attractiveness of
an industry

16. Competitor Positioning
16
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Market Growth
Own Company Competitor 1 Competitor 2 Competitor 3
55%
10%
15% 5%
Company Growth
0
10
20
30
40
50
60
Own Company Competitor 1 Competitor 2 Competitor 3
CompanyGrowth(%)
Market Growth Company Growth

17. Competitive Landscape
17
Competitors Market Leader Challenger Niche Competitor Explanation
Own Business
Good Service
Small product range
Competitor 1
Good Service
Competitor 1 provides maximum flexibility
Competitor 2
Good Service
Competitor 4 provides maximum flexibility
Competitor 3
Good Service
Small product range
Competitor 4
Good Service
Small product range
Other
Good Service
Competitor 4 provides maximum flexibility
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18. Strategic Positioning
18
Strategic Advantage
Strategic Target
• Competitors are located in four
areas
• Each competitor attempts to
influence the market according to
his needs
• ….
Entireindustry
Singularity from the
buyer’s point of view
Cost advantage
DIFFERENTIATION
• Competitor 1
• Competitor 2
COMPREHENSIVE COST LEADERSHIP
• Competitor 3
• Competitor 4
Limitedtoone
segment
COMPREHENSIVE COST LEADERSHIP
• Competitor 3
• Competitor 4
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01 02
03

19. Product Positioning
19
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to derive
five forces that determine the
competitive intensity and
therefore the attractiveness of
an industry
Low
High
Price
HighQuality
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20. 20
Tea Break!
Let’s Start again in 30 Minutes

21. 21
Additional
Slides

22. Our Team
22
Name Here
Designation
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Designation
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Name Here
Designation
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23. About Us
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23

24. 24
OurGoal This slide is 100% editable. Adapt it to your
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Goal 01
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Goal 03
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Goal 02

25. Comparison
25
40%This slide is 100% editable. Adapt it to your needs
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2017
70%This slide is 100% editable. Adapt it to your needs
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2018

26. Veen
26
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01
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02
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04
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05

27. Financial
27
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28. 28
Quotes
- Thomas Edison
The value of an
IDEA LIES IN the
using of it.”

29. Location
29
New Mexico
North
Dakota
Ohio
California
15%
20%
25%
40%
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30. 30
Post It
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Text Here
01
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02
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03
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04
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31. Puzzle
31
04
01
02
03
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32. Circular
32
04
01
02
03
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33. Mind Map
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33

34. Hierarchy
34
Text Here
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Text Here Text Here
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35. Timeline
35
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2014
2015
2016
2017
2018

36. Lego
36
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01
02
03
04
05

37. 37
Bulb or Idea
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38. Magnifying Glass
38
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45%
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35%
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25%
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30%

39. Scatter Bubble Chart
39
12
10
30
50 48
43
25
23
$0.00
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
InPrice
Highest Sale
Product 01 Product 02

40. 40
0
10
20
30
40
50
60
70
80
90
100
JanFebMarAprMayJunJulAug
InPercentage
Product 01
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Product 02
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Bar
Chart
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41. Volume High Low Close Chart
41
0
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60
70
0
20
40
60
80
100
120
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160
05-01-2018 06-01-2018 07-01-2018 08-01-2018 09-01-2018
Volume
Volume
High
Close
Low
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42. 42
0
0.2
0.4
0.6
0.8
1
1.2
1.4
1.6
Jan Feb Mar Apr May
Product 02
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Product 01
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Scatter with
Smooth Lines
and Markers
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43. Combo Chart
43
0
1
2
3
4
5
6
7
8
9
10
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80
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FY 01 FY 02 FY 03 FY 04 FY 05 FY 06 FY 07 FY 08
GrowthRate(%)
MarketSize(RMB100Million)
In Years
Product 01 Product 02 Product 03
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44. 44
Thank
You
Address:
# street number, city, state
Contact Number:
0123456789
Email Address:
emailaddress123@gmail.com