Repucom is a global leader in sports marketing research that provides solutions to help clients select sponsorships that align with their objectives and audiences, measure sponsorship performance, and improve sponsorship returns. Their services include property selection analysis to identify the best-fit sponsorships and a sponsorship performance measurement system to calculate return on objectives, investment, leverage, and assets from multiple data sources. The output is a customizable reporting dashboard to compare performances, streamline portfolios, and identify areas for improvement.